The home of UK business.

Everything you need to understand your market, check your UK business, discover opportunities and make better decisions.

  • IndependentNo one pays to appear or rank higher
  • Evidence-ledEvery study shows its method and dates
  • UK-focusedBuilt for UK businesses
  • CheckedDetails checked against public records where possible

What is happening across UK business?

Explore the latest research, industry trends and key statistics.

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70Industry hubs
273Research studies
1,217UK business listings
£0Paid to rank higher

Counted on 14 November 2026.

Newest research

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  1. UK Garage Industry Report 2027: garages, MOT stations and prices
  2. What UK public buyers want right now: 1,892 open contracts read
  3. Ask AI for a good hairdresser: does it ever name a chain?
  4. Ask AI for a good dentist and the big groups nearly vanish
  5. Ask AI for a good vet: 22 of the 40 it names belong to corporate groups

Understand your UK business

Check your website and see how search engines and AI assistants read it. Free, about 20 seconds, no email needed.

  • 17 checks on your homepage
  • A score out of 100
  • A ready-made fix for anything that fails

Run a free check →

Is your UK business on Whito?

Claim your free UK business profile and make sure your information is correct.

Find and claim my business →

  • Free to claim
  • Correct your details
  • Nobody pays to rank higher

Latest research and tools

Dive deeper with our latest reports, calculators and comparisons.

Explore all research →

ResearchUK Garage Industry Report 2027Read report →ToolUK Software Cost CalculatorTry now →ComparisonBest AI Chatbots for UK Small BusinessesCompare now →

Whito Rankings.

UK industries, regions and brands put in order, using public data and Whito research. Every ranking shows its source and its date. Nobody can pay to move up.

UK industries ranked by number of businesses22 UK industries ranked by how many businesses each one has, using Office for National Statistics counts for March 2026.Number one: Domestic building, 59,685 businessesUpdated 14 November 2026. Source: Office for National Statistics.Fastest-growing UK industries since 201022 UK industries ranked by the change in their number of businesses between March 2010 and March 2026.Number one: Employment placement agencies, +240.7% since 2010Updated 14 November 2026. Source: Office for National Statistics.UK regions ranked by businesses per headThe 12 UK regions and nations ranked by businesses per 100,000 residents, for each of 12 industries.12 industries, 12 regions and nationsUpdated 14 November 2026. Source: Office for National Statistics.UK industries ranked by marketing score61 UK industries ranked by the average score of the brands on each Whito marketing leaderboard.Number one: Ecommerce Brands, 6.23 out of 10Updated 14 November 2026. Source: Whito leaderboard research.Longest-established UK companies on WhitoThe 100 oldest active companies in the Whito directory, ranked by their incorporation date on the Companies House register.Number one: Simplicity, incorporated 1894Updated 14 November 2026. Source: Companies House.Emergency plumbers AI assistants name most often33 firms ranked by how many answers named them when Google AI Mode and ChatGPT were asked for an emergency plumber in London and Carmarthen, in October and November 2026.Carmarthen number one: Pengelly Plumbing, 12 of 16 answersUpdated 14 November 2026. Source: Whito answer log.

See all rankingsCompare UK businesses

Find your industry hub.

Every industry hub is one free page for your sector: research, the rules that apply and what changed recently. 70 UK industries, listed below.

Start here

Trades and home services

Food, drink and hospitality

Health, beauty and wellbeing

Professional and financial

Retail, property and creative

See all 70 industries with descriptions

Better information. Better business decisions.

Understand your competitors, discover market opportunities and see how AI can help your business get ahead. Start free. Go further when you need to.

  1. 1Start with free research
  2. 2See what it tells you
  3. 3Get the full report when you need it

AI visibility

Discover whether ChatGPT, Gemini and other AI tools can find your business and which competitors they recommend.

Free website check

The free check tests whether AI tools can read your website. The paid audit asks them who they recommend.

Check your AI visibility

Full AI Visibility Audit£280

AI for business

Discover practical ways to use AI, find the right tools and learn how to introduce AI safely into your business.

Free guides

Plain-English guides, tool reviews and a sample staff AI policy.

Explore AI for business

AI Starter Toolkit£29

Independent intelligence. No hidden agenda.

  • Independent

    Nobody pays to appear in our research or to change what we find.

  • Evidence-led

    Insights supported by research and sources, with the date we checked.

  • Accessible

    Start with useful free research before investing in a full report.

How Whito makes money

Whito in brief.

The plain facts, for people and for AI assistants.

What Whito is
The home of UK business. We research markets, competitors, prices and how customers and AI tools find businesses, and publish what we find with the method and dates.
Who it is for
UK businesses of any size. We work with UK businesses only.
What costs money
Fixed prices in pounds, for example the AI Visibility Audit (£280 one-off), Visibility Monitor (£280 a month), Competitor Intelligence Report (£680) and the AI Starter Toolkit (£29). All prices.
Independence
Nobody pays to appear in our research or directory, or to move up it. Every study says what we checked, when, and what it cannot prove.
What we are not
Not an SEO or marketing agency. We don’t sell SEO, run adverts or manage social media.
Who runs it
Whito Ltd, founded in 2017 by Jacob and Ethan Whitmore. About Whito · Contact.

Common questions.

What is Whito?

The home of UK business. We research markets, competitors, prices and how AI search tools recommend businesses, and publish what we find with the method and dates.

Who is Whito for?

UK businesses of any size that want to understand their market, their competitors and how customers find and choose them. We work with UK businesses only.

Is Whito a marketing or SEO agency?

No. We research and measure. We don’t sell SEO, run adverts or manage social media, and nobody can pay to appear in our research or our directory, or to move up it.

What does the free website check do?

It reads your website against 17 checks on whether AI tools can read and confirm your business, scores it out of 100 and suggests a fix for each fail. It does not ask AI tools who they recommend. The AI Visibility Audit does that.

How does Whito make money?

From fixed-price research, such as the £280 AI Visibility Audit and the £680 Competitor Intelligence Report, from a referral fee if you hire a specialist we introduce, and from commissions on links marked (Ad). Nobody pays to be listed, ranked or reviewed, and no fee changes what we find.

  • 1,217 UK businessesin our directory
  • 273 research studiesand counting
  • 100% independentno paid rankings