UK Marketing News

What changed this week. Algorithm updates, ad costs, platform shifts, and business stories that affect your marketing budget.

Whito news graphic: an AI will now answer your customers in seconds, that is the easy part Latest

An AI Will Now Answer Your Customers in Seconds. That Is the Easy Part.

Meta has just handed every business a free AI that replies to customers inside WhatsApp, Instagram and Messenger. It answers questions, recommends products, books appointments and chases leads, all without...

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Whito news: CMA can now fine UK businesses for drip pricing, fake reviews and fake urgency

Three everyday marketing habits that can now get your business fined
Whito news graphic: Google new ads write themselves from your website

Google’s new ads write themselves from your website. That is a problem if your website is thin.

This week

SEO The Google traffic you lost is not coming back. Stop waiting for it. SEO Google’s spam update just landed. Panicking is the wrong move. Law No, You Cannot Bin Your Cookie Banner Yet Ads Your Social Ads Are Getting Pricier. Spreading Out Beats Doubling Down. Ads LinkedIn Just Passed 37 Million UK Users. The Cheapest Way In Is a Real Person, Not a Brand Ad. Everyone Says TikTok Is the New Google. The Data Says Something More Useful.

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Recent

AI Google Now Lets You Opt Out of AI Search. Most Small Businesses Shouldn’t. Ads Google’s New Ads Now Chat With Your Customers. They Learn From Your Website, Not Your Budget AI The UK Just Let Publishers Hide From Google’s AI. Most Small Businesses Should Do the Opposite. SEO Google Just Told You The Click Is Dying. Most Small Businesses Heard The Wrong Thing. Law Hidden Fees Are Now Illegal in the UK. Show the Real Price or Pay for It. Reviews Google Just Made It Harder to Game Your Business Profile. That Is Good News for UK Businesses.

Earlier stories

June 2026

Law Making Tax Digital Is Almost Here and Most Sole Traders Are Not Ready. Do Not Let It Eat Your Year. AI More Customers Are Starting in ChatGPT, Not Google. Here Is What It Means for UK Businesses. Reviews Google Quietly Changed Its Review Rules. A Lot of UK Businesses Are Now Breaking Them. Britain Is Banning Under-16s From Social Media. Here Is What It Actually Means for Your Business. AI You Can Now Block Google’s AI From Using Your Content. Most Small Businesses Shouldn’t. Ads Google Is About to Break Your Ad Tracking. Here’s What to Fix Before June 15 SEO Google Just Finished Another Core Update. Most Small Businesses Are Panicking for the Wrong Reasons. AI Google AI Mode Just Hit 1 Billion Users. Your Website Traffic Is About to Drop Further.

May 2026

Ads Google Is About to Auto-Link Your YouTube Channel to Google Ads. Here’s What to Do. Ads Meta Just Overtook Google in Ad Revenue. Are You Still Defaulting to Google Ads? SEO Google Just Updated Its Algorithm Again. Here’s What Actually Matters for Your Business.

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Google’s spam update just landed. Panicking is the wrong move.

Google finished rolling out its June 2026 spam update on 26 June. If your traffic has moved in the last week, up or down, this is the likely reason. And right on cue, the advice mills have started. Buy links. Rewrite everything. Add more pages. Chase the algorithm....

No, You Cannot Bin Your Cookie Banner Yet

The law changed, but probably not in the way you have been told. Since 5 February 2026, the Data (Use and Access) Act lets some UK websites run basic analytics without asking for consent first. That sounds like a gift. No more banner blocking your homepage, no more...