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Key facts

Trading name
Pimlico Plumbers
Registered company
Pimlico Plumbers Limited
Company number
02012715 (Companies House, status Active, checked 6 November 2026)
Phone
Not published on Whito. Use the website link below to get in touch
Website
pimlicoplumbers.com
Listing status
Unclaimed. Compiled from public information and not yet verified by the business
Listing last updated
6 November 2026

What Whito has checked

  1. Listed: yes. Public entry since 6 November 2026
  2. Companies House matched: yes. Company 02012715, Active, read 6 November 2026
  3. Claimed: no. Not claimed by the business
  4. Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
  5. Regulator checked: no. No regulator register read by Whito
Company record
Companies House shows Active for company 02012715, read on 6 November 2026. See the register entry
Company filings
Incorporated on 22 April 1986. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2025, filed on 1 October 2026. Nature of business, as the company describes it to Companies House: 43220 - Plumbing, heat and air-conditioning installation; 96090 - Other service activities not elsewhere classified. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
Regulator register
No regulator or scheme registration is recorded on this listing.
Listing ownership
Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
Website check
Not yet checked. Free Website Check
AI answers
No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.

Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data

About Pimlico Plumbers

Pimlico Plumbers is scored on Whito's UK Roofing marketing leaderboard, ranked 2 of 10 with 5.3 out of 10 overall. It appears on 6 Whito leaderboards in all. This listing was compiled by Whito from public sources. The business has not claimed it yet.

What to check before you book

This listing is compiled from public sources, so confirm these directly with the business before any work starts.

  • Look for membership of a recognised body such as the NFRC (National Federation of Roofing Contractors) or CompetentRoofer, and confirm it on the body’s website. Ask whether the work comes with an insurance-backed guarantee.
  • Get the quote in writing, and ask whether it includes parts, certification and VAT.
  • Ask for proof of public liability insurance before work begins.
  • For a full re-roof, a CompetentRoofer registered roofer can self-certify the work to Building Regulations; otherwise it may need Building Control sign-off. Ask for the guarantee and any paperwork when the job is done.

Marketing scorecard

5.0/10Overall, Drainage
#5 of 10Industry ranking
4.9/10Overall, Electricians
#7 of 10Industry ranking
4.9/10Overall, Locksmiths
#6 of 10Industry ranking
5.7/10Overall, Painting & Decorating
#4 of 10Industry ranking
6.3/10Overall, Plumbing & Heating
3 of 10Industry ranking
5.3/10Overall, Roofing
2 of 10Industry ranking

Pimlico Plumbers is scored on 6 Whito leaderboards: Drainage, Electricians, Locksmiths, Painting & Decorating, Plumbing & Heating and Roofing. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Each board runs its own industry searches, so the same brand can score differently from one board to the next. Nobody can pay to appear or to change a score.

Drainage: Marketing scores, ranked 5 of 10

Overall 5.0/10 against an industry average of 4.7 on the Drainage marketing leaderboard. Read 22 October 2026.

  • Social4 avg 4.0Social: 4 out of 10, industry average 4.0
  • Website6 avg 7.0Website: 6 out of 10, industry average 7.0
  • Email2 avg 1.6Email: 2 out of 10, industry average 1.6
  • SEO4 avg 4.3SEO: 4 out of 10, industry average 4.3
  • Paid8 avg 6.2Paid: 8 out of 10, industry average 6.2
  • Reviews7 avg 6.5Reviews: 7 out of 10, industry average 6.5
  • Brand4 avg 3.2Brand: 4 out of 10, industry average 3.2

Marketing strengths

  • Paid 8/10 (industry 6.2). Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page, read 23 October 2026: 2.
  • Brand 4/10 (industry 3.2). Same name everywhere and a clear positioning line ('London's No.1 - Repair. Maintain. Improve.'); no distinctive asset or named people found; three recent news mentions not checked.
  • Reviews 7/10 (industry 6.5). Trustpilot 4.4 from 12,447 reviews, with a company reply on 7 of the latest 20.

Marketing weaknesses

  • Website 6/10 (industry 7.0). A page per drainage service, including blocked drains and blocked toilets, and a contact form; no price shown on the blocked drains page.

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • Website: Fantastic Services scores 10/10 here. Online booking across home services including drain unblocking ('Book Home & Garden Services in 30 Seconds Online'), with a check prices and availability route.

