Last Updated on November 4, 2026
British Gas scores highest of the ten UK plumbing and heating brands compared, at 6.7 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
Most plumbing firms think the job is won on the phone. On this board, the brands that score well have done the work before the phone rings: a price a customer can read, a reply under each review, and a name that can be checked.
British Gas leads on 6.7, ahead of HomeServe on 6.4, with Hometree and Pimlico Plumbers level on 6.3. Search is the weak channel for all ten: no brand appeared in more than 1 of 10 UK searches.
Rightio scores lowest at 3.1. It runs about 2,000 Google ads but links no social profiles, captures no email and shows no prices.
What can your business learn?
Who’s leading? British Gas, with 6.7 out of 10 across seven channels.
Why are they leading? Its highest-scoring channels are Website (10/10) and Paid (10/10).
Where’s the opportunity? Email is the weakest channel on this board. The ten brands average 2.9 out of 10 on it, and 4 of them score 3 or less.
What can you copy? Three of the lessons further down this page:
- Publish your rates
- Reply to every review
- Print your Gas Safe number
Read all four lessons · Scores measure visible marketing, not sales, profit or market share.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | British Gas | 6 | 10 | 4 | 5 | 10 | 8 | 4 | 6.7 |
| 2 | HomeServe | 6 | 7 | 4 | 5 | 10 | 9 | 4 | 6.4 |
| 3 | Hometree | 6 | 9 | 4 | 5 | 8 | 8 | 4 | 6.3 |
| 3 | Pimlico Plumbers | 6 | 7 | 4 | 5 | 8 | 8 | 6 | 6.3 |
| 5 | 24|7 Home Rescue | 6 | 8 | 6 | 2 | 8 | 9 | 4 | 6.1 |
| 6 | Aspect | 6 | 8 | 3 | 5 | 6 | 8 | 4 | 5.7 |
| 7 | Dyno-Rod | 6 | 10 | 0 | 3 | 8 | 8 | 4 | 5.6 |
| 8 | CORGI HomePlan | 4 | 8 | 4 | 2 | 8 | 10 | 2 | 5.4 |
| 9 | Metro Plumb | 6 | 6 | 0 | 2 | 8 | 3 | 4 | 4.1 |
| 10 | Rightio | 0 | 6 | 0 | 3 | 6 | 5 | 2 | 3.1 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Pimlico Plumbers, Hometree, 24|7 Home Rescue, Aspect and Metro Plumb read 12 October 2026; British Gas, HomeServe, Dyno-Rod, CORGI HomePlan and Rightio read 22 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October. The five brands read on 12 October keep the Paid scores they were given then, which include Meta.
Company verdicts
British Gas, 6.7
British Gas scores 6.7, the highest of the ten and of the five brands added. Its website scores 10 for online booking. Reviews score 8 from 4.4 on 359,930 Trustpilot reviews, with replies to 15 of the latest 20. Its plumbing and drains cover page appeared for ‘plumbing and drains cover’, and a guides library adds a point, so SEO scores 5. Paid scores 10 on about 500 Google ads and at least 14 Meta ads, and email 4 for a customer login.
HomeServe, 6.4
HomeServe scores 6.4, second on the board. Reviews score 9 from 4.6 on 194,392 Trustpilot reviews, with replies to 14 of the latest 20. Its website scores 7, with cover priced from £6.49 a month. Its advice blog appeared for ‘plumbing and drains cover’, so with the library point SEO scores 5. Social scores 6, paid 10 for about 300 Google ads and 24 Meta ads, and email 4 for a login.
Hometree, 6.3
Hometree scores 6.3, level third with Pimlico Plumbers. Its website scores 9: cover is sold online with a ‘from £12.95’ headline and FCA numbers in the footer. Reviews score 8 from 4.7 on 18,393 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 8 on 46 Google ads and 3 Meta ads, and SEO 5 for one search appearance plus an advice library.
Pimlico Plumbers, 6.3
Pimlico Plumbers scores 6.3, level third with Hometree. It publishes a full hourly rate card (plumbing £130 an hour by day, excluding VAT) and replies to 19 of its latest 20 Trustpilot reviews, the best reply habit on the board, holding 4.4 from 12,402. Brand scores 6 with named staff and a founder story. Paid scores 8 on about 600 Google ads and 2 Meta ads. Its website scores 7, as accreditation logos carry no registration numbers.
24|7 Home Rescue, 6.1
24|7 Home Rescue scores 6.1, fifth on the board. Reviews score 9 from 4.7 on 104,193 Trustpilot reviews, the most on the board. Its website scores 8, with monthly prices (boiler cover from £8.99) and an FCA reference, and email 6 for its app and customer portal. Paid scores 8 on about 200 Google ads and 2 Meta ads. Its gap is search: it appeared in none of 10 UK searches.
