How Whito works

Last Updated on November 8, 2026

Whito works in three steps: discover, understand, act.

1. Discover

Explore your market and competitors. Start with the free research for your industry, or run the free website check to see whether AI tools can read and confirm your business.

2. Understand

Examine the evidence and identify patterns. Every Whito study says what we checked, when, how, and what it cannot prove, so you can judge it for yourself.

If you need research on your own business, the AI Visibility Audit shows who AI tools name instead of you, and the Competitor Intelligence Report compares you with up to five competitors.

3. Act

Use the findings to make better decisions. Our reports end with practical next steps. We don’t sell the SEO, advertising or website work that follows, so our findings are not shaped by what we could sell you next.

If you want to keep watching, the Visibility Monitor repeats the checks every month.

What it costs

The research, the website check and the directory are free. Paid research is sold at fixed prices in pounds, with no contract. See all prices.

Whito

Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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