13 UK INDUSTRIES SCORED
UK Marketing Leaderboards
Who is actually doing it well? Every industry scored across social media, websites, email, SEO, paid ads, reviews and branding.
Each score is the #1 company in its industry. See all leaderboards below
Choose Your Industry
Each leaderboard breaks down five companies across seven marketing categories. Pick the one closest to your business.
Cleaning Companies
Commercial and residential cleaning brands compared across all channels.
Top scorer: Fantastic Services (8.4/10)
Beauty Salons
Salon chains and booking platforms scored on marketing fundamentals.
Top scorer: Treatwell (8.3/10)
Hairdressers & Barbers
Hair salon groups and barber brands ranked on marketing execution.
Top scorer: TONI&GUY (7.3/10)
Dentists
Corporate dental groups scored on patient acquisition and trust-building.
Top scorer: Bupa Dental Care (7.7/10)
Fitness & Personal Training
Gym chains and PT platforms compared on digital marketing performance.
Top scorer: PureGym (8.1/10)
Food & Hospitality
Restaurant chains and hospitality brands scored on marketing execution.
Top scorer: Nando’s (7.1/10)
Trades & Home Services
Plumbing, electrical and home service brands ranked across all channels.
Top scorer: Checkatrade (7.9/10)
Automotive & Garages
Garage chains and auto service brands compared on marketing performance.
Top scorer: Halfords Autocentres (8.0/10)
Interior Designers
Interior design studios and furniture brands scored on marketing quality.
Top scorer: Neptune (7.7/10)
Accountants
Accountancy firms and platforms compared on client acquisition marketing.
Top scorer: TaxAssist & Crunch (tied 7.1/10)
Law Firms & Financial Advisers
Regulated financial and legal brands scored on compliant marketing.
Top scorer: Hargreaves Lansdown (8.3/10)
Recruitment Agencies
Recruitment firms ranked on candidate and client-facing marketing.
Top scorer: Reed (8.4/10)
Training Providers
Education and training brands compared on learner acquisition marketing.
Top scorer: The Open University (8.0/10)
How We Score
Each company is scored 1 to 10 across seven categories. The overall score is a weighted average that reflects real marketing performance, not brand size or budget.
Social Media
Platforms, content quality, consistency and engagement.
Website
Speed, structure, UX, mobile experience and conversion paths.
Automation, segmentation, frequency and conversion focus.
SEO
Organic rankings, content depth and technical foundations.
Paid Ads
Google Ads, social ads, retargeting and landing page quality.
Reviews
Volume, recency, response rate and platform coverage.
Branding
Positioning clarity, visual identity and messaging consistency.
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