UK Physio Marketing Leaderboard 2026: Nuffield Health, Ascenti, Pure Sports Medicine and Spire Lead 10 Brands

Last Updated on October 23, 2026

Nuffield Health scores highest of the ten UK physiotherapy brands compared, at 5.7 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the treatment. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Physio is one of the few health services where price and booking are now normal online. Seven of the ten brands let you book on the website, and three show a price on the page. What separates them is reviews: Trustpilot ratings run from 2.0 to 4.7.

Nuffield Health scores 5.7, just ahead of Ascenti, Pure Sports Medicine and Spire Healthcare, level on 5.6. Nuffield shows physio prices, takes bookings online and ran about 3,000 Google ads across its whole domain and 19 Meta ads. Ascenti shows a price, takes bookings online, has a patient app and holds 4.7 from 6,652 Trustpilot reviews.

Cora Health, formerly Connect Health, scores lowest at 2.7. It mainly runs NHS referral services, links no social profiles, captures no email and holds 2.0 on Trustpilot.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Nuffield Health, 5.7

Nuffield Health scores 5.7, the highest of the ten, with paid at 10 for about 3,000 Google ads across the whole nuffieldhealth.com domain and 19 Meta ads. Website scores 10: online booking for an initial assessment, with prices shown (initial appointments £79 in London and £72 outside, follow-ups £52 and £49). Reviews score 7: Trustpilot 4.6 from 8,928 reviews, with a company reply on 1 of the latest 20. Social scores 0: no social media links found in the homepage or physiotherapy page code we could read. Email scores 4: a customer login; no newsletter or app seen on the pages read.

Ascenti, 5.6

Ascenti scores 5.6, level second with Pure Sports Medicine and Spire Healthcare, with paid at 6 for 58 Google ads and no Meta ads found. Website scores 10: online appointment booking with a price shown (‘from £60 for 30 mins’), plus insured and NHS referral routes. Reviews score 8: Trustpilot 4.7 from 6,652 reviews, with a company reply on 1 of the latest 20. Social scores 0: no social media links found on the homepage, so there are no profiles to compare. Brand scores 4: same name everywhere and a clear positioning line (‘Physio for every body.’); no long-running asset, named people or three recent news mentions found. It describes itself as the UK’s biggest private provider of physiotherapy, and it bought Six Physio in December 2022.

Pure Sports Medicine, 5.6

Pure Sports Medicine scores 5.6, level second with Ascenti and Spire Healthcare, with paid at 8 for 24 Google ads and 2 Meta ads. Website scores 10: online booking, including a free 15-minute consultation; no treatment prices on the homepage. Social scores 6: links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all. SEO scores 3: 0 of 10 UK web searches returned puresportsmed.com in the top ten, plus credit for an advice library. Email scores 4: a newsletter sign-up (‘events, news and offers’) and a patient login; no app seen. A different firm, Pure Physiotherapy, appeared for ‘physio Manchester’; it is not counted for Pure Sports Medicine.

Spire Healthcare, 5.6

Spire Healthcare scores 5.6, level second with Ascenti and Pure Sports Medicine, with paid at 10 for about 900 Google ads and 71 Meta ads. Social scores 6: links to Facebook, YouTube, X and LinkedIn, four platforms in all. Website scores 6: a physiotherapy treatment page with a how-to-book-and-pay route and hospital finder; no physio price shown. SEO scores 3: 0 of 10 UK web searches returned spirehealthcare.com in the top ten, plus credit for its Health Hub advice library. Email scores 4: a MySpire patient login; no newsletter or app seen.

Circle Health Group, 5.1

Circle Health Group scores 5.1, fifth on the board, with paid at 10 for about 500 Google ads and 56 Meta ads. Reviews score 7: Trustpilot 4.6 from 3,498 reviews, with a company reply on 4 of the latest 20. Website scores 6: a book-an-appointment route, a specialist and hospital finder and a phone line (0808 101 0337); no prices on the homepage. Email scores 0: no newsletter, account or app seen on the homepage. Social scores 4: links to Facebook, YouTube and LinkedIn, three platforms in all.

Bodyset, 5.0

Bodyset scores 5.0, level sixth with Ten Health & Fitness. Website scores 10: a pricing page and online booking (Book now) with a clinic finder. Paid scores 8: about 300 Google ads and 1 Meta ad. Email scores 2: a newsletter sign-up for advice and offers; no account or app seen. Reviews score 2: Trustpilot 2.3 from 13 reviews, with a company reply on 10 of the latest 13. Its homepage shows a 4.9 rating from over 2,019 reviews, while its Trustpilot profile shows 2.3 from 13.

