Last Updated on November 4, 2026
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Simply Business scores highest of the ten UK insurance broker brands compared, at 6.9 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
You might expect the biggest broker names to win search. They do not. Branch pages from Marsh Commercial and PIB Insurance Brokers each appeared in 3 of our 10 UK searches on 22 October, and Coversure and Jensten in 2, all for town searches. Swinton, Everywhen and Gallagher appeared in none on 12 October.
Simply Business scores highest at 6.9, on the strength of an online compare-and-buy journey, the strongest email programme on the board and about 200 Google ads by domain in the 30 days to 12 October. Swinton follows at 6.0, with the only published price on the board, ‘Car Insurance from as little as £190’, and a stated basis for it.
Coversure scores lowest at 2.9. It links only to LinkedIn, captures no email, ran no Google ads in 30 days and holds 3.1 from 69 Trustpilot reviews with no reply on the latest 20.
What can your business learn?
Who’s leading? Simply Business, with 6.9 out of 10 across seven channels.
Why are they leading? Its highest-scoring channels are Paid (10/10) and Website (9/10).
Where’s the opportunity? Email is the weakest channel on this board. The ten brands average 2.8 out of 10 on it, and 5 of them score 3 or less.
What can you copy? Three of the lessons further down this page:
- Build a page for every office
- Show your FRN where people can see it
- Reply to every review
Read all four lessons · Scores measure visible marketing, not sales, profit or market share.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Simply Business | 6 | 9 | 8 | 5 | 10 | 6 | 4 | 6.9 |
| 2 | Swinton | 6 | 10 | 6 | 2 | 8 | 8 | 2 | 6.0 |
| 3 | Everywhen (formerly Towergate) | 6 | 6 | 0 | 2 | 10 | 5 | 6 | 5.0 |
| 4 | Gallagher | 7 | 6 | 0 | 3 | 6 | 6 | 6 | 4.9 |
| 5 | Howden (Howden Insurance, formerly A-Plan) | 0 | 6 | 2 | 7 | 8 | 8 | 2 | 4.7 |
| 5 | Marsh Commercial | 4 | 6 | 4 | 7 | 6 | 2 | 4 | 4.7 |
| 7 | Brightside | 4 | 6 | 4 | 5 | 2 | 7 | 4 | 4.6 |
| 7 | PIB Insurance Brokers | 4 | 6 | 0 | 6 | 6 | 6 | 4 | 4.6 |
| 9 | Jensten | 2 | 6 | 4 | 5 | 4 | 4 | 4 | 4.1 |
| 10 | Coversure | 2 | 6 | 0 | 5 | 2 | 1 | 4 | 2.9 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Simply Business, Swinton, Everywhen, Gallagher and Howden read 12 October 2026; Marsh Commercial, PIB Insurance Brokers, Brightside, Jensten and Coversure read 22 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
Company verdicts
Simply Business, 6.9
Simply Business scores 6.9, the highest of the ten. Paid scores 10: Google Ads Transparency Centre (UK, last 30 days, domain simplybusiness.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 38. Read 12 October 2026. Website scores 9: Compare-and-buy online quotes in minutes, policy sign-in, FRN and company number shown; no ‘from £’ prices on the homepage. Brand scores 4: same name everywhere and a clear positioning line on the homepage; no long-running asset, named staff or three recent independent news mentions found. SEO scores 5: 2 of 10 UK web searches returned simplybusiness.co.uk in the top ten, plus 1 point for its Knowledge Centre.
Swinton, 6.0
Swinton scores 6.0. Website scores 10: online quotes for car, home, van and more, saved-quote retrieval, ‘Car Insurance from as little as £190’ with its basis stated, FRN and company number in the footer. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain swinton.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 3. Read 12 October 2026. SEO scores 2: 0 of 10 UK web searches returned swinton.co.uk in the top ten. Brand scores 2: same name everywhere; the homepage line is generic (‘a wide range of insurance products’) and no long-running asset, named people or three recent independent news mentions were found.
