Last Updated on November 4, 2026
Make a Will Online scores highest of the ten UK will writer brands compared, at 6.1 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the legal service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
Wills are usually sold on reassurance, not price. The brands we compared suggest that, online, price is the stronger signal. The two that publish prices on their homepages, Make a Will Online (£60 single, £90 pair) and Which? Wills (from £99), score 10 and 9 for website.
Search is hard for everyone. Only Stephensons Solicitors appeared in any of our 10 UK searches. Make a Will Online scores highest at 6.1, with 4.8 from 1,816 Trustpilot reviews, replies to all of its latest 20 and a named solicitor on the page. Irwin Mitchell is third on 5.1, carried by a large, well-answered review profile and 23 Meta ads alongside about 400 Google ads. Slater and Gordon sits level on 4.6 with Octopus Legacy.
The Will Bureau scores lowest at 2.0. It links no social profiles, captures no email, has no Trustpilot profile and ran 2 Google ads in 30 days. There is no statutory register for will writers, so the regulatory details each brand chooses to show carry extra weight.
What can your business learn?
Who’s leading? Make a Will Online, with 6.1 out of 10 across seven channels.
Why are they leading? Its highest-scoring channels are Website (10/10) and Reviews (9/10).
Where’s the opportunity? SEO is the weakest channel on this board. The ten brands average 2.3 out of 10 on it, and 9 of them score 3 or less.
What can you copy? Three of the lessons further down this page:
- Publish your price
- Show who checks the will
- Reply to every review
Read all four lessons · Scores measure visible marketing, not sales, profit or market share.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Make a Will Online | 6 | 10 | 6 | 2 | 4 | 9 | 6 | 6.1 |
| 2 | Stephensons Solicitors | 6 | 7 | 0 | 4 | 8 | 8 | 4 | 5.3 |
| 3 | Irwin Mitchell | 6 | 6 | 0 | 2 | 10 | 10 | 2 | 5.1 |
| 4 | Octopus Legacy | 6 | 7 | 0 | 2 | 8 | 7 | 2 | 4.6 |
| 4 | Slater and Gordon | 6 | 6 | 0 | 3 | 6 | 9 | 2 | 4.6 |
| 6 | Lawhive | 0 | 7 | 4 | 2 | 2 | 6 | 4 | 3.6 |
| 6 | Trust Inheritance | 4 | 7 | 4 | 2 | 2 | 2 | 4 | 3.6 |
| 6 | Which? Wills | 0 | 9 | 6 | 2 | 2 | 4 | 2 | 3.6 |
| 9 | MyIntent (formerly Bequeathed) | 0 | 9 | 4 | 2 | 4 | 0 | 2 | 3.0 |
| 10 | The Will Bureau | 0 | 6 | 0 | 2 | 4 | 0 | 2 | 2.0 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Make a Will Online, Stephensons Solicitors, Octopus Legacy, Which? Wills and Trust Inheritance read 12 October 2026; Irwin Mitchell, Slater and Gordon, Lawhive, MyIntent and The Will Bureau read 22 October 2026. The five added on 22 October 2026 (Irwin Mitchell, Slater and Gordon, Lawhive, MyIntent and The Will Bureau) had Google ads read on 22 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
Company verdicts
Make a Will Online, 6.1
Make a Will Online scores 6.1, the highest of the ten. Website scores 10: Single will £60, pair £90, print £15, updates £10 a year; three-step online will, pay only when satisfied; company number shown. Reviews score 9: Trustpilot 4.8 from 1,816 reviews; 20 of the latest 20 have a company reply (4+3+2). SEO scores 2: 0 of 10 UK web searches returned makeawillonline.co.uk in the top ten. Paid scores 4: Google Ads Transparency Centre (UK, last 30 days, domain makeawillonline.co.uk): 9 ads. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
Stephensons Solicitors, 5.3
Stephensons Solicitors scores 5.3. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain stephensons.co.uk): 54 ads. Meta Ad Library (UK, active ads naming the brand): 5. Read 12 October 2026. Reviews score 8: Trustpilot 4.6 from 2,645 reviews (whole firm); 18 of the latest 20 have a company reply (3+3+2). Email scores 0: no newsletter, email signup or downloadable guide was found on the site. SEO scores 4: 1 of 10 UK web searches returned stephensons.co.uk in the top ten.