Ten Health & Fitness, 5.0

Ten Health & Fitness scores 5.0, level sixth with Bodyset, with paid at 8 for about 200 Google ads and 8 Meta ads. Website scores 10: online class booking with prices shown (the first three reformer Pilates classes for £57) alongside physio and personal training. Social scores 6: links to Facebook, Instagram, YouTube and TikTok, four platforms in all. Email scores 2: a newsletter sign-up for offers and discounts; no account or app seen. Reviews score 2: Trustpilot 2.6 from 32 reviews, with a company reply on 7 of the latest 20.

Six Physio, 4.6

Six Physio scores 4.6. Website scores 10: online booking (Book online) and location pages. Paid scores 8: 73 Google ads and 7 Meta ads. Email scores 0: no newsletter, account or app seen on the homepage. SEO scores 2: 0 of 10 UK web searches returned sixphysio.com in the top ten.

Physio.co.uk, 4.0

Physio.co.uk scores 4.0. Website scores 10: a Book Now route on the homepage. Social scores 6: links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all. Email scores 0: no newsletter, account or app seen on the homepage. Reviews score 0: Trustpilot profile found with no reviews, so the formula gives 0.

Cora Health (formerly Connect Health), 2.7

Cora Health (formerly Connect Health) scores 2.7, the lowest of the ten. Website scores 6: a self-referral route and a services-near-you finder; no prices. Paid scores 4: 5 Google ads and no Meta ads found. Social scores 0: no social media links found on the homepage, so there are no profiles to compare. Email scores 0: no newsletter, account or app seen on the homepage. It mainly runs NHS musculoskeletal services, so most patients reach it by referral.

What the channels show

Booking online is now the norm

Seven brands take bookings on the website and score 10: Ascenti, Bodyset, Nuffield Health, Physio.co.uk, Pure Sports Medicine, Six Physio and Ten Health & Fitness, and Ascenti (from £60 for 30 minutes), Nuffield Health (£72 to £79 for an initial assessment) and Ten (three Pilates classes for £57) show a price. The hospital groups, Spire and Circle, and Cora Health score 6.

Search goes to directories

Four brands appeared in one search each: Nuffield Health for London, Circle Health Group for Birmingham, Ascenti for Leeds and Bodyset for Bristol. The other six appeared in none. The cost and ‘near me’ searches went to directories, price comparison sites and independent clinics’ own cost guides.

Review badges and Trustpilot disagree

Bodyset’s homepage shows 4.9 from over 2,019 reviews; its Trustpilot profile shows 2.3 from 13. Ascenti holds 4.7 from 6,652 and Nuffield Health 4.6 from 8,928, but both reply to only 1 of their latest 20. Pure Sports Medicine replies to 17 and Cora Health to 10.

The biggest players have the smallest social voice

Ascenti, Nuffield Health and Cora Health link no social profiles from the pages we read. Pure Sports Medicine links six platforms. Growth for the large groups comes from insurers, employers and the NHS, not from social feeds.

Key lessons for any physio clinic

Publish your prices

Ascenti and Nuffield Health show the price of an assessment on the page. A clear price for a first session and a follow-up answers the question the cost searches show patients are asking.

Let patients book online

Seven of the ten take bookings online. A patient in pain at 10pm wants to book then, not call in the morning.

Make your review claims match

If your site shows a review score, make sure patients can find the same picture on your public profiles. Bodyset’s homepage badge and its Trustpilot profile tell very different stories.

Write a page for your town and your conditions

Four brands appeared once each through a town page. A clinic page for your town, with your physios’ names and the conditions you treat, competes in the same results.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Put your assessment price on the homepage. Ascenti and Nuffield Health do, and both are in the top three.
2. Reply to every review. Pure Sports Medicine replies to 17 of its latest 20; Ascenti and Nuffield Health to 1 each.
3. Add online booking. Seven of the ten brands already offer it.
4. Build a page for your town. Six of the ten brands appeared in none of 10 UK searches.
5. Collect emails from former patients. Four of the ten capture no email on the homepage.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Nuffield Health

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social media links found in the homepage or physiotherapy page code we could read.
• Website 10: Online booking for an initial assessment, with prices shown (initial appointments £79 in London and £72 outside, follow-ups £52 and £49).
• Email 4: A customer login; no newsletter or app seen on the pages read.
• SEO 5: 1 of 10 UK web searches returned nuffieldhealth.com in the top ten (‘physio London’), plus credit for its advice hubs.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain nuffieldhealth.com: about 3,000 (the whole Nuffield Health domain, gyms and hospitals included) ads. Meta Ad Library, UK, active ads from the Nuffield Health page, read 23 October 2026: 19 (hospital pages not counted).
• Reviews 7: Trustpilot 4.6 from 8,928 reviews, with a company reply on 1 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘How you feel tomorrow starts today’); no long-running asset, named people or three recent news mentions found.

