Last Updated on November 4, 2026
MyBuilder scores highest of the ten UK painting and decorating brands compared, at 6.9 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the work. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
There is no household-name decorator in the UK. The largest painting firms work for housing providers and public bodies, so homeowners meet decorating through marketplaces and multi-trade services. This board compares both.
The firms built for homeowners lead. MyBuilder scores 6.9 and Airtasker UK 6.4, both helped by price and cost pages that win search. Fantastic Services follows on 6.0, then Aspect and Pimlico Plumbers level on 5.7. The four painting contractors and networks score between 3.1 and 3.9.
Bagnalls and Dulux Select Decorators share the lowest score, 3.1. Neither has a Trustpilot profile, collects email or ran ads we could find in October 2026.
What can your business learn?
Who’s leading? MyBuilder, with 6.9 out of 10 across seven channels.
Why are they leading? Its highest-scoring channels are Paid (10/10) and SEO (9/10).
Where’s the opportunity? Email is the weakest channel on this board. The ten brands average 2.6 out of 10 on it, and 5 of them score 3 or less.
What can you copy? Three of the lessons further down this page:
- Publish a price for a room
- Build a page for each town you cover
- Reply to every review
Read all four lessons · Scores measure visible marketing, not sales, profit or market share.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | MyBuilder | 6 | 6 | 6 | 9 | 10 | 7 | 4 | 6.9 |
| 2 | Airtasker UK | 6 | 9 | 4 | 7 | 8 | 7 | 4 | 6.4 |
| 3 | Fantastic Services | 6 | 10 | 2 | 5 | 8 | 7 | 4 | 6.0 |
| 4 | Aspect | 4 | 10 | 4 | 5 | 6 | 7 | 4 | 5.7 |
| 4 | Pimlico Plumbers | 6 | 6 | 4 | 2 | 8 | 8 | 6 | 5.7 |
| 6 | Rated People | 6 | 6 | 6 | 3 | 6 | 7 | 4 | 5.4 |
| 7 | Novus Property Solutions | 6 | 6 | 0 | 2 | 2 | 7 | 4 | 3.9 |
| 8 | Bell Group | 6 | 6 | 0 | 2 | 2 | 3 | 4 | 3.3 |
| 9 | Bagnalls | 6 | 6 | 0 | 2 | 2 | 0 | 6 | 3.1 |
| 9 | Dulux Select Decorators | 6 | 6 | 0 | 2 | 2 | 0 | 6 | 3.1 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Airtasker UK, Pimlico Plumbers, Bell Group, Bagnalls and Dulux Select Decorators read 12 October 2026; MyBuilder, Aspect, Fantastic Services, Rated People and Novus Property Solutions read 22 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
Company verdicts
MyBuilder, 6.9
MyBuilder scores 6.9, the highest of the ten. Paid scores 10 for about 3,000 Google ads and 40 Meta ads. SEO scores 9: 5 of 10 UK web searches returned mybuilder.com in the top ten, plus credit for painting and decorating price guides. Reviews score 7: Trustpilot 4.3 from 56,634 reviews, with a company reply on 7 of the latest 20. Brand scores 4: same name everywhere and a clear positioning line (‘The reliable way to hire a tradesperson’); no long-running asset, named people or three recent news mentions found. Social scores 6: links to Facebook, YouTube, X and LinkedIn, four platforms in all.
Airtasker UK, 6.4
Airtasker UK scores 6.4, second on the board. Website scores 9: Painting page publishes price ranges (painters £140-£400, median £240; interior £900-£6,000), free task posting with offers in about 7 minutes, plus an app. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days) showed about 300 ads for airtasker.com; Meta Ad Library (UK) showed 7 active ads naming the brand. Read 12 October 2026. Email scores 4: account needed to post a task, plus an app; no newsletter signup seen. Brand scores 4: same name across social and a clear positioning line (‘Find an experienced local painter near you’); no long-running asset, named people or three recent news mentions found.
