Estate Agent Marketing Leaderboard 2026: Top 10 UK Brands

Last Updated on October 23, 2026

Whito UK Estate & Letting Agents marketing leaderboard 2026, top 3: Purplebricks 6.7, Knight Frank 6.1, Yopa 6.0 out of 10

Purplebricks scores highest of the ten UK estate and letting agents compared, at 6.7 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Many agents assume a seller chooses on local reputation alone. On this board, the three brands that show a fee or price, Purplebricks, Yopa and Foxtons, all sit in the top four. The other seven showed no fee on the pages we read.

Purplebricks scores 6.7, ahead of Knight Frank on 6.1 and Yopa on 6.0. Purplebricks also has the strongest search showing, appearing in 4 of 10 UK searches. Five of the ten appeared in none.

Connells and haart score lowest at 4.1. Connells holds 1.9 from 1,816 Trustpilot reviews and haart 2.9 from 9,262, and neither replied to more than one of its latest 20.

Table of Contents hide

The leaderboard

Company verdicts

What the channels show

Key lessons for any estate or letting agency

Steal this playbook

The evidence behind the scores

How we scored

Common questions

Corrections and right of reply

The leaderboard

Rank	Brand	Social	Website	Email	SEO	Paid	Reviews	Brand	Average
1	Purplebricks	6	7	6	7	10	7	4	6.7
2	Knight Frank	6	6	4	5	10	8	4	6.1
3	Yopa	6	10	4	3	8	7	4	6.0
4	Foxtons	6	8	4	5	8	6	4	5.9
4	Hamptons	6	6	4	5	6	8	6	5.9
4	Savills	6	6	4	3	10	6	6	5.9
7	Winkworth	6	6	4	2	8	4	4	4.9
8	Chestertons	6	6	0	2	6	7	4	4.4
9	Connells	4	6	4	2	8	3	2	4.1
9	haart	4	6	0	5	6	4	4	4.1

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Purplebricks, 6.7

Purplebricks scores 6.7, the highest of the ten. It has the strongest search showing on the board: 4 of 10 UK searches returned its pages, including its guide to letting agent fees and its Manchester and Birmingham pages, so SEO scores 7. Email scores 6 for its seller app and account, the highest here. Its website scores 7 for a fixed fee on the homepage, from £999, with no registration number shown beside it. Reviews score 7 from 4.3 on 147,431 Trustpilot reviews, the most here, with replies to 3 of the latest 20. Paid scores 10 on about 3,000 Google ads, the most on the board, and 57 Meta ads.

Knight Frank, 6.1

Knight Frank scores 6.1, second on the board. Reviews score 8 from 4.8 on 6,635 Trustpilot reviews, the highest rating here, with replies to 9 of the latest 20. Its office pages appeared for ‘estate agents Birmingham’ and ‘estate agents Bristol’, and its guides and research add a point, so SEO scores 5. Email scores 4 for the My Knight Frank account and newsletters. Its website scores 6 for a valuation form, with no fees shown. Paid scores 10 on about 400 Google ads and 44 Meta ads.

Yopa, 6.0

Yopa scores 6.0, third on the board. Its website scores 10, the only top score here, for an instant online valuation alongside a published fees page. Reviews score 7 from 4.2 on 25,363 Trustpilot reviews, with replies to 8 of the latest 20. Paid scores 8 on about 400 Google ads and 3 Meta ads. Email scores 4 for its YopaHub login. A guides hub adds an SEO point, though yopa.co.uk appeared in none of 10 UK searches.

Foxtons, 5.9

Foxtons scores 5.9, level fourth with Hamptons and Savills. Its website scores 8, one of only two here to publish fees: its lettings fees and terms page sets out charges and names Propertymark client money protection. Its valuation page appeared for ‘free house valuation’, and area guides add a point, so SEO scores 5. Reviews score 6 from 4.3 on 15,074 Trustpilot reviews, with no replies on the latest 20. Email scores 4 for the MyFoxtons account. Paid scores 8 on about 200 Google ads and 6 Meta ads.

Hamptons, 5.9

Hamptons scores 5.9, level fourth with Foxtons and Savills. It replies to 16 of its latest 20 Trustpilot reviews, the strongest reply habit here, and holds 4.6 from 1,748, so reviews score 8. Brand scores 6, level highest here: a clear line, ‘The home experts since 1869’, with that year carried across its social handles. Its Bristol page appeared for ‘estate agents Bristol’, and research and guides add a point, so SEO scores 5. Paid scores 6 on about 2,000 Google ads, with no active Meta ads found. Its website scores 6, with no fees shown.

