Showing the icon from hometree.co.uk for now. If you run Hometree, send us your logo and we will review it.
Claim this listing free Once your listing is claimed, email your logo to hello@whito.co.uk. We review it before it goes live.
Key facts
- Trading name
- Hometree
- Registered company
- Hometree Marketplace Limited
- Company number
- 09808066 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- hometree.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 09808066, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 09808066, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 3 October 2015. Company type: Private limited Company. Latest accounts on the register: Group of companies' accounts made up to 31 March 2025, filed on 17 May 2026. Nature of business, as the company describes it to Companies House: 43220 - Plumbing, heat and air-conditioning installation; 96090 - Other service activities not elsewhere classified. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Hometree
Hometree is scored on Whito's UK Boiler Repair and Installation marketing leaderboard, ranked 2 of 10 with 6.1 out of 10 overall. It appears on 2 Whito leaderboards in all. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
Hometree is scored on 2 Whito leaderboards: Boiler Repair & Installation and Plumbing & Heating. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Each board runs its own industry searches, so the same brand can score differently from one board to the next. Nobody can pay to appear or to change a score.
Boiler Repair & Installation: Marketing scores, ranked 2 of 10
Overall 6.1/10 against an industry average of 5.7 on the Boiler Repair & Installation marketing leaderboard. Read 23 October 2026.
- Social6 avg 5.0Social: 6 out of 10, industry average 5.0
- Website8 avg 8.0Website: 8 out of 10, industry average 8.0
- Email4 avg 4.5Email: 4 out of 10, industry average 4.5
- SEO5 avg 3.6SEO: 5 out of 10, industry average 3.6
- Paid8 avg 7.6Paid: 8 out of 10, industry average 7.6
- Reviews8 avg 7.6Reviews: 8 out of 10, industry average 7.6
- Brand4 avg 4.0Brand: 4 out of 10, industry average 4.0
Marketing strengths
- SEO 5/10 (industry 3.6). 1 of 10 UK web searches returned hometree.co.uk (searches run 22 October 2026) in the top ten ('boiler cover comparison'), plus credit for a blog of guides.
- Social 6/10 (industry 5.0). Links to Instagram, LinkedIn, X and Facebook, four platforms in all.
Marketing weaknesses
- Email 4/10 (industry 4.5). A customer login; no newsletter or app seen.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: WarmZilla scores 7/10 here. Home Hub account creation plus a referral discount applied at checkout; no newsletter seen.
Whito’s verdict
Hometree scores 6.1, level second with CORGI HomePlan and HomeServe. It is one of only two brands on the board to appear in any of the 10 UK searches, for 'boiler cover comparison', and a blog adds a point, so SEO scores 5. Its website scores 8: cover from £12.95 and its FCA firm reference number shown. Paid scores 8, with 48 Google ads and 3 Meta ads. Reviews score 8 from 4.7 on 18,541 Trustpilot reviews, held back by no replies on the latest 20. Email scores 4 for a login.
The evidence behind the scores
Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Instagram, LinkedIn, X and Facebook, four platforms in all.
- Website 8: Boiler and home cover priced from £12.95, a get-a-quote route and its FCA firm reference number (935444) shown.
- Email 4: A customer login; no newsletter or app seen.
- SEO 5: 1 of 10 UK web searches returned hometree.co.uk (searches run 22 October 2026) in the top ten ('boiler cover comparison'), plus credit for a blog of guides.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain hometree.co.uk: 48 ads. Meta Ad Library, UK, active ads from the Hometree page, read 23 October 2026: 3.
- Reviews 8: Trustpilot 4.7 from 18,541 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Helping keep your home working all year round'); no long-running asset or named people confirmed; three recent news mentions not checked.
See Hometree on the Boiler Repair & Installation leaderboard · Listed above: HomeServe (6.1) · Listed below: 24|7 Home Rescue (6.0) · Compare with rivals
Plumbing & Heating: Marketing scores, ranked 3 of 10
Overall 6.3/10 against an industry average of 5.6 on the Plumbing & Heating marketing leaderboard. Read 12 October 2026.
- Social6 avg 5.2Social: 6 out of 10, industry average 5.2
- Website9 avg 7.9Website: 9 out of 10, industry average 7.9
- Email4 avg 2.9Email: 4 out of 10, industry average 2.9
- SEO5 avg 3.7SEO: 5 out of 10, industry average 3.7
- Paid8 avg 8.0Paid: 8 out of 10, industry average 8.0
- Reviews8 avg 7.6Reviews: 8 out of 10, industry average 7.6
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- SEO 5/10 (industry 3.7). 1 of 10 UK web searches returned hometree.co.uk in the top ten, plus credit for an advice and guides library.
- Email 4/10 (industry 2.9). A customer portal login and online checkout collect email; no newsletter or referral scheme seen.
- Website 9/10 (industry 7.9). Product pages for boiler, plumbing and drains and landlord cover, online checkout, a 'from £12.95' price headline with no unit stated, and FCA numbers in the footer.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
Hometree scores 6.3, level third with Pimlico Plumbers. Its website scores 9: cover is sold online with a 'from £12.95' headline and FCA numbers in the footer. Reviews score 8 from 4.7 on 18,393 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 8 on 46 Google ads and 3 Meta ads, and SEO 5 for one search appearance plus an advice library.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Instagram, LinkedIn, X and Facebook, four platforms in all.
- Website 9: Product pages for boiler, plumbing and drains and landlord cover, online checkout, a 'from £12.95' price headline with no unit stated, and FCA numbers in the footer.
- Email 4: A customer portal login and online checkout collect email; no newsletter or referral scheme seen.
- SEO 5: 1 of 10 UK web searches returned hometree.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain hometree.co.uk: 46 ads. Meta Ad Library, UK, active ads naming the brand: 3.
- Reviews 8: Trustpilot 4.7 from 18,393 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Helping keep your home working all year round'); no long-running asset, named people or three recent news mentions found.
See Hometree on the Plumbing & Heating leaderboard · Listed above: HomeServe (6.4) · Listed below: Pimlico Plumbers (6.3) · Compare with rivals
History and method
Score history. Hometree was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Hometree cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Hometree?
Claim this listing free
This listing is unclaimed, which means Whito built it from public information. Claiming it is free and there is nothing to buy. You confirm the details are right, and people and the AI assistants they now ask see accurate information instead of guessing.
Listings are free and stay free. Nobody can pay to appear, to pass a check or to move up. How Whito makes money.
Claim this listing
Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim HometreeThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