Fantastic Services, 6.0
Fantastic Services scores 6.0, third on the board, with paid at 8 for 44 Google ads and 10 Meta ads. Website scores 10: online booking for home services (‘Book Home & Garden Services in 30 Seconds Online’), with a check prices and availability route. Reviews score 7: Trustpilot 4.6 from 54,137 reviews, with no company reply on the latest 20. Email scores 2: a newsletter sign-up (‘Be the first to hear about our exclusive offers and discounts’); no account or app seen on the homepage. Brand scores 4: same name everywhere and a clear positioning line (‘Home and garden services, rated Excellent by 50,000+ customers’); no long-running asset, named people or three recent news mentions found.
Aspect, 5.7
Aspect scores 5.7, level fourth with Pimlico Plumbers. Website scores 10: online booking form running from trade choice to payment, £10 off for booking online, and set prices for some jobs given by postcode; decorating pages by area. Reviews score 7: Trustpilot 4.0 from 21,853 reviews, with a company reply on 2 of the latest 20. Social scores 4: links to Facebook, Instagram and LinkedIn, three platforms in all. Email scores 4: a customer login; no newsletter or app seen.
Pimlico Plumbers, 5.7
Pimlico Plumbers scores 5.7, level fourth with Aspect. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days) showed about 600 ads for pimlicoplumbers.com; Meta Ad Library (UK) showed 2 active ads naming the brand. Read 12 October 2026. Reviews score 8: Trustpilot 4.4 from 12,402 reviews; 19 of the latest 20 have a company reply. SEO scores 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten. Email scores 4: Mailing list signup on the homepage for ‘the latest news and offers’, collecting name and email.
Rated People, 5.4
Rated People scores 5.4. Reviews score 7: Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20. Social scores 6: links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all. SEO scores 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for cost guides and advice pages. Brand scores 4: same name everywhere and a clear positioning line (‘Trusted by homeowners. Rated for a reason.’); no long-running asset, named people or three recent news mentions found. Its blog says Rated People has joined the Checkatrade group.
Novus Property Solutions, 3.9
Novus Property Solutions scores 3.9. Reviews score 7: Trustpilot 4.5 from 212 reviews, with a company reply on 18 of the latest 20. Social scores 6: links to Facebook, YouTube, X and LinkedIn, four platforms in all. Email scores 0: no newsletter, offers sign-up or other email capture found; the email field seen is the contact form. SEO scores 2: 0 of 10 UK web searches returned novussolutions.co.uk in the top ten.
Bell Group, 3.3
Bell Group scores 3.3. Social scores 6: links X, Facebook, LinkedIn and Instagram from its homepage, all under the same bellgroupuk name. Website scores 6: service and sector pages, case studies, a contact page and head office phone; no prices (bellgroup.co.uk). Email scores 0: no newsletter, offers signup or other email capture found on the pages read. SEO scores 2: 0 of 10 UK web searches returned bellgroup.co.uk in the top ten.
Bagnalls, 3.1
Bagnalls scores 3.1, level with Dulux Select Decorators. Social scores 6: links Facebook, LinkedIn, Instagram and YouTube from its homepage, all under the Bagnalls name. Website scores 6: service and sector pages, branch finder, contact and quote form, phone 01274 714 800; no prices (bagnalls.co.uk). Email scores 0: no newsletter, offers signup or other email capture found on the pages read. Reviews score 0: no Trustpilot profile found for bagnalls.co.uk, checked 12 October 2026.
Dulux Select Decorators, 3.1
Dulux Select Decorators scores 3.1, level with Bagnalls. Social scores 6: links Twitter, Facebook, LinkedIn, Pinterest, YouTube and Instagram, all Dulux or AkzoNobel accounts rather than the scheme’s own. Website scores 6: Postcode decorator finder, featured decorators, assessment process and guarantee explained; no prices and no booking (duluxselectdecorators.co.uk). Email scores 0: no signup, newsletter or other email capture on the scheme page read. Reviews score 0: no Trustpilot profile found for duluxselectdecorators.co.uk, checked 12 October 2026; the Dulux paint profile covers paint and is not counted.
What the channels show
Homeowner brands lead, contractors trail
The six brands that serve homeowners directly, Airtasker UK, MyBuilder, Aspect, Fantastic Services, Pimlico Plumbers and Rated People, score between 5.4 and 6.9. The four painting contractors and networks, Novus, Bell Group, Bagnalls and Dulux Select Decorators, score between 3.1 and 3.9. The contractors work mainly for housing providers and public bodies, so they do not chase consumer channels. That leaves the homeowner market open to a well run local decorator.
