Whito Intelligence
The findings are free. The report is the file.
Whito Intelligence is the paid research line behind whito.co.uk: raw AI answer logs with every business named and every name checked against Companies House, plus UK cost and price datasets, sold as the full working file. A PDF and the raw CSV, with the method, the limits and the collection date printed inside. You cannot mark your own homework, which is why organisations buy this from us. Built to order: we confirm your order the same day and send the file within one working day.
Reports from £1,280
Built to order in 1 working day
Every file: PDF plus raw CSV
Whito publishes original UK business research: who gets recommended, what things cost, and how sectors are structured. The findings are always free on the research hub, with the method shown. Intelligence is the other half of that model. When an organisation needs the complete dataset behind a study, the full grids, every name, every check, we sell it as a one-off report. The only recurring charge is the quarterly Refresh, which re-runs a collection you already bought and can be cancelled any time. No business can pay to appear in our data.
What we sell
Four kinds of report. Same rule for all of them: the findings are published free, and the report is the complete dataset behind them.
Sector and market data
One UK industry in numbers: market size, marketing spend, visibility and survival, built from the same sources as our free sector data reports. Built to order below, price on enquiry.
Cost and price intelligence
What UK businesses actually pay. The Software Price Index checked against 50 vendors, the UK Marketing Cost Index, and trade job rates. Built to order below, price on enquiry.
AI visibility
Which businesses AI assistants recommend in a UK sector, with every name checked against Companies House. Off the shelf below, from £1,280.
Bespoke and scheduled
Your question, our method. Multi-sector work, brand and franchise testing, or a study repeated on a schedule. Scoped and quoted individually.
Published editions, available today
AI Recommendation Index: UK Electricians
July 2026 edition · £1,280
- 21 pages plus the raw CSV
- All 182 businesses named across 15 towns, by town and by engine
- The full verification split against Companies House
- Every dissolved or in-liquidation company listed with numbers and dates
AI Share of Voice: UK Consumer Brands
August 2026 edition · £1,280
- Forty scored answers, with the raw answer log as CSV
- Category leaderboards across five sectors
- Top pick counts and first mention positions
- Brands the engines warned against, and the ads logged alongside
AI Recommendation Verification File: UK Local Business
August 2026 edition · £1,280
- 19 pages plus the raw CSV, one row per recommendation, 728 rows
- Every business the engines named across 8 sectors and 20 UK towns
- The Companies House outcome on each one, with company number and status
- The 30 dissolved or in-liquidation companies listed in full
UK Marketing Channel Benchmarks: 150 Brand Scorecards
September 2026 edition · £1,280
- 20 pages plus the raw CSV, all 1,050 channel scores
- 150 scorecards across 30 UK industries, seven channels scored on each
- Which channel is weakest on every board, and by how much
- The winner against fifth place, channel by channel
AI Care Home Recommendations: UK
September 2026 edition · £1,280
- 11 pages plus four CSVs, one row per town and one per rating claim
- All 20 town answers, every home named, with the source cards by publisher
- The 12 CQC rating claims checked one by one, three of them contradicted
- The seven homes named as trustworthy that the regulator rates Requires improvement, named
AI Mortgage Adviser Verification File: UK
September 2026 edition · £1,280
- 10 pages plus the raw CSV, one row per firm, 88 rows
- Every firm three engines named across 12 UK cities, with its FCA register entry and FRN
- 50 of the 88 are appointed representatives trading under another firm’s authorisation
- The nine registered in a different town, and the seven that did not resolve
AI Roofer Recommendations: UK
September 2026 edition · £1,280
- 8 pages plus a 79-row CSV, one row per recommended business
- All 20 town answers, every roofer named, with every source the answer cited
- Every name checked against Companies House: 40 matched to an active company, 36 could not be matched on one pass
- The three towns where the only local name match was dissolved or in liquidation, named
AI Estate Agent Recommendations: UK
August 2026 edition · £1,280
- 7 pages plus an 86-row CSV, one row per recommendation slot
- Three engines, six cities, 17 August 2026: every agency named, with every rating, award and platform citation as quoted
- The advertising observed beneath five of six ChatGPT answers, including GetAgent present as advertiser and organic source at once
- No register pass has been run on these names; the rows record exactly what the engines said
Every published edition stays on sale, dated, at its published price. We do not discount back editions, and the reason is structural rather than commercial: each edition records what the engines actually answered on a stated day, those answers were overwritten as they happened, and they are archived nowhere else. No back edition can ever be collected again, by us or by anyone else. The shelf grows each quarter. What is already on it cannot be remade.