Irwin Mitchell, 5.1
Irwin Mitchell scores 5.1, third on the board, with paid at 10 for about 400 Google ads across the whole firm and 23 Meta ads. Reviews score 10: Trustpilot 4.8 from 13,664 reviews, with a company reply on 18 of the latest 20. (whole firm) Social scores 6: links to Facebook, Instagram, X, LinkedIn and YouTube, five platforms in all. Email scores 0: no newsletter, account or app seen; the email field is part of the enquiry form. SEO scores 2: 0 of 10 UK web searches returned irwinmitchell.com in the top ten.
Octopus Legacy, 4.6
Octopus Legacy scores 4.6, level with Slater and Gordon. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain octopuslegacy.com): 44 ads. Meta Ad Library (UK, active ads naming the brand): 10. Read 12 October 2026. Website scores 7: Wills online, by phone or face to face; trusts, LPAs and estate planning packages; FRN and SRA ID shown; no prices on the homepage. Email scores 0: no email signup, lead magnet or account seen on the homepage. SEO scores 2: 0 of 10 UK web searches returned octopuslegacy.com in the top ten. The guardianangel.network address now redirects to Octopus Legacy.
Slater and Gordon, 4.6
Slater and Gordon scores 4.6, level with Octopus Legacy. Paid stays at 6: about 500 Google ads but no Meta ads from a Slater and Gordon page. Reviews score 9: Trustpilot 4.5 from 21,908 reviews, with a company reply on 20 of the latest 20. (whole firm) Social scores 6: links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all. Email scores 0: no newsletter, account or app seen; the email field is part of the enquiry form. Brand scores 2: same name everywhere; no clear positioning line for its will service beyond ‘Solicitors Nationwide’, and no long-running asset, named people or three recent news mentions found.
Lawhive, 3.6
Lawhive scores 3.6, level with Trust Inheritance and Which? Wills. Website scores 7: a Get started route online for wills, trusts and probate, a customer sign-in and its SRA ID (8003766) shown; no prices on the homepage. Reviews score 6: Trustpilot 4.4 from 2,835 reviews, with a company reply on 3 of the latest 20. Social scores 0: no social media links found on the homepage, so there are no profiles to compare. SEO scores 2: 0 of 10 UK web searches returned lawhive.co.uk in the top ten.
Trust Inheritance, 3.6
Trust Inheritance scores 3.6, level with Lawhive and Which? Wills. Website scores 7: free online Toolboxx will platform, callback booking and Vault storage; company number shown; no prices. Social scores 4: links to Facebook and LinkedIn from the site footer; no Instagram, X, TikTok or YouTube link found. SEO scores 2: 0 of 10 UK web searches returned trustinheritance.com in the top ten. Paid scores 2: Google Ads Transparency Centre (UK, last 30 days, domain trustinheritance.com): no ads found. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
Which? Wills, 3.6
Which? Wills scores 3.6, level with Lawhive and Trust Inheritance. Website scores 9: ‘Start writing your will today from £99’, online purchase with a basket, up to 30% off until 31 Oct 26; no regulator or company number shown. Email scores 6: account with ‘Manage subscriptions’ and appointments, a free Wills Planner and the Which? app. Social scores 0: no social links in the Which? Wills footer, which shows app store links only. SEO scores 2: 0 of 10 UK web searches returned whichwills.which.co.uk in the top ten.
MyIntent (formerly Bequeathed), 3.0
MyIntent (formerly Bequeathed) scores 3.0. Website scores 9: an online route to make a will, plan a funeral and record wishes, with a customer login; no price shown on the homepage. Email scores 4: a customer login; no newsletter or app seen. Social scores 0: no social profile links found on the homepage. Reviews score 0: no Trustpilot profile found for myintent.life; the old Bequeathed profile shows 2.1 from 9 reviews, so the formula gives 0.
The Will Bureau, 2.0
The Will Bureau scores 2.0, the lowest of the ten. Website scores 6: Will writing and estate planning pages with an enquiry form; no prices. Paid scores 4: 2 Google ads and no Meta ads found. Social scores 0: no social media links found on the homepage, so there are no profiles to compare. Email scores 0: no newsletter, account or app seen; the email field is part of the enquiry form.