Everywhen (formerly Towergate), 5.0
Everywhen (formerly Towergate) scores 5.0. Paid scores 10: Google Ads Transparency Centre (UK, last 30 days, domain everywhen.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 11. Read 12 October 2026. Social scores 6: links to Facebook, LinkedIn and YouTube from the site footer; no Instagram, X or TikTok link found. Email scores 0: no newsletter, lead magnet or account signup found on the homepage. SEO scores 2: 0 of 10 UK web searches returned everywhen.co.uk in the top ten.
Gallagher, 4.9
Gallagher scores 4.9. Social scores 7: links to Instagram, LinkedIn, X and YouTube, plus a recurring video series (‘Welcome to the New Cyber Reality’) and a cyber podcast. Website scores 6: service and industry pages with a ‘Connect with an expert’ route; no online quote, prices or FRN on the homepage. Email scores 0: no newsletter, signup or account found on the UK homepage. SEO scores 3: 0 of 10 UK web searches returned ajg.com in the top ten, plus 1 point for its insights library.
Howden (Howden Insurance, formerly A-Plan), 4.7
Howden (Howden Insurance, formerly A-Plan) scores 4.7, level with Marsh Commercial. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain howdeninsurance.co.uk): about 500 ads. Meta Ad Library (UK, active ads naming the brand): 8. Read 12 October 2026. Reviews score 8: Trustpilot 4.8 from 76,738 reviews; 0 of the latest 20 have a company reply (4+4+0). Social scores 0: no social links in the footer, which shows only a Trustpilot badge. Email scores 2: Client portal link only; no newsletter or marketing signup seen.
Marsh Commercial, 4.7
Marsh Commercial scores 4.7, level with Howden (Howden Insurance, formerly A-Plan). SEO scores 7: 3 of 10 UK web searches returned marshcommercial.co.uk in the top ten, plus credit for a news and risk advice library. Website scores 6: a page per type of business cover, each with a get-a-quote enquiry form, a local office finder and its FRN (307511) shown; no prices and no instant online quote. Reviews score 2: Trustpilot 1.9 from 60 reviews, with a company reply on 4 of the latest 20. Social scores 4: links to Facebook and LinkedIn, two platforms in all.
Brightside, 4.6
Brightside scores 4.6, level with PIB Insurance Brokers. Reviews score 7: Trustpilot 4.3 from 13,872 reviews, with a company reply on 1 of the latest 20. Website scores 6: Product pages with get-a-quote and callback routes, motor and home account logins, and its FRN (302216) shown; no prices, and a notice that it no longer offers new standard car or van policies. Paid scores 2: Google Ads Transparency Centre, UK, last 30 days, by domain brightsideinsurance.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Brightside. Social scores 4: links to Facebook and X, two platforms in all.
PIB Insurance Brokers, 4.6
PIB Insurance Brokers scores 4.6, level with Brightside. Website scores 6: service and sector pages, a request-a-quote form, a callback route and its FRN (308333) shown; no prices and no instant online quote. SEO scores 6: 3 of 10 UK web searches returned pib-insurance.com in the top ten. Email scores 0: no newsletter, account or app seen on the homepage. Social scores 4: links to Facebook, X and LinkedIn, three platforms in all.
Jensten, 4.1
Jensten scores 4.1. Website scores 6: Industry specialism pages, a get-a-quote contact route, a customer login and its FCA number (766281) shown; no prices. SEO scores 5: 2 of 10 UK web searches returned jensteninsurance.co.uk in the top ten, plus credit for a news and insights library with risk guides. Social scores 2: links to LinkedIn only. Email scores 4: a monthly newsletter subscription and a customer login; no app seen.
Coversure, 2.9
Coversure scores 2.9, the lowest of the ten. Website scores 6: Business, property and motor pages, a quote request form, a local office finder and its FCA reference (309041) shown; no prices. SEO scores 5: 2 of 10 UK web searches returned coversure.co.uk in the top ten, plus credit for a blog with insurance guides. Email scores 0: no newsletter, account or app seen on the homepage. Reviews score 1: Trustpilot 3.1 from 69 reviews, with no company reply on the latest 20.
What the channels show
Branch pages win the town searches
Marsh Commercial’s local office pages appeared for Manchester, Leeds and Bristol, and PIB’s for Leeds, Bristol and Nottingham. Coversure and Jensten each appeared for Bristol and Nottingham. Brightside appeared once, for ‘small business insurance quote UK’. The national consumer brands Swinton and Everywhen appeared in none of the searches on 12 October.
