Independent UK research publisher
Whito Data
The findings are free. The report is the file.
UK research files. Every name the AI engines gave us, checked against Companies House or the regulator. Cost and price workings with a source on every figure. Each file is a PDF plus the raw CSV, with the collection date printed inside. Nobody can pay to appear, or to be left out.
For agencies, franchise groups, insurers, trade bodies and vendors. Running one business? You want the Visibility Monitor.
The engines already lean on this work. Microsoft’s Copilot report shows Whito research cited 17,400 times across 127 pages in the three months to 28 August 2026. What those citations did and did not send back is a published Whito study.
What the files show
Four findings from files on sale today. Every one is free to read in full, with the method and the limits, before you spend anything. The file is the working behind it: every answer, every name, every register check, as a CSV.
50 of 88
mortgage advice firms two AI engines named are appointed representatives, trading under another firm’s authorisation rather than their own.
Seven
care homes an engine named as trustworthy are rated Requires improvement by the CQC. We checked all 12 rating claims; three were contradicted.
30 of 728
businesses recommended across 8 sectors and 20 towns are dissolved or in liquidation at Companies House.
36 of 79
roofers recommended across 20 towns could not be matched to any Companies House company on a one-pass check.
Who buys this
Software and platform vendors
You sell to these businesses. The report shows which of them already get recommended and what that visibility rests on.
Groups, franchises and insurers
If you run, franchise or insure more than one of the businesses in a run, you are reading a sample of your own exposure. The grid shows which sites get recommended, which are invisible, and which recommended names cannot be matched to an active company.
Lead platforms and comparison sites
The data shows which directories sit behind the answers. In our free Q3 Index, Checkatrade sat behind 50 of the 60 trade answers.
Trade bodies
Whether members are visible, whether the register checks hold up, and what gets cited about your industry. On a fixed method you can quote.
Investors and analysts
The verification split as a due diligence lens. Which operators get pushed, whether those names are live companies, and how concentrated the market is.
Not for a single tradesperson deciding where to list. If that is you, the free studies, the free directory listing and the free AI check answer your questions, and they stay free. Want to know each month whether AI assistants name your business, and who they name instead? That is the Visibility Monitor, £280 a month, cancel any time.
Which file do I need?
Start from what you do. Every route below lands on a file this page sells.
- I insure, franchise or sell software to one sector. Buy that sector’s file below if it is on sale. If it is not, the register-checked sector file is built to order.
- I run a directory, comparison site or lead platform. The 728-row full register check shows which platforms sit behind the answers and how many recommended names fail a register check.
- I need one named business watched. The Visibility Monitor, £280 a month, fixed price below.
- I need a sector that is not listed. Request a built-to-order file. Scope is agreed in writing first.
The files
Eight files on sale, £1,280 each, bought outright. Each one is a PDF plus the raw CSV, emailed within one working day, with the collection date printed inside. The price shown is the total payable. Whito Ltd is not VAT registered, so no VAT is added.
UK Care Homes Named as Trustworthy: CQC Check File
Every home named across 20 towns, and the seven the CQC rates Requires improvement
For a care insurer: the seven homes an engine called trustworthy that the CQC rates Requires improvement, with the answer log.
- All 20 town answers, every home named, with the source cards by publisher
- The 12 CQC rating claims checked one by one, three of them contradicted
- The seven homes named as trustworthy that the regulator rates Requires improvement, named
File £1,280 · File + quarterly Refresh £1,280, then £990 a quarter
UK Mortgage Advisers Named vs the FCA Register
Every firm named across 12 cities, with its FCA register entry and FRN
For a mortgage network or principal firm: which of the 88 firms the engines named trade as appointed representatives under another firm’s authorisation, each with its FRN.
- Every firm two engines, ChatGPT and Google AI Mode, named across 12 UK cities, with its FCA register entry and FRN
- 50 of the 88 are appointed representatives trading under another firm’s authorisation
- The nine registered in a different town, and the seven that did not resolve
File £1,280 · File + quarterly Refresh £1,280, then £990 a quarter
UK Local Businesses Named: Full Register Check (728 rows)
728 recommendations across 8 sectors, each checked at Companies House
For a directory, lead platform or trade insurer: the 30 recommended businesses that are dissolved or in liquidation, and the outcome on all 728 rows.
- Every business the engines named across 8 sectors and 20 UK towns
- The Companies House outcome on each one, with company number and status
- The 30 dissolved or in-liquidation companies listed in full
File £1,280 · File + quarterly Refresh £1,280, then £990 a quarter
UK Roofers Named Across 20 Towns: Companies House File
79 roofers across 20 towns, each checked at Companies House
For a roofing supplier or trade insurer: the 36 of 79 recommended roofers that could not be matched at Companies House, town by town.
