Whito collects UK business data that nobody else publishes: which businesses AI assistants name, whether those businesses check out on the public registers, and what firms actually charge. Organisations buy the working data behind our free research, or ask us to collect it for the sector and places they care about.
Every figure carries its collection date and method. The data is the same whoever pays. Nobody can pay to appear, to change a finding, or to keep data away from anyone else.
Who buys Whito data
- Software companies selling into a sector, who want to know who the market is and what it charges.
- Lead-generation platforms and directories, who want to know how many of the businesses they list check out on the register.
- Insurers and risk teams, who need to know how many firms in a sector are dissolved, unregistered or hard to verify.
- Marketing agencies, who want independent evidence of where their clients stand in AI answers.
- Trade associations and franchise groups, who want a benchmark for their members or network.
- Investors, who want a dated, checkable picture of a sector before they commit.
What we can do
- AI recommendation data: what ChatGPT, Gemini and Google AI Mode say when customers ask for a business in your sector, logged answer by answer.
- Business verification: every business named, checked at Companies House and, where a sector has one, the regulator’s register (CQC, FCA, SRA, GDC, Gas Safe).
- Price research: prices read from firms’ and vendors’ own UK pages on a stated date.
- Regional and sector cuts: by town, city or region, and by trade or sector.
- Repeat collections: the same scope every quarter or month, so changes over time are real changes.
What you can buy
Published data files
£1,280 each
Eight files on sale now, each a PDF plus the raw CSV. The largest holds 1,050 rows. Delivered within one working day.
12-City Register File
£2,800
One sector, 12 UK cities, three AI assistants, and every business named checked at Companies House. Collected the week you order.
Competitor Intelligence Report
£3,500
One named business across 12 UK cities: every answer where it appears and where it does not, every rival named instead with the reason given, each rival checked at Companies House, and the full answer log.
Regional Business Intelligence
£5,000
One region (up to six towns) and up to three sectors: which businesses AI assistants name, register checks on each one, and the prices firms publish where they publish them.
Annual Data Subscription
£10,000 a year
Two data files, each collected again every quarter for 12 months (eight deliveries), under the Professional licence.
Enterprise Data Licence
From £15,000 a year
An agreed scope across sectors and regions, collected quarterly or monthly, under the Enterprise licence, with a written contract.
Prices are fixed and confirmed in writing before you pay. Whito Ltd is not VAT registered, so no VAT is added. Scopes above £2,800 start with a written scope, not a payment.
How it works
- Tell us what you need using the form below.
- Within two working days we reply in writing with the scope, the collection date, the format and a fixed price. No sales call needed.
- You pay by card or we invoice your company.
- We collect the data and deliver the PDF and CSV by email, with the method and every collection date inside.
If we cannot do what you need, or cannot do it honestly with public data, we tell you, and you have paid nothing.
Ask about a project
We use these details only to reply to your enquiry and agree the scope in writing. We never add you to a marketing list from this form. See our privacy policy.
The rules that come with every order
- Payment never changes a finding, a listing, a score or a ranking.
- We do not sell exclusivity, sponsorship or introductions.
- We record what the AI assistants and registers say. We do not promise any business will be recommended.
The full rules are on how we make money, and the licences on Whito Data licences.