Services
Two things you can buy. Start with the free one.
Whito sells two things. An audit of your business, and research about a market. That is the whole list.
Everything else on this site is free and stays free. If the free check tells you what to fix, fix it and keep your money.
Free first, and we mean it
Most small businesses do not have a marketing problem that money fixes. They have a structure problem: an unclear offer, a site that does not say what it does, no listings, no consistency. You can find and fix all of that here without paying us anything.
Whito Visibility Check
Seventeen checks on your website, scored out of 100, with the failed ones explained in plain English. No email required to see the score.
✓ Your score out of 100, explained
✓ Every check named, nothing hidden
✓ What to fix, in priority order
✓ Run it as often as you like
A listing in the Whito directory
List your business, verified against Companies House where we can. Free, and it will stay free. There is no paid tier waiting behind it.
✓ Your listing in your town and trade
✓ Checked against Companies House
✓ Verified badge once confirmed
✓ Structured so AI tools can read it
✓ Corrections and removal on request
The research and the guides
Every study we publish is free to read, with its method printed inside it. The guides run in order: start, build, then scale.
What we sell
For your own business
The Whito Cut
£1,280, one payment
Five working days. Refund within 14 days if it is not useful.
A written review of your marketing, done by a person, on your business. Where you show up and where you do not, what the AI engines say about you, what your competitors are doing that you are not, and where your money is going. It ends with a list of fixes in the order they should be done.
✓ A person reviews your whole setup
✓ Website, listings, search and AI visibility
✓ Written report with prioritised actions
✓ No call at any point
Buy it if
You are already spending money on marketing every month and you cannot tell what it is doing.
Do not buy it if
You scored under 50 on the free check. Everything the Cut would tell you first is already on that results page, for nothing. Fix those, then come back.
For a market, not a business
Whito Intelligence
From £1,280 a report
Our paid research line. The findings we publish are free. The report is the file behind them: a PDF and the raw CSV, with the method and its limits printed inside. AI recommendation datasets, UK cost and price data, and sector studies. Most are built to order and sent within one working day.
Buy it if
You are an agency, a platform, a franchise group, an investor or a trade body, and you need the numbers for a sector rather than an opinion about one.
Do not buy it if
You run one small business. This will not tell you what to do on Monday. The free check and the Cut will.
Which one is for you
| Free check | The Whito Cut | Whito Intelligence | |
|---|---|---|---|
| Price | Free | £1,280 | From £1,280 |
| Subject | Your website | Your business | A whole sector |
| Who it is for | Anyone | Owners already spending on marketing | Agencies, platforms, groups, investors |
| You get | A score and the failed checks | A written report and an ordered fix list | A PDF and the raw CSV |
| Done by | The tool, instantly | A person | A fixed research method |
The Cut, written for your trade
Same audit, same £1,280, described for the trade you are in, with that trade’s own cost figures and what a customer is told to check before hiring you.
What we do not sell
No retainers. No monthly fees. No managing your ads, your posts or your inbox. No lead packages. We are not an agency and we are not becoming one.
The reason is simple. An agency earns more when you spend more. We earn the same whether you spend ten pounds or ten thousand, which is the only way advice about your spending is worth reading.
Structure before scale
Nobody should pay us until the free things are done. Run the check, read your failed items, fix what you can. If you get to the end of that list and you are still spending money you cannot account for, the Cut is the next honest step.
Whito Ltd, registered in England and Wales, company number 10918465. No VAT is added. Whito Ltd is not VAT registered.