Last Updated on October 23, 2026
HomeServe scores highest of the ten UK trades and home services brands compared, at 6.4 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the work. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
This board mixes the two ways a household finds a tradesperson: directories that match you to a local trader, and service brands that send their own engineers. The scores are close: nine of the ten sit between 5.0 and 6.4.
HomeServe scores 6.4, just ahead of MyBuilder on 6.3, with Checkatrade and Fantastic Services level on 6.0. HomeServe has 194,392 Trustpilot reviews and replies to 14 of its latest 20. MyBuilder took search, appearing in 6 of 10 UK searches including all five city handyman searches.
Rightio scores lowest at 3.1, with about 2,000 Google ads but no social links, no email capture and a 3.4 Trustpilot rating.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | HomeServe | 6 | 7 | 4 | 5 | 10 | 9 | 4 | 6.4 |
| 2 | MyBuilder | 4 | 6 | 4 | 9 | 10 | 7 | 4 | 6.3 |
| 3 | Checkatrade | 6 | 7 | 4 | 5 | 10 | 8 | 2 | 6.0 |
| 3 | Fantastic Services | 6 | 10 | 2 | 5 | 8 | 7 | 4 | 6.0 |
| 5 | Dyno-Rod | 6 | 10 | 0 | 3 | 8 | 8 | 4 | 5.6 |
| 5 | TrustATrader | 6 | 6 | 6 | 3 | 6 | 8 | 4 | 5.6 |
| 7 | Aspect | 4 | 10 | 4 | 3 | 6 | 7 | 4 | 5.4 |
| 7 | Bark | 4 | 6 | 4 | 3 | 10 | 7 | 4 | 5.4 |
| 9 | Rated People | 4 | 6 | 6 | 3 | 6 | 6 | 4 | 5.0 |
| 10 | Rightio | 0 | 6 | 0 | 3 | 6 | 5 | 2 | 3.1 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.
Company verdicts
HomeServe, 6.4
HomeServe scores 6.4, the highest of the ten. Reviews score 9 from 4.6 on 194,392 Trustpilot reviews, the most on the board, with replies to 14 of the latest 20. Its website scores 7, with cover priced from £6.49 a month. Its plumbing cost guide appeared for ‘how much does a plumber cost UK’, and its advice blog adds a point, so SEO scores 5. Paid scores 10 for about 300 Google ads and 22 Meta ads from its HomeServe UK page. Social scores 6, and email 4 for a customer login.
MyBuilder, 6.3
MyBuilder scores 6.3, second on the board. It owns search on this board: its pages appeared in 6 of 10 UK searches, including all five city handyman searches, and its price guides add a point, so SEO scores 9. Reviews score 7 from 4.3 on 56,634 Trustpilot reviews, with replies to 6 of the latest 20. Paid scores 10 on about 3,000 Google ads and 40 Meta ads. Its website scores 6 for a post-a-job route, and social 4 for three platforms.
Checkatrade, 6.0
Checkatrade scores 6.0, level third with Fantastic Services. Reviews score 8 from 4.7 on 89,444 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 10 on about 3,000 Google ads, one of the heaviest spends here, and at least 42 Meta ads. Its cost guide appeared for ‘how much does a plumber cost UK’ and its Leeds page for ‘handyman Leeds’, and a cost guides library adds a point, so SEO scores 5. Its website scores 7 for a request-a-quote route and a £1,000 guarantee. Brand scores 2, as its Facebook link goes to a page named VettedLtd.
Fantastic Services, 6.0
Fantastic Services scores 6.0, level third with Checkatrade, with paid at 8 for 44 Google ads and 10 Meta ads. Its website scores 10 for online booking across home services. Its boiler service cost guide and Bristol handyman page appeared in 2 of 10 UK searches, and its cost guides add a point, so SEO scores 5. Reviews score 7 from 4.6 on 54,137 Trustpilot reviews, with no replies on the latest 20. Social scores 6 for seven platforms, the most here.
Dyno-Rod, 5.6
Dyno-Rod scores 5.6, level fifth with TrustATrader. Its website scores 10 for online booking with no call-out fee. Reviews score 8 from 4.8 on 50,972 Trustpilot reviews, with no replies on the latest 20. Paid scores 8 on about 300 Google ads and 2 Meta ads, and social 6 for five platforms. Email scores 0, and dyno.com appeared in none of 10 UK searches, with a help library adding a point.