Aspect, 5.7
Aspect scores 5.7. Its website scores 8 for online booking with prices shown by postcode. Reviews score 8 from 4.0 on 21,676 Trustpilot reviews, with replies to 13 of the latest 20. Paid scores 6 on about 900 Google ads, with no Meta ads found. It appeared in 1 of 10 UK searches on 12 October, and an advice library adds a point, so SEO scores 5.
Dyno-Rod, 5.6
Dyno-Rod scores 5.6. Its website scores 10 for online booking with no call-out fee. Reviews score 8 from 4.8 on 50,972 Trustpilot reviews, with no replies on the latest 20. Paid scores 8 on about 300 Google ads and 2 Meta ads. Email scores 0, and dyno.com appeared in none of 10 UK searches.
CORGI HomePlan, 5.4
CORGI HomePlan scores 5.4. Reviews score 10, the only top review score here: 4.8 from 69,863 Trustpilot reviews, with replies to 10 of the latest 20. Its website scores 8, with prices from £17 a month and FCA authorisation stated. Paid scores 8 on 1 Google ad and at least 16 Meta ads, and corgihomeplan.co.uk appeared in none of 10 UK searches. Brand scores 2.
Metro Plumb, 4.1
Metro Plumb scores 4.1. It runs 47 Google ads and 7 Meta ads (paid 8) and links five social platforms, but its homepage captures no email (0) and shows no prices (website 6). Reviews score 3 from 3.9 on 647 Trustpilot reviews, with no replies on the latest 20, and it appeared in none of 10 UK searches.
Rightio, 3.1
Rightio scores 3.1, the lowest of the ten. It runs about 2,000 Google ads but no Meta ads were found (paid 6), and it links no social profiles, captures no email and shows no prices despite a ‘Clear Pricing’ section. Reviews score 5 from 3.4 on 14,032 Trustpilot reviews, and rightio.co.uk appeared in none of 10 UK searches.
What the channels show
Search is open ground
No brand appeared in more than 1 of 10 UK searches. On 22 October, British Gas and HomeServe appeared for ‘plumbing and drains cover’, and the city searches went to Checkatrade, MyBuilder, Which? Trusted Traders and directories. A clear page for each town, with a Gas Safe number and a price, competes on equal terms.
Prices and online booking lead
British Gas and Dyno-Rod score 10 on website for online booking, and Hometree 9 for selling cover online. CORGI HomePlan, 24|7 Home Rescue and Aspect show prices and score 8. Rightio and Metro Plumb show none and score 6.
Reviews split on replies
Pimlico Plumbers replies to 19 of its latest 20 Trustpilot reviews, British Gas to 15, HomeServe to 14 and Aspect to 13. Hometree, Metro Plumb and Dyno-Rod reply to none. CORGI HomePlan holds 4.8 from 69,863 and replies to 10, the only top review score.
Cover brands dominate review volume
British Gas (359,930), HomeServe (194,392), 24|7 Home Rescue (104,193) and CORGI HomePlan (69,863) hold the largest Trustpilot profiles, all built from subscription customers.
Key lessons for any plumbing and heating business
Publish your rates
Pimlico Plumbers publishes a full rate card. Show your prices including VAT so the figure is the one a householder pays.
Reply to every review
Pimlico Plumbers replies to 19 of its latest 20. Replying shows the next customer how you handle problems.
Print your Gas Safe number
Pimlico Plumbers and Metro Plumb show accreditation logos without numbers. A number a customer can check is worth more than a logo.
Build a page for each town
No brand appeared in more than 1 of 10 UK searches, so a local page with real jobs and prices faces little national competition.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Reply to every review. Pimlico Plumbers replies to 19 of its latest 20; three brands here reply to none.
- Publish a rate card. The brands that show prices or book online score 7 to 10 on website.
- Build town pages. No brand appeared in more than 1 of 10 UK searches.
- Print your registration numbers. Logos without numbers cost two brands here a website point.
- Collect an email at booking. Dyno-Rod, Metro Plumb and Rightio capture none.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
British Gas
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, YouTube and X, four platforms in all.
- Website 10: Online booking for repairs and services, with cover and installation prices shown (solar from £5,610 on the homepage).
- Email 4: A customer account login; no newsletter seen, and no app mentioned on the homepage.
- SEO 5: 1 of 10 UK web searches returned britishgas.co.uk in the top ten (‘plumbing and drains cover’), plus credit for a guides library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain britishgas.co.uk: about 500 ads. Meta Ad Library, UK, active ads from the British Gas page, read 23 October 2026: at least 14.
- Reviews 8: Trustpilot 4.4 from 359,930 reviews, with a company reply on 15 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘We’re here to keep things warm and working’); no long-running asset or named people confirmed; three recent news mentions not checked.
