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Compare UK business software and use free tools
Independent comparisons of the software and services UK businesses buy, plus free calculators for everyday money questions.
Dated prices, clear pros and cons, and free UK business tools with no sign-up.
Browse by category
Pick an area of your business. Each card opens every tool, comparison and review we have published in it.
Websites and hostingWebsite builders, hosting, domains and what a website should cost.10 pagesSEO and AI searchGet found in search and in AI answers, and measure what is working.9 pagesMarketing and advertisingEmail, social, design, reviews, and what marketing should cost.18 pagesSales and CRMTrack leads and customers, and know what each one costs to win.6 pagesBookings and customer contactBooking systems, salon platforms, phone systems and live chat.5 pagesProjects, teams and adminProject tools, HR, forms, and the yearly cost of your software.7 pagesAccounting, tax and pricingAccounting software, VAT, margins, break-even and what to charge.7 pagesE-commerce and paymentsOnline shops, card readers, payment providers and tills.5 pagesBusiness bankingBusiness accounts compared on a year of real fees.9 pagesMarket research and dataCheaper routes to UK market and industry data.3 pages
Find tools by what you need to do
Start from the job, not the software. Three good places to begin for each.
Start and set up a business
Find and attract customers
Build an online presence
Manage customers and sales
Run day-to-day operations
Manage money and payments
Manage staff and teams
Automate repeat work
Cut software costs
Find tools by business stage
Stage is not the same as size. A large firm launching a new service is at Start for that service. A sole trader with steady demand may be ready to Scale.
Scale
Work more efficiently, automate operations and support growth.
- Marketing ROI and Break-Even Calculator
- Cheaper HubSpot alternatives
- Best HR software
- Best AI visibility tools
Free calculators and checks
20 free tools. Most are built on Whito’s published UK price research and your own numbers. The calculators run in your browser, so nothing you type is sent anywhere, and none of them asks for an email address.
Whito Visibility CheckChecks whether customers and AI assistants can find and trust your website.AI Browser Readiness CheckTests whether AI browsers can read and use your website.Marketing Budget PlannerLow, medium and high budgets built from published UK prices.Web Design and Agency Cost CalculatorWhat a website should cost, by type of build.UK Marketing Cost CalculatorCheck whether a marketing quote sits in the normal UK price range.Agency Quote CheckerChecks a quote's price and the contract terms it leaves out.Am I Paying Too Much?Compares a freelancer or agency day rate with 2026 UK benchmarks.Marketing ROI and Break-Even CalculatorWhether your marketing pays back on profit, not just sales.Software Cost CalculatorThe yearly cost of your software, from published plan prices.Profit Margin CalculatorMargin, markup and what you keep from each sale.VAT CalculatorAdd or remove VAT at 20%, 5% and zero rate.UK Employee Cost CalculatorSalary plus employer National Insurance and pension, 2026/27.UK Holiday Entitlement CalculatorLegal minimum paid holiday for full-time, part-time and irregular hours.UK Business Rates CalculatorEstimate a 2026/27 bill in England, Scotland, Wales or Northern Ireland.UK Business Startup Cost CalculatorOne-off, yearly and monthly costs plus working capital.Break-Even CalculatorHow many sales a month cover your costs.Freelancer Rate CalculatorThe day rate you need to charge to reach your income target.Customer Acquisition Cost CalculatorWhat it really costs to win one new customer.Public Contract FinderOpen UK public contracts by kind of work and region, refreshed twice a day.Local Market Gap FinderHow crowded your trade is in your area, from official business counts.
Want the numbers in a spreadsheet? Get the free UK marketing budget template. Need a plan before a tool? Browse our practical guides.
Popular comparisons
Side-by-side comparisons of the main options, priced in pounds where the provider allows.
Best website builders UKCompare WordPress, Squarespace, Wix and Shopify for UK businesses.Read the comparison →Best CRM systems UKWhich CRM fits how you sell, and what it costs as your team grows.Read the comparison →Best email marketing platforms UKEmail platforms compared with prices converted to pounds.Read the comparison →Cheaper Xero alternatives UKAccounting software priced at month seven and in year two, when offers end.Read the comparison →Best online booking systems UKBooking tools for consultants, clinics, salons and trades.Read the comparison →Best business bank accounts UKA year of fees priced for three model businesses. No affiliate links.Read the comparison →Best SEO software UKFree SEO tools that do the job, and paid platforms worth the money.Read the comparison →Best AI visibility tools UKEight trackers that show whether AI engines mention your business.Read the comparison →
Latest reviews
In-depth reviews of single tools. The most recently updated, two per category at most.
