Find a UK business you can trust
The honest UK business directory, built to be found by AI. Free to list, paid placement always labelled, and no invented reviews.
Trusted electricians in Leeds
Eight vetted electrical firms, ranked on real signals like NICEIC registration and years trading, not adverts.
For UK businesses
We want your UK business found.
Most owners have never seen what a customer, or an AI assistant, actually finds when they look them up. The free check takes about two minutes and tells you in plain English.
Free. No card. Every listing checked against Companies House.
Our own research
We check things, then publish what we find
Whito runs its own studies on how UK businesses are found online, and publishes all of them free with the method shown. Here is some of what we found.
How often three AI engines agreed on the best local tradesperson. The rest of the time they named completely different businesses.
Of the businesses AI recommended, this many could not be verified as an active company trading in that area.
Original studies published free, no email wall and no gate, with the working shown so you can check it.
Whito Intelligence
There is a paid research line too
Everything above stays free, and that does not change. Whito Intelligence is the deeper quarterly data underneath it: which businesses the AI engines actually name, town by town, checked against Companies House. It is priced for software vendors, lead platforms, franchisors and investors, not for the businesses we write these guides for.
How Whito works
Three steps. The first two are free and take a couple of minutes.
1Claim your listing
Find your business or add it. Free, and it stays free. No card, no trial that turns into a bill.
2Get verified
We check your company against the Companies House register and your own published details, so customers and AI can see you are real.
3Know what to fix
Your score shows what is holding you back, in order, with the cheapest fixes first.
Free to be listed, always
You never have to pay to appear on Whito. Paying gets you the checking and the guidance, not the listing.
Free listing
£0
Forever
- Your business listed and findable
- Verified against Companies House
- The free Whito Scorecard
Whito Membership
£39
Per month, cancel any time
- Everything in the free listing
- Monthly checks on what changed
- What to fix next, in priority order
- Member guides and templates
The Whito Audit
£497
One off
- A person goes through your whole marketing
- Written findings with the evidence
- A plan in the order you should do it
The Whito Weekly
One useful email a week
One practical thing you can actually do, based on what we have checked that week. No pitching, and you can leave in one click.
Not listed yet? It is free, it stays free, and it takes about two minutes.
Whito Ltd, registered in England and Wales, company number 10918465.
