Privacy

Last updated: 24th April 2026Whito Ltd (Company No. 10918465, ICO Data Protection registration ZA297473), registered at 20-22 Wenlock Road, London, England, N1 7GU (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and protect your information when you visit our website or use our services.

1. Who we are

Whito.co.uk is a UK-based website providing marketing guidance, tools, audits, and resources for UK businesses.If you have any questions about this policy or how we handle your data, you can contact us at: Email: hello@whito.co.uk

2. What data do we collect

We may collect and process the following types of personal data:Information you provide directly
  • Name
  • Email address
  • Business name (if provided)
  • Any information you submit via forms (contact forms, audit requests, newsletter sign-ups)
Information collected automatically
  • IP address
  • Browser type and version
  • Pages you visit and how you use the site
  • Referring website
  • Date and time of access
This data is collected using cookies and similar technologies (see Cookies section below).

3. How we use your data

We use your data to:
  • Respond to enquiries and requests
  • Provide audits, guides, or services you’ve asked for
  • Send emails or newsletters if you have opted in
  • Improve our website, content, and user experience
  • Monitor website performance and security
  • Comply with legal obligations
We only use your data where we have a lawful basis to do so.

4. Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:
  • Consent – where you’ve opted in (e.g. newsletter sign-ups)
  • Legitimate interests – to run and improve our website and services
  • Contract – where data is needed to provide a service you requested
  • Legal obligation – where required by law

5. Sharing your data

We do not sell your personal data.We may share data with trusted third parties only where necessary, such as:
  • Website hosting providers
  • Email marketing platforms
  • Analytics services (e.g. Google Analytics)
  • Legal or regulatory authorities where required
All third parties are required to handle your data securely and lawfully.

6. Cookies

We use cookies to:
  • Ensure the website works properly
  • Understand how visitors use the site
  • Improve performance and content
When you first visit our site, our consent banner lets you accept or reject non-essential cookies (such as analytics). Only strictly necessary cookies are set without your consent. You can change your choice at any time using the cookie preferences link in the banner, or control cookies through your browser settings.For full details of the cookies we use and to manage your preferences, see our Cookie Policy.

7. Data retention

We only keep personal data for as long as necessary:
  • Enquiry data is retained for follow-up and record-keeping
  • Newsletter data is kept until you unsubscribe
  • Analytics data is retained according to platform settings

8. Your rights

Under UK GDPR, you have the right to:
  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us at the email above.

9. Data security

We take reasonable technical and organisational measures to protect your data against loss, misuse, or unauthorised access. However, no website can guarantee 100% security.

10. Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page, with the updated date shown at the top. 

Business directory listings

Payments. If you buy a paid plan, payment is processed by Stripe Payments Europe Ltd. We never see or store your full card details; Stripe processes your data under its own privacy policy at stripe.com/privacy.

Enquiry forms. If you send a business an enquiry through its listing, the details you enter (your name, email, phone number and message) are passed to that business so it can reply to you, and a copy is stored by Whito to count enquiries and prevent abuse. We never sell your enquiry to anyone.

Claim forms. If you claim or request a listing, we store the business and contact details you provide and use them to verify the listing, publish accurate business information, and contact you about your listing. Contact details marked as private, such as an enquiry email address, are never published.

Whito operates a public directory of UK businesses. Some listings are created by the business itself; others we compile from information already publicly available, such as a company’s own website or the Companies House register, so people can find and check UK businesses. Where this involves personal data (for example a sole trader’s name), our lawful basis is legitimate interest: helping the public find and verify businesses, balanced against the rights of those listed. If you are the business, you can claim your listing to manage it, or ask us to correct or remove it at any time using the contact details below, and we will action reasonable requests promptly.