Price pages win the searches
MyBuilder appeared in 5 of 10 UK searches and Airtasker UK in 4, through price guides and town pages. Fantastic Services’ painting cost guide and Aspect’s London decorating page appeared once each. The six other brands appeared in none. Airtasker shows painting ranges from £140 to £400 for painters; none of the four contractors publishes a price.
Reviews split three ways
MyBuilder has the most Trustpilot reviews, 56,634 at 4.3, and Fantastic Services 54,137 at 4.6. Pimlico Plumbers replies to 19 of its latest 20, Novus to 18 and Rated People to 11, while Fantastic Services replies to none. Bagnalls and Dulux Select Decorators have no Trustpilot profile.
Booking online is rare
Aspect and Fantastic Services take bookings online and score 10 on website. Airtasker UK scores 9 for published price ranges and free task posting. The marketplaces MyBuilder and Rated People take a job post and send quotes, and the contractors take enquiries.
Key lessons for any painting and decorating business
Publish a price for a room
The cost pages from Airtasker, MyBuilder and Fantastic Services are what appeared in the price searches. A price range for a bedroom, a hallway and an exterior front tells a homeowner whether to call.
Build a page for each town you cover
MyBuilder appeared for Manchester, Leeds, Glasgow and Bristol through its town pages. A local decorator with a page for each town, with photos of real jobs, competes in the same results.
Reply to every review
Pimlico Plumbers replies to 19 of its latest 20 and scores 8 on reviews. Fantastic Services, with a higher rating, replies to none.
Show the guarantee and the people
Dulux Select Decorators explains its assessment and guarantee, and Pimlico names its staff. Say who will be in the house and what happens if something goes wrong.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Publish a price range for common rooms. Price pages took most of the search appearances by brands on this board.
- Write one page per town you cover. Six of the ten brands appeared in none of our ten searches.
- Reply to every review. Pimlico Plumbers replies to 19 of its latest 20.
- Offer online booking or a quick quote form. The two brands that book online score 10 on website.
- Collect an email at every quote. Four of the ten capture no email at all.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
MyBuilder
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, YouTube, X and LinkedIn, four platforms in all.
- Website 6: Post a job free to get responses from tradespeople, with painting and decorating pages; prices sit in separate price guides, not on the homepage.
- Email 6: The MyBuilder app plus a login; no newsletter seen.
- SEO 9: 5 of 10 UK web searches returned mybuilder.com in the top ten (‘painting and decorating prices UK’, ‘painters and decorators Manchester’, ‘painters and decorators Leeds’, ‘painters and decorators Glasgow’, ‘painters and decorators Bristol’), plus credit for painting and decorating price guides.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain mybuilder.com: about 3,000 ads. Meta Ad Library, UK, active ads from the MyBuilder page, read 23 October 2026: 40.
- Reviews 7: Trustpilot 4.3 from 56,634 reviews, with a company reply on 7 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘The reliable way to hire a tradesperson’); no long-running asset, named people or three recent news mentions found.
Airtasker UK
Read 12 October 2026.
- Social 6: Links Facebook, Instagram and TikTok; the TikTok account is the global @airtasker.
- Website 9: Painting page publishes price ranges (painters £140-£400, median £240; interior £900-£6,000), free task posting with offers in about 7 minutes, plus an app.
- Email 4: Account needed to post a task, plus an app; no newsletter signup seen.
- SEO 7: 4 of 10 UK web searches returned airtasker.com in the top ten, plus 1 for an advice or guides library.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days) showed about 300 ads for airtasker.com; Meta Ad Library (UK) showed 7 active ads naming the brand. Read 12 October 2026.
- Reviews 7: Trustpilot 4.1 from 17,438 reviews; 5 of the latest 20 have a company reply.
- Brand 4: Same name across social and a clear positioning line (‘Find an experienced local painter near you’); no long-running asset, named people or three recent news mentions found.
Fantastic Services
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, X, Pinterest, YouTube, Instagram, LinkedIn and TikTok, seven platforms in all.