Add a quarterly update so the file does not go stale. For £990 a quarter we run the same scope again, with a new collection date, and email you the fresh PDF and CSV. Choose File + quarterly refresh on any edition, or buy the file on its own and add the update later. Cancel any time in the Stripe billing portal, and everything already delivered stays yours.
Already bought a file? Add the quarterly refresh on its own for £990 a quarter: start the refresh here. Pay with the same email you used for your file and we match the refresh to your existing scope. Each new quarter’s PDF and CSV goes to that address, and you can cancel any time in the Stripe billing portal.
Latest edition: September 2026. Eight editions are published and on sale today. The quarterly recommendation panels are next collected in December 2026, and Refresh subscribers receive each re-run of their file automatically.
About the businesses named in these reports
A business appears in an edition for one of two reasons: an AI assistant named it when we asked, or it appears on a public register we checked. Being in a file is not an allegation that a business has done anything wrong, and nothing in these reports should be read as one.
A register check records what the register said on the date printed in the file. Where a name could not be matched, that is a statement about the search on that date and nothing more. It does not mean a business is unregistered, unauthorised, or trading improperly.
Ratings, company status and authorisation details belong to the regulator or to Companies House rather than to us. We reproduce them with the date we read them, and the regulator stays the source of truth.
If your business is named in an edition and you believe a fact is wrong, tell us. We check it against the source, we correct the file, and we tell every buyer who has already received a copy. Right of reply is free and you do not need a solicitor to ask. The route is on our corrections, right of reply and removals page.
Built to order, sent within one working day
Published reports you buy outright. Everything else is scoped first, then run once you order. That is deliberate. You get data collected the week you order it, not a file we ran in the spring, and every row carries its collection date.
The default: one UK sector, price on enquiry
Name any UK sector. We record which businesses the AI assistants recommend across six UK cities, and check every name against the Companies House register. Free studies already exist for vets, accountants, solicitors, dentists, estate agents and mortgage advisers, so you can read the findings before you buy the file.
Sectors with no study yet run from scratch on the same terms: plumbers, garages and MOT, opticians, physiotherapists, letting agents, care homes, or any sector you name when you get in touch. If you would rather check first, ask us.
The other AI reports, built to order
| Report | Who it is for | Price | Coverage | |
|---|---|---|---|---|
| Competitor Watch: one UK business | An agency or brand watching one name. Every answer where the business appears and every one where it does not, with the rivals named instead and the reason each was given. | On enquiry | 3 engines, 6 UK cities | Talk to us → |
| AI Share of Voice: one UK sector | Brand and marketing teams. Forty scored answers in the category you name, leaderboards, warned brands, the ads logged, and the raw CSV. | On enquiry | 40 answers in your category | Talk to us → |
| Recommendation Index: wide coverage | Buyers who need a regional read. The sector report method with regional splits, so a national footprint can be read properly. | On enquiry | 3 engines, 12 UK cities | Talk to us → |
Cost and sector files, price on enquiry
Not everything we sell is AI data. These files are built to order from our published cost and sector research and the working data behind it, on the same terms as everything else on this page. To order one, tell us which file you want and we will confirm the same day, invoice you, and send the file within one working day.
UK Software Price File
Built to order · price on enquiry
The working file behind the Software Price Index: 50 tools price-checked against the vendors, plan by plan, with the collection date on every figure, and what a real UK stack costs.
UK Marketing Price File
Built to order · price on enquiry
The file behind our marketing cost research: published UK prices for SEO, PPC, web design, content and agency retainers, with the source and collection date on every figure.
Sector in Numbers File
Built to order · price on enquiry
One UK industry’s data workings from our sector reports: market size, marketing spend benchmarks, visibility and survival, with every figure traced to its source. Fifteen sectors available.
Want the dataset behind any other study on this site, or anything wider than one sector, brand and franchise testing, or a study repeated on a schedule? Bespoke work is scoped and quoted individually. Tell us the question →
What arrives
Two files, by email.
The PDF
One page on what the data shows and what it is built on. Then the full grids: every answer, every business named, the cross-checks, and anything dissolved or in liquidation flagged with company numbers and dates. The method in full, the exact prompts and collection dates, what was thrown out and why, and the limitations written plainly rather than buried.