Ascenti

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social media links found on the homepage, so there are no profiles to compare.
• Website 10: Online appointment booking with a price shown (‘from £60 for 30 mins’), plus insured and NHS referral routes.
• Email 6: The Ascenti Reach app for exercises and progress; no newsletter seen.
• SEO 5: 1 of 10 UK web searches returned ascenti.co.uk in the top ten (‘physio Leeds’), plus credit for an advice and guides library.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ascenti.co.uk: 58 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Ascenti.
• Reviews 8: Trustpilot 4.7 from 6,652 reviews, with a company reply on 1 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Physio for every body.’); no long-running asset, named people or three recent news mentions found.

Pure Sports Medicine

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all.
• Website 10: Online booking, including a free 15-minute consultation; no treatment prices on the homepage.
• Email 4: A newsletter sign-up (‘events, news and offers’) and a patient login; no app seen.
• SEO 3: 0 of 10 UK web searches returned puresportsmed.com in the top ten, plus credit for an advice library.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain puresportsmed.com: 24 ads. Meta Ad Library, UK, active ads from the Pure Sports Medicine page, read 23 October 2026: 2.
• Reviews 4: Trustpilot 3.3 from 436 reviews, with a company reply on 17 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Elite care for everybody’); no long-running asset, named people or three recent news mentions found.

Spire Healthcare

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, YouTube, X and LinkedIn, four platforms in all.
• Website 6: A physiotherapy treatment page with a how-to-book-and-pay route and hospital finder; no physio price shown.
• Email 4: A MySpire patient login; no newsletter or app seen.
• SEO 3: 0 of 10 UK web searches returned spirehealthcare.com in the top ten, plus credit for its Health Hub advice library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain spirehealthcare.com: about 900 ads. Meta Ad Library, UK, active ads from the Spire Healthcare pages, read 23 October 2026: 71 (Spire Healthcare 51, Spire Healthcare Careers 20).
• Reviews 6: Trustpilot 4.6 from 5,048 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Experts In Private Healthcare’); no long-running asset, named people or three recent news mentions found.

Circle Health Group

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, YouTube and LinkedIn, three platforms in all.
• Website 6: A book-an-appointment route, a specialist and hospital finder and a phone line (0808 101 0337); no prices on the homepage.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 5: 1 of 10 UK web searches returned circlehealthgroup.co.uk in the top ten (‘physio Birmingham’), plus credit for its Health Matters advice pages.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain circlehealthgroup.co.uk: about 500 ads. Meta Ad Library, UK, active ads from the Circle Health Group page, read 23 October 2026: 56.
• Reviews 7: Trustpilot 4.6 from 3,498 reviews, with a company reply on 4 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Accessible private health care’); no long-running asset, named people or three recent news mentions found.

Bodyset

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Instagram and LinkedIn, two platforms in all.
• Website 10: A pricing page and online booking (Book now) with a clinic finder.
• Email 2: A newsletter sign-up for advice and offers; no account or app seen.
• SEO 5: 1 of 10 UK web searches returned bodyset.co.uk in the top ten (‘physio Bristol’), plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain bodyset.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Bodyset page, read 23 October 2026: 1.
• Reviews 2: Trustpilot 2.3 from 13 reviews, with a company reply on 10 of the latest 13.
• Brand 4: Same name everywhere and a clear positioning line (‘Your body. Set for life.’); no long-running asset, named people or three recent news mentions found.

Ten Health & Fitness

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
• Website 10: Online class booking with prices shown (the first three reformer Pilates classes for £57) alongside physio and personal training.
• Email 2: A newsletter sign-up for offers and discounts; no account or app seen.
• SEO 3: 0 of 10 UK web searches returned ten.co.uk in the top ten, plus credit for a blog.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain ten.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Ten Boutique page (Ten Health & Fitness), read 23 October 2026: 8.
• Reviews 2: Trustpilot 2.6 from 32 reviews, with a company reply on 7 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Whatever your why, you’ll find your balance here’); no long-running asset, named people or three recent news mentions found.

