One deep look at everything.
Every place your business is described, every contradiction between them, how often AI actually names you, what your competitors are doing better, and where your money is currently going to waste. Written up in priority order, with the reasons.
Which one do you need
These do different jobs. Most people only need one.
The audit finds everything that is wrong, once. Membership tells you every month whether it is still right. Buying both makes sense in that order, and never in reverse.
Whito Membership
Ongoing, automated, cancel any time.
- 30 AI queries a month across four platforms
- Your trade and town benchmark
- Three things to fix, monthly
- A check of the basics
- One page in your inbox
The Whito Audit
One-off, done by a person, no contract.
- 100 AI queries across four platforms
- Every place you are described, and every contradiction
- Full SEO review: technical, on page, local
- Five named competitors, compared properly
- Where your current spend is being wasted
- A 90 day plan in priority order
- Three months of membership included
If you are not spending on marketing yet, buy neither. Claim the free listing, sort your Google profile, answer your reviews, and come back when there is something worth auditing. We would rather tell you that now than take £497 for a document confirming you have not started. Structure before scale.
What is covered
Seven parts. All of them written, none of them generated and left at that.
AI visibility, properly measured
100 query variations across ChatGPT, Gemini, Copilot and Google AI. Reported as how often you appeared, not as a rank, because a single check is noise. Includes what they said about you and whether it was accurate.
Every place you are described
We find everywhere on the internet that describes your business, put them side by side, and list every contradiction. Names, addresses, hours, phone numbers, service areas, accreditations, duplicate profiles you had forgotten about.
Search, the traditional kind
Technical health, page speed, indexing, on page structure, what you rank for now, what you should rank for, and the gap between the two. Google still sends most of the work in most trades and we do not pretend otherwise.
Your Google Business Profile
Categories, service areas, attributes, photos, posts, questions and the review picture. This is usually where the cheapest wins are, and usually where the most obvious damage is.
Five competitors, compared honestly
The five businesses that come up instead of you. What they have that you do not, what they are doing that works, and which of it is worth copying. Some of it will not be.
Where the money is going
What you are currently spending, what it is producing, and what we would stop. This section regularly saves people more than the audit costs, and it is the section agencies do not write.
The 90 day plan
Everything above turned into an ordered list. What to do in week one, what can wait, what to ignore entirely, and roughly what each thing is worth. Written so you can hand it to whoever does your marketing.
Three months of membership
Included, so you can see whether the plan moved anything before deciding whether to keep paying us. After three months it is £39 a month, or nothing, entirely up to you.
How it runs
Five working days. One form. No calls.
Questions
Why £497 when the membership is £39?
Because a person spends most of two days on it. The membership is automated, which is why it is cheap and why it can only tell you a limited amount. The audit looks at everything once and decides what matters, which is judgement and does not scale.
If you only want ongoing monitoring, take the membership and ignore this page.
Will you try to sell me something at the end?
No. We do not run campaigns, build websites, manage ads or take commission from anyone we mention. There is nothing to sell you at the end, which is the entire reason the recommendations are worth reading. Membership is already included for three months and you are free to let it lapse.
Can I just get AI to do this?
You can get a decent list of generic problems from any AI tool, free, in about a minute. What you cannot get is the comparison against how other businesses in your trade and town actually perform, because that requires having run the same checks every month for years. That is the part that tells you whether to worry.
You also cannot get a judgement about what to ignore. AI tools are agreeable and will hand you twelve things to do. Most of the value here is in the nine we tell you to skip.
What if you find nothing wrong?
Then we say so, and you have a document confirming your foundations are sound and telling you where to spend next. It happens, though rarely. If we genuinely cannot find enough to justify the fee, we will refund it rather than pad the report.
Do you do the fixes?
No. We do not take over your accounts or log in as you. Most of what we find costs nothing but attention, and the rest you can hand to whoever already does your marketing. Staying out of the doing is what keeps the telling honest.
I have several locations.
The audit covers one business and one set of service areas. If you run multiple sites or a franchise network, the estate version reports all locations together and shows which ones are dragging the brand down. Get in touch and we will price it on the number of sites.
Can I pay after I see it?
No, but you can have it back. If the audit is not useful, reply within 14 days and we will refund it in full. You keep the document. We would rather carry that risk than get you on a call to overcome your objections.
One deep look, then you decide
£497 once. Five working days. Three months of membership included. Full refund within 14 days if it was not worth it.
No contract · No calls · Nothing sold to you at the end
A note on our advice. The Whito Audit is independent marketing guidance, not legal, financial or other professional advice. Search and AI results change constantly and are outside our control, so we cannot guarantee any particular ranking, recommendation or outcome. Decisions about your business remain yours. Prices exclude VAT.