HomeServe
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
- Website 7: Home emergency cover priced on the homepage (boiler cover from £6.49 a month) with plumbing, heating and electrics pages; no registration number shown on the homepage.
- Email 4: A customer login; no newsletter or app seen on the homepage.
- SEO 5: 1 of 10 UK web searches returned homeserve.co.uk in the top ten (‘plumbing and drains cover’), plus credit for a living and advice blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 24.
- Reviews 9: Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Home Emergency Cover you can count on’); no long-running asset or named people confirmed; three recent news mentions not checked.
Hometree
Read 12 October 2026.
- Social 6: Links to Instagram, LinkedIn, X and Facebook, four platforms in all.
- Website 9: Product pages for boiler, plumbing and drains and landlord cover, online checkout, a ‘from £12.95’ price headline with no unit stated, and FCA numbers in the footer.
- Email 4: A customer portal login and online checkout collect email; no newsletter or referral scheme seen.
- SEO 5: 1 of 10 UK web searches returned hometree.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain hometree.co.uk: 46 ads. Meta Ad Library, UK, active ads naming the brand: 3.
- Reviews 8: Trustpilot 4.7 from 18,393 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Helping keep your home working all year round’); no long-running asset, named people or three recent news mentions found.
Pimlico Plumbers
Read 12 October 2026.
- Social 6: Links to Facebook, X and Instagram from its homepage, three platforms in all.
- Website 7: A page per trade, an online booking request form and a full hourly rate card at pimlicoplumbers.com/rates (plumbing £130/hr by day, ex VAT); accreditation logos without registration numbers.
- Email 4: A mailing list sign-up for news and offers on the homepage; no customer account, app or loyalty scheme seen.
- SEO 5: 1 of 10 UK web searches returned pimlicoplumbers.com in the top ten, plus credit for an advice and guides library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain pimlicoplumbers.com: about 600 ads. Meta Ad Library, UK, active ads naming the brand: 2.
- Reviews 8: Trustpilot 4.4 from 12,402 reviews, with a company reply on 19 of the latest 20.
- Brand 6: Same name everywhere, a clear positioning line (‘London’s No.1 – improving and maintaining properties for over 45 years’) and named staff with a founder story; no long-running asset or three recent news mentions found.
24|7 Home Rescue
Read 12 October 2026.
- Social 6: Links to all six major platforms: Facebook, Instagram, X, TikTok, YouTube and LinkedIn.
- Website 8: Product pages with monthly ‘from’ prices (boiler cover £8.99, home emergency £3.99), an FCA reference, quote links and a claims portal.
- Email 6: A customer portal, the 24|7 Home Rescue app for claims and accounts, and an affiliate programme; no newsletter seen.
- SEO 2: 0 of 10 UK web searches returned 247homerescue.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain 247homerescue.co.uk: about 200 ads. Meta Ad Library, UK, active ads naming the brand: 2.
- Reviews 9: Trustpilot 4.7 from 104,193 reviews, with a company reply on 1 of the latest 20.
- Brand 4: Same name across all six social handles and a clear positioning line (‘We Help, We Repair, We Care!’); no long-running asset, named team or three recent news mentions found.
Aspect
Read 12 October 2026.
- Social 6: Links to Facebook, Instagram and LinkedIn, three platforms; the site has a video posts section but no YouTube link.
- Website 8: A page per trade, an online booking portal, a postcode availability check and prices shown via a postcode tool, with £10 off online bookings; no registration numbers.
- Email 3: A customer login portal and a credit account application; no newsletter sign-up seen.
- SEO 5: 1 of 10 UK web searches returned aspect.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain aspect.co.uk: about 900 ads. Meta Ad Library, UK, active ads naming the brand: none found.
- Reviews 8: Trustpilot 4.0 from 21,676 reviews, with a company reply on 13 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (’24-hour property maintenance experts, covering London and the South East’); no long-running asset, named people or three recent news mentions found.
Dyno-Rod
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to LinkedIn, Instagram, Facebook, YouTube and X, five platforms in all.
- Website 10: Online booking (‘Book online’), no call-out fee and a fixed-price quote before work starts.
- Email 0: No newsletter, account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned dyno.com in the top ten, plus credit for a help and advice library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain dyno.com: about 300 ads. Meta Ad Library, UK, active ads from the Dyno-Rod page, read 23 October 2026: 2 (a Dyno Rod Ireland page is not counted).
- Reviews 8: Trustpilot 4.8 from 50,972 reviews, with no company reply on the latest 20.
- Brand 4: A clear positioning line (‘Local Drains & Plumbing Experts’) and its founder named (founded in 1963 by Jim Zockell); its social and LinkedIn pages use ‘Dyno’ and ‘Dyno group’, and no distinctive asset confirmed; three recent news mentions not checked.
