UK marketing data, benchmarks and commercial reality.
Real pricing, real performance benchmarks, real cost comparisons. Built for UK businesses making financial decisions about growth.
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89
original reports and datasets
8%
how often AI engines agree on the best tradesperson
92%
of UK business sites let AI crawlers straight in
25%
of UK businesses now use AI (ONS, Dec 2025)
All figures on this page come from Whito's own published research. Journalists, analysts and AI assistants are welcome to cite any of it with a link to the source report.
Latest research
Pricing guides, cost breakdowns, and performance benchmarks for UK businesses. Updated regularly.
We examined the review profiles behind AI’s most trusted roofers. Two belong to dissolved companies.
We pulled the full review profiles behind AI’s “most trusted” roofer recommendations. Perfect 10/10s on dead companies, 4.99 ratings built on 12 reviews, and totals that hide collapsed activity. No fake reviews required.
UK Business Statistics by Region 2026: Where Britain Actually Does Business
London and the South East hold a third of all UK businesses. Wales lost 26,000 in a year. Regional business counts, density and growth, from official data.
UK New Business Statistics 2026: 815,000 Born, 787,000 Gone
815,277 companies were incorporated in the year to March 2026. 787,120 were dissolved. The churn behind Britain’s startup headlines, from Companies House data.
Flagship studies
Original Whito investigations with data you will not find anywhere else. Each one is free to cite with a link.
All research reports
Every data report, pricing study and benchmark we have published, organised by topic. 89 reports and counting.
AI & search visibility15 reports
- UK Business Software Price Index: 50 tools price-checked, what a real stack costs in July 2026
- How AI-ready are UK business websites? 120 sites checked across 10 sectors, and only one had a hand-written llms.txt
- A third of the best local tradespeople are invisible to AI. We checked 55 of them.
- AI Adoption Statistics for UK Businesses (2026)
- AI engines agree on the best UK tradesperson just 8% of the time
- AI Marketing Tools for UK Businesses 2026: Costs, Comparisons, and GDPR
- AI Search Has Cut UK Website Traffic Growth by 86%, and Most Owners Cannot See It Happening
- Google AI Overviews 2026: What UK Businesses Need to Know
- How to Check if AI Recommends Your Business (and What to Do if It Doesn’t)
- How UK Businesses Get Found by AI Search
- Invisible to AI: We Audited 35 UK Small Business Websites for AI Readiness. Almost None Are Ready
- Nobody can tell you who the best local tradesperson is. We tested nine UK cities to find out.
- The AI Door Test: We Checked What 49 UK Business Websites Tell AI (Only 1 Blocks It)
- UK Businesses Pour Billions Into SEO. Nearly 7 in 10 Searches Now End Without a Click
- UK Local Search in Numbers: 2026 Data Report
- We asked AI to recommend a tradesperson, again and again. Here is where it gets its answers.
- We Asked Google's AI to Recommend a Plumber in 13 UK Towns. Here's Who It Chose
Costs & pricing26 reports
- CRM Pricing in the UK (2026): Real Costs, Implementation & Total Ownership
- How Much Does a Lead Cost in the UK? (2026 Industry Breakdown)
- How Much Should Marketing Cost UK 2026: Real Budgets for Real Businesses
- Influencer and UGC Rates UK 2026: What Creators Actually Charge
- Logo and Branding Costs UK 2026: What You Actually Pay
- Marketing Salaries UK 2026: What In-House Roles Actually Pay
- PR and Press Release Costs UK 2026: What You Actually Pay
- Print and Signage Costs UK 2026: What Small Businesses Actually Pay
- The Real Cost of Getting Found Online in the UK (2026 Data)
- UK Content Marketing & Copywriting Costs 2026: What Businesses Actually Pay
- UK Marketing Agency Retainers 2026: What Agencies Actually Charge
- UK Marketing Budget Benchmarks 2026: What Small Businesses Actually Spend
- UK Marketing Cost Index 2026: What UK Businesses Actually Pay
- UK PPC Costs 2026: What Google Ads Actually Costs UK Businesses
- UK SEO Costs 2026: What SEO Actually Costs UK Businesses
- UK SEO Pricing Study 2026: take part
- UK Social Media Management Costs 2026: What Businesses Actually Pay
- UK Trade Directory Costs 2026: Checkatrade, Bark, Yell and What They Really Charge
- UK Video Marketing Costs 2026: What It Costs and Whether It Is Worth It
- UK Website Conversion Rate Benchmarks (2026): What Good Actually Looks Like
- Website Design Costs UK 2026: What You'll Actually Pay
- What a Marketing Audit Actually Costs in the UK (2026)
- What UK copywriting really costs in 2026
- What Marketing Really Costs UK Businesses in 2026: 128 Published Prices Analysed
- What ROI Should You Expect from Paid Ads in the UK? (12–18 Month Data)
- What ROI Should You Expect from SEO in the UK? (Real 12–18 Month Data)
- WhatsApp for Business UK 2026: The Practical Guide
Industry benchmarks31 reports