Zite reviewAI features, pricing and how easy it is to use.Namecheap reviewLow-cost domains and hosting for UK businesses.FreeAgent reviewWhat it costs, what is included, and who gets it free.Shopify reviewThe online shop platform for businesses that mainly sell products.Mailchimp reviewIs the best-known email platform still worth the price?HubSpot reviewIs HubSpot worth it for a growing business?
Business banking and finance
Explore independent comparisons of business bank accounts and payment options for UK businesses. We priced a standard year of fees at UK providers from their own published tariffs, read on 1 October 2026. Banking is regulated, so these pages carry no affiliate links and no bank pays to appear.
Explore business banking →Banking guides
- Free business bank accounts
- How to open a business bank account
- Switching business bank account
- Cash deposit fees
- FSCS protection for business accounts
- International business accounts
- Using a personal account for business
- Charity and community bank accounts
- Best payment processors
Business bank accounts by trade (14)
All tools, comparisons and reviews
Everything in one place, A to Z. Search, or narrow the list by type, category or stage.
Showing all 79
- ActiveCampaign reviewEmail automation: real power, or more than you need?
- Agency Quote CheckerChecks a quote's price and the contract terms it leaves out.
- Ahrefs reviewA powerful SEO suite, and who it is too advanced for.
- AI Browser Readiness CheckTests whether AI browsers can read and use your website.
- Am I Paying Too Much?Compares a freelancer or agency day rate with 2026 UK benchmarks.
- Best Accounting Software for UK Businesses
- Best AI Chatbots for UK Small Businesses (2026)We checked eight AI chatbots for UK small business websites on 8 November 2026: what each...
- Best AI Product Photo Tools for UK Sellers (2026)We checked eight AI product photo tools for UK sellers on 8 November 2026: what each...
- Best AI Tools for Small Businesses in the UKA plain guide to AI tools for UK businesses, grouped by the job they do, with...
- Best AI visibility toolsEight trackers for AI search, priced in pounds.
- Best analytics toolsAnalytics tools for UK businesses, free and paid.
- Best business bank accountsA year of fees priced for three model businesses.
- Best business phone systemsBusiness phone systems compared, with a dated price check.
- Best CRM systemsCRM software for keeping track of leads and customers, compared.
- Best email marketing platformsMailchimp, MailerLite, Brevo and more, with prices in pounds.
- Best HR softwareHR software for staff records, leave and holidays.
- Best live chat softwareLive chat tools for answering website visitors.
- Best online booking systemsFree and paid booking tools for businesses that run on appointments.
- Best payment processorsCard payment providers compared for UK businesses.
- Best review management toolsTools for collecting and answering customer reviews.
- Best SEO softwareFree SEO tools that do the job, and paid platforms worth the money.
- Best social media management toolsSocial media scheduling tools compared for UK businesses.
- Best website buildersWordPress, Squarespace, Wix, Shopify and more, compared for UK businesses.
- Break-Even CalculatorHow many sales a month cover your costs.
- Buffer vs HootsuiteTwo social media schedulers compared on UK pricing.
- Canva reviewSimple design work without hiring a designer.
- Cash deposit feesWhat paying in £1,000 of cash costs at 14 providers.
- Charity and community bank accounts14 providers checked, with their income limits.
- Cheaper HubSpot alternativesHubSpot, Pipedrive, Zoho CRM and Capsule priced for a five-person team.
- Cheaper Mailchimp alternativesMailchimp, MailerLite and Brevo priced at your list size.
- Cheaper Shopify alternativesShopify, Square Online, Squarespace and WooCommerce on a year of fees.
- Cheaper Xero alternativesXero, QuickBooks, Sage, FreeAgent and Zoho Books at month seven and year two.
- ClickUp reviewCan one tool really replace several?
- Cloudways reviewManaged cloud hosting: is it worth the extra cost?
- Customer Acquisition Cost CalculatorWhat it really costs to win one new customer.
- Descript reviewVideo editing for businesses without a video editor.
- EPOS and till system costsTwelve UK till systems compared on published prices.
- Fillout reviewOnline forms: pricing, features and how it compares with Typeform.
- Free business bank accountsWhat “free” really covers, and what you still pay for.
- Free tools for AI visibilityTen free tools that help AI engines find your business.
- FreeAgent reviewWhat it costs, what is included, and who gets it free.
- Freelancer Rate CalculatorThe day rate you need to charge to reach your income target.
- FSCS protection for business accountsBanks, e-money firms and the brands that share one limit.
- Hostinger reviewLow-cost hosting: fast enough, or too good to be true?
