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Key facts
- Trading name
- Rated People
- Registered company
- Averton Limited
- Company number
- 17439358 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- ratedpeople.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 17439358, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 17439358, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 4 September 2026. Company type: Private limited Company. Nature of business, as the company describes it to Companies House: 82990 - Other business support service activities not elsewhere classified. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Rated People
Rated People is scored on Whito's UK Window Cleaning marketing leaderboard, ranked 3 of 10 with 4.9 out of 10 overall. It appears on 3 Whito leaderboards in all. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
Rated People is scored on 3 Whito leaderboards: Painting & Decorating, Trades & home services and Window Cleaning. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Each board runs its own industry searches, so the same brand can score differently from one board to the next. Nobody can pay to appear or to change a score.
Painting & Decorating: Marketing scores, ranked 6 of 10
Overall 5.4/10 against an industry average of 5.0 on the Painting & Decorating marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.8Social: 6 out of 10, industry average 5.8
- Website6 avg 7.1Website: 6 out of 10, industry average 7.1
- Email6 avg 2.6Email: 6 out of 10, industry average 2.6
- SEO3 avg 3.9SEO: 3 out of 10, industry average 3.9
- Paid6 avg 5.4Paid: 6 out of 10, industry average 5.4
- Reviews7 avg 5.3Reviews: 7 out of 10, industry average 5.3
- Brand4 avg 4.6Brand: 4 out of 10, industry average 4.6
Marketing strengths
- Email 6/10 (industry 2.6). The Rated People app; no newsletter seen.
- Reviews 7/10 (industry 5.3). Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20.
- Paid 6/10 (industry 5.4). Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from a Rated People page.
Marketing weaknesses
- Website 6/10 (industry 7.1). Post a job for free and receive quotes from local tradespeople; no prices on the homepage.
- SEO 3/10 (industry 3.9). 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for cost guides and advice pages.
- Brand 4/10 (industry 4.6). Same name everywhere and a clear positioning line ('Trusted by homeowners. Rated for a reason.'); no long-running asset, named people or three recent news mentions found.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Website: Fantastic Services scores 10/10 here. Online booking for home services ('Book Home & Garden Services in 30 Seconds Online'), with a check prices and availability route.
- SEO: MyBuilder scores 9/10 here. 5 of 10 UK web searches returned mybuilder.com in the top ten ('painting and decorating prices UK', 'painters and decorators Manchester', 'painters and decorators Leeds', 'painters and decorators Glasgow', 'painters and decorators Bristol'), plus credit for painting and decorating price guides.
- Brand: Pimlico Plumbers scores 6/10 here. Same name everywhere, a clear positioning line ('London's No.1 - improving and maintaining properties for over 45 years') and named staff profiles; no long-running asset or three recent news mentions found.
Whito’s verdict
Rated People scores 5.4. Reviews score 7: Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20. Social scores 6: links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all. SEO scores 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for cost guides and advice pages. Brand scores 4: same name everywhere and a clear positioning line ('Trusted by homeowners. Rated for a reason.'); no long-running asset, named people or three recent news mentions found. Its blog says Rated People has joined the Checkatrade group.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all.
- Website 6: Post a job for free and receive quotes from local tradespeople; no prices on the homepage.
- Email 6: The Rated People app; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for cost guides and advice pages.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from a Rated People page.
- Reviews 7: Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Trusted by homeowners. Rated for a reason.'); no long-running asset, named people or three recent news mentions found.
See Rated People on the Painting & Decorating leaderboard · Listed above: Pimlico Plumbers (5.7) · Listed below: Novus Property Solutions (3.9) · Compare with rivals
Trades & home services: Marketing scores, ranked 9 of 10
Overall 5.0/10 against an industry average of 5.5 on the Trades & home services marketing leaderboard. Read 22 October 2026.
- Social4 avg 4.6Social: 4 out of 10, industry average 4.6
- Website6 avg 7.4Website: 6 out of 10, industry average 7.4
- Email6 avg 3.4Email: 6 out of 10, industry average 3.4
- SEO3 avg 4.2SEO: 3 out of 10, industry average 4.2
- Paid6 avg 8.0Paid: 6 out of 10, industry average 8.0
- Reviews6 avg 7.2Reviews: 6 out of 10, industry average 7.2
- Brand4 avg 3.6Brand: 4 out of 10, industry average 3.6
Marketing strengths
- Email 6/10 (industry 3.4). App Store and Google Play links plus a sign-up; no newsletter seen.
Marketing weaknesses
- Paid 6/10 (industry 8.0). Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Rated People page.