Whito’s verdict

Pimlico Plumbers scores 5.0. Its blocked drains and blocked toilet pages appeared in 2 of 10 UK searches, 'blocked drains London' and 'blocked toilet emergency', so SEO scores 4. Reviews score 7 from 4.4 on 12,447 Trustpilot reviews, with replies to 7 of the latest 20. Paid scores 8 on about 600 Google ads and 2 active Meta ads. Its website scores 6, with a page per drainage service but no price on the blocked drains page. Email scores 2 for a newsletter, and social 4 for three platforms.

The evidence behind the scores

Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 4: Links to Facebook, Instagram and X, three platforms in all.
  • Website 6: A page per drainage service, including blocked drains and blocked toilets, and a contact form; no price shown on the blocked drains page.
  • Email 2: A newsletter form ('Sign up to get the latest news, updates and special offers'); no account or app seen.
  • SEO 4: 2 of 10 UK web searches returned pimlicoplumbers.com in the top ten ('blocked drains London', 'blocked toilet emergency').
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page, read 23 October 2026: 2.
  • Reviews 7: Trustpilot 4.4 from 12,447 reviews, with a company reply on 7 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line ('London's No.1 - Repair. Maintain. Improve.'); no distinctive asset or named people found; three recent news mentions not checked.

See Pimlico Plumbers on the Drainage leaderboard · Listed above: Aspect (5.4) · Listed below: Lanes (4.9) · Compare with rivals

Electricians: Marketing scores, ranked 7 of 10

Overall 4.9/10 against an industry average of 5.1 on the Electricians marketing leaderboard. Read 22 October 2026.

  • Social4 avg 4.6Social: 4 out of 10, industry average 4.6
  • Website7 avg 7.8Website: 7 out of 10, industry average 7.8
  • Email2 avg 3.1Email: 2 out of 10, industry average 3.1
  • SEO2 avg 2.8SEO: 2 out of 10, industry average 2.8
  • Paid8 avg 6.6Paid: 8 out of 10, industry average 6.6
  • Reviews7 avg 6.7Reviews: 7 out of 10, industry average 6.7
  • Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8

Marketing strengths

  • Paid 8/10 (industry 6.6). Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page: 2.

Marketing weaknesses

  • Email 2/10 (industry 3.1). A newsletter form ('Sign up to get the latest news, updates and special offers'); no account or app seen.
  • Website 7/10 (industry 7.8). A page per service including electrics, published hourly rates (electrics £115 an hour excluding VAT, 7am to 6pm) and NICEIC-approved electricians named; no registration number shown, and booking runs through a contact form.
  • SEO 2/10 (industry 2.8). 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten; the blog address leads to an updates page, so no advice library credit.

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • Email: myenergi scores 7/10 here. A newsletter sign-up on the homepage plus an app covering chargers, batteries, solar and hot water.
  • Website: Aspect scores 10/10 here. Online booking form running from trade choice to payment, £10 off for booking online, set prices for jobs such as an EICR given by postcode, and NAPIT and Gas Safe named.
  • SEO: Aspect scores 5/10 here. 1 of 10 UK web searches returned aspect.co.uk in the top ten ('emergency electrician near me UK 24 hour'), plus credit for a blog and knowledge pages.

Whito’s verdict

Pimlico Plumbers scores 4.9. It is the only general call-out brand on the board that publishes its rates: electrics at £115 an hour, excluding VAT, between 7am and 6pm, with evening and overnight rates shown too. That earns a website score of 7, short of 8 because no registration number is shown beside its NICEIC-approved claim, and booking runs through a contact form. Paid scores 8, with about 600 Google ads and 2 Meta ads. Reviews score 7 from 4.4 on 12,447 Trustpilot reviews, with replies to 7 of the latest 20. Email scores 2 for a newsletter form, and social 4 for three platforms. pimlicoplumbers.com appeared in none of 10 UK searches.

The evidence behind the scores

Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 4: Links to Facebook, Instagram and X, three platforms in all.
  • Website 7: A page per service including electrics, published hourly rates (electrics £115 an hour excluding VAT, 7am to 6pm) and NICEIC-approved electricians named; no registration number shown, and booking runs through a contact form.
  • Email 2: A newsletter form ('Sign up to get the latest news, updates and special offers'); no account or app seen.
  • SEO 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten; the blog address leads to an updates page, so no advice library credit.
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page: 2.
  • Reviews 7: Trustpilot 4.4 from 12,447 reviews, with a company reply on 7 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line ('London's No.1 – Repair. Maintain. Improve.'); no distinctive asset, named people or three recent news mentions found on the day.