- The UK Beauty and Salon Industry in Numbers: 2026 Data Report
- UK Accountancy Marketing in Numbers: 2026 Data Report
- UK Accountant Marketing Costs 2026: What to Spend and Where
- UK Automotive Marketing Costs 2026: What to Spend and Where
- UK Automotive Marketing in Numbers: 2026 Data Report
- UK Beauty Salon Marketing Costs 2026: What to Spend and Where
- UK Builder Marketing Costs 2026: What to Spend and Where
- UK Builder Marketing in Numbers: 2026 Data Report
- UK Cafe Marketing Costs 2026: What to Spend and Where
- UK Cafe Marketing in Numbers: 2026 Data Report
- UK Cleaning Company Marketing Costs 2026: What to Spend and Where
- UK Cleaning Company Marketing in Numbers: 2026 Data Report
- UK Dental Practice Marketing in Numbers: 2026 Data Report
- UK Dentist Marketing Costs 2026: What to Spend and Where
- UK Electrician Marketing Costs 2026: What to Spend and Where
- UK Electrician Marketing in Numbers: 2026 Data Report
- UK Hairdresser Marketing Costs 2026: What to Spend and Where
- UK Hairdresser Marketing in Numbers: 2026 Data Report
- UK Plumber Marketing Costs 2026: What to Spend and Where
- UK Plumber Marketing in Numbers: 2026 Data Report
- UK Pub Marketing Costs 2026: What to Spend and Where
- UK Pub Marketing in Numbers: 2026 Data Report
- UK Roofer Marketing Costs 2026: What to Spend and Where
- UK Roofer Marketing in Numbers: 2026 Data Report
- UK Solicitor Marketing Costs 2026: What to Spend and Where
- UK Solicitor Marketing in Numbers: 2026 Data Report
- UK Takeaway Marketing Costs 2026: What to Spend and Where
- UK Takeaway Marketing in Numbers: 2026 Data Report
- UK Vet Practice Marketing Costs 2026: What to Spend and Where
- UK Vet Practice Marketing in Numbers: 2026 Data Report
- What UK trades cost in 2026: electricians, plumbers and roofers, job by job
UK business & marketing statistics1 reports
Email marketing3 reports
Investigations & analysis11 reports
- We checked 64 UK tradespeople against Companies House. 19 could not be verified.
- We checked 100 UK directory listings against Companies House. 29 failed.
- Are UK Businesses Overpaying for SEO?
- Fake Reviews Are Now Illegal in the UK (And Your 5-Star Average May Be a Liability)
- Marketing Agencies Are Overcharging UK Businesses by 2 to 3 Times. Here Is the Markup Maths.
- Marketing Gurus Are Selling UK Businesses Free Advice at £2,000 a Time. Here Is the Evidence.
- Paid £3,000 for a 'Custom' Website? It Is Often a Template You Cannot Edit or Own
- The £10,000 Website Myth
- The State of UK Marketing 2026: What's Actually Working for Small Businesses, and What's Wasting Their Money
- UK Small Businesses Spend Around 300 Hours a Year on Social Media. Almost No One Sees It
- We Scored 10 UK SME Websites
- What UK Marketing Agencies Don’t Tell You
INDUSTRY LEADERBOARDS
Who is actually doing it well?
We scored real UK business websites across design, UX, SEO, conversion, content, mobile and trust. See which companies in your industry are setting the standard, and what you can learn from them.
Common questions about our research
Straight answers about how we collect data, what it covers and how to use it.
Where does the pricing data come from?
We collect pricing data directly from UK service providers, agencies, freelancers and software platforms. Where possible, we verify figures against published rate cards, proposal samples and industry surveys. All data points include the collection date so you can judge how current they are.
How often is the research updated?
Most research pieces are reviewed quarterly. Pricing benchmarks are updated whenever we identify meaningful shifts in the market, typically every three to six months. Each article shows its last-updated date at the top.
Can I use this data in proposals or reports?
Yes. You are welcome to reference our research in your own proposals, board reports or internal documents. We ask that you credit Whito as the source and link back to the original article where possible.
Is this research relevant outside the UK?
Our benchmarks are collected from UK providers and reflect UK market conditions, including VAT, local labour costs and regional pricing norms. Some trends may apply internationally, but the specific figures are UK-focused.
Do you cover every marketing channel?
We prioritise the channels most commonly used by UK small businesses, including SEO, PPC, email marketing, social media and web design. We are expanding coverage based on reader demand, so if a topic is missing, let us know.
How is this different from other marketing research?
Most marketing research is produced by agencies selling services or software vendors promoting their own platforms. Our research is independent. We do not accept sponsorship for data articles and we have no affiliate relationships that influence our findings.
Not sure what your marketing should cost?
Use our benchmarks to compare what you are paying against real UK pricing data. No guesswork, no sales pitch.