News

UK marketing news

What changed, and what it means for your marketing budget. Algorithm updates, ad platform changes and business stories, filtered for UK small businesses. No hype.

Updated · 75 stories

Whito timeline diagram: software-only accounts filing is pinned to April 2028 when web and paper filing closes, while small company profit and loss filing floats with no end date. Latest

Companies House Paused the Filing Change Small Firms Feared. The One That Will Cost Them Is Still On.

Companies House paused profit and loss filing for small companies on 23 October. In the same announcement it confirmed software-only accounts filing from April 2028, when web and paper filing...

Read full story →

Earlier stories

Not sure your marketing is working?

Free check. 3 minutes. We tell you what's broken, what's wasting money, and what to fix first.

Get the Whito Weekly

The week's marketing news that actually affects UK small businesses. Every Friday. No fluff.

Subscribe free

Got a marketing story UK small businesses should know about? Send it over

Google Just Stopped Letting You Answer Your Own Customers

What just happened Google has switched off the Questions and Answers section on Business Profiles. That was the box on your Google listing where a customer could ask something like “do you take card?” or “is there parking?” and you, the owner,...

Meta Just Overtook Google. Do Not Move Your Budget Yet.

For the first time in fourteen years, Meta is set to pull in more advertising money than Google. The headline is everywhere this week. And it is about to make a lot of business owners do something daft. The numbers £179bn ($243bn)Meta, 2026 ad revenue £176bn...

Google Ads Is About to Take You at Your Word. That Should Worry You.

On 17 August, Google changes how automated bidding works, and most business owners will not notice until the money has already moved. It is a quiet change. No new dashboard, no email you will actually read, no button to press. But if you run Google Ads for a shop or a...