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Key facts
- Trading name
- HomeServe
- Registered company
- Homeserve Membership Limited
- Company number
- 02770612 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- homeserve.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 02770612, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 02770612, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 3 December 1992. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2025, filed on 28 June 2026. Nature of business, as the company describes it to Companies House: 43220 - Plumbing, heat and air-conditioning installation; 65120 - Non-life insurance. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About HomeServe
HomeServe is scored on Whito's UK Trades and Home Services marketing leaderboard, ranked 1 of 10 with 6.4 out of 10 overall. It appears on 3 Whito leaderboards in all. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
HomeServe is scored on 3 Whito leaderboards: Boiler Repair & Installation, Plumbing & Heating and Trades & home services. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Each board runs its own industry searches, so the same brand can score differently from one board to the next. Nobody can pay to appear or to change a score.
Boiler Repair & Installation: Marketing scores, ranked 2 of 10
Overall 6.1/10 against an industry average of 5.7 on the Boiler Repair & Installation marketing leaderboard. Read 23 October 2026.
- Social6 avg 5.0Social: 6 out of 10, industry average 5.0
- Website7 avg 8.0Website: 7 out of 10, industry average 8.0
- Email6 avg 4.5Email: 6 out of 10, industry average 4.5
- SEO3 avg 3.6SEO: 3 out of 10, industry average 3.6
- Paid10 avg 7.6Paid: 10 out of 10, industry average 7.6
- Reviews7 avg 7.6Reviews: 7 out of 10, industry average 7.6
- Brand4 avg 4.0Brand: 4 out of 10, industry average 4.0
Marketing strengths
- Paid 10/10 (industry 7.6). Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 24.
- Email 6/10 (industry 4.5). The MyHomeServe app and account for claims, documents and booking a boiler service; no newsletter seen.
- Social 6/10 (industry 5.0). Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
Marketing weaknesses
- Website 7/10 (industry 8.0). Boiler cover priced on the homepage (from £6.49 a month, with a 50p-a-month offer) and pages for plumbing, heating and electrics; FCA authorisation stated but no firm reference number shown on the homepage.
- SEO 3/10 (industry 3.6). 0 of 10 UK web searches returned homeserve.co.uk (searches run 22 October 2026) in the top ten, plus credit for a living and advice blog.
- Reviews 7/10 (industry 7.6). Trustpilot 4.6 from 194,414 reviews, with no company reply on the latest 20.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Website: iHeat scores 10/10 here. Boiler prices on the page (Worcester Greenstar 4000 £2,445), a fixed quote in 60 seconds, install date booking with next-day slots, and Gas Safe number printed.
- SEO: iHeat scores 9/10 here. 5 of 10 UK web searches returned iheat.co.uk in the top ten, plus credit for an advice and guides library.
- Reviews: CORGI HomePlan scores 10/10 here. Trustpilot 4.8 from 69,588 reviews, with a company reply on 10 of the latest 20.
Whito’s verdict
HomeServe scores 6.1, level second with CORGI HomePlan and Hometree. Paid scores 10, with about 300 Google ads and 24 active Meta ads. Reviews score 7 from 4.6 on 194,414 Trustpilot reviews, held back by no replies on the latest 20. Its website scores 7, with boiler cover from £6.49 a month on the homepage but no FCA firm reference number shown there. Email scores 6 for the MyHomeServe app. homeserve.co.uk appeared in none of 10 UK searches, with an advice blog adding a point.
The evidence behind the scores
Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
- Website 7: Boiler cover priced on the homepage (from £6.49 a month, with a 50p-a-month offer) and pages for plumbing, heating and electrics; FCA authorisation stated but no firm reference number shown on the homepage.
- Email 6: The MyHomeServe app and account for claims, documents and booking a boiler service; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned homeserve.co.uk (searches run 22 October 2026) in the top ten, plus credit for a living and advice blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 24.
- Reviews 7: Trustpilot 4.6 from 194,414 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Home Emergency Cover you can count on'); no long-running asset or named people confirmed; three recent news mentions not checked.