Only one price on the board
Swinton is the only brand showing a price, ‘Car Insurance from as little as £190’ with its basis, and scores 10 on website. Simply Business offers instant online quotes. The five added brands all route to a quote form or callback and score 6.
Review profiles split the board
Howden holds 4.8 from 76,738 Trustpilot reviews and Swinton 4.3 from 49,445, with Swinton replying to 16 of its latest 20. Brightside holds 4.3 from 13,872 but replied to 1 of its latest 20. Marsh Commercial holds 1.9 from 60, and Coversure 3.1 from 69 with no replies.
Commercial brokers capture little email
Simply Business scores 8 for its newsletter, renewal reminders and referral programme. PIB, Coversure, Everywhen and Gallagher show no visible email capture on the pages read, and score 0.
Key lessons for any insurance broker
Build a page for every office
Branch pages from Marsh Commercial, PIB, Coversure and Jensten took town results on 22 October. A page per office, with the sectors it covers and the people in it, competes for the same searches.
Show your FRN where people can see it
Marsh Commercial, PIB, Jensten, Brightside and Coversure all show their FCA reference on the homepage. Customers can check it on the FCA register in seconds.
Reply to every review
Swinton replies to 16 of its latest 20 and scores 8. Howden, with the largest profile, replies to none. Coversure replies to none and scores 1.
Give clients a reason to sign up
Simply Business turns renewal dates into email sign-ups with a £25 gift card. A renewal reminder is a simple, useful reason for a business owner to hand over an email address.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Reply to every review. Swinton replies to 16 of its latest 20 and scores 8.
- Write a page for each office. Branch pages took the town searches on this board.
- Offer a renewal reminder sign-up. Simply Business scores 8 on email with one.
- Show a starting price with its basis. Swinton is the only brand that does, and scores 10 on website.
- Show your FRN on the homepage. It is the quickest trust check a customer can make.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
Simply Business
Read 12 October 2026.
- Social 6: Links to Facebook, X, YouTube, LinkedIn, Instagram and TikTok from the site footer.
- Website 9: Compare-and-buy online quotes in minutes, policy sign-in, FRN and company number shown; no ‘from £’ prices on the homepage.
- Email 8: Free monthly newsletter, renewal reminder signup with a £25 gift card, referral programme, customer account and free calculators.
- SEO 5: 2 of 10 UK web searches returned simplybusiness.co.uk in the top ten, plus 1 point for its Knowledge Centre.
- Paid 10: Google Ads Transparency Centre (UK, last 30 days, domain simplybusiness.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 38. Read 12 October 2026.
- Reviews 6: Trustpilot 4.2 from 8,251 reviews; 5 of the latest 20 have a company reply (2+3+1).
- Brand 4: Same name everywhere and a clear positioning line on the homepage; no long-running asset, named staff or three recent independent news mentions found.
Swinton
Read 12 October 2026.
- Social 6: Links to Facebook, LinkedIn and Instagram from the site footer; no X, TikTok or YouTube link found.
- Website 10: Online quotes for car, home, van and more, saved-quote retrieval, ‘Car Insurance from as little as £190’ with its basis stated, FRN and company number in the footer.
- Email 6: ‘In The Know’ signup for deals and tips, My Account for policy documents and renewals, and saved quotes.
- SEO 2: 0 of 10 UK web searches returned swinton.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain swinton.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 3. Read 12 October 2026.
- Reviews 8: Trustpilot 4.3 from 49,445 reviews; 16 of the latest 20 have a company reply (2+4+2).
- Brand 2: Same name everywhere; the homepage line is generic (‘a wide range of insurance products’) and no long-running asset, named people or three recent independent news mentions were found.
Everywhen (formerly Towergate)
Read 12 October 2026.
- Social 6: Links to Facebook, LinkedIn and YouTube from the site footer; no Instagram, X or TikTok link found.
- Website 6: Many personal, business and sector pages with a quick-quote form; no prices or FRN shown. towergateinsurance.co.uk redirects here.
