UK Marketing Leaderboards

Updated 2026

UK Marketing Leaderboards

Real brands. Real scores. Industry by industry, we break down how the UK’s most visible businesses handle social media, websites, email, SEO, paid ads, reviews and branding, so you know exactly what good looks like in your sector.

13Industries Live
65Brands Scored
7Channels Scored
🔍
We pick 5 standout brands
Not the biggest companies. The ones with the most visible, developed marketing operations.
📊
Score across 7 channels
Social, website, email, SEO, paid ads, reviews and brand. Each out of 10.
🎯
Extract the takeaways
What the leaders do differently and what you can steal for your own business.
🚀
End with a playbook
Every leaderboard ends with five moves you can copy, ranked by return on effort.

Live Leaderboards

Full breakdowns with scores, comparisons and takeaways you can use.

Services

Cleaning Companies

How the top UK cleaning brands handle social, email, SEO and reviews, and the gaps any local cleaner can exploit.

#1
Fantastic Services
fantasticservices.com
8.4/10
2Molly Maid6.9
3Housekeep6.7
Services

Trades & home services

Checkatrade’s content engine vs HomeServe’s email machine. What any trade business can copy from the platforms that dominate.

#1
Checkatrade
checkatrade.com
7.9/10
2HomeServe7.1
3MyBuilder6.7
Services

Automotive & Garages

How the big garage chains win bookings with local SEO, MOT reminder emails and review volume.

#1
Halfords Autocentres
halfords.com
8.0/10
2Kwik Fit7.6
3National Tyres5.6
Professional

Accountancy Firms

Transparent pricing, deadline-triggered email and content engines. How the top accountancy brands win clients.

#1
TaxAssist
taxassist.co.uk
7.1/10
2Crunch7.1
3Countingup6.1
Professional

Law firms & financial advisers

How a firm a fraction of Irwin Mitchell’s size outpunches national names with 800 plain-English articles.

#1
Irwin Mitchell
irwinmitchell.com
8.0/10
2St James’s Place7.1
3Slater & Gordon6.9
Professional

Recruitment Agencies

Hays’ Salary Guide vs Reed’s job board SEO. The lead magnets and search assets that define recruitment marketing.

#1
Reed
reed.co.uk
8.0/10
2Hays7.6
3Michael Page7.0
Professional

Training Providers

Free course funnels, completion-triggered reviews and what the UK’s biggest training brands teach about selling learning.

#1
The Open University
open.ac.uk
8.0/10
2learndirect7.0
3Kaplan6.6
Health & Wellness

Dental Practices

How dental groups win patients with treatment pages, price transparency and automated review requests.

#1
Bupa Dental Care
bupa.co.uk
7.7/10
2MyDentist6.0
3PortmanDentex6.0
Health & Wellness

Fitness & personal training

How PureGym’s £441,000 monthly ad budget actually breaks down, and what gyms and PTs can copy on a normal budget.

#1
PureGym
puregym.com
8.2/10
2David Lloyd7.6
3Barry’s7.3
Lifestyle

Food & Hospitality

How Nando’s, Greggs and Wagamama turn social voice, location SEO and loyalty email into full tables.

#1
Nando’s
nandos.co.uk
8.1/10
2Greggs7.9
3Wagamama7.2
Lifestyle

Beauty Salons

Marketplace power vs salon brand. How the leading beauty brands win bookings on social, search and email.

#1
Treatwell
treatwell.co.uk
8.0/10
2Townhouse7.6
3TONI&GUY7.3
Lifestyle

Hairdressers & Barbers

Location pages, loyalty-for-reviews and transformation video. How the big salon chains keep chairs full.

#1
TONI&GUY
toniandguy.com
7.3/10
2Rush Hair6.6
3Headmasters6.1
Lifestyle

Interior Designers

How Neptune turns Instagram into a magazine, and why email is the industry’s biggest missed opportunity.

#1
Neptune
neptune.com
7.7/10
2John Lewis Interior Design7.0
3Sims Hilditch6.3

Coming Soon

These industries are next. Same methodology: 5 standout brands, 7 marketing channels, practical takeaways.

Health & Wellness

Vets & pet care

Independent practices vs corporate groups. How vet marketing builds trust when clients cannot judge the medicine.

Get notified when live →
Lifestyle

Pubs, cafes & takeaways

How the best local hospitality businesses turn Google Maps, menus and social media into footfall.

Get notified when live →
Services

Construction & Property

Builders, developers and property firms. Which brands turn project portfolios into a steady pipeline?

Get notified when live →
Professional

Ecommerce Brands

UK online retailers compared on email, paid social, SEO and the retention engines behind repeat orders.

Get notified when live →

How we score

Every brand is reviewed manually across seven marketing channels. No automated crawlers, no AI-only assessments. Each channel is scored out of 10 based on publicly visible activity, then averaged into the overall score. Scores are relative to the other brands in each comparison, and every leaderboard is updated annually.

Social
Posting consistency, content quality, engagement and platform coverage
Website
Booking and enquiry flow, pricing transparency, content depth
Email
Capture, automation, lifecycle sequences and newsletters
SEO
Search visibility, local pages and content targeting
Paid
Google and social ads, targeting and landing page match
Reviews
Volume, rating, responses and review generation
Brand
Positioning, visual identity, consistency and voice

Want your industry reviewed?

If you do not see your sector above, let us know. We are adding new leaderboards every month based on demand.

Request your industry →