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Reviewed by Jacob Whitmore, Whito · Fact-checked for accuracy

Last Updated on October 1, 2026

Whito sells UK research files, and one of the routes compared on this page is ours. We say where it fits and where it does not. There are no affiliate links in this article and no provider paid to be included. How we make money: how-we-make-money. How we review: review methodology.

An IBISWorld report tells you how big a UK industry is, and how it is structured. Of the four paid routes we priced, our own included, it had the lowest entry price, though its page did not say whether VAT is added.

On 1 October 2026 a single UK IBISWorld report cost £1,000 and came as a PDF; the Excel download sat behind the team subscription. We read the price on its Advertising Agencies in the UK report.

The quick verdict

You need an industry’s size and shape, once: IBISWorld’s £1,000 single report had the lowest entry price of the paid routes we read. Check the free sources below first, because the business counts may already answer you.

You need the numbers in a spreadsheet: the single report is PDF only. Word, Excel and PowerPoint downloads were listed for the team subscription, which is priced on enquiry.

You need consumer attitudes: IBISWorld is industry analysis. Look at Mintel or a library that holds it.

You need the businesses themselves, row by row: which businesses AI engines named in one UK scope and whether each matches an active company, or the published prices in a market. That is a Whito Data file: £1,280 once, PDF plus raw CSV. It costs £280 more than IBISWorld’s single report before any VAT on IBISWorld’s price, which its page did not state.

What IBISWorld cost on 1 October 2026

Single ReportTeam Subscription
Price£1,000Membership inquiry, no price shown
Reports1 reportUnlimited, including 410+ UK SIC industry reports, 200+ UK specialised reports and 120+ UK business environment profiles
FormatsPDFPDF, Word, Excel and PowerPoint
Length and delivery30+ pages, emailed instantlyNot recorded
Licence periodNot stated12 months
Guarantee100% money back guaranteeNot stated
Source: IBISWorld purchase options page for Advertising Agencies in the UK (via Purchase options), read by Whito from a UK connection on 1 October 2026. VAT treatment of the £1,000 price was not stated on the page.
IBISWorld plans and pricing page showing a single UK report at £1,000 GBP as a PDF download and a team subscription by membership inquiry
Screenshot: IBISWorld purchase options, Advertising Agencies in the UK, 1 October 2026.

IBISWorld against the other paid routes

RouteEntry priceWhat that buysTax as shown
IBISWorld single UK industry report£1,000One report as a PDF, 30+ pagesVAT treatment not stated on the page
Whito Data file£1,280One UK file: PDF plus the raw CSV it is built fromTotal payable. No VAT added
Statista Starter, one year£1,908One seat, premium statistics, XLS and PPT downloadsExcludes sales tax. Annual contract
Mintel single UK report£2,195One report, PDF download plus portal accessExcludes tax
Source: each provider’s own pricing page, read by Whito from a UK connection on 1 October 2026. Statista year = £159 a month x 12. Mintel price from two UK reports, both £2,195. IBISWorld price from its UK advertising agencies report.

The trap in the IBISWorld price

The PDF is the product

The single report arrives as a PDF. If you want the figures in a spreadsheet, plan for that work: the spreadsheet formats were listed only under the subscription.

Tax was not shown

The purchase page showed £1,000 with no note on VAT. Check the total at checkout before you compare it with a price that includes or excludes tax.

Check what the report names

If your next step is a sales list, an insurance book or a partner shortlist, check whether the report gives you named rows you can work with, or whether you need a file built for that.

The free routes, and where they stop

ONS. UK Business: Activity, Size and Location counts UK enterprises registered for VAT or PAYE by industry, region, legal structure and employment size. The 2026 edition came out on 24 September 2026. It gives counts.

The government’s Business Population Estimates. These estimate the total number of private sector businesses in the UK, with employment and turnover. On 1 October 2026 the newest edition listed was the 2025 one, published 2 October 2025 and listed as an official statistic in development. Check its reference date before you quote it.

Companies House search. Free to search for registered company information, including registered office address, filing history, accounts and officers. Companies House says it does not check the accuracy of the information filed, so treat it as a record of filings.

The British Library Business & IP Centre. Its market information page lists Mintel, IBISWorld, Statista, eMarketer, Frost & Sullivan and Passport (Euromonitor) among the databases it gives free access to. Access may be on site only. The centre in Bristol, for example, offers Mintel only on its own computers at Central Library, across five areas (beauty and personal care, drink, food, foodservice and leisure), and you cannot print or download from it. Ask your nearest centre what it holds before you travel.

Whito’s free studies. Each Whito Data file sits behind a free study you can read in full, with the method and the limits, before you spend anything. Our UK business statistics page pulls the official counts into one place with a source on each figure.

Where a Whito Data file fits, and where it does not

A Whito Data file is the working behind one of our free studies. You read the finding first, for nothing. The file is every row underneath it: each business an AI engine named, its Companies House or regulator outcome, the collection date, or for our cost work the published price and its source.

It fits if you sell to, insure, franchise, fund or represent businesses in one UK sector and need names and rows you can sort, filter and join to your own data. Eight files are on sale at £1,280 each, emailed within one working day. Other sectors are built to order: we reply in writing with a fixed scope and price, and there is nothing to pay until you order.

It does not fit if you need consumer survey data, global market sizes, forecasts, or coverage outside the UK. A Whito file holds none of those. Each file covers one scope, so check the list on the page before you buy.

Licence terms, from the page: one company, shared internally as widely as you like, not for resale or republication. The page’s refund promise: if the report is not what the page says it is, tell us and we refund you. The free electricians sample is one complete town from a real report.

An IBISWorld report and a Whito file, side by side

IBISWorld single UK reportWhito Data file
Price£1,000 (VAT not stated)£1,280 once, total payable, no VAT added
Built onAnalyst industry researchRegister checks, logged AI answers or published prices for one UK scope
What arrivesOne PDF, 30+ pages, emailed instantlyOne PDF and the raw CSV it is built from, by email within one working day
SpreadsheetSubscription onlyEvery row, as CSV
Refund100% money back guaranteeRefund if the file is not what the page says
Source: IBISWorld purchase options page and whito.co.uk/data/, both read 1 October 2026.

Comparing other research providers: see Statista alternatives and Mintel alternatives.

The takeaway: buy IBISWorld for the size and shape of an industry. Buy a file when you need the businesses inside it, row by row.

Questions

How much does an IBISWorld report cost in the UK?

On 1 October 2026 IBISWorld’s purchase options page showed a single UK industry report at £1,000, delivered as a PDF of 30+ pages. The team subscription, which adds Word, Excel and PowerPoint downloads, was priced on enquiry.

Does an IBISWorld single report include Excel data?

Not on 1 October 2026. The purchase options table listed PDF as the only format for a single report, and PDF, Word, Excel and PowerPoint for the team subscription.

Is there a free alternative to IBISWorld for UK industry data?

For counts, yes. ONS UK Business: Activity, Size and Location and the government’s Business Population Estimates give business numbers by industry, region and size for free. The British Library Business & IP Centre also lists IBISWorld among its free databases. Ask the centre how access works before you go.

Is a Whito Data file cheaper than IBISWorld?

No. A Whito file is £1,280, total payable, against £1,000 for an IBISWorld single report, whose page did not state VAT. A Whito file holds different data: the businesses AI engines named in one UK scope with their register outcomes, or published prices, as a raw CSV.

author avatar
Jacob Whitmore Founder and Lead Analyst
Jacob Whitmore founded Whito. He works on what UK businesses are actually charged for marketing, and on getting those numbers published with the date they were checked.