What the channels show
A price on the homepage leads
Make a Will Online (£60 single, £90 pair) and Which? Wills (from £99) are the only brands showing a will price, and score 10 and 9 on website. The law firms show their SRA numbers but no will fee on the pages read.
Search goes to charities, guides and local solicitors
Only Stephensons appeared in any of our 10 UK searches, once on each reading date; on 22 October it was its Manchester wills page. The rest went to comparison articles, charity free-will schemes, local solicitors and price guides. National will brands are largely absent from the searches people run.
The law firms win on reviews
Irwin Mitchell holds 4.8 from 13,664 Trustpilot reviews with replies to 18 of its latest 20, and Slater and Gordon 4.5 from 21,908 with replies to all 20; both profiles cover the whole firm. Make a Will Online replies to all 20 of its latest. Octopus Legacy holds 4.9 from 4,321 but replies to none.
Names keep changing
Bequeathed is now MyIntent, with testimonials still under the old name, and guardianangel.network redirects to Octopus Legacy. A will is a long-term relationship; a stable name helps a customer find you again years later.
Key lessons for any will writer
Publish your price
The two brands that show a will price lead on website. A clear fee for a single will and a pair answers the first question and builds trust in a market without a statutory register.
Show who checks the will
Make a Will Online names its solicitor. Name the qualified person who checks each will and their membership of a professional body.
Reply to every review
Make a Will Online and Slater and Gordon reply to all 20 of their latest reviews. Octopus Legacy, with the highest rating, replies to none.
Build a page for your town
Stephensons’ Manchester wills page was the only brand result in our 22 October searches. A page per town you serve competes with local solicitors on equal terms.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Put your will price on the homepage. The two brands that do score 10 and 9 on website.
- Reply to every review. Make a Will Online replies to all 20 of its latest and leads the board.
- Name the person who checks the will. It is the strongest trust signal in an unregulated market.
- Write a page for each town you cover. Only one brand on the board appeared in our searches.
- Keep one name. Two brands here have changed name or redirect to another firm.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
Make a Will Online
Read 12 October 2026.
- Social 6: Links to Facebook, X and LinkedIn from the site footer; no Instagram, TikTok or YouTube link found.
- Website 10: Single will £60, pair £90, print £15, updates £10 a year; three-step online will, pay only when satisfied; company number shown.
- Email 6: Login account, emailed link to resume an unfinished will, Capacity Vault and a paid lifetime-updates subscription.
- SEO 2: 0 of 10 UK web searches returned makeawillonline.co.uk in the top ten.
- Paid 4: Google Ads Transparency Centre (UK, last 30 days, domain makeawillonline.co.uk): 9 ads. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
- Reviews 9: Trustpilot 4.8 from 1,816 reviews; 20 of the latest 20 have a company reply (4+3+2).
- Brand 6: Same name everywhere, a clear positioning line (‘the only solicitor-checked online wills service’) and a named solicitor, Oliver Asha TEP; no long-running asset or three recent independent news mentions found.
Stephensons Solicitors
Read 12 October 2026.
- Social 6: Links to Facebook, X, LinkedIn, YouTube, Instagram and TikTok from the site footer.
- Website 7: Will writing and probate pages, enquiry form, callback, live chat and SRA number in the footer; fixed-price pages exist but no will fee on the homepage.
- Email 0: No newsletter, email signup or downloadable guide was found on the site.
- SEO 4: 1 of 10 UK web searches returned stephensons.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain stephensons.co.uk): 54 ads. Meta Ad Library (UK, active ads naming the brand): 5. Read 12 October 2026.
- Reviews 8: Trustpilot 4.6 from 2,645 reviews (whole firm); 18 of the latest 20 have a company reply (3+3+2).
- Brand 4: Same name everywhere and a clear positioning line (‘full service law firm’); no long-running asset, named people on the homepage or three recent independent news mentions found.
Irwin Mitchell
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, X, LinkedIn and YouTube, five platforms in all.
- Website 6: A wills, trusts and estates section with an enquiry form and SRA regulation stated; no will prices on the pages read.
- Email 0: No newsletter, account or app seen; the email field is part of the enquiry form.
