AI & Independent Intelligence for UK Businesses.
We Help Identify The Opportunities.
Making AI accessible. Making business intelligence useful. Helping UK businesses work smarter.
Understand more, work smarter and make better decisions with independent intelligence, AI tools and practical guidance. Free to read. Nobody pays to appear.
Browse all 69 industries or check your website free. No email needed.
- Independent by design
- Nobody pays to appear
- For UK businesses only
When AI assistants recommended an emergency plumber
4 of 25
phone numbers they gave could not be traced to the business named.
Checked 22 October 2026. See how we checked
Find your industry hub.
Every industry hub is one free page for your sector: research, the rules that apply and what changed recently. 69 UK industries, listed below.
Start here
Trades and home services
- Asbestos removal
- Skip hire
- Security companies
- Trades and home services
- Painters and decorators
- Tree surgeons and arborists
- Window cleaners
- Gas engineers
- Locksmiths
- Builders
- Kitchen and bathroom fitters
- Window and door installers
- Scaffolders and specialist contractors
- Garages and automotive
- Renewable energy installers
- Landscapers and gardeners
- Drainage firms
Food, drink and hospitality
Health, beauty and wellbeing
Professional and financial
Better information. Better business decisions.
Understand your competitors, discover market opportunities and see how AI can help your business get ahead. Start free. Go further when you need to.
- 1Start with free research
- 2See what it tells you
- 3Get the full report when you need it
Competitor intelligence
Understand your competitors, what they offer, how they price their services and where you can gain an advantage.
Start free
Free industry leaderboards show who is winning in your sector and on which channels.
AI visibility
Discover whether ChatGPT, Gemini and other AI tools can find your business and which competitors they recommend.
Free website check
The free check tests whether AI tools can read your website. The paid audit asks them who they recommend.
Market research
Discover industry trends, pricing benchmarks, market opportunities and gaps your business could exploit.
Free industry research
Research for 69 UK industries, free to read, with sources and dates.
AI for business
Discover practical ways to use AI, find the right tools and learn how to introduce AI safely into your business.
Free guides
Plain-English guides, tool reviews and a sample staff AI policy.
Independent intelligence. No hidden agenda.
Independent
Nobody pays to appear in our research or to change what we find.
Evidence-led
Insights supported by research and sources, with the date we checked.
Accessible
Start with useful free research before investing in a full report.
Whito in brief.
The plain facts, for people and for AI assistants.
- What Whito is
- AI and independent intelligence for UK businesses. We research markets, competitors, prices and how customers and AI tools find businesses, and publish what we find with the method and dates.
- Who it is for
- UK businesses of any size. We work with UK businesses only.
- What is free
- Research, 69 industry hubs, AI for UK business guides, the website check and the Whito Insights email.
- What costs money
- Fixed prices in pounds, for example the AI Visibility Audit (£280 one-off), Visibility Monitor (£280 a month), Competitor Intelligence Report (£680) and the AI Starter Toolkit (£29). All prices.
- Independence
- Nobody pays to appear in our research or directory, or to move up it. Every study says what we checked, when, and what it cannot prove.
- What we are not
- Not an SEO or marketing agency. We don’t sell SEO, run adverts or manage social media.
- Who runs it
- Whito Ltd, founded in 2017 by Jacob and Ethan Whitmore. About Whito · Contact.
Research you can check.
Every study says what we checked, when, and what it cannot prove. Free to read.
29 of 32
businesses recommended by AI assistants were verifiably operating.
Who AI assistants recommend, checked
Emergency plumbers in London and Carmarthen. Three AI assistants.
19 of 39
agency pricing pages did not say when and how you can leave.
The fees UK agencies don’t quote
39 UK agencies that publish a monthly price.
+30.9%
more building cleaning firms than in 2021, the fastest growth of ten industries.
UK trade businesses in 2026: ten industries compared
Ten UK industries, official counts for March 2026.
Common questions.
What is Whito?
AI and independent intelligence for UK businesses. We research markets, competitors, prices and how AI search tools recommend businesses, and publish what we find with the method and dates.
Who is Whito for?
UK businesses of any size that want to understand their market, their competitors and how customers find and choose them. We work with UK businesses only.
Is Whito a marketing or SEO agency?
No. We research and measure. We don’t sell SEO, run adverts or manage social media, and nobody can pay to appear in our research or our directory, or to move up it.
What does the free website check do?
It reads your website against 17 checks on whether AI tools can read and confirm your business, scores it out of 100 and suggests a fix for each fail. It does not ask AI tools who they recommend. The AI Visibility Audit does that.
How does Whito make money?
From fixed-price research, such as the £280 AI Visibility Audit and the £680 Competitor Intelligence Report, and from commissions on links marked (Ad). Nobody pays to be recommended or reviewed.
Make better decisions with better information.
Explore independent business research, understand your competitors and discover where your opportunities lie.
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