Straight answers about how Whito works, what we publish, how we make decisions and how to reach us. If you are looking for marketing advice for your business, the guides and glossary are the better place to start.
How the site works
What Whito is, how the Visibility Check scores a business, and how our industry pages and tool reviews are put together.
Contact, privacy and your data
How to reach us, what we do with your information, refunds and the Whito Insights newsletter.
Common terms, explained plainly
Short answers to the questions business owners ask most. For definitions backed by our own measured figures, use the glossary.
BasicsHow do online reviews work?BasicsWhat are vanity metrics?BasicsWhat is a backlink?BasicsWhat is a conversion rate?BasicsWhat is a CTA?BasicsWhat is a directory listing?BasicsWhat is a landing page?BasicsWhat is a marketing funnel?BasicsWhat is a USP?BasicsWhat is AEO?BasicsWhat is AI search?BasicsWhat is content marketing?BasicsWhat is email marketing?BasicsWhat is Google Business Profile?BasicsWhat is link building?BasicsWhat is local SEO?BasicsWhat is PPC?BasicsWhat is SEO?BasicsWhat is web hosting?
Still stuck? Contact us Glossary Guides