Marketing for Hairdressers and Barbers
Practical, no-nonsense marketing advice to fill your chairs. No agency fluff. Built for UK hair businesses.
8 questions. 48 hours. No sales call.
Why Most Hairdressers and Barbers Struggle to Fill Their Chair
You are good at what you do. Clients leave happy. But there is a gap between being skilled with scissors and being fully booked. Most hairdressers and barbers rely on walk-ins and word of mouth, and when either slows down, the diary goes quiet fast.
The problem is not your haircuts. It is your visibility. If someone searches “barber near me” or “hairdresser in [your town]” and you do not show up, you do not exist to them.
What we see over and over:
- No Google Business Profile, or one not updated in months
- A website that looks fine but does not rank for anything useful
- Posting on Instagram but getting no bookings from it
- No system to follow up with clients who have not been back
- Spending money on ads without knowing what works
How Whito Helps Hairdressers and Barbers Grow
We start with a free growth report. You answer 8 quick questions, and we send you a personalised breakdown within 48 hours. It tells you what is working, what is wasting your time, and what to focus on next.
Stage 1
Start
Set up Google Business Profile. Make your website clear. Get your NAP consistent.
Stage 2
Build
Add online booking. Collect reviews. Build an email list. Track rebooking gaps.
Stage 3
Scale
Invest in local SEO. Run targeted social ads. Scale what works.
Channels That Work for Hair Businesses
| Channel | Impact | Cost | Difficulty |
|---|---|---|---|
| Google Business Profile | High | Free | Easy |
| Google Reviews | High | Free | Easy |
| Medium | Free | Medium | |
| Local SEO | High | Low-Med | Medium |
| Email/SMS Reminders | High | Low | Easy |
| Google Ads | Medium | Medium | Medium |
5 Quick Wins
- Claim your Google Business Profile. Add photos, hours, services, and a booking link. This alone can double your local visibility.
- Ask for Google reviews. After every good cut, ask. Send a follow-up text with a direct link.
- Add online booking. If people cannot book at 10pm on a Sunday, you lose them.
- Post your work with a booking CTA. Every Instagram post should make it easy to book.
- Send rebooking reminders. A simple email or text 5-6 weeks after the last visit brings clients back.
Common Questions
How much should a hairdresser spend on marketing?
Aim for 5-10% of revenue. For a salon turning over £80,000 a year, that is £4,000-8,000. Start with the free stuff first.
Is Instagram or TikTok better?
Instagram is still stronger. It is visual, local, and people use it to find salons. TikTok builds a following but converts less directly.
Do I need a website?
Yes. Even a simple one-page site with services, prices, location, and a booking link helps you rank in Google.
How do I get more Google reviews?
Ask at the end of every appointment. Send a follow-up text with a direct Google review link. Make it a habit.
Ready to get your chairs fully booked?
Eight questions. 48 hours. No sales call. We will tell you exactly where your marketing stands.
Or get the full picture with a Deep Audit, £497