The CSV
The file the PDF is built from, one row per data point, so you can check the working or run your own cuts. Sort it, filter it, join it to your own data. For an AI sector report the columns are below; cost and sector files carry the equivalent working for their study.
| Column | What it holds |
|---|---|
| City | One of the six UK cities we ask in |
| Engine | ChatGPT, Gemini or Google AI Mode |
| Question | The exact wording put to the engine |
| Business named | The name exactly as the engine gave it |
| Position | Where it sat in the answer, for example third of five |
| Reason given | What the engine said in its favour, quoted |
| Companies House | Matched, not matched, or ambiguous |
| Company number | Where a match was found |
| Status | Active, dissolved or in liquidation, with the date |
The free electricians sample shows all of this on one town, Coventry: 13 businesses named, 8 verified as active in the area, 4 with no register match, 1 dissolved. Read the free sample.
Who buys this, and why
Software and platform vendors
You sell to these businesses. The report shows which of them already get recommended and what that visibility rests on, so the pitch lands on a problem the prospect can see.
Groups, franchises and multi-site owners
Fifteen branches, and the answers may name three of them. The city by city grid shows which of your sites get recommended and which are invisible.
Lead platforms and comparison sites
The data shows which directories sit behind the answers. In our free Q3 Index, Checkatrade sat behind 50 of the 60 trade answers. A report shows that layer for your vertical, dated.
Trade bodies
Whether members are visible, whether the register checks hold up, and what gets cited about your industry, on a fixed method you can quote.
Investors and analysts
The verification split as a due diligence lens: which operators get pushed, whether those names are live companies, and how concentrated the market is.
Not for a single tradesperson deciding where to list. If that is you, the free studies, the free directory listing and the free AI check answer your questions, and they stay free. Everything we sell is listed at how we make money.
Who this is for, and two rules that never bend. The buyers are agencies and consultancies, franchise and group HQs, insurers, trade bodies, and the vendors who sell into these sectors, not the shop down the road. First rule: no name is ever added to, softened in, or removed from a dataset for a fee. If a business is in the file, an engine named it, and if it fails a register check, the file says so, whoever is paying. Second rule: if an agency reuses our findings with its clients, attribution is required, measured independently by Whito. How we make money.
Two ways to read a study you are already in. If you manage, franchise or insure more than one of the businesses in a run, you are reading a sample of your own exposure, not a general market finding. And the businesses the engines recommend in your categories include some that cannot be matched to an active company on the public register. We can tell you which, by sector and by territory.
Why the method is public
Every study says what was asked or collected, on what date, with what wording, how many answers came back, and what was thrown out. You can read all of it for nothing in our research. The reports are not a secret method. They are the full working, which is the part that takes the time.
The findings stay free because that is the business model, not despite it. Free, citeable findings are what make the paid file worth anything: you can check our working before you spend a pound, and so can the journalists and AI assistants who cite it.
The engines already lean on this work. Microsoft’s Copilot report shows Whito research cited 17,400 times across 127 pages in the three months to 28 August 2026. What those citations did and did not send back is a published Whito study. The record also compounds: our dated answer logs run back to July 2026, edition one of the AI Visibility Index alone preserves 728 raw entries checked against Companies House, and a record that starts today starts at zero.
Questions before you buy
What can I actually buy?
Eight published editions at £1,280 each. Sector reports, cost and sector files and bespoke work are built to order and priced on enquiry. Every report is a one-off purchase, not a subscription.
How can a report be ready in one working day?
Because the method is fixed and already published. We run it, we do not design it from scratch. Bespoke work takes longer and we say so when we quote.
Is VAT added?
No VAT is added. Whito Ltd is not VAT registered, so the price shown is the price paid.
Who can use a report once we have bought it?
One company. Share it internally as widely as you like. Not for resale or republication.
Can we see something first?
Yes. The free electricians sample is one complete town from a real edition, with the full method. Every free study on the research hub shows the findings layer of the corresponding file.
Is this the same as your free research?
No. The free research gives you the findings and the method. The report gives you the complete dataset: every row, every name, every check, as a CSV you can work with.
Is it only AI data?
No. AI visibility reports are one family. The same shelf carries the cost and sector files, built to order: the working data behind our software price, marketing cost and sector research. Ask us about any study on the site.
What if the report is not what this page says it is?
Tell us and we refund you. We would rather do that than argue.
Whito Ltd, registered in England and Wales, company number 10918465. No VAT is added; Whito Ltd is not VAT registered. Reports describe what AI engines said, or what published prices showed, on the dates stated. They are not advice about any named business.