HELP CENTRE
How can we help?
Find answers about Whito, learn marketing basics, or get support.
Getting Started
What Whito is, how it works, and the framework behind everything we do.
What is Whito?Your Whito directory listing
How Whito works
Start, Build, Scale framework
How Whito scores your marketing
Free growth report
How to get your free report, what it covers, and what to do with it.
Whito Pro
What the audit includes, how to book, pricing, and what to expect.
What is Whito Pro?
What does the audit include?
How to book your audit
Tool Reviews
How we review marketing tools and what our ratings mean.
Industry Pages
Sector-specific marketing guidance and how to find your industry.
Whito Weekly
Our newsletter, what to expect, and how to manage your subscription.
LEARN
Why these guides are different
Whito does not sell marketing services and takes no commission that could bias a recommendation, so these guides are written to be useful, not to upsell. Every explainer is written for UK businesses, fact-checked, and backed where possible by our own original research, like the June 2026 AI Door Test, which found only 1 of 49 UK business websites blocks AI crawlers. The principle behind all of it: structure before scale.
Marketing basics, explained
Plain English. No jargon. Written for UK business owners.
What is AEO?
What is local SEO?
How do online reviews work?
What is a directory listing?
What is a USP?
What is a marketing funnel?
What is web hosting?
What is SEO?
Link building
Backlinks
PPC
Content marketing
Email marketing
Landing pages
CTAs
Conversion rates
Vanity metrics
Google Business Profile
Common questions
Quick answers to the things people ask most.
Is the Free Growth Report actually free?
Yes. No card details, no hidden fees. You answer a few questions about your business and get a personalised report showing where your marketing is strong and where it needs work.
How much does Whito Pro cost?
£250 a month plus VAT. Cancel any time in two clicks. Your Verified listing stays free either way. You get a full marketing audit with prioritised recommendations.
Does Whito sell marketing services?
No. Whito is independent. We review, recommend, and audit. We never sell done-for-you services, and we are never paid to recommend specific tools.
What is Start, Build, Scale?
Our three-stage framework. Every business sits at a stage. The framework makes sure you fix foundations before chasing growth tactics, so you stop wasting money on things that do not work yet.
How long does the Free Growth Report take?
About three minutes to complete the questions. Your report is generated straight away.
Can I get a refund on Whito Pro?
You can cancel at any time. We refund your first month if you cancel within 14 days and no report has been sent. See our refund policy for full details.
Policies and support
Transparency is part of how we operate.
Still need help?
If you cannot find what you are looking for, drop us a message. We reply within one working day.