Six Physio

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, Instagram and LinkedIn, three platforms in all.
• Website 10: Online booking (Book online) and location pages.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 2: 0 of 10 UK web searches returned sixphysio.com in the top ten.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain sixphysio.com: 73 ads. Meta Ad Library, UK, active ads from the Six Physio page, read 23 October 2026: 7.
• Reviews 4: Trustpilot 4.2 from 12 reviews, with a company reply on 6 of the latest 12.
• Brand 4: Same name everywhere and a clear positioning line (‘Physiotherapy that moves with you’); no long-running asset, named people or three recent news mentions found.

Physio.co.uk

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all.
• Website 10: A Book Now route on the homepage.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 2: 0 of 10 UK web searches returned physio.co.uk in the top ten.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain physio.co.uk: 10 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Physio.co.uk.
• Reviews 0: Trustpilot profile found with no reviews, so the formula gives 0.
• Brand 4: Same name everywhere and a clear positioning line (‘Leading Physiotherapy provider in Manchester’); no long-running asset, named people or three recent news mentions found.

Cora Health (formerly Connect Health)

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social media links found on the homepage, so there are no profiles to compare.
• Website 6: A self-referral route and a services-near-you finder; no prices.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 3: 0 of 10 UK web searches returned corahealth.co.uk in the top ten, plus credit for an advice section.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain corahealth.co.uk: 5 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Cora Health.
• Reviews 4: Trustpilot 2.0 from 563 reviews, with a company reply on 10 of the latest 20.
• Brand 2: A clear positioning line (‘We’re reimagining healthcare for people to thrive’); connecthealth.co.uk now redirects to the new Cora Health name, and no long-running asset, named people or three recent news mentions found.

How we scored

Who is on the board. Ten UK physiotherapy brands a patient is likely to meet: Ascenti (the UK’s largest private physiotherapy provider), Pure Sports Medicine (London sports medicine and physio clinics), Ten Health & Fitness (London Pilates, physio and fitness studios), Bodyset (London physio clinics, formerly Capital Physio), Six Physio (London physio clinics, owned by Ascenti since 2022), Nuffield Health (health charity with gyms, hospitals and physio), Spire Healthcare (private hospital group offering physiotherapy), Circle Health Group (private hospital group offering physiotherapy), Cora Health (formerly Connect Health, mainly NHS musculoskeletal services) and Physio.co.uk (physio provider in Manchester and the North West). Chosen for relevance and size, not marketing strength.

This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

When we looked. All ten brands were read on 22 October 2026, with the ten searches below run once on that date. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October. Patients also review physio clinics on Google and Doctify; we use Trustpilot on every board for consistency.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API (22 October 2026; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: physio near me UK; private physiotherapy cost UK; sports massage price UK; physiotherapy clinic; physio for back pain UK; physio London; physio Manchester; physio Birmingham; physio Leeds; physio Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which physio brand scores highest on the Whito leaderboard?

Nuffield Health scores highest at 5.7 out of 10, just ahead of Ascenti, Pure Sports Medicine and Spire Healthcare on 5.6. Nuffield shows physio prices from £79 in London and takes bookings online. Ascenti shows a price from £60 for 30 minutes, takes bookings online, offers a patient app and holds 4.7 from 6,652 Trustpilot reviews, though it replied to only 1 of the latest 20.

Which physio brand scores lowest, and why?

Cora Health, formerly Connect Health, scores 2.7. It mainly runs NHS referral services, links no social profiles, captures no email, ran 5 Google ads in 30 days and holds 2.0 from 563 Trustpilot reviews.

How much does private physio cost?

On the pages we read, Ascenti starts from £60 for 30 minutes, and Nuffield Health charges £79 for an initial assessment in London and £72 elsewhere, with follow-ups at £52 and £49. Most of the other brands do not show a price on the homepage.

How do these physio brands compare on reviews?

Ratings run from 2.0 for Cora Health to 4.7 for Ascenti. Nuffield Health has the most reviews, 8,928, across all its services. Pure Sports Medicine replies to 17 of its latest 20, while Spire replies to none. Physio.co.uk has no Trustpilot reviews.

What can a local physio clinic copy from these brands?

Show the price of a first session, as Ascenti and Nuffield Health do. Take bookings online. Reply to every review and keep any review badge on your site in line with your public profiles. Build a page for your town and the conditions you treat.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Physios on Whito

Whito

Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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