Find a trusted UK business
Whito helps you find local businesses worth trusting, and helps good businesses get found, including by the AI assistants people now ask first.
Or browse by trade below.
How Whito works
- Real businesses, clearly marked. Listings start from public records and are marked Unclaimed until the business verifies its details.
- Honest by design. Paid placement is always labelled Featured. We do not invent reviews or sell a recommendation.
- Built for AI search. Pages are structured so people and AI assistants can read and recommend them.
- Free for businesses. Claiming and verifying a listing costs nothing.
Browse by trade
Electricians
Registered, local electricians across the UK.
Plumbers
Gas Safe and trusted plumbers near you.
More trades are being added.
Popular places
Finding a business you can trust
Search or browse
Pick a trade and area, or search a business name.
Check the details
See coverage, what each one does, and what to confirm before you book.
Get in touch
Contact the business directly, and always get a written quote.
Common questions
What is Whito?
Whito helps people across the UK find local businesses they can trust, and helps good businesses get found. Each business can claim and verify its listing, and the pages are built to be read by both people and the AI assistants they increasingly ask first.
How do you choose which businesses to list?
Listings start from public information and are marked Unclaimed until the business confirms its details with us. We do not invent reviews or sell a recommendation. Paid placement, where it exists, is always labelled as Featured so you know what it is.
Is it free for a business to be listed?
Yes. Claiming and keeping a verified listing is free. A business only pays if it chooses to feature at the top of its area or to receive customer enquiries.
How do I get my business recommended by AI search?
Make sure your details are accurate and consistent everywhere, and that they are structured in a way AI tools can read. A claimed, verified Whito listing is built for exactly that. Start by checking whether your business is already listed.
How is Whito different from Yell or Checkatrade?
Two things. We label paid placement honestly rather than dressing it up as a recommendation, and our pages are built to be read by AI assistants, which is increasingly where people start looking.
Run a UK business?
Make sure people, and the AI tools they ask, can find you. Claiming your listing is free.