Find a UK business you can trust
The honest UK business directory, built to be found by AI. Free to list, paid placement always labelled, and no invented reviews.
Trusted electricians in Leeds
Eight vetted electrical firms, ranked on real signals like NICEIC registration and years trading, not adverts.
Independent UK research, since 2017
Pick your industry. Skip the generic advice.
Guides, costs and original studies filed by how your business actually makes money.
How UK businesses are found, trusted and priced. Studies are free to read. Nobody pays to appear.
Find your industry
Everything we publish is filed by sector. Pick yours.
Trades and home services
General trades 11 guides · Pest control 9 guides · Painters and decorators 8 guides · Tree surgeons 8 guides · Locksmiths 8 guides · Window cleaners 7 guides · Builders 4 guides · Kitchen and bathroom fitters 4 guides · Window and door installers 4 guides · Scaffolders 4 guides · Garages and automotive 4 guides · Landscapers and gardeners 2 guides · Renewable energy installers 1 guide · Drainage firms 1 guide
Food, drink and hospitality
Food and hospitality 5 guides · Hotels and guest houses 4 guides · Restaurants 4 guides · Pubs and bars 4 guides · Takeaways 4 guides
Health, beauty and wellbeing
Hairdressers and barbers 12 guides · Care homes 6 guides · Personal trainers and fitness 6 guides · Aesthetic clinics 5 guides · Home care providers 4 guides · Physios and clinics 2 guides · Opticians 2 guides · Nurseries and childcare 2 guides
Professional and financial
IFAs and wealth managers 4 guides · Mortgage advisers 4 guides · Estate agents 4 guides · Architects 4 guides · Surveyors 4 guides · Managed IT and cybersecurity 4 guides · Consultancies 3 guides · Recruitment and staffing 3 guides
Our own research
We check things, then publish what we find
The studies are free to read and free to quote, and the method and its limits are published with every one.
How often three AI engines agreed on the best local tradesperson. The rest of the time they named completely different businesses. Collected 30 June 2026.
Of the businesses AI recommended, this many could not be matched to an active registered company on Companies House. Collected July 2026.
Of England’s 57,082 CQC-registered care services publish no website on the register. Checked 26 August 2026.
Latest study · 14 September 2026
5/99
Businesses named by both ChatGPT and Gemini. Same question, same city, same day. Between them the two engines returned 99 Manchester businesses. Five appeared on both lists, and on six of the eight questions they shared no name at all. There is no single list to get onto.
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Whito Data
Whito Data sells the files behind the free studies: the raw answer logs and the full working, as a PDF and the raw CSV.
Looking for a checked firm? The directory is free. Position is not for sale.
Listings are free and they stay free. Paying gets you the research, never the listing and never the position. How we make money →
Whito Insights
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One practical thing you can actually do, based on what we have just checked. No fixed schedule, no pitching, and you can leave in one click.