See Pimlico Plumbers on the Electricians leaderboard · Listed above: Pod (formerly Pod Point) (5.6) · Listed below: We Power Your Car (4.3) · Compare with rivals

Locksmiths: Marketing scores, ranked 6 of 10

Overall 4.9/10 against an industry average of 5.0 on the Locksmiths marketing leaderboard. Read 22 October 2026.

  • Social4 avg 4.6Social: 4 out of 10, industry average 4.6
  • Website7 avg 7.1Website: 7 out of 10, industry average 7.1
  • Email2 avg 2.5Email: 2 out of 10, industry average 2.5
  • SEO2 avg 3.3SEO: 2 out of 10, industry average 3.3
  • Paid8 avg 6.4Paid: 8 out of 10, industry average 6.4
  • Reviews7 avg 6.3Reviews: 7 out of 10, industry average 6.3
  • Brand4 avg 5.0Brand: 4 out of 10, industry average 5.0

Marketing strengths

  • Paid 8/10 (industry 6.4). Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page: 2.
  • Reviews 7/10 (industry 6.3). Trustpilot 4.4 from 12,447 reviews, with a company reply on 7 of the latest 20.

Marketing weaknesses

  • SEO 2/10 (industry 3.3). 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten; the blog address leads to an updates page, so no advice library credit.
  • Brand 4/10 (industry 5.0). Same name everywhere and a clear positioning line ('London's No.1 – Repair. Maintain. Improve.'); no distinctive asset or named people found, and three recent news mentions not verified.
  • Social 4/10 (industry 4.6). Links to Facebook, Instagram and X, three platforms in all.

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • SEO: Fantastic Services scores 7/10 here. 3 of 10 UK web searches returned fantasticservices.com in the top ten ('locksmith call out cost UK', 'lock change cost UK', 'locksmith London'), plus credit for an advice hub and cost guides.
  • Brand: Banham scores 8/10 here. Same name everywhere, a clear positioning line ('Protect What You Cherish'), its patented key registration system, and founder William F. Banham named in a history dating to 1926; three recent news mentions not verified.
  • Social: Fantastic Services scores 6/10 here. Links to Facebook, X, Pinterest, YouTube, Instagram, LinkedIn and TikTok, seven platforms in all.

Whito’s verdict

Pimlico Plumbers scores 4.9. It publishes a rate for carpentry and locksmiths: £110 an hour between 7am and 6pm, £145 in the evening and £215 overnight. That earns a website score of 7, short of 8 because no registration number is shown and booking runs through a contact form. Paid scores 8, with about 600 Google ads and 2 Meta ads. Reviews score 7 from 4.4 on 12,447 Trustpilot reviews, with replies to 7 of the latest 20. pimlicoplumbers.com appeared in none of 10 UK searches.

The evidence behind the scores

Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 4: Links to Facebook, Instagram and X, three platforms in all.
  • Website 7: Published rates for carpentry and locksmiths (£110 an hour 7am to 6pm, £145 6pm to midnight, £215 overnight); no registration number shown, and booking runs through a contact form.
  • Email 2: A newsletter form; no account or app seen.
  • SEO 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten; the blog address leads to an updates page, so no advice library credit.
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page: 2.
  • Reviews 7: Trustpilot 4.4 from 12,447 reviews, with a company reply on 7 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line ('London's No.1 – Repair. Maintain. Improve.'); no distinctive asset or named people found, and three recent news mentions not verified.

See Pimlico Plumbers on the Locksmiths leaderboard · Listed above: Lockforce (5.1) · Listed below: Keytek (4.7) · Compare with rivals

Painting & Decorating: Marketing scores, ranked 4 of 10

Overall 5.7/10 against an industry average of 5.0 on the Painting & Decorating marketing leaderboard. Read 12 October 2026.

  • Social6 avg 5.8Social: 6 out of 10, industry average 5.8
  • Website6 avg 7.1Website: 6 out of 10, industry average 7.1
  • Email4 avg 2.6Email: 4 out of 10, industry average 2.6
  • SEO2 avg 3.9SEO: 2 out of 10, industry average 3.9
  • Paid8 avg 5.4Paid: 8 out of 10, industry average 5.4
  • Reviews8 avg 5.3Reviews: 8 out of 10, industry average 5.3
  • Brand6 avg 4.6Brand: 6 out of 10, industry average 4.6

Marketing strengths

  • Reviews 8/10 (industry 5.3). Trustpilot 4.4 from 12,402 reviews; 19 of the latest 20 have a company reply.
  • Paid 8/10 (industry 5.4). Google Ads Transparency Centre (UK, last 30 days) showed about 600 ads for pimlicoplumbers.com; Meta Ad Library (UK) showed 2 active ads naming the brand. Read 12 October 2026.
  • Brand 6/10 (industry 4.6). Same name everywhere, a clear positioning line ('London's No.1 - improving and maintaining properties for over 45 years') and named staff profiles; no long-running asset or three recent news mentions found.

