Last Updated on October 21, 2026
Software quietly becomes a UK business’s second marketing bill. This calculator prices a stack from the plans providers actually publish: pick your CRM, email platform, SEO tool, analytics and scheduler, set your seats and billing, and see the monthly and annual total, plus what the same categories cost at the cheapest published plans.
Every price was read from the provider’s own pricing page on 1 October 2026 for the Whito UK marketing stack cost study. Prices move; the source link for each tool is in the table at the bottom.
The interactive builder needs JavaScript. All the prices it uses are in the table below.
How this calculator works
It adds up published list prices, nothing else. Three rules keep it honest.
Published prices only. Every figure is a plan price shown on the provider’s own pricing page, read on 1 October 2026, excluding VAT. No estimates, no “from” prices we could not see.
Currencies are never mixed. Some providers price UK customers in dollars or euros. Totals are kept per currency, because converting at today’s rate would put a number on your invoice that will not be on your invoice.
The stack-swap saving. The stack-swap saving is the gap between the pound-priced side of your stack and the same categories bought at the cheapest published UK price. It is a prompt to check what the extra buys you, not an instruction to switch: entry plans carry real limits on contacts, seats and features.
Who this is for
UK businesses reviewing their software spend, anyone pricing a stack for a new business, and anyone whose tool bills have crept up plan by plan. If you run marketing in-house, this is the software half of your real cost; the UK marketing stack cost study found a brand-name stack at £2,667 a month against £1,319.73 for a same-spec alternative.
The published prices this calculator uses
Read 1 October 2026 from each provider’s pricing page, excluding VAT. Annual billing prices are shown per month.
| Tool | Plan | Currency shown | Monthly billing | Annual billing (per month) | GBP a year (cheapest billing) |
|---|---|---|---|---|---|
| HubSpot | Free | GBP | £0 | £0 | £0 |
| HubSpot | Sales Hub Starter (list) | GBP | £18 | £18 | £216 |
| HubSpot | Sales Hub Starter (offer shown) | GBP | £9 | £7 | £84 |
| HubSpot | Sales Hub Professional | GBP | £85 | £77 | £924 |
| Zoho CRM | Free | GBP | £0 | £0 | £0 |
| Zoho CRM | Standard | GBP | £12 | £144 | |
| Pipedrive | Lite | GBP | £14 | £168 | |
| Capsule | Starter | GBP | £14 | £168 | |
| Mailchimp | Standard 501-1,500 contacts | GBP | £34.26 | £411.12 | |
| Mailchimp | Standard 2,501-5,000 contacts | GBP | £76.14 | £913.68 | |
| Mailchimp | Essentials 0-500 contacts | GBP | £9.90 | £118.80 | |
| Mailchimp | Essentials 501-1,500 contacts | GBP | £20.18 | £242.16 | |
| Mailchimp | Essentials 2,501-5,000 contacts | GBP | £57.11 | £685.32 | |
| Mailchimp | Standard 0-500 contacts | GBP | £15.23 | £182.76 | |
| Brevo | Starter 10k emails / 1,500 contacts | GBP | £12 | £10.83 | £129.96 |
| Brevo | Starter 20k emails / 500,000 contacts | GBP | £24 | £21.67 | £260.04 |
| Brevo | Starter 5k emails / 500 contacts | GBP | £6 | £5.42 | £65.04 |
| MailerLite | Comfort 1,000 subscribers | USD | $19 | $17.10 | £152.50 |
| MailerLite | Comfort 500 subscribers | USD | $12 | $10.80 | £96.31 |
| Semrush | SEO | GBP | £113.40 | £95.07 | £1140.84 |
| Semrush | Starter (SEO + AI Search) | GBP | £161.25 | £133.84 | £1606.08 |
| Ahrefs | Starter | GBP | £23 | £276 | |
| Ahrefs | Lite | GBP | £99 | £1188 | |
| SE Ranking | Core | GBP | £95 | £76 | £912 |
| BrightLocal | Track | USD | $30.75 | £274.23 | |
| Google Analytics 4 | Standard | GBP | £0 | £0 | £0 |
| Plausible | Starter 10k pageviews | GBP | £9 | £7.50 | £90 |
| Fathom | 100k pageviews | USD | $15 | £133.77 | |
| Buffer | Free | USD | $0 | $0 | £0 |
| Buffer | Essentials | USD | $5 | £44.59 | |
| Buffer | Team | USD | $10 | £89.18 | |
| Hootsuite | Standard | GBP | £89 | £1068 | |
| Later | Starter | USD | $18.75 | £167.21 | |
| Metricool | Starter | EUR | €20 | €16 | £164.59 |
| Sendible | Core | GBP | £27 | £324 |
A blank cell means the provider does not publish that billing option. The GBP year column uses the cheapest published billing and, for tools priced in other currencies, the conversion used in the stack cost study on 1 October 2026.
Questions people ask
Where do the prices come from?
From each provider’s own public pricing page, read on 1 October 2026 for the Whito UK marketing stack cost study. The source URL for every row is in the study’s free dataset.
Why does my invoice not match?
VAT, contact-tier jumps, currency conversion on card payments, and offer pricing that expires. The calculator shows list prices excluding VAT, which is the only like-for-like comparison available.
What is the stack-swap saving?
The stack-swap saving is the gap between the pound-priced side of your stack and the same categories bought at the cheapest published UK price. Treat it as the price of the features you are choosing, and check those features are actually being used.
Why are some tools priced in dollars or euros?
Because that is how the provider prices UK customers. We show the currency the pricing page shows and never convert totals for you.
Can you add a tool?
The set matches the stack cost study: 19 tools across CRM, email, SEO, analytics and scheduling. New tools get added when the study is re-run, so the calculator never carries prices nobody verified.