TrustATrader, 5.6
TrustATrader scores 5.6, level fifth with Dyno-Rod. Reviews score 8 from 4.6 on 8,719 Trustpilot reviews, with replies to 13 of the latest 20. Email scores 6 for its app links, and social 6 for five platforms. Paid scores 6 on 17 Google ads; its Trust A Trader page showed no active Meta ads. trustatrader.com appeared in none of 10 UK searches, with an advice library adding a point.
Aspect, 5.4
Aspect scores 5.4, level seventh with Bark. Its website scores 10 for online booking with payment and set prices by postcode. Reviews score 7 from 4.0 on 21,853 Trustpilot reviews, with replies to 2 of the latest 20. Paid scores 6 on about 2,000 Google ads, with no Meta ads found. aspect.co.uk appeared in none of 10 UK searches, with a blog adding a point.
Bark, 5.4
Bark scores 5.4, level seventh with Aspect. It runs the most Google ads on the board, about 4,000 in 30 days, and at least 52 Meta ads, so paid scores 10. Reviews score 7 from 3.8 on 112,195 Trustpilot reviews, with replies to 15 of the latest 20, the best reply habit on the board. Its website scores 6 for a one-step request. bark.com appeared in none of 10 UK searches, with a blog adding a point.
Rated People, 5.0
Rated People scores 5.0. Email scores 6 for its app and sign-up, the joint highest here. Reviews score 6 from 3.8 on 19,613 Trustpilot reviews, with replies to 7 of the latest 20. Paid scores 6 on about 200 Google ads, with no Meta ads from a Rated People page. Its website scores 6 for a post-a-job route. ratedpeople.com appeared in none of 10 UK searches, with an advice library adding a point.
Rightio, 3.1
Rightio scores 3.1, the lowest of the ten. Paid is its most active channel at 6, with about 2,000 Google ads and no Meta ads. Reviews score 5 from 3.4 on 14,032 Trustpilot reviews, with replies to 2 of the latest 20. Its website scores 6 but shows no prices despite a ‘Clear Pricing’ section. Social and email score 0, and rightio.co.uk appeared in none of 10 UK searches.
What the channels show
Directories own the city searches
MyBuilder appeared in all five city handyman searches and Checkatrade in one. Fantastic Services appeared for Bristol. The service brands, Dyno-Rod, Aspect and Rightio, appeared in none of 10 UK searches. Cost guides from HomeServe, Checkatrade and Fantastic Services appeared for the two cost searches.
Booking online sets the service brands apart
Dyno-Rod, Fantastic Services and Aspect take bookings online and score 10 on website. The directories score 6 or 7, as they collect a job request rather than a booking.
Huge review counts, mixed replies
Nine of the ten have more than 10,000 Trustpilot reviews. HomeServe replies to 14 of its latest 20, Bark to 15 and TrustATrader to 13. Checkatrade, Dyno-Rod and Fantastic Services reply to none.
Ad spend is heavy
Bark ran about 4,000 Google ads in 30 days, Checkatrade and MyBuilder about 3,000 each, and Aspect and Rightio about 2,000 each. On Meta, Bark ran at least 52 active ads, Checkatrade at least 42, MyBuilder 40 and HomeServe 22, and those four score 10 on paid. Aspect, Rated People, Rightio and TrustATrader showed none.
Key lessons for any trades business
Write the cost page for your trade
The two cost searches went to cost guides from HomeServe, Checkatrade and Fantastic Services. A local firm can write the same page with its own prices for its own town.
Let customers book online
The three brands that take online bookings all score 10 on website. Even a simple slot-booking page with a starting price beats a callback form.
Reply to every review
HomeServe, Bark and TrustATrader reply to most recent reviews. Replying is the one review habit that costs nothing but time.
Use one name everywhere
Checkatrade’s Facebook link goes to a page named VettedLtd, and Dyno-Rod’s profiles use ‘Dyno’. Use your exact trading name on every profile.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Reply to every review. HomeServe replies to 14 of its latest 20 and scores 9 on reviews.
- Publish a cost guide with your prices. Cost guides took both cost searches here.
- Offer online booking. All three brands that do score 10 on website.
- Build a page for each town you cover. MyBuilder’s city pages took all five city searches.
- Collect an email or app sign-up. Two of the ten capture no email at all.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
HomeServe
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, X, YouTube, Instagram and LinkedIn, five platforms in all.
- Website 7: Home emergency cover priced on the homepage (boiler cover from £6.49 a month) with plumbing, heating and electrics pages; no registration number shown on the homepage.
- Email 4: A customer login; no newsletter or app seen on the homepage.