- All 20 town answers, every roofer named, with every source the answer cited
- Every name checked against Companies House: 40 matched to an active company, 36 could not be matched on one pass
- The three towns where the only local name match was dissolved or in liquidation, named
File £1,280 · File + quarterly Refresh £1,280, then £990 a quarter
Also on sale
UK Marketing Channel Benchmarks: 150 Brand Scorecards
150 scorecards across 30 UK industries, seven channels scored on each
For an agency pitching a new sector: how 150 UK brands score on seven channels, so the pitch starts from a benchmark.
UK Estate Agents Named: Ratings, Awards and Citations File
Three engines, six cities, 17 August 2026: every agency named, with every rating, award and platform citation as quoted
For a property portal or agency network: which agencies are named in six cities, and the ratings, awards and platforms quoted to justify it.
UK Consumer Brands: Who Gets Named First
Category leaderboards across five sectors
For a brand or its agency: who gets named first in your category, and who is named in your place.
UK Electricians Named Across 15 Towns: Companies House File
All 182 businesses named across 15 towns, by town and by engine
For a trade supplier, insurer or software vendor: the 182 electricians named across 15 towns, each with its Companies House outcome.
Each report on sale is its most recent collection, and the collection date is printed inside the file. When we re-run a panel, the new collection replaces the old one here. The answers behind every collection were overwritten as they happened and are archived nowhere else, so nobody can go back and collect them again.
Add a quarterly update so the file does not go stale. For £990 a quarter we run the same scope again, with a new collection date, and email you the fresh PDF and CSV. Choose Buy with quarterly Refresh on any report, or buy the file on its own and add the update later. Cancel any time in the Stripe billing portal, with no notice period and no cancellation fee, and everything already delivered stays yours.
Already bought a file? Add the quarterly refresh on its own for £990 a quarter: start the refresh here. Pay with the same email you used for your file and we match the refresh to your existing scope. Each new quarter’s PDF and CSV goes to that address, and you can cancel any time in the Stripe billing portal.
Eight reports on sale today. The quarterly recommendation panels are next collected in December 2026, and Refresh subscribers receive each re-run of their file automatically.
Built to order: three fixed prices
The three scopes buyers ask for most now have a published price, so you can order without an email loop. The data is collected after you order, and every row carries its collection date.
For an agency, franchise or brand team
Visibility Monitor: Where One UK Business Appears
One named business, watched every month. Every answer it appears in and every one it does not, with the rivals named instead and the reason each was given.
- The same fixed questions to ChatGPT, Gemini and Google AI Mode each month
- Every rival named, checked at Companies House
- Monthly PDF plus raw CSV, cancel any time
£280 a month · cancel any time in the Stripe billing portal
For a national insurer, franchise or trade body
Named Businesses Nationwide: 12-City Register File
Name one UK sector. Every business the engines recommend for it across 12 UK cities, each checked at Companies House or the sector regulator.
- Regional splits, so a national footprint can be read properly
- Company number and status on every name
- Every answer in full, PDF plus raw CSV
£2,800 · one-off, bought outright
For a software vendor
Software Price File for a Vendor: Your Category
Your product and up to 10 named competitors, price-checked plan by plan on the vendors’ own UK pages, in pounds.
- Every plan, every tier, with the trap in each price noted
- Source and collection date on every figure
- PDF plus raw CSV, sortable against your own pricing
£1,280 · one-off, bought outright
Order online and pay now. Within one working day we email you to confirm the scope in writing, then collect and deliver within one working day of that confirmation. If the scope cannot be agreed, you get a full refund. Prices are the total payable: Whito Ltd is not VAT registered, so no VAT is added.
Everything else: fixed price in writing
Any other scope is agreed in writing first, with a fixed price, and nothing to pay until you order.
- Named Businesses in One UK Sector: Register-Checked File. Name any UK sector. Which businesses the assistants recommend across six UK cities, every name checked at Companies House.
- Category Share of Voice: One UK Sector. Forty scored answers in the category you name, leaderboards, warned brands and the ads logged.
- UK Marketing Price File. Published UK prices for SEO, PPC, web design, content and retainers, with a source on every figure.
- Sector in Numbers File. One industry’s workings: market size, spend benchmarks, visibility and survival, every figure traced.
- AI Answer Log: your scope, unabridged. Every prompt we put to ChatGPT, Gemini and Google AI Mode for your scope, every answer in full, every business named, and the Companies House outcome on each name. One collection day, timestamps on every row, nothing summarised. If a row was discarded, the discard is logged too.
- Bespoke and scheduled. Multi-sector work, brand and franchise testing, or a study repeated on a schedule. Scoped and quoted individually.
Write to us with your organisation, a work email, the sector and the scope you need. We reply in writing with a fixed scope and price. No phone call is needed, and there is nothing to pay until you order.
What arrives
A PDF and the raw CSV data, by email, whichever report you buy.