Marketing weaknesses

  • SEO 2/10 (industry 3.9). 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten.
  • Website 6/10 (industry 7.1). Painting and decorating page under Building, online booking request form, 24/7 phone and a 'same rates everyday' page; no prices on the homepage (pimlicoplumbers.com).

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • SEO: MyBuilder scores 9/10 here. 5 of 10 UK web searches returned mybuilder.com in the top ten ('painting and decorating prices UK', 'painters and decorators Manchester', 'painters and decorators Leeds', 'painters and decorators Glasgow', 'painters and decorators Bristol'), plus credit for painting and decorating price guides.
  • Website: Fantastic Services scores 10/10 here. Online booking for home services ('Book Home & Garden Services in 30 Seconds Online'), with a check prices and availability route.

Whito’s verdict

Pimlico Plumbers scores 5.7, level fourth with Aspect. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days) showed about 600 ads for pimlicoplumbers.com; Meta Ad Library (UK) showed 2 active ads naming the brand. Read 12 October 2026. Reviews score 8: Trustpilot 4.4 from 12,402 reviews; 19 of the latest 20 have a company reply. SEO scores 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten. Email scores 4: Mailing list signup on the homepage for 'the latest news and offers', collecting name and email.

The evidence behind the scores

Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 6: Links Facebook, Twitter and Instagram from its homepage; no YouTube, TikTok or LinkedIn account is linked.
  • Website 6: Painting and decorating page under Building, online booking request form, 24/7 phone and a 'same rates everyday' page; no prices on the homepage (pimlicoplumbers.com).
  • Email 4: Mailing list signup on the homepage for 'the latest news and offers', collecting name and email.
  • SEO 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten.
  • Paid 8: Google Ads Transparency Centre (UK, last 30 days) showed about 600 ads for pimlicoplumbers.com; Meta Ad Library (UK) showed 2 active ads naming the brand. Read 12 October 2026.
  • Reviews 8: Trustpilot 4.4 from 12,402 reviews; 19 of the latest 20 have a company reply.
  • Brand 6: Same name everywhere, a clear positioning line ('London's No.1 - improving and maintaining properties for over 45 years') and named staff profiles; no long-running asset or three recent news mentions found.

See Pimlico Plumbers on the Painting & Decorating leaderboard · Listed above: Aspect (5.7) · Listed below: Rated People (5.4) · Compare with rivals

Plumbing & Heating: Marketing scores, ranked 3 of 10

Overall 6.3/10 against an industry average of 5.6 on the Plumbing & Heating marketing leaderboard. Read 12 October 2026.

  • Social6 avg 5.2Social: 6 out of 10, industry average 5.2
  • Website7 avg 7.9Website: 7 out of 10, industry average 7.9
  • Email4 avg 2.9Email: 4 out of 10, industry average 2.9
  • SEO5 avg 3.7SEO: 5 out of 10, industry average 3.7
  • Paid8 avg 8.0Paid: 8 out of 10, industry average 8.0
  • Reviews8 avg 7.6Reviews: 8 out of 10, industry average 7.6
  • Brand6 avg 3.8Brand: 6 out of 10, industry average 3.8

Marketing strengths

  • Brand 6/10 (industry 3.8). Same name everywhere, a clear positioning line ('London's No.1 - improving and maintaining properties for over 45 years') and named staff with a founder story; no long-running asset or three recent news mentions found.
  • SEO 5/10 (industry 3.7). 1 of 10 UK web searches returned pimlicoplumbers.com in the top ten, plus credit for an advice and guides library.
  • Email 4/10 (industry 2.9). A mailing list sign-up for news and offers on the homepage; no customer account, app or loyalty scheme seen.

Marketing weaknesses

  • Website 7/10 (industry 7.9). A page per trade, an online booking request form and a full hourly rate card at pimlicoplumbers.com/rates (plumbing £130/hr by day, ex VAT); accreditation logos without registration numbers.

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • Website: British Gas scores 10/10 here. Online booking for repairs and services, with cover and installation prices shown (solar from £5,610 on the homepage).