- Email 0: No newsletter, lead magnet or account signup found on the homepage.
- SEO 2: 0 of 10 UK web searches returned everywhen.co.uk in the top ten.
- Paid 10: Google Ads Transparency Centre (UK, last 30 days, domain everywhen.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 11. Read 12 October 2026.
- Reviews 5: Trustpilot 3.6 from 114 reviews; 15 of the latest 20 have a company reply (1+2+2).
- Brand 6: Same name everywhere, a clear positioning line (‘Protection that matters’) and three or more independent news mentions in the 90 days to 12 October 2026; no long-running asset or named people found.
Gallagher
Read 12 October 2026.
- Social 7: Links to Instagram, LinkedIn, X and YouTube, plus a recurring video series (‘Welcome to the New Cyber Reality’) and a cyber podcast.
- Website 6: Service and industry pages with a ‘Connect with an expert’ route; no online quote, prices or FRN on the homepage.
- Email 0: No newsletter, signup or account found on the UK homepage.
- SEO 3: 0 of 10 UK web searches returned ajg.com in the top ten, plus 1 point for its insights library.
- Paid 6: Google Ads Transparency Centre (UK, last 30 days, domain ajg.com): 71 ads. Meta Ad Library (UK, active ads naming the brand): none found. Read 12 October 2026.
- Reviews 6: Trustpilot 4.6 from 8,227 reviews; 0 of the latest 20 have a company reply (3+3+0).
- Brand 6: Same name everywhere, a clear positioning line (‘Your Trusted Partner for Insurance & Consulting’) and a named leader quoted; no long-running asset or three recent independent news mentions found.
Howden (Howden Insurance, formerly A-Plan)
Read 12 October 2026.
- Social 0: No social links in the footer, which shows only a Trustpilot badge.
- Website 6: Product pages, a get-a-quote form, phone and branch routes; no prices or FRN, and two different phone numbers on the same page (01993 894 700 and 01527 879 777).
- Email 2: Client portal link only; no newsletter or marketing signup seen.
- SEO 7: 3 of 10 UK web searches returned howdeninsurance.co.uk in the top ten, plus 1 point for its small business guides.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain howdeninsurance.co.uk): about 500 ads. Meta Ad Library (UK, active ads naming the brand): 8. Read 12 October 2026.
- Reviews 8: Trustpilot 4.8 from 76,738 reviews; 0 of the latest 20 have a company reply (4+4+0).
- Brand 2: A clear positioning line (‘Car Insurance, Home Insurance and much more from your local insurance broker’); no social links to compare, long-running asset, named people or three recent independent news mentions found.
Marsh Commercial
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook and LinkedIn, two platforms in all.
- Website 6: A page per type of business cover, each with a get-a-quote enquiry form, a local office finder and its FRN (307511) shown; no prices and no instant online quote.
- Email 4: A newsletter sign-up and a client login; no app seen.
- SEO 7: 3 of 10 UK web searches returned marshcommercial.co.uk in the top ten (‘insurance broker Manchester’, ‘insurance broker Leeds’, ‘insurance broker Bristol’), plus credit for a news and risk advice library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain marshcommercial.co.uk: 46 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Marsh Commercial.
- Reviews 2: Trustpilot 1.9 from 60 reviews, with a company reply on 4 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘your local insurance broker’); no long-running asset, named people or three recent independent news mentions found.
Brightside
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook and X, two platforms in all.
- Website 6: Product pages with get-a-quote and callback routes, motor and home account logins, and its FRN (302216) shown; no prices, and a notice that it no longer offers new standard car or van policies.
- Email 4: Motor and home account logins; no newsletter or app seen.
- SEO 5: 1 of 10 UK web searches returned brightsideinsurance.co.uk in the top ten (‘small business insurance quote UK’), plus credit for a blog of articles and guides.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain brightsideinsurance.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Brightside.
- Reviews 7: Trustpilot 4.3 from 13,872 reviews, with a company reply on 1 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Specialist insurance that suits you’); no long-running asset, named people or three recent independent news mentions found.
PIB Insurance Brokers
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, X and LinkedIn, three platforms in all.