- How to open a business bank accountWhat banks ask for, and how long opening takes.
- HubSpot reviewIs HubSpot worth it for a growing business?
- HubSpot vs PipedrivePer-seat prices, where the cost jumps, and who you contract with.
- IBISWorld alternativesOther routes to UK industry data, priced.
- International business accountsWhat ten providers charge to send, convert and receive money.
- Iubenda reviewCookie banners and privacy policies for UK websites.
- Job management software for tradesThe real monthly cost of job management software.
- Mailchimp reviewIs the best-known email platform still worth the price?
- Mailchimp vs MailerLiteBoth bills at 500 contacts, and who you actually contract with.
- Making Tax Digital software costsMTD for Income Tax software prices, including free versions.
- Marketing Budget PlannerLow, medium and high budgets built from published UK prices.
- Marketing ROI and Break-Even CalculatorWhether your marketing pays back on profit, not just sales.
- Mintel alternativesCheaper routes to consumer market research.
- Monday.com reviewTask management, automation and pricing.
- Namecheap reviewLow-cost domains and hosting for UK businesses.
- Pipedrive reviewA simple CRM. Does it keep up as you grow?
- Profit Margin CalculatorMargin, markup and what you keep from each sale.
- Semrush reviewAn all-in-one SEO platform, and who it suits.
- Semrush vs AhrefsPrices, ownership and who you actually sign a contract with.
- Shopify reviewThe online shop platform for businesses that mainly sell products.
- Software Cost CalculatorThe yearly cost of your software, from published plan prices.
- Squarespace reviewA design-led website builder, reviewed for UK businesses.
- Statista alternativesCheaper routes to UK market data.
- SumUp reviewCard reader fees, priced at real UK takings.
- Switching business bank accountSwitching offers, and what the year after costs.
- UK Business Rates CalculatorEstimate a 2026/27 business rates bill in England, Scotland, Wales or Northern Ireland from the rateable...
- UK Business Startup Cost CalculatorAdd up what it costs to start a UK business: one-off, yearly and monthly costs plus...
- UK Employee Cost CalculatorWork out the true cost of a UK employee in 2026/27: salary, employer National Insurance at...
- UK Holiday Entitlement CalculatorWork out the legal minimum paid holiday for full-time, part-time, irregular hours and part-year workers in...
- UK Marketing Cost CalculatorCheck whether a marketing quote sits in the normal UK price range.
- Using a personal account for businessWhat five providers' terms say.
- VAT CalculatorAdd or remove VAT at 20%, 5% and zero rate.
- Web Design and Agency Cost CalculatorWhat a website should cost, by type of build.
- What Bark really costsCredits, leads and the real cost per job.
- What Checkatrade really costsFees, contracts and cost per job for trades.
- What dollar-priced software really costsExchange rates, bank fees and VAT on software billed in dollars.
- What Fresha really costs salonsSubscription, new-client fees and card fees.
- What Treatwell really costs salonsCommission, fees and cancellation rules.
- What Yell really costsYell packages, contracts, and what the same money buys elsewhere.
- Whito Visibility CheckChecks whether customers and AI assistants can find and trust your website.
- Wix reviewAn easy website builder, and its long-term limits.
- WordPress reviewIs WordPress still worth it for UK businesses?
- Zite reviewAI features, pricing and how easy it is to use.
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How we choose what to recommend
- We read each provider’s own UK pricing pages and give the date we read them.
- We say who each tool suits, by business stage, and when free is enough.
- Nobody pays to be listed or ranked.
Common questions
How do I know which tool I actually need?
Start with the problem, not the software. If you cannot clearly explain what the tool is supposed to fix, you probably do not need it yet. Many businesses buy tools out of hope rather than need, then never use half the features they pay for.
Do I need lots of tools to grow?
No. Most businesses need fewer tools, used properly. A website, an email tool and basic analytics will take most businesses further than a stack of ten subscriptions.
Are these reviews independent?
Nobody pays to be listed or ranked. Some reviews contain affiliate links, which can earn Whito a small fee if you sign up. That never changes what we say. Banking pages carry no affiliate links at all. Our review methodology and how we make money are both published.
Do you cover free options?
Yes. Where a free plan or a free alternative exists, we say so, and we say when paying is worth it. Our free calculators run in your browser and do not ask for an email address.
How often are these pages updated?
Each page shows when it was last updated. Prices change often, so we read them from each provider’s own pages and give the date we read them.
Do you cover my industry?
Some pages are written for one industry, such as business bank accounts for plumbers or what Treatwell costs a salon. Search the list above, or find your industry on the industries page.
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