News

UK marketing news

What changed, and what it means for your marketing budget. Algorithm updates, ad platform changes and business stories, filtered for UK small businesses. No hype.

Updated · 75 stories

Whito timeline diagram: software-only accounts filing is pinned to April 2028 when web and paper filing closes, while small company profit and loss filing floats with no end date. Latest

Companies House Paused the Filing Change Small Firms Feared. The One That Will Cost Them Is Still On.

Companies House paused profit and loss filing for small companies on 23 October. In the same announcement it confirmed software-only accounts filing from April 2028, when web and paper filing...

Read full story →

Earlier stories

Not sure your marketing is working?

Free check. 3 minutes. We tell you what's broken, what's wasting money, and what to fix first.

Get the Whito Weekly

The week's marketing news that actually affects UK small businesses. Every Friday. No fluff.

Subscribe free

Got a marketing story UK small businesses should know about? Send it over

Google’s spam update just landed. Panicking is the wrong move.

Google finished rolling out its June 2026 spam update on 26 June. If your traffic has moved in the last week, up or down, this is the likely reason. And right on cue, the advice mills have started. Buy links. Rewrite everything. Add more pages. Chase the algorithm....