Whito’s verdict

Pimlico Plumbers scores 6.3, level third with Hometree. It publishes a full hourly rate card (plumbing £130 an hour by day, excluding VAT) and replies to 19 of its latest 20 Trustpilot reviews, the best reply habit on the board, holding 4.4 from 12,402. Brand scores 6 with named staff and a founder story. Paid scores 8 on about 600 Google ads and 2 Meta ads. Its website scores 7, as accreditation logos carry no registration numbers.

The evidence behind the scores

Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 6: Links to Facebook, X and Instagram from its homepage, three platforms in all.
  • Website 7: A page per trade, an online booking request form and a full hourly rate card at pimlicoplumbers.com/rates (plumbing £130/hr by day, ex VAT); accreditation logos without registration numbers.
  • Email 4: A mailing list sign-up for news and offers on the homepage; no customer account, app or loyalty scheme seen.
  • SEO 5: 1 of 10 UK web searches returned pimlicoplumbers.com in the top ten, plus credit for an advice and guides library.
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads naming the brand: 2.
  • Reviews 8: Trustpilot 4.4 from 12,402 reviews, with a company reply on 19 of the latest 20.
  • Brand 6: Same name everywhere, a clear positioning line ('London's No.1 - improving and maintaining properties for over 45 years') and named staff with a founder story; no long-running asset or three recent news mentions found.

See Pimlico Plumbers on the Plumbing & Heating leaderboard · Listed above: Hometree (6.3) · Listed below: 24|7 Home Rescue (6.1) · Compare with rivals

Roofing: Marketing scores, ranked 2 of 10

Overall 5.3/10 against an industry average of 4.0 on the Roofing marketing leaderboard. Read 23 October 2026.

  • Social4 avg 4.3Social: 4 out of 10, industry average 4.3
  • Website7 avg 6.2Website: 7 out of 10, industry average 6.2
  • Email2 avg 1.0Email: 2 out of 10, industry average 1.0
  • SEO4 avg 2.7SEO: 4 out of 10, industry average 2.7
  • Paid8 avg 5.6Paid: 8 out of 10, industry average 5.6
  • Reviews8 avg 4.2Reviews: 8 out of 10, industry average 4.2
  • Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8

Marketing strengths

  • Reviews 8/10 (industry 4.2). Trustpilot 4.4 from 12,449 reviews, with a company reply on 10 of the latest 20.
  • Paid 8/10 (industry 5.6). Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page, read 23 October 2026: 2.
  • SEO 4/10 (industry 2.7). 1 of 10 UK web searches returned pimlicoplumbers.com in the top ten ('roof repairs London').

Marketing weaknesses

No channel is clearly below the industry average.

Whito’s verdict

Pimlico Plumbers scores 5.3, second on the board. It is one of only two brands to appear in any of the 10 UK searches, with its roof repairs page for 'roof repairs London'. Like Aspect it publishes a roofing rate, £105 between 7am and 6pm, and names NFRC membership, so its website scores 7. Paid scores 8, with about 600 Google ads and 2 Meta ads. Reviews score 8 from 4.4 on 12,449 Trustpilot reviews, with replies to 10 of the latest 20. Email scores 2 for a newsletter form, and social 4 for three platforms.

The evidence behind the scores

Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 4: Links to Facebook, X and Instagram, three platforms in all.
  • Website 7: A roofing section with a page per service (emergency roofing, flat roofs, chimney repairs), NFRC membership stated and a published roofing rate on its rates page (£105, Monday to Sunday 7am to 6pm; drone survey £270); no membership number shown, and booking is by phone.
  • Email 2: A newsletter form ('Sign up to get the latest news, updates and special offers'); no account or app seen.
  • SEO 4: 1 of 10 UK web searches returned pimlicoplumbers.com in the top ten ('roof repairs London').
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads from the Pimlico Plumbers page, read 23 October 2026: 2.
  • Reviews 8: Trustpilot 4.4 from 12,449 reviews, with a company reply on 10 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line ('London's No.1 – Repair. Maintain. Improve.'); no long-running asset or named people confirmed; three recent news mentions not checked.

See Pimlico Plumbers on the Roofing leaderboard · Listed above: Aspect (6.0) · Listed below: Anglian Home Improvements (5.1) · Compare with rivals

History and method

Score history. Pimlico Plumbers was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.

How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.

Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.

Comparing options? See more roofers on Whito → Whito does not pass on enquiries or sell your details. Contact the business directly.

Common questions

What areas does Pimlico Plumbers cover?

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Is this listing verified by Whito?

Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.

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