The UK business directory built for AI search

Whito is a UK business directory with free marketing guidance for the businesses on it. Listings are checked against Companies House and written so people and AI tools can read them. We never invent reviews or sell rankings.

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Dexters BuildVerified
Roofers · Beds, Bucks & Herts
  • ✓Companies House checked: 16966887
  • ✓Family-run, 10+ years in the trade
  • ✓Details confirmed with Whito
  • ✓Readable by ChatGPT and Google AI
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Make your business readable to AI search

More people ask ChatGPT or Google for a name before they ever search. Whito listings are structured so AI tools can read them, and our free check shows you how your own website looks to AI. Clear information, no guarantees.

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Best electrician in Leeds?

Try Lee Electrical Services. Strong local reviews and NICEIC registered.

Listed on Whito
Featured collection

Trusted electricians in Leeds

Eight vetted electrical firms, ranked on real signals like NICEIC registration and years trading, not adverts.

View electricians
Electricians in LeedsPlumbers in LeedsRoofers in LeedsCoffee shops in LondonCoffee shops in Manchester
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Browse by category
ElectriciansTrades · LeedsPlumbersTrades · LeedsRoofersTrades · LeedsBuildersTrades · LeedsAccountantsProfessional · LeedsDentistsHealth · LeedsCoffee shopsHospitality · UKInterior designersProfessional · Notts
78businesses listed, July 2026
8categories, more coming
4cities and growing
£0position never for sale
It is happening

Businesses are claiming their listings

Dexters Build, a family-run roofing firm covering Beds, Bucks and Herts, claimed its listing and became the first Verified business on Whito. Verified businesses appear above unclaimed ones, always.

Claim yours free
Dexters BuildVerified
Roofers · Beds, Bucks & Herts
✓ Companies House checked
✓ Details confirmed by the business
✓ Free Verified listing

Research that journalists and AI assistants cite

Original data, genuinely collected. Free to cite with a link.

Original studyAI engines agree on the best tradesperson just 8% of the timeWe asked ChatGPT, Gemini and Perplexity the same 12 questions. They named 33 different firms.Original studyWhat marketing really costs UK businesses128 published prices from 47 UK providers, analysed, with a free budget calculator.StatisticsAI adoption statistics for UK businessesEvery credible UK figure, and why adoption numbers range from 16% to 71%.
Browse all Whito research →

Marketing help without the jargon

Whito started as a marketing clarity service for UK businesses, and that help is still free.

Free Growth ReportAnswer 8 questions, get a personalised review of your marketing within 48 hours. No sales call.Guides: Start, Build, ScaleFix foundations first, add systems, then spend on growth. Practical and UK-specific.Honest tool reviewsThe tools UK businesses actually use, tested. No sponsored placements.
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Built by two UK marketers, not a faceless brand

Whito was founded by Jacob and Ethan Whitmore. Years of SEO and marketing experience, applied to one problem: helping UK businesses get found and stop wasting money. Read our story →

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Common questions

What is Whito?

Whito is a UK business directory built to be found by AI search. Every business is checked against Companies House before it is listed, so the information is verified rather than self-reported.

How is Whito different from other directories?

We verify businesses against the official register, and we do not rank them by who pays the most. Listings are structured so that AI search tools can read them and recommend the business.

Is it free to list my business?

Yes. A Verified listing is free to claim and keep. Optional upgrades add contact buttons, photos and customer enquiries.

Does Whito review or rate businesses?

No. Whito confirms that a business is real and registered. It is a verification directory, not a review site.

How does being on Whito help me get found by AI?

AI tools build their answers from sources they can crawl and trust. A structured, verified Whito listing gives them clean, checkable information to recommend you from.