- Website 6: Service and sector pages, a request-a-quote form, a callback route and its FRN (308333) shown; no prices and no instant online quote.
- Email 0: No newsletter, account or app seen on the homepage.
- SEO 6: 3 of 10 UK web searches returned pib-insurance.com in the top ten (‘insurance broker Leeds’, ‘insurance broker Bristol’, ‘insurance broker Nottingham’).
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain pib-insurance.com: 43 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for PIB Insurance Brokers.
- Reviews 6: Trustpilot 4.5 from 150 reviews, with a company reply on 2 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Specialist UK Business Cover’); no long-running asset, named people or three recent independent news mentions found.
Jensten
Read 22 October 2026 (Meta read 23 October 2026).
- Social 2: Links to LinkedIn only.
- Website 6: Industry specialism pages, a get-a-quote contact route, a customer login and its FCA number (766281) shown; no prices.
- Email 4: A monthly newsletter subscription and a customer login; no app seen.
- SEO 5: 2 of 10 UK web searches returned jensteninsurance.co.uk in the top ten (‘insurance broker Bristol’, ‘insurance broker Nottingham’), plus credit for a news and insights library with risk guides.
- Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain jensteninsurance.co.uk: 3 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Jensten.
- Reviews 4: Trustpilot 4.2 from 44 reviews, with a company reply on 3 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Insurance advisers for your business’); no long-running asset, named people or three recent independent news mentions found.
Coversure
Read 22 October 2026 (Meta read 23 October 2026).
- Social 2: Links to LinkedIn only.
- Website 6: Business, property and motor pages, a quote request form, a local office finder and its FCA reference (309041) shown; no prices.
- Email 0: No newsletter, account or app seen on the homepage.
- SEO 5: 2 of 10 UK web searches returned coversure.co.uk in the top ten (‘insurance broker Bristol’, ‘insurance broker Nottingham’), plus credit for a blog with insurance guides.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain coversure.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Coversure.
- Reviews 1: Trustpilot 3.1 from 69 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Cover From Your Local Insurance Broker’); no long-running asset, named people or three recent independent news mentions found.
How we scored
Who is on the board. Ten UK insurance broker brands that consumers or small businesses are likely to meet, chosen for size and reach, not marketing strength, spanning models: online SME broker (Simply Business), high-street consumer broker (Swinton), national branch broker rebranded from A-Plan (Howden), national broker rebranded from Towergate (Everywhen), the largest UK commercial broker group (Gallagher), a national commercial broker with local offices (Marsh Commercial), a specialist commercial broker group (PIB Insurance Brokers), a commercial broker with industry specialisms (Jensten), a consumer and specialist broker (Brightside) and a network of local independent brokers (Coversure).
When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: business insurance broker UK; public liability insurance UK; insurance broker near me UK; car insurance broker UK; small business insurance quote UK; insurance broker Manchester; insurance broker Leeds; insurance broker Bristol; insurance broker Glasgow; insurance broker Nottingham.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the ten days between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which insurance broker scores highest on the Whito leaderboard?
Simply Business scores highest at 6.9 out of 10, ahead of Swinton on 6.0. It offers compare-and-buy online quotes, the strongest email programme on the board and about 200 Google ads in the 30 days to 12 October 2026.
Which insurance broker scores lowest, and why?
Coversure scores 2.9. It links only to LinkedIn, captures no email, ran no Google ads in 30 days and holds 3.1 from 69 Trustpilot reviews with no reply on the latest 20.
Which brokers appear in local searches?
Marsh Commercial and PIB Insurance Brokers each appeared in 3 of our 10 searches on 22 October 2026, and Coversure and Jensten in 2, all through branch or town pages. Howden appeared in 3 on 12 October.
How do insurance brokers compare on reviews?
Howden holds 4.8 from 76,738 Trustpilot reviews but replies to none of its latest 20. Swinton holds 4.3 from 49,445 with replies to 16 of 20. Marsh Commercial holds 1.9 from 60.
What can a local insurance broker copy from these brands?
Build a page for each office, as Marsh Commercial and PIB do. Show your FRN on the homepage. Reply to every review. Offer a renewal reminder sign-up, as Simply Business does.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Insurance Brokers on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.