CORGI HomePlan
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, X and YouTube, three platforms in all.
- Website 8: Boiler cover priced on the homepage (from £17 a month, and an £8 a month option) with a quote route and FCA authorisation stated.
- Email 4: A customer sign-up and login; no newsletter or app seen.
- SEO 2: 0 of 10 UK web searches returned corgihomeplan.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain corgihomeplan.co.uk: 1 ad. Meta Ad Library, UK, active ads from the CORGI HomePlan page, read 23 October 2026: at least 16.
- Reviews 10: Trustpilot 4.8 from 69,863 reviews, with a company reply on 10 of the latest 20.
- Brand 2: Same name on the site, but no clear positioning line beyond the product description, no long-running asset and no named people confirmed; three recent news mentions not checked.
Metro Plumb
Read 12 October 2026.
- Social 6: Links to Facebook, Instagram, X, LinkedIn and YouTube, five platforms; the YouTube link is the same channel Metro Rod uses.
- Website 6: Six service categories with individual pages, an online ‘Book your local plumber’ form and a postcode finder; no prices and logos without numbers.
- Email 0: No email capture found on the homepage: no newsletter, account, app or offers sign-up.
- SEO 2: 0 of 10 UK web searches returned metroplumb.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain metroplumb.co.uk: 47 ads. Meta Ad Library, UK, active ads naming the brand: 7.
- Reviews 3: Trustpilot 3.9 from 647 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Local plumbers. Trusted nationwide.’); no long-running asset, named team or three recent news mentions found.
Rightio
Read 22 October 2026 (Meta read 23 October 2026).
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 6: Sections for drains, plumbing, heating, electrical work and locks with a callback route; no prices despite a ‘Clear Pricing’ section.
- Email 0: No email sign-up, account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned rightio.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain rightio.co.uk: about 2,000 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Rightio.
- Reviews 5: Trustpilot 3.4 from 14,032 reviews, with a company reply on 2 of the latest 20.
- Brand 2: A clear positioning line (‘Rightio will get the job done right’); no social presence to compare, and no long-running asset or named people confirmed on the day; three recent news mentions not checked.
How we scored
Who is on the board. Ten UK brands with national or multi-region reach that a household needing a plumber or heating repair is likely to meet: Pimlico Plumbers (London multi-trade firm, part of Neighbourly), Aspect (London and South East maintenance firm), Metro Plumb (national franchise network), Hometree (online heating and home cover), 24|7 Home Rescue (online boiler and home emergency cover), British Gas (energy supplier with repairs and cover), HomeServe (home emergency cover and repairs), Dyno-Rod (national drainage and plumbing franchise), CORGI HomePlan (boiler cover provider) and Rightio (national multi-trade call-out brand). HomeServe and Dyno-Rod were left out of the first edition because they appear on another board; they are added here because a household needing a plumber is likely to meet them. Chosen for relevance and size, not marketing strength.
When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October. This applies to the five brands added on 22 October; the first five keep the Paid scores they were given on 12 October, which include Meta.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added) (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: emergency plumber London; emergency plumber Manchester; plumber Bristol; plumber near me; boiler repair cost UK; leak detection plumber; plumber Birmingham; plumber Leeds; plumber Glasgow; plumbing and drains cover.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which plumbing and heating brand scores highest on the Whito leaderboard?
British Gas scores highest at 6.7 out of 10, with online booking, replies to 15 of its latest 20 Trustpilot reviews and about 500 Google ads and at least 14 Meta ads. HomeServe follows on 6.4, then Hometree and Pimlico Plumbers on 6.3. Pimlico earns its score with a published rate card, replies to 19 of its latest 20 Trustpilot reviews and named staff. Hometree earns its score with an online checkout and 4.7 from 18,393 Trustpilot reviews.
Which plumbing brand scores lowest, and why?
Rightio scores 3.1. It runs about 2,000 Google ads, but links no social profiles, captures no email, shows no prices and holds 3.4 from 14,032 Trustpilot reviews.
How do these plumbing brands compare on reviews?
Volume is high, from 647 reviews for Metro Plumb to 359,930 for British Gas. The difference is replies: Pimlico Plumbers answers 19 of its latest 20 and British Gas 15, while Hometree, Metro Plumb and Dyno-Rod answer none.
What can a local plumbing firm copy from these brands?
Publish your rates with VAT included. Print your Gas Safe number beside the logo. Reply to every review. Put real names on your site. Build a page for each town you cover, because no national brand appeared in more than 1 of 10 UK searches.
Should a plumbing firm publish its prices online?
On this board, the brands that show prices or book online score 7 to 10 on website, while Metro Plumb and Rightio, which show none, score 6. Show prices including VAT so the figure is the one a householder pays.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Plumbers on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