- SEO 2: 0 of 10 UK web searches returned irwinmitchell.com in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain irwinmitchell.com: about 400 (the whole firm, not only wills) ads. Meta Ad Library, UK, active ads from the Irwin Mitchell page, read 23 October 2026: 23.
- Reviews 10: Trustpilot 4.8 from 13,664 reviews, with a company reply on 18 of the latest 20. (whole firm)
- Brand 2: Same name everywhere; no clear positioning line for its will service, and no long-running asset, named people or three recent news mentions found.
Octopus Legacy
Read 12 October 2026 (social links rechecked 23 October 2026).
- Social 6: Links to LinkedIn, Facebook, Instagram and TikTok, four platforms in all, found in the site footer when rechecked on 23 October 2026 (the footer links did not load when first read on 12 October).
- Website 7: Wills online, by phone or face to face; trusts, LPAs and estate planning packages; FRN and SRA ID shown; no prices on the homepage.
- Email 0: No email signup, lead magnet or account seen on the homepage.
- SEO 2: 0 of 10 UK web searches returned octopuslegacy.com in the top ten.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain octopuslegacy.com): 44 ads. Meta Ad Library (UK, active ads naming the brand): 10. Read 12 October 2026.
- Reviews 7: Trustpilot 4.9 from 4,321 reviews; 0 of the latest 20 have a company reply (4+3+0).
- Brand 2: A clear positioning line (‘Plan for death and find support after a loss’); no social links to compare, long-running asset, named people or three recent independent news mentions found.
Slater and Gordon
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, YouTube, TikTok, X and LinkedIn, six platforms in all.
- Website 6: A will writing page covering solicitor, online and DIY wills, an enquiry form and its SRA number (591058); no will price shown.
- Email 0: No newsletter, account or app seen; the email field is part of the enquiry form.
- SEO 3: 0 of 10 UK web searches returned slatergordon.co.uk in the top ten, plus credit for a wills guide.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain slatergordon.co.uk: about 500 (the whole firm, not only wills) ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Slater and Gordon page.
- Reviews 9: Trustpilot 4.5 from 21,908 reviews, with a company reply on 20 of the latest 20. (whole firm)
- Brand 2: Same name everywhere; no clear positioning line for its will service beyond ‘Solicitors Nationwide’, and no long-running asset, named people or three recent news mentions found.
Lawhive
Read 22 October 2026 (Meta read 23 October 2026).
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 7: A Get started route online for wills, trusts and probate, a customer sign-in and its SRA ID (8003766) shown; no prices on the homepage.
- Email 4: A customer sign-in; no newsletter or app seen.
- SEO 2: 0 of 10 UK web searches returned lawhive.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain lawhive.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Lawhive.
- Reviews 6: Trustpilot 4.4 from 2,835 reviews, with a company reply on 3 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Your modern law firm’); no long-running asset, named people or three recent news mentions found.
Trust Inheritance
Read 12 October 2026.
- Social 4: Links to Facebook and LinkedIn from the site footer; no Instagram, X, TikTok or YouTube link found.
- Website 7: Free online Toolboxx will platform, callback booking and Vault storage; company number shown; no prices.
- Email 4: Free Toolboxx registration and the How Much Help app; no newsletter.
- SEO 2: 0 of 10 UK web searches returned trustinheritance.com in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days, domain trustinheritance.com): no ads found. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
- Reviews 2: Trustpilot 2.5 from 14 reviews; 14 of the latest 14 have a company reply (0+0+2).
- Brand 4: Same name everywhere and a clear positioning line (‘Treating customers like family since 1990’); no long-running asset, named people or three recent independent news mentions found.
Which? Wills
Read 12 October 2026.
- Social 0: No social links in the Which? Wills footer, which shows app store links only.
- Website 9: ‘Start writing your will today from £99’, online purchase with a basket, up to 30% off until 31 Oct 26; no regulator or company number shown.
- Email 6: Account with ‘Manage subscriptions’ and appointments, a free Wills Planner and the Which? app.
- SEO 2: 0 of 10 UK web searches returned whichwills.which.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days, domain whichwills.which.co.uk): no ads found. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
- Reviews 4: Trustpilot 2.3 from 742 reviews on the parent Which? profile, as no Which? Wills profile exists; 19 of the latest 20 have a company reply (0+2+2).