- SEO 5: 1 of 10 UK web searches returned homeserve.co.uk in the top ten (‘how much does a plumber cost UK’), plus credit for a living and advice blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeserve.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the HomeServe UK page, read 23 October 2026: 22.
- Reviews 9: Trustpilot 4.6 from 194,392 reviews, with a company reply on 14 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Home Emergency Cover you can count on’); no long-running asset or named people confirmed; three recent news mentions not checked.
MyBuilder
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, YouTube and X, three platforms in all.
- Website 6: A post-a-job route to get quotes from tradespeople; no prices on the homepage.
- Email 4: A customer sign-up and login; no newsletter or app seen.
- SEO 9: 6 of 10 UK web searches returned mybuilder.com in the top ten (‘find a tradesperson near me’, ‘handyman London’, ‘handyman Manchester’, ‘handyman Birmingham’, ‘handyman Leeds’, ‘handyman Bristol’), plus credit for a price guides and advice library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain mybuilder.com: about 3,000 ads. Meta Ad Library, UK, active ads from the MyBuilder page, read 23 October 2026: 40.
- Reviews 7: Trustpilot 4.3 from 56,634 reviews, with a company reply on 6 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘The reliable way to hire a tradesperson’); no long-running asset or named people confirmed; three recent news mentions not checked.
Checkatrade
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to X, Facebook (a page named VettedLtd), Instagram, YouTube and LinkedIn, five platforms in all, read to the foot of the page.
- Website 7: A find-a-tradesperson search with a request-a-quote route, a £1,000 guarantee and one fixed price shown (‘for just £99’); no registration numbers for listed trades on the homepage.
- Email 4: A customer sign-up and login; no newsletter or app seen on the homepage.
- SEO 5: 2 of 10 UK web searches returned checkatrade.com in the top ten (‘how much does a plumber cost UK’, ‘handyman Leeds’), plus credit for a cost guides library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain checkatrade.com: about 3,000 ads. Meta Ad Library, UK, active ads from the Checkatrade page, read 23 October 2026: at least 42.
- Reviews 8: Trustpilot 4.7 from 89,444 reviews, with no company reply on the latest 20.
- Brand 2: A clear positioning line (‘Find a tradesperson you can trust’); its Facebook link goes to a page named VettedLtd, so the name is not the same everywhere, and no named people found; three recent news mentions not checked.
Fantastic Services
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, X, Pinterest, YouTube, Instagram, LinkedIn and TikTok, seven platforms in all.
- Website 10: Online booking across home services (‘Book Home & Garden Services in 30 Seconds Online’), with a check prices and availability route.
- Email 2: A newsletter sign-up (‘Be the first to hear about our exclusive offers and discounts’); no account or app seen on the homepage.
- SEO 5: 2 of 10 UK web searches returned fantasticservices.com in the top ten (‘boiler service cost UK’, ‘handyman Bristol’), plus credit for a cost guides and advice library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain fantasticservices.com: 44 ads. Meta Ad Library, UK, active ads from the Fantastic Services page, read 23 October 2026: 10.
- Reviews 7: Trustpilot 4.6 from 54,137 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Home and garden services, rated Excellent by 50,000+ customers’); no long-running asset or named people found; three recent news mentions not checked.
Dyno-Rod
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to LinkedIn, Instagram, Facebook, YouTube and X, five platforms in all.
- Website 10: Online booking (‘Book online’), no call-out fee and a fixed-price quote before work starts.
- Email 0: No newsletter, account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned dyno.com in the top ten, plus credit for a help and advice library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain dyno.com: about 300 ads. Meta Ad Library, UK, active ads from the Dyno-Rod page, read 23 October 2026: 2.
- Reviews 8: Trustpilot 4.8 from 50,972 reviews, with no company reply on the latest 20.
- Brand 4: A clear positioning line (‘Local Drains & Plumbing Experts’) and its founder named (founded in 1963 by Jim Zockell); its social and LinkedIn pages use ‘Dyno’ and ‘Dyno group’, and no distinctive asset confirmed; three recent news mentions not checked.
TrustATrader
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, X, Instagram, LinkedIn and TikTok, five platforms in all.
- Website 6: A find-a-trader search with a guarantee; no prices on the homepage.
- Email 6: App Store and Google Play links on the homepage; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned trustatrader.com in the top ten, plus credit for an advice library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain trustatrader.com: 17 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from the Trust A Trader page.
- Reviews 8: Trustpilot 4.6 from 8,719 reviews, with a company reply on 13 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Find a local trusted trader’); no long-running asset or named people confirmed; three recent news mentions not checked.