- Website 10: Online booking for home services (‘Book Home & Garden Services in 30 Seconds Online’), with a check prices and availability route.
- Email 2: A newsletter sign-up (‘Be the first to hear about our exclusive offers and discounts’); no account or app seen on the homepage.
- SEO 5: 1 of 10 UK web searches returned fantasticservices.com in the top ten (‘painting and decorating prices UK’), plus credit for a cost guides library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain fantasticservices.com: 44 ads. Meta Ad Library, UK, active ads from the Fantastic Services page, read 23 October 2026: 10.
- Reviews 7: Trustpilot 4.6 from 54,137 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Home and garden services, rated Excellent by 50,000+ customers’); no long-running asset, named people or three recent news mentions found.
Aspect
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, Instagram and LinkedIn, three platforms in all.
- Website 10: Online booking form running from trade choice to payment, £10 off for booking online, and set prices for some jobs given by postcode; decorating pages by area.
- Email 4: A customer login; no newsletter or app seen.
- SEO 5: 1 of 10 UK web searches returned aspect.co.uk in the top ten (‘painter decorator London’), plus credit for a blog and knowledge pages.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain aspect.co.uk: about 2,000 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from an Aspect page.
- Reviews 7: Trustpilot 4.0 from 21,853 reviews, with a company reply on 2 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (’24-hour property maintenance experts’); no long-running asset, named people or three recent news mentions found.
Pimlico Plumbers
Read 12 October 2026.
- Social 6: Links Facebook, Twitter and Instagram from its homepage; no YouTube, TikTok or LinkedIn account is linked.
- Website 6: Painting and decorating page under Building, online booking request form, 24/7 phone and a ‘same rates everyday’ page; no prices on the homepage (pimlicoplumbers.com).
- Email 4: Mailing list signup on the homepage for ‘the latest news and offers’, collecting name and email.
- SEO 2: 0 of 10 UK web searches returned pimlicoplumbers.com in the top ten.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days) showed about 600 ads for pimlicoplumbers.com; Meta Ad Library (UK) showed 2 active ads naming the brand. Read 12 October 2026.
- Reviews 8: Trustpilot 4.4 from 12,402 reviews; 19 of the latest 20 have a company reply.
- Brand 6: Same name everywhere, a clear positioning line (‘London’s No.1 – improving and maintaining properties for over 45 years’) and named staff profiles; no long-running asset or three recent news mentions found.
Rated People
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all.
- Website 6: Post a job for free and receive quotes from local tradespeople; no prices on the homepage.
- Email 6: The Rated People app; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for cost guides and advice pages.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from a Rated People page.
- Reviews 7: Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Trusted by homeowners. Rated for a reason.’); no long-running asset, named people or three recent news mentions found.
Novus Property Solutions
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, YouTube, X and LinkedIn, four platforms in all.
- Website 6: Service and sector pages, case studies with contract values, a contact form and phone 01782 598000; no prices.
- Email 0: No newsletter, offers sign-up or other email capture found; the email field seen is the contact form.
- SEO 2: 0 of 10 UK web searches returned novussolutions.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain novussolutions.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Novus Property Solutions.
- Reviews 7: Trustpilot 4.5 from 212 reviews, with a company reply on 18 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘a leading specialist in property maintenance, refurbishment’); no long-running asset, named people or three recent news mentions found.
Bell Group
Read 12 October 2026.
- Social 6: Links X, Facebook, LinkedIn and Instagram from its homepage, all under the same bellgroupuk name.
- Website 6: Service and sector pages, case studies, a contact page and head office phone; no prices (bellgroup.co.uk).
- Email 0: No newsletter, offers signup or other email capture found on the pages read.
- SEO 2: 0 of 10 UK web searches returned bellgroup.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for bellgroup.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
- Reviews 3: Trustpilot 3.0 from 89 reviews; 19 of the latest 20 have a company reply.
- Brand 4: Same name everywhere and a clear positioning line (‘Built locally. Delivered nationally.’); no long-running asset evidenced, no named staff and no three recent news mentions found.
Bagnalls
Read 12 October 2026.
