See where your UK business really stands.
Independent UK research since 2017. We check how UK businesses are found, trusted and priced against the public record, not opinion, and show you where you stand. Free to read. Nobody pays to appear. Pick the door that fits you.
Check a firm before you hire
We only name firms we can confirm are real, using Companies House where they are registered. Free to use. Position is not for sale.
See what the engines can read about you
Run the free Visibility Check: every failed check comes with a free fix. Or type your industry for its guides and costs.
Buy the working behind a study
Every answer, every name, every register check, as a PDF plus raw CSV. Bought by insurers, franchise groups, trade bodies and vendors. Nobody pays to appear in it.
Research files £1,280
July 2026: three AI engines recommended 182 electricians across 15 UK towns. 51% could not be matched to an active company in or near the town. Sole traders have no company to match, so unmatched does not mean unregistered. Read the method
We check things, then publish what we find
The studies are free to read and free to quote, and the method and its limits are published with every one.
How often two of three AI engines picked the same best local tradesperson. All three never agreed. Collected 30 June 2026.
Emergency plumber websites in eight UK towns that publish no call-out price. Collected 2 October 2026.
Of England’s 57,082 CQC-registered care services publish no website on the register. Register file dated 26 August 2026.
5/99
Businesses named by both ChatGPT and Gemini. Same question, same city, same day. Between them the two engines returned 99 Manchester businesses. Five appeared on both lists, and on four of the eight questions they shared no name at all. There is no single list to get onto.
Find your industry
Everything we publish is filed by sector. Pick yours.
Trades and home services
General trades 11 guides · Pest control 8 guides · Painters and decorators 7 guides · Tree surgeons 7 guides · Locksmiths 7 guides · Window cleaners 6 guides · Builders 10 guides · Kitchen and bathroom fitters 3 guides · Window and door installers 3 guides · Scaffolders 3 guides · Garages and automotive 4 guides · Landscapers and gardeners 4 guides · Renewable energy installers 3 guides · Drainage firms 4 guides
Food, drink and hospitality
Food and hospitality 6 guides · Hotels and guest houses 3 guides · Restaurants · Pubs and bars 3 guides · Takeaways 3 guides
Health, beauty and wellbeing
Hairdressers and barbers 11 guides · Care homes 6 guides · Personal trainers and fitness 6 guides · Aesthetic clinics 5 guides · Home care providers 4 guides · Physios and clinics 4 guides · Opticians 4 guides · Nurseries and childcare 4 guides
Professional and financial
IFAs and wealth managers 4 guides · Mortgage advisers 5 guides · Estate agents 4 guides · Architects 3 guides · Surveyors 3 guides · Managed IT and cybersecurity 3 guides · Consultancies 3 guides · Recruitment and staffing 3 guides
Check your site free
Not sure where to start? Run the free Visibility Check and see where your site stands.
Whito Data
The file behind each study: every answer, every name, every register check, as a PDF plus raw CSV. Research files £1,280. Quarterly Refresh £990.
What you can buy from Whito
The studies, the directory and the Visibility Check are free, and always will be. Two things cost money, and nobody can pay to appear.
Visibility Monitor
£280 a month, cancel any time
Every month we ask ChatGPT, Gemini and Google AI Mode five questions your customers ask, and show who gets named instead of you.
Research files
£1,280
The full data behind a Whito study, as a PDF and a spreadsheet. Bought by insurers, trade bodies and software firms. Built to order for your own scope from £1,280.
Not ready to buy? Run the free Visibility Check first. If it scores under 40, fix that list before you spend anything, with us or anyone.
Listings are free and they stay free. Paying gets you the research, never the listing and never the position. How we make money →
A few short emails a week
What changed for UK businesses, whether it affects you, and a ten-minute job. Now and then we tell you about something we sell, and we say so. Leave in one click.