- Brand 2: A clear positioning line (‘Get a legally binding will or power of attorney online with Which?’); no social links to compare, named people or three recent independent news mentions found.
MyIntent (formerly Bequeathed)
Read 22 October 2026 (Meta read 23 October 2026).
- Social 0: No social profile links found on the homepage.
- Website 9: An online route to make a will, plan a funeral and record wishes, with a customer login; no price shown on the homepage.
- Email 4: A customer login; no newsletter or app seen.
- SEO 2: 0 of 10 UK web searches returned myintent.life in the top ten.
- Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain myintent.life: 3 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a MyIntent page.
- Reviews 0: No Trustpilot profile found for myintent.life; the old Bequeathed profile shows 2.1 from 9 reviews, so the formula gives 0.
- Brand 2: A clear positioning line (‘Life. Death. Legacy. Sorted.’); bequeathed.org now redirects to the new MyIntent name while testimonials still say Bequeathed, and no long-running asset, named people or three recent news mentions found.
The Will Bureau
Read 22 October 2026 (Meta read 23 October 2026).
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 6: Will writing and estate planning pages with an enquiry form; no prices.
- Email 0: No newsletter, account or app seen; the email field is part of the enquiry form.
- SEO 2: 0 of 10 UK web searches returned thewillbureau.co.uk in the top ten.
- Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain thewillbureau.co.uk: 2 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for The Will Bureau.
- Reviews 0: No Trustpilot profile found, so the formula gives 0.
- Brand 2: Same name everywhere; no clear positioning line beyond ‘Will Writing & Estate Planning UK’, and no long-running asset, named people or three recent news mentions found.
How we scored
Who is on the board. Ten UK will-writing brands a consumer is likely to meet, chosen for reach and relevance, not marketing strength, spanning models: online/hybrid estate planning with an SRA-regulated legal arm (Octopus Legacy), a consumer-body online will service (Which? Wills), a low-cost solicitor-checked online will (Make a Will Online), a national will-writing and trust corporation (Trust Inheritance), a regional multi-office solicitors’ firm (Stephensons), two national law firms with will writing teams (Irwin Mitchell and Slater and Gordon), an online law firm (Lawhive), an online will and planning service (MyIntent, formerly Bequeathed) and a London will writing and estate planning firm (The Will Bureau). Farewill and Co-op are left out because they already appear on another of our boards. Will writing is not a reserved legal activity and there is no statutory will-writer register; voluntary memberships are recorded only where the brand itself states them. The review profiles for Irwin Mitchell, Slater and Gordon and Stephensons cover the whole firm, not only wills.
When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October. The five added on 22 October 2026 (Irwin Mitchell, Slater and Gordon, Lawhive, MyIntent and The Will Bureau) had Google ads read on 22 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: write a will online UK; will writing service UK; how much does a will cost UK; solicitor will writing near me; mirror wills cost; will writing Manchester; will writing Leeds; will writing Bristol; will writing Glasgow; will writing Birmingham.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the ten days between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which will writer scores highest on the Whito leaderboard?
Make a Will Online scores highest at 6.1 out of 10, ahead of Stephensons Solicitors on 5.3. It shows its prices (£60 single, £90 pair), holds 4.8 from 1,816 Trustpilot reviews with replies to all of its latest 20, and names its checking solicitor.
Which will writer scores lowest, and why?
The Will Bureau scores 2.0. It links no social profiles, captures no email, shows no prices, has no Trustpilot profile and ran 2 Google ads in 30 days.
How much does a will cost?
On the pages we read, Make a Will Online charges £60 for a single will and £90 for a pair, and Which? Wills starts from £99. The law firms on the board do not show a will price on the pages read.
How do will writers compare on reviews?
Irwin Mitchell (4.8 from 13,664) and Slater and Gordon (4.5 from 21,908) have the largest profiles, covering their whole firms. Octopus Legacy holds 4.9 from 4,321 but replies to none of its latest 20. The Will Bureau has no Trustpilot profile.
What can a local will writer copy from these brands?
Publish a clear price, as Make a Will Online and Which? Wills do. Name the qualified person who checks each will. Reply to every review. Build a page for each town you serve, since only one brand on the board appeared in our searches.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Will Writers on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
