Business Intelligence Consultancy
An independent, written review of where your business stands: your market, up to three competitors, the opportunities we can evidence and a clear 90-day action plan. Everything in writing, so you can come back to it.
The problem
Owners are told to “use data” but rarely have time to gather it, and advice from people selling something else is hard to trust.
What helps is an outside view, built on checkable evidence, that ends in a short list of things to do.
Who it is for
- Owners and directors of UK businesses facing a decision
- Businesses that have grown and lost sight of their market
- Firms that want an independent view before hiring an agency
- Boards that want an outside read on strategy
What Whito delivers
Business review. Your website, listings and how you describe what you sell, read against your answers to a short questionnaire.
Competitor assessment. Up to three competitors: what they offer, what they charge where published, and who gets found.
Market intelligence. The figures and changes in your market that matter to the decisions in front of you.
Opportunities. The openings we can evidence, each with its source and how sure we are.
Strategic recommendations. What we would do first, second and third, and why.
Written action plan. A 90-day plan you can follow or hand to your team.
What you receive
- A written review (PDF)
- A 90-day action plan
- Sources for every finding
- Written answers to follow-up questions for 30 days
Every finding carries its source and the date we collected it. If we could not confirm something, the report says so.
Report contents
- Where the business stands today
- Your market: the figures that matter
- Competitor assessment
- Opportunities, with evidence and confidence
- Risks to watch
- Recommendations
- 90-day action plan
- Sources and method
The layout of every Business Intelligence Consultancy. Section headings only; your findings are written for your business.
Price and what happens next
£880, one-off. Review within 10 working days of your questionnaire.
- Pay online. Stripe emails you a receipt.
- Within one working day we send you a short written questionnaire.
- We review your business, competitors and market.
- Your review and action plan arrive within 10 working days of your answers.
After your report: keep watching
You never need a subscription to buy this service. If you want to know what changes after your report, this is the plan that carries on from it.
Your action plan covers the next 90 days. Professional Insight keeps it current.
A plan is written on one date. The market keeps moving after that, and some of the plan will need to change.
Professional Insight is Whito Insight Professional: a monthly one-page report on your industry, so you can see when something in the plan needs a second look.
Professional Insight (Whito Insight Professional)
£128 a month
Cancel any time from your Stripe receipt.
- One UK industry, chosen by you
- A one-page report (PDF) every month
- Who AI tools name for five set questions, with the tools, date and wording listed
- Price and register changes we can find on published pages
- One opportunity with evidence and a confidence level, or we say none was found
What paying Whito cannot buy
- A better score, a higher place in any list, or a listing that looks better than another firm’s.
- A softer, kinder or more favourable research finding, in a report you buy or on the public site.
- A promise that ChatGPT, Gemini, Google or anyone else will recommend you. Nobody can honestly promise that.
- Any change to Whito’s independent research. Paid work is kept separate from what we publish, and you are treated exactly like a business that pays nothing.
The full rules are on How we make money. Whito works with UK businesses only.
Questions
Is there a call or a meeting?
Everything happens in writing, which means you have a record of all of it. You can ask follow-up questions by email for 30 days after delivery.
Do you carry out the plan for us?
No. We measure, research and advise. We do not do the fixing, so our advice is never shaped by work we want to sell you next.
Is this financial or legal advice?
No. It is business and market research. For financial, tax or legal decisions, speak to a qualified adviser.
How is this different from the Competitor Intelligence Report?
The competitor report goes deep on up to five competitors. This review is broader: your business, your market and a plan, with a lighter look at three competitors.
Is VAT added?
No. Whito Ltd is not VAT registered, so £880 is the total you pay.
What if it is not right for my business?
Tell us before we start. If we cannot agree the scope in writing, we refund you in full.
Ready when you are
An independent, written review of where your business stands: your market, up to three competitors, the opportunities we can evidence and a clear 90-day action plan.
Whito Ltd, company number 10918465. Payments are handled by Stripe. UK businesses only.