Find a trusted UK business
Every listing is checked against public records where possible, ranked on real signals, and structured so the AI assistants people now ask first can read it. No sign-up, no lead forms. Just the businesses.
What do you need?
Search by trade or business type, and where you are. We only show real, checkable businesses.
Browse everything without an account. We never sell your search as a lead.
Browse by category
Every category shows its real size. Small and honest beats big and vague.
Electricians24 listedNICEIC and Part P checked where claimed, across Leeds, Manchester and Birmingham.
Plumbers8 listedGas Safe is a legal requirement for gas work. We tell you what to check.
Roofers9 listedThe most distrusted trade. Real signals only, no invented reviews.
Builders6 listedExtensions, lofts and general building, starting in Leeds.
Accountants27 listedICAEW, ACCA and AAT credentials shown where held.
Grocers7 listedIndependent grocery shops, with Companies House details confirmed.
Phone repair6 listedPhone and tablet repair shops, with Companies House details confirmed.
Dentists6 listedGDC-registered practices, private and NHS.
Coffee shops18 listedIndependent shops in Leeds, Manchester and London.
Interior designers7 listedDesign studios, starting in the East Midlands.
Browse by city
Deepest coverage in Leeds, growing city by city.
The Whito checks
What we look at before a business appears, and what “Verified” actually means.
Built for AI search
More people ask ChatGPT, Gemini or Google a question before they ever see a results page. Every Whito listing is published with structured data, verified key facts and plain FAQs, so AI assistants can read it and cite it. Our own research found the three big engines agree on the best local tradesperson just 8% of the time, because there is no trusted source to cite. We are building that source.
Featured this month
A hand-picked sample, not a paid slot.
Run a business?
List free, get a Whito profile that AI assistants can read, and claim your place before your competitors do.
Want us to do the legwork?
Tell us the job and where you are. We pass it to trusted listed businesses, free, and never sell your details on.
How it works
Search or browsePick a category and city, or search for what you need. Everything is open, no account needed.
Compare real signalsCompany records, registrations, years trading and what to check before you book, on every profile.
Contact directlyCall or visit the business’s own website. We are not a middleman and we do not sell your enquiry.
Common questions
How are businesses ranked on Whito?
On verifiable signals: Companies House records, registration schemes such as NICEIC and Gas Safe, years trading, and reviews from across the web. Verified businesses appear first, then listings are ordered alphabetically. Position is never for sale.
Do businesses pay to appear here?
No. Listing is free and most businesses are added from public information before they have done anything. Paid options exist for extras like richer profiles, and they are always labelled. Paying never changes where a business ranks. You can read exactly how we make money on our How we make money page.
Are these businesses vetted?
Listings marked “Unclaimed” come from public information and have not been independently checked, though where we could confirm a firm at Companies House its profile says so. When a business claims its listing we confirm its details and a working contact, and mark it “Verified”. We never publish invented reviews or star ratings.
How do I get my business listed?
Use the List your business page. A basic listing is free: we confirm your details and a working contact, then publish your profile with the structured data AI assistants can read.
What does “built for AI search” mean?
Every listing is published with schema.org structured data, verified key facts and plain-English FAQs, and the site publishes an llms.txt index. That makes listings readable and citeable by AI assistants such as ChatGPT, Gemini and Perplexity, which more people now ask before they search.