- Social 6: Links Facebook, LinkedIn, Instagram and YouTube from its homepage, all under the Bagnalls name.
- Website 6: Service and sector pages, branch finder, contact and quote form, phone 01274 714 800; no prices (bagnalls.co.uk).
- Email 0: No newsletter, offers signup or other email capture found on the pages read.
- SEO 2: 0 of 10 UK web searches returned bagnalls.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for bagnalls.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
- Reviews 0: No Trustpilot profile found for bagnalls.co.uk, checked 12 October 2026.
- Brand 6: Same name everywhere, a clear positioning line (‘The UK’s Most Trusted Painting & Decorating Contractor’) and named trainees in its news; no long-running asset or three recent news mentions found.
Dulux Select Decorators
Read 12 October 2026.
- Social 6: Links Twitter, Facebook, LinkedIn, Pinterest, YouTube and Instagram, all Dulux or AkzoNobel accounts rather than the scheme’s own.
- Website 6: Postcode decorator finder, featured decorators, assessment process and guarantee explained; no prices and no booking (duluxselectdecorators.co.uk).
- Email 0: No signup, newsletter or other email capture on the scheme page read.
- SEO 2: 0 of 10 UK web searches returned duluxselectdecorators.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for duluxselectdecorators.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
- Reviews 0: No Trustpilot profile found for duluxselectdecorators.co.uk, checked 12 October 2026; the Dulux paint profile covers paint and is not counted.
- Brand 6: Dulux name and logo throughout, a clear positioning line (‘Only the Best are Selected’) and five featured decorators shown; no long-running asset on the page read or three recent news mentions.
How we scored
Who is on the board. True national consumer painting brands are scarce in the UK (no consumer franchise with a public UK network could be verified), so this board uses the largest multi-region firms, networks and the services homeowners use to find a decorator, chosen for reach not marketing strength: two national contractors with branch networks (Bagnalls, 17 branches; Bell Group, 37 branches; both mainly B2B and social housing), a national property maintenance and refurbishment contractor (Novus Property Solutions), a manufacturer-run approved decorator network (Dulux Select Decorators, AkzoNobel), three marketplaces with painting pages (Airtasker UK, MyBuilder and Rated People), and three multi-trade home services firms that book decorators (Pimlico Plumbers, part of Neighbourly; Aspect; Fantastic Services). Brands were chosen for relevance and size, not for marketing strength.
When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: painters and decorators near me; painting and decorating prices UK; commercial painting contractors UK; exterior house painting cost UK; painter decorator London; painters and decorators Manchester; painters and decorators Leeds; painters and decorators Glasgow; painters and decorators Bristol; approved decorator guarantee UK.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the ten days between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which painting and decorating brand scores highest on the Whito leaderboard?
MyBuilder scores highest at 6.9 out of 10, ahead of Airtasker UK on 6.4. MyBuilder appeared in 5 of 10 UK searches with painting and decorating price guides, holds 4.3 from 56,634 Trustpilot reviews and ran about 3,000 Google ads and 40 Meta ads. The score measures visible marketing, not the quality of any decorator’s work.
Which brands score lowest, and why?
Bagnalls and Dulux Select Decorators share the lowest score, 3.1. Neither has a Trustpilot profile, collects email or ran ads we could find, and neither appeared in any of 10 UK searches. Both have clear positioning lines and named people.
How do these brands compare on reviews?
MyBuilder has the most Trustpilot reviews, 56,634 at 4.3, followed by Fantastic Services on 54,137 at 4.6. Pimlico Plumbers replies to 19 of its latest 20, Bell Group to 19 and Novus to 18. Bagnalls and Dulux Select Decorators have no Trustpilot profile.
What can a local decorator copy from these brands?
Publish a price range for common rooms, as Airtasker does. Build a page for each town you cover, as MyBuilder does. Reply to every review, as Pimlico Plumbers does. Explain your guarantee and name who will do the work.
Why are marketplaces on a decorators leaderboard?
There is no household-name national decorator, so homeowners often find one through a marketplace or a multi-trade service. Airtasker UK and MyBuilder took 9 of the 11 search appearances by brands on this board, across both reading dates, which is where a local decorator competes for attention.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Painters & Decorators on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