Aspect
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, Instagram and LinkedIn, three platforms in all.
- Website 10: Online booking form running from trade choice to payment, £10 off for booking online, and set prices for some jobs given by postcode.
- Email 4: A customer login; no newsletter or app seen.
- SEO 3: 0 of 10 UK web searches returned aspect.co.uk in the top ten, plus credit for a blog and knowledge pages.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain aspect.co.uk: about 2,000 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from an Aspect page.
- Reviews 7: Trustpilot 4.0 from 21,853 reviews, with a company reply on 2 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (’24-hour property maintenance experts’); no long-running asset or named people found; three recent news mentions not checked.
Bark
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook and LinkedIn, two platforms in all.
- Website 6: A one-step request to be matched with local professionals; no prices on the homepage.
- Email 4: A customer login; no newsletter or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned bark.com in the top ten, plus credit for a blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain bark.com: about 4,000 ads. Meta Ad Library, UK, active ads from the Bark.com page, read 23 October 2026: at least 52.
- Reviews 7: Trustpilot 3.8 from 112,195 reviews, with a company reply on 15 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Find the perfect professional for you’); no long-running asset or named people confirmed; three recent news mentions not checked.
Rated People
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to X, Facebook and LinkedIn, three platforms in all.
- Website 6: A post-a-job route for free quotes from local tradespeople; no prices on the homepage.
- Email 6: App Store and Google Play links plus a sign-up; no newsletter seen.
- SEO 3: 0 of 10 UK web searches returned ratedpeople.com in the top ten, plus credit for an advice library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ratedpeople.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Rated People page.
- Reviews 6: Trustpilot 3.8 from 19,613 reviews, with a company reply on 7 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Trusted by homeowners. Rated for a reason.’); no long-running asset or named people confirmed; three recent news mentions not checked.
Rightio
Read 22 October 2026 (Meta read 23 October 2026).
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 6: Sections for drains, plumbing, heating, electrical work and locks with a callback route; no prices despite a ‘Clear Pricing’ section.
- Email 0: No email sign-up, account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned rightio.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain rightio.co.uk: about 2,000 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Rightio.
- Reviews 5: Trustpilot 3.4 from 14,032 reviews, with a company reply on 2 of the latest 20.
- Brand 2: A clear positioning line (‘Rightio will get the job done right’); no social presence to compare, and no long-running asset or named people confirmed on the day; three recent news mentions not checked.
How we scored
Who is on the board. Ten UK brands a household is likely to meet when looking for a tradesperson or home repair: Checkatrade (vetted trades directory), HomeServe (home emergency cover and repairs), MyBuilder (job-posting marketplace for tradespeople), Dyno-Rod (national drainage and plumbing franchise), Rated People (job-posting marketplace), Fantastic Services (national home services company), TrustATrader (vetted trades directory), Aspect (24-hour property maintenance firm), Bark (marketplace for local services) and Rightio (national multi-trade call-out brand). The board mixes directories and service brands because households use both. Chosen for relevance and size, not marketing strength.
This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.
When we looked. All ten brands were read on 22 October 2026, with the ten searches below run once on that date. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API on 22 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: find a tradesperson near me; how much does a plumber cost UK; boiler service cost UK; home repair services UK; find a reliable builder UK; handyman London; handyman Manchester; handyman Birmingham; handyman Leeds; handyman Bristol.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which trades and home services brand scores highest on the Whito leaderboard?
HomeServe scores highest at 6.4 out of 10, just ahead of MyBuilder on 6.3. HomeServe has 194,392 Trustpilot reviews at 4.6 and replies to 14 of its latest 20.
Which brand scores lowest, and why?
Rightio scores 3.1. It runs about 2,000 Google ads but links no social profiles, captures no email, shows no prices and holds 3.4 on Trustpilot.
Which brand appears most in search?
MyBuilder appeared in 6 of 10 UK searches, including all five city handyman searches. Checkatrade and Fantastic Services appeared in 2 each and HomeServe in 1.
What can a local tradesperson copy from these brands?
Write a cost page for your trade and town, let customers book online, reply to every review and use one trading name on every profile.
Which of these brands advertise most?
Bark ran about 4,000 Google ads in 30 days and at least 52 Meta ads, and Checkatrade and MyBuilder about 3,000 Google ads each with at least 42 and 40 Meta ads. Aspect and Rightio ran about 2,000 Google ads each but no Meta ads. Google was read on 22 October and Meta on 23 October 2026, after the library was unavailable on 22 October.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Trades on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