Savills, 5.9

Savills scores 5.9, level fourth with Foxtons and Hamptons. Brand scores 6, level highest here, for a clear line, ‘Put your home in expert hands’, and named people in news on its homepage. Reviews score 6 from 4.1 on 2,245 Trustpilot reviews, with replies to 9 of the latest 20. Paid scores 10 on about 300 Google ads and 141 Meta ads. Its website scores 6 for a valuation form, with no fees shown, and email 4 for an account login. Its research library adds an SEO point, though savills.co.uk appeared in none of 10 UK searches.

Winkworth, 4.9

Winkworth scores 4.9. Social scores 6 for four platforms. Its website scores 6 for an appraisal booking route and a self-regulation page, with no fees shown. Reviews score 4 from 3.7 on 972 Trustpilot reviews, with a reply on 1 of the latest 20. Paid scores 8 on 5 Google ads and 24 Meta ads from its main page. winkworth.co.uk appeared in none of 10 UK searches.

Chestertons, 4.4

Chestertons scores 4.4. Reviews score 7 from 4.4 on 3,082 Trustpilot reviews, with replies to 15 of the latest 20, the second best reply habit here. Social scores 6 for six platforms and paid 6 on 57 Google ads, with no Meta ads found. Its website scores 6 for a valuation form, with no fees shown. Email scores 0, with no sign-up seen. chestertons.co.uk appeared in none of 10 UK searches.

Connells, 4.1

Connells scores 4.1, level ninth with haart. Its website scores 6 for a valuation request form and branch search, with no fees shown. Reviews score 3: its Trustpilot rating is 1.9 from 1,816 reviews, the lowest rating here, with no replies on the latest 20. Paid scores 8 on 1 Google ad and 10 Meta ads from its branch pages. Social scores 4 for two platforms. connells.co.uk appeared in none of 10 UK searches.

haart, 4.1

haart scores 4.1, level ninth with Connells. Its Bristol branch page appeared for ‘estate agents Bristol’, and advice sections add a point, so SEO scores 5. Reviews score 4 from 2.9 on 9,262 Trustpilot reviews, with a reply on 1 of the latest 20. No Google ads were found, but its page ran 226 Meta ads, so paid scores 6. Email scores 0. Its website scores 6 for a valuation form.

What the channels show

A published fee lifts the website score

Only three brands put a price or fee in front of the customer: Yopa (instant online valuation and a fees page, 10), Foxtons (lettings fees and terms with Propertymark named, 8) and Purplebricks (from £999, 7). The other seven score 6 for a valuation form with no fee shown.

Search is split

Purplebricks appeared in 4 of 10 UK searches and Knight Frank in 2. Foxtons, Hamptons and haart appeared once each, mostly through branch or office pages for a city. Five of the ten appeared in none, and ‘estate agents near me’ went to directories and comparison sites.

Reply habits differ widely

Hamptons replies to 16 of its latest 20 Trustpilot reviews and Chestertons to 15. Foxtons and Connells reply to none of their latest 20, and Purplebricks to 3 of 20 despite holding 147,431 reviews.

Email capture is thin

Purplebricks scores 6 for an app and account. Seven others score 4 for a login or account, and Chestertons and haart capture no email on the homepage. For a sale that takes months, few agents give a browsing seller a reason to stay in touch.

Key lessons for any estate or letting agency

Publish your fees

The three brands that show a fee or price, Yopa, Foxtons and Purplebricks, sit in the top four. Putting your sales and lettings fees on the page answers the first question a seller or landlord has.

Build a page for each town you cover

Most of the search results these brands won were branch or city pages, such as Purplebricks for Manchester and Birmingham and Hamptons and haart for Bristol. A clear page per office, with real sales and lettings, competes on equal terms.

Reply to every review

Hamptons replies to 16 of its latest 20 and scores 8 on reviews. Connells replies to none and scores 3.

Write the guide sellers search for

Purplebricks’ guide to letting agent fees for landlords and its valuation page both appeared in our searches. A local agency can write the same guides for its own area, with its own fees.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

Reply to every review you have. Hamptons replies to 16 of its latest 20 and scores 8; Connells replies to none and scores 3.
Put your fees on your website. The three brands that show a fee or price are all in the top four.
Build a page for each office or town. Most of the search results these brands won were branch or city pages.
Write a guide to your fees and the selling process. Purplebricks’ fees guide appeared in our searches.
Give sellers a reason to log in. Purplebricks scores 6 on email for its app and account; two brands capture no email at all.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.