Data-led PR and Research Campaigns
Journalists and AI tools quote original numbers. We find a question your customers care about, collect real data to answer it, and hand you a research report and press materials to publish under your name.
The problem
Most PR asks for attention without giving anything new. Journalists ignore it, and AI tools have nothing to quote.
Original data is different. A true, dated number that nobody else has is worth writing about, and it keeps being cited long after the launch.
Who it is for
- UK businesses that want to be known for something specific
- Brands that want AI tools and journalists to have something to cite
- In-house PR and marketing teams without a research function
- Agencies running PR for UK clients
What Whito delivers
Research concept. Three ideas built around a question your customers and the press care about. You choose one.
Original data. Collected by hand from public sources: published prices, public registers, websites and what AI tools and Google show. No paid panels and no invented figures.
Analysis and report. A clear research report with the method written out, so a journalist can check it.
Charts. Up to five charts as image files, drawn only from the real data.
Press release. A draft written to be used, with the key finding in the first line.
Media pack. Summary, key numbers, method note and the raw data.
Where to take it. A list of suggested publications and the sections or beats that cover your subject.
Coverage report. Four weeks after you launch, where the research was picked up, as far as we can find.
What you receive
- Research report (PDF) and the raw data (CSV)
- Up to five charts (PNG)
- Press release draft and media pack
- Suggested publications list
- Coverage report four weeks after launch
Every finding carries its source and the date we collected it. If we could not confirm something, the report says so.
Report contents
- The question and why it matters
- How the data was collected, with dates
- Headline findings
- Detailed results with charts
- What it means for customers
- Method, limits and sources
- Press release draft
- Suggested publications
The layout of every Data-led PR and Research Campaigns. Section headings only; your findings are written for your business.
Price and what happens next
£2,800, one-off. Materials within 20 working days of agreeing the concept, plus a coverage report four weeks after launch.
- Pay online. Stripe emails you a receipt.
- Within 5 working days we send three research concepts. You choose one in writing.
- We collect the data, write the report and draw the charts.
- Materials arrive within 20 working days of your choice. You launch. We report on coverage after four weeks.
After your report: keep watching
You never need a subscription to buy this service. If you want to know what changes after your report, this is the plan that carries on from it.
Keep the story going after launch.
Your campaign includes a coverage report four weeks after launch. After that, the same data run again gives you a new, dated angle to take back to the press.
Campaign Performance and Intelligence Reporting re-runs your campaign data each quarter and checks where the research has been picked up online.
Campaign Performance Reporting
From £990 a quarter
The quarterly re-run uses our Quarterly Refresh price. Coverage tracking on top is agreed in writing before you pay.
- The same data collected again each quarter, with a new collection date
- A short note on what changed and which new angles the data supports
- A check of where the research has been published or cited online, as far as we can find it
- No promise of coverage: we report what happened
What paying Whito cannot buy
- A better score, a higher place in any list, or a listing that looks better than another firm’s.
- A softer, kinder or more favourable research finding, in a report you buy or on the public site.
- A promise that ChatGPT, Gemini, Google or anyone else will recommend you. Nobody can honestly promise that.
- Any change to Whito’s independent research. Paid work is kept separate from what we publish, and you are treated exactly like a business that pays nothing.
The full rules are on How we make money. Whito works with UK businesses only.
Questions
Do you send the press release to journalists?
No. You or your PR team send it, under your name. We give you the materials and a list of where the story fits. That keeps the campaign yours and the relationships with you.
Can you guarantee coverage?
No. Nobody honest can. We make the research as strong and checkable as we can, and we report what happened.
Will the findings be what I want them to say?
The findings are whatever the data shows. We agree the question with you, not the answer. If the data does not support a story, we tell you, and we can try one of the other concepts instead.
Is this published as Whito research?
No. Your campaign is published by you, under your name. It never appears in Whito’s independent research section, and Whito never sells or sponsors its own studies.
Is VAT added?
No. Whito Ltd is not VAT registered, so £2,800 is the total you pay.
What if none of the concepts work for me?
If we cannot agree a concept in writing, we refund you in full.
Ready when you are
Journalists and AI tools quote original numbers.
Whito Ltd, company number 10918465. Payments are handled by Stripe. UK businesses only.