Stolen With Pride
Real UK businesses making smart marketing moves. We spot them, break them down, and show you how to steal the thinking for your own business.
One good move. Explained simply. Every fortnight.
How This Works
We find UK businesses doing one specific thing well. Then we explain it so you can use it too.
We spot it
A social post, an email, a campaign, a website choice. Something specific that’s working.
We break it down
What they did, why it works, and which Whito stage it sits in. No waffle. Just clarity.
You steal it
Practical steps so you can apply the same thinking to your business. Adapted, not copied.
Latest Breakdowns
Good marketing, spotted in the wild.
How a cereal brand turned LinkedIn into their best marketing channel
Surreal spent almost nothing on billboards, then turned the ad industry into their unpaid distribution network. Here’s the move, and why it’s brilliant.
Read breakdown →The email opt-out that generated more goodwill than any campaign
One checkbox before Mother’s Day turned a potential customer pain point into national press coverage and genuine brand loyalty.
Read breakdown →Why Greggs’ social media works and your corporate account doesn’t
A three-person team making content that doesn’t feel like brand content. Their Itsu meme hack is a masterclass in platform-native thinking.
Read breakdown →How one founder’s face built a £28M fashion brand
Aimee Smale doesn’t hide behind a logo. She films everything herself, talks about the hard bits, and turns followers into customers. Here’s how.
Read breakdown →Showing your factory floor as a marketing strategy
While most fashion brands hide their supply chain, Lucy & Yak film theirs. 813K followers say it’s working.
Read breakdown →Making banking funny without getting fined
Financial services content that’s actually shareable. Three people, strict regulations, and a 31% customer growth rate.
Read breakdown →A sausage brand’s first TV ad after 15 years, and why the timing was perfect
Three brothers, one obsession, and a smart use of ITV’s small business initiative. How to punch above your weight with coordinated timing.
Read breakdown →How #Gymshark66 turned customers into a marketing department
A 66-day challenge that generated 134,000+ TikTok videos and 13 million Instagram posts. All user-created. All free.
Read breakdown →Personalisation that actually reduces churn, not just clicks
Gousto’s recommendation engine learns what you like in 8 choices, not 16. The result: emails that feel curated and an 11% reactivation rate.
Read breakdown →Turning “we won’t close branches” into a competitive weapon
While rivals shut high streets down, Nationwide made a public commitment and built an entire rebrand around it. Structure as marketing.
Read breakdown →Want us to break down your marketing?
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