List your business on Whito: pricing

Pricing

Being on Whito is free. It always will be. We do not charge businesses to appear, and we do not sell placement or enquiries.

We make our money by telling you the truth about your marketing, not by selling you a spot.

Three things. That is all.

The directory

Verified listing

Free

Free forever. No card, no upsell.

  • Your listing in your town and trade
  • Checked against Companies House
  • Verified badge once confirmed
  • Photos, services, phone number, website
  • Enquiries straight to you
  • Structured so AI tools can read it
Claim your listing
One-off

The Audit

£497

One payment. Fixed price agreed first.

  • Whether ChatGPT, Gemini, Copilot and Google AI recommend you
  • What they say about you, and whether it is accurate
  • Which competitors they trust more, and why
  • Website, Google Business Profile, reviews and search review
  • A prioritised fix list, in plain English
  • No subscription, no obligation
Request an audit
Monthly

Whito Pro

£250a month

Excluding VAT. Cancel in two clicks.

  • Monthly AI visibility report across ChatGPT, Gemini, Copilot and Google AI
  • Competitor tracking, month on month
  • Three prioritised fixes every month, with last month’s marked off
  • Quarterly deep check on your website, reviews and profile
  • Marketing guidance written for your trade
  • Everything in writing. No calls, no meetings
See Whito Pro

What we will never charge you for

The things other directories sell are the things we refuse to.

  • A better position. You cannot pay to rank higher on Whito. Nobody can, at any price.
  • Enquiries or leads. We do not sell you customers. That is selling placement with a different name on it.
  • Being listed at all. The listing is free, permanently. There is no paid tier of the directory.
  • Reviews. We do not invent them, buy them, or sell them.

Common questions

Is it really free to be listed?

Yes. Claiming and keeping a verified listing costs nothing, and there is no paid version of it. We removed our paid listing tiers because charging for placement sits badly with giving honest advice.

So how do you make money?

The £497 audit, Whito Pro at £250 a month, and disclosed affiliate commissions when we recommend a tool. The full picture is here.

Do I need the audit before Whito Pro?

No. They are separate. Whito Pro builds its own baseline in month one. Some people want the one-off picture and nothing more, which is fine.

Is there a contract?

No. Whito Pro is monthly and you cancel in two clicks. Cancelling never removes your free listing.

Will you run my marketing for me?

No. We are not an agency and we are not becoming one. We tell you what to fix and why. You do it, or hand it to whoever does your marketing. That separation is what makes our advice worth paying for.

How is this different from Yell or Checkatrade?

They sell you placement and leads. We sell you the truth about whether you are being found, and give the listing away.

Not sure whether AI recommends your business?

Most owners have never checked. It takes twenty minutes to find out.

Run the free check