- Website 6/10 (industry 7.4). A post-a-job route for free quotes from local tradespeople; no prices on the homepage.
- SEO 3/10 (industry 4.2). 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for an advice library.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Paid: HomeServe scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 22.
- Website: Fantastic Services scores 10/10 here. Online booking across home services ('Book Home & Garden Services in 30 Seconds Online'), with a check prices and availability route.
- SEO: MyBuilder scores 9/10 here. 6 of 10 UK web searches returned mybuilder.com in the top ten ('find a tradesperson near me', 'handyman London', 'handyman Manchester', 'handyman Birmingham', 'handyman Leeds', 'handyman Bristol'), plus credit for a price guides and advice library.
Whito’s verdict
Rated People scores 5.0. Email scores 6 for its app and sign-up, the joint highest here. Reviews score 6 from 3.8 on 19,613 Trustpilot reviews, with replies to 7 of the latest 20. Paid scores 6 on about 200 Google ads, with no Meta ads from a Rated People page. Its website scores 6 for a post-a-job route. ratedpeople.com appeared in none of 10 UK searches, with an advice library adding a point.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to X, Facebook and LinkedIn, three platforms in all.
- Website 6: A post-a-job route for free quotes from local tradespeople; no prices on the homepage.
- Email 6: App Store and Google Play links plus a sign-up; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for an advice library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Rated People page.
- Reviews 6: Trustpilot 3.8 from 19,613 reviews, with a company reply on 7 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Trusted by homeowners. Rated for a reason.'); no long-running asset or named people confirmed; three recent news mentions not checked.
See Rated People on the Trades & home services leaderboard · Listed above: Bark (5.4) · Listed below: Rightio (3.1) · Compare with rivals
Window Cleaning: Marketing scores, ranked 3 of 10
Overall 4.9/10 against an industry average of 3.5 on the Window Cleaning marketing leaderboard. Read 23 October 2026.
- Social4 avg 3.1Social: 4 out of 10, industry average 3.1
- Website6 avg 5.9Website: 6 out of 10, industry average 5.9
- Email6 avg 2.0Email: 6 out of 10, industry average 2.0
- SEO3 avg 2.9SEO: 3 out of 10, industry average 2.9
- Paid6 avg 5.0Paid: 6 out of 10, industry average 5.0
- Reviews7 avg 2.4Reviews: 7 out of 10, industry average 2.4
- Brand2 avg 3.4Brand: 2 out of 10, industry average 3.4
Marketing strengths
- Reviews 7/10 (industry 2.4). Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20.
- Email 6/10 (industry 2.0). A homeowner app ('Get our app for homeowners') for messages and notifications from tradespeople; no newsletter seen.
- Paid 6/10 (industry 5.0). Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: 43 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Rated People page.
Marketing weaknesses
- Brand 2/10 (industry 3.4). Same name everywhere; no single positioning line on the pages read, and no named people confirmed; its blog reports that Rated People has joined the Checkatrade group; three recent news mentions not checked.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Brand: Deluxe Window Cleaning scores 6/10 here. Same handle on all three socials, a clear positioning line ('Family-run values meeting industrial-grade excellence') and named area specialists; no long-running asset or three recent news mentions found.
Whito’s verdict
Rated People scores 4.9, third on the board. Reviews score 7: 3.8 from 19,613 Trustpilot reviews, with replies to 11 of the latest 20. Email scores 6 for a homeowner app, the highest email score on the board. Its website scores 6 for a post-a-job route but no prices. Paid scores 6 on 43 Google ads, with no active Meta ads found from its page. ratedpeople.com appeared in none of 10 UK searches, with a blog of cost guides adding a point.
The evidence behind the scores
Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to X, Facebook and LinkedIn, three platforms in all.
- Website 6: A window cleaning page with a post-a-job route to get quotes from vetted local tradespeople; no prices from Rated People itself.
- Email 6: A homeowner app ('Get our app for homeowners') for messages and notifications from tradespeople; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for a blog of cost guides and advice.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: 43 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Rated People page.
- Reviews 7: Trustpilot 3.8 from 19,613 reviews, with a company reply on 11 of the latest 20.
- Brand 2: Same name everywhere; no single positioning line on the pages read, and no named people confirmed; its blog reports that Rated People has joined the Checkatrade group; three recent news mentions not checked.
See Rated People on the Window Cleaning leaderboard · Listed above: Bark (5.9) · Listed below: Deluxe Window Cleaning (3.7) · Compare with rivals
History and method
Score history. Rated People was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Rated People cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Rated PeopleThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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