See HomeServe on the Boiler Repair & Installation leaderboard · Listed above: CORGI HomePlan (6.1) · Listed below: Hometree (6.1) · Compare with rivals
Plumbing & Heating: Marketing scores, ranked 2 of 10
Overall 6.4/10 against an industry average of 5.6 on the Plumbing & Heating marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.2Social: 6 out of 10, industry average 5.2
- Website7 avg 7.9Website: 7 out of 10, industry average 7.9
- Email4 avg 2.9Email: 4 out of 10, industry average 2.9
- SEO5 avg 3.7SEO: 5 out of 10, industry average 3.7
- Paid10 avg 8.0Paid: 10 out of 10, industry average 8.0
- Reviews9 avg 7.6Reviews: 9 out of 10, industry average 7.6
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Paid 10/10 (industry 8.0). Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 24.
- Reviews 9/10 (industry 7.6). Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- SEO 5/10 (industry 3.7). 1 of 10 UK web searches returned homeserve.co.uk in the top ten ('plumbing and drains cover'), plus credit for a living and advice blog.
Marketing weaknesses
- Website 7/10 (industry 7.9). Home emergency cover priced on the homepage (boiler cover from £6.49 a month) with plumbing, heating and electrics pages; no registration number shown on the homepage.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Website: British Gas scores 10/10 here. Online booking for repairs and services, with cover and installation prices shown (solar from £5,610 on the homepage).
Whito’s verdict
HomeServe scores 6.4, second on the board. Reviews score 9 from 4.6 on 194,392 Trustpilot reviews, with replies to 14 of the latest 20. Its website scores 7, with cover priced from £6.49 a month. Its advice blog appeared for 'plumbing and drains cover', so with the library point SEO scores 5. Social scores 6, paid 10 for about 300 Google ads and 24 Meta ads, and email 4 for a login.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
- Website 7: Home emergency cover priced on the homepage (boiler cover from £6.49 a month) with plumbing, heating and electrics pages; no registration number shown on the homepage.
- Email 4: A customer login; no newsletter or app seen on the homepage.
- SEO 5: 1 of 10 UK web searches returned homeserve.co.uk in the top ten ('plumbing and drains cover'), plus credit for a living and advice blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 24.
- Reviews 9: Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Home Emergency Cover you can count on'); no long-running asset or named people confirmed; three recent news mentions not checked.
See HomeServe on the Plumbing & Heating leaderboard · Listed above: British Gas (6.7) · Listed below: Hometree (6.3) · Compare with rivals
Trades & home services: Marketing scores, ranked 1 of 10
Overall 6.4/10 against an industry average of 5.5 on the Trades & home services marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.6Social: 6 out of 10, industry average 4.6
- Website7 avg 7.4Website: 7 out of 10, industry average 7.4
- Email4 avg 3.4Email: 4 out of 10, industry average 3.4
- SEO5 avg 4.2SEO: 5 out of 10, industry average 4.2
- Paid10 avg 8.0Paid: 10 out of 10, industry average 8.0
- Reviews9 avg 7.2Reviews: 9 out of 10, industry average 7.2
- Brand4 avg 3.6Brand: 4 out of 10, industry average 3.6
Marketing strengths
- Paid 10/10 (industry 8.0). Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 22.
- Reviews 9/10 (industry 7.2). Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- Social 6/10 (industry 4.6). Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
HomeServe scores 6.4, the highest of the ten. Reviews score 9 from 4.6 on 194,392 Trustpilot reviews, the most on the board, with replies to 14 of the latest 20. Its website scores 7, with cover priced from £6.49 a month. Its plumbing cost guide appeared for 'how much does a plumber cost UK', and its advice blog adds a point, so SEO scores 5. Paid scores 10 for about 300 Google ads and 22 Meta ads from its HomeServe UK page. Social scores 6, and email 4 for a customer login.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
- Website 7: Home emergency cover priced on the homepage (boiler cover from £6.49 a month) with plumbing, heating and electrics pages; no registration number shown on the homepage.
- Email 4: A customer login; no newsletter or app seen on the homepage.
- SEO 5: 1 of 10 UK web searches returned homeserve.co.uk in the top ten ('how much does a plumber cost UK'), plus credit for a living and advice blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 22.
- Reviews 9: Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Home Emergency Cover you can count on'); no long-running asset or named people confirmed; three recent news mentions not checked.
See HomeServe on the Trades & home services leaderboard · Listed below: MyBuilder (6.3) · Compare with rivals
History and method
Score history. HomeServe was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does HomeServe cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim HomeServeThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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