The PDF
One page on what the data shows and what it is built on. Then the full grids: every answer, every business named, the cross-checks, and anything dissolved or in liquidation flagged with company numbers and dates. The method in full, the exact prompts and collection dates, what was thrown out and why, and the limitations written plainly rather than buried.
The CSV
The file the PDF is built from, one row per data point, so you can check the working or run your own cuts. Sort it, filter it, join it to your own data. For an AI sector report the columns are below; cost and sector files carry the equivalent working for their study.
The CSV columns, in full
| Column | What it holds |
|---|---|
| City | One of the six UK cities we ask in |
| Engine | ChatGPT, Gemini or Google AI Mode |
| Question | The exact wording put to the engine |
| Business named | The name exactly as the engine gave it |
| Position | Where it sat in the answer, for example third of five |
| Reason given | What the engine said in its favour, quoted |
| Companies House | Matched, not matched, or ambiguous |
| Company number | Where a match was found |
| Status | Active, dissolved or in liquidation, with the date |
The free electricians sample shows all of this on one town, Coventry: 13 businesses named, 8 verified as active in the area, 4 with no register match, 1 dissolved. Read the free sample.
Rules that do not bend
The contract
No name is ever added to, softened in, or removed from a dataset for a fee. If a business is in the file, an engine named it or a register we checked holds it. If it fails a register check, the file says so, whoever is paying.
The method is public. Every study says what was asked or collected, on what date, with what wording, how many answers came back, and what was thrown out. The findings stay free because that is the business model: you can check our working before you spend a pound.
If an agency reuses our findings with its clients, attribution is required, measured independently by Whito.
The record compounds. Our dated answer logs run back to July 2026, edition one of the AI Visibility Index alone preserves 728 raw entries checked against Companies House, and a record that starts today starts at zero.
About the businesses named
Being in a file is not an allegation that a business has done anything wrong, and nothing in these reports should be read as one. A register check records what the register said on the date printed in the file. Where a name could not be matched, that is a statement about the search on that date and nothing more. It does not mean a business is unregistered, unauthorised, or trading improperly.
Ratings, company status and authorisation details belong to the regulator or to Companies House rather than to us. We reproduce them with the date we read them, and the regulator stays the source of truth.
If your business is named in a report and you believe a fact is wrong, tell us. We check it against the source, we correct the file, and we tell every buyer who has already received a copy. Right of reply is free and you do not need a solicitor to ask. The route is on our corrections, right of reply and removals page.
Questions before you buy
What can I actually buy?
Eight published reports at £1,280 each, bought outright. Three common scopes have fixed prices: one named business watched for £280 a month, a 12-city register file for £2,800, and a software price file for a vendor at £1,280. Other sector reports, cost and sector files and bespoke work are built to order, with a fixed price agreed in writing. Files are one-off purchases. The two recurring charges are the quarterly Refresh, which re-runs a file you already bought, and the Visibility Monitor, and both can be cancelled any time.
Can we see something first?
Yes. The free electricians sample is one complete town from a real report, with the full method. Every free study on the research hub shows the findings layer of the corresponding file.
How can a report be ready in one working day?
Because the method is fixed and already published. We run it, we do not design it from scratch. Bespoke work takes longer and we say so when we quote.
Is this the same as your free research?
No. The free research gives you the findings and the method. The report gives you the complete dataset: every row, every name, every check, as a CSV you can work with.
Is VAT added?
No VAT is added. Whito Ltd is not VAT registered, so the price shown is the price paid.
Who can use a report once we have bought it?
One company. Share it internally as widely as you like. Not for resale or republication.
What if the report is not what this page says it is?
Tell us and we refund you. We would rather do that than argue.
How does the quarterly Refresh work, and can I add it to a file I already bought?
For £990 a quarter we run the same scope again, with a new collection date, and email you the fresh PDF and CSV. Choose Buy with quarterly Refresh on any report. Already bought a file? Start the refresh here and pay with the same email you used for your file, and we match the refresh to your existing scope. Cancel any time in the Stripe billing portal, with no notice period and no cancellation fee, and everything already delivered stays yours.
Is it only AI data?
No. AI visibility reports are one family. The same shelf carries the cost and sector files, built to order: the working data behind our software price, marketing cost and sector research. Ask us about any study on the site.
Can we licence a Whito result for our own marketing?
A business that has passed a check that has already happened can licence the right to say so in its own marketing, after the fact and for a fee. It cannot buy the check, the result, a retest or a score, and the licence changes nothing on this site. The result exists first. Money never touches it.
Buy a file, or ask us first.
Scope, licence and invoicing questions come to the contact page. Every file is dated, and mistakes are corrected in public.
Contact Whito Read the free sample
Corrections and right of reply · How we make money · Whito Ltd on Companies House (10918465)
Whito Ltd, registered in England and Wales, company number 10918465. No VAT is added; Whito Ltd is not VAT registered. Reports describe what AI engines said, or what published prices showed, on the dates stated. They are not advice about any named business.