UK Property Surveyors Marketing Leaderboard 2026: e.surv, Countrywide and Allied Surveyors Scotland Lead 10 Brands

Last Updated on November 4, 2026

e.surv scores highest of the ten UK property survey brands compared, at 6.0 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the survey. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Surveyors sell certainty, yet only one of the ten, Pinnacle Surveyors, shows a survey price on its homepage. Most route a homebuyer through a quote form, and two comparison sites offer instant quotes.

e.surv leads clearly, at 6.0, with 4.8 from 15,112 Trustpilot reviews, about 200 Google ads and 2 of 10 UK searches on 12 October. Countrywide Home Surveys is second on 4.1. Four brands sit level on 3.9: Allied Surveyors Scotland, Local Surveyors Direct, PA Surveyors and SDL Surveying.

FindMySurveyor scores lowest, 2.7. The matching platform had a working quote form but no social links, no email capture and 5 Trustpilot reviews when read on 12 October.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. e.surv, Countrywide Home Surveys, SDL Surveying, Allied Surveyors Scotland and FindMySurveyor read 12 October 2026; Local Surveyors Direct, PA Surveyors, Pinnacle Surveyors, Gateway Surveyors and RightSurvey read 22 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

e.surv, 6.0

e.surv scores 6.0, the highest of the ten. Reviews score 10, the only top reviews score here, from 4.8 on 15,112 Trustpilot reviews with replies to 12 of the latest 20. Paid scores 8 for about 200 Google ads and 6 Meta ads, read on 12 October. SEO scores 5: esurv.co.uk appeared in 2 of 10 UK searches on 12 October, and in four when the searches were run again on 22 October. Its website offers online book-and-pay for HomePlus, with no published prices.

Countrywide Home Surveys, 4.1

Countrywide Home Surveys scores 4.1. Paid scores 8 with 20 Google ads and 10 Meta ads, and its website scores 7 for an instant quote calculator with buy-direct. Reviews score 2: Trustpilot shows 1.3 from 137 reviews, with no replies on the latest 20. Email scores 0 and countrywidehomesurveys.co.uk appeared in none of 10 UK searches.

Allied Surveyors Scotland, 3.9

Allied Surveyors Scotland scores 3.9, level with three others. Reviews score 7 from 4.6 on 229 Trustpilot reviews, with replies to 17 of the latest 20. Social scores 6 for four platforms. No ads were found and it captures no email.

Local Surveyors Direct, 3.9

Local Surveyors Direct scores 3.9, level with three others. Paid scores 6 with about 500 Google ads, the most of the five added on 22 October. Reviews score 4 from 4.0 on 843 Trustpilot reviews, with no replies on the latest 20. Email scores 2 for a newsletter sign-up.

PA Surveyors, 3.9

PA Surveyors scores 3.9, level with three others. Reviews score 6 from 4.9 on 181 Trustpilot reviews, the highest rating here, but none of the latest 20 has a reply. Social scores 6 for five platforms, and brand 4 for its line as award-winning RICS chartered surveyors in Brighton, Hove and Sussex. No Google ads were found.

SDL Surveying, 3.9

SDL Surveying scores 3.9, level with three others. Reviews score 8 from 4.5 on 1,628 Trustpilot reviews, with replies to 19 of the latest 20. It has a large advice library but no email capture, and no ads were found on 12 October.

Pinnacle Surveyors, 3.6

Pinnacle Surveyors scores 3.6. Its website scores 10, the best here, for prices from £210 on the homepage and a Book now route, the only survey price shown by any of the ten. Reviews score 6 from 4.2 on 323 Trustpilot reviews, with replies to 10 of the latest 20. It links no social platforms and no Google ads were found.

Gateway Surveyors, 3.4

Gateway Surveyors scores 3.4. Reviews score 8 from 4.7 on 256 Trustpilot reviews, with replies to 19 of the latest 20. Everything else is thin: two social platforms, no prices, no email capture and no Google ads found.

RightSurvey, 3.0

RightSurvey scores 3.0. Its website scores 10 for instant quotes from local RICS surveyors. It links no social platforms, captures no email, has no Trustpilot profile and ran 4 Google ads.

FindMySurveyor, 2.7

FindMySurveyor scores 2.7, the lowest of the ten. Its 60-second quote form matches and books a surveyor, and it ran 4 Google ads. It linked no social profiles, captured no email and had 5 Trustpilot reviews when read on 12 October.

What the channels show

Prices are almost never shown

Only Pinnacle Surveyors shows a survey price on its homepage, from £210. e.surv and Countrywide sell online after a quote; RightSurvey and FindMySurveyor compare quotes. The rest ask for a call or a form.

Reviews are strong but replies vary

e.surv holds 15,112 Trustpilot reviews at 4.8. SDL and Gateway reply to 19 of their latest 20; PA Surveyors and Local Surveyors Direct reply to none. Countrywide holds 1.3 from 137.

Search goes to e.surv, publishers and directories

When the ten searches were run again on 22 October, e.surv appeared in four. Building societies, insurers, the RICS and directories took most other places. None of the five added brands appeared.

Email capture barely exists

Eight of the ten capture no email. A homebuyer is in the market for weeks, so a survey checklist by email is an easy win.

Key lessons for any surveying practice

Show a from price

Pinnacle Surveyors shows from £210. A from price for a Level 2 survey answers the first question every buyer asks.

Reply to every review

SDL Surveying and Gateway Surveyors reply to 19 of their latest 20. A reply to a worried buyer shows how you handle problems.

Let buyers book online

e.surv lets buyers book and pay online for a HomePlus survey. A simple booking form is enough for a small firm.

Build a page for each town

e.surv appeared in the London and Leeds searches. A small practice can target its own towns with a page for each one it covers.

Collect an email with a checklist

Eight of the ten capture none. A one-page “what to check before you buy” guide is the obvious offer.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Publish a from price. Only one of the ten shows a survey price on its homepage.
2. Reply to your latest 20 reviews. PA Surveyors and Local Surveyors Direct answer none.
3. Write a page for each town you cover. None of the five added brands appeared in any of the ten searches.
4. Offer a buyer checklist for an email. Eight of the ten capture none.
5. Add online booking. e.surv and Pinnacle let buyers book online.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

e.surv

Read 12 October 2026.

• Social 6: Links to LinkedIn, X and Facebook from esurv.co.uk; no Instagram, TikTok or YouTube link found.
• Website 7: Three-step quote and online book-and-pay for HomePlus, a page per survey type and a freephone number; no published prices or RICS firm number.
• Email 2: No newsletter; the quote form carries optional LSL group marketing consent.
• SEO 5: 2 of 10 UK web searches returned esurv.co.uk in the top ten; plus 1 for an advice or guides library.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain esurv.co.uk: about 200 ads. Meta Ad Library, UK, active ads naming the brand: 6.
• Reviews 10: Trustpilot 4.8 from 15,112 reviews; 12 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and a clear positioning line (‘Local Expertise. National Coverage.’); no long-running asset, named people or three recent news mentions found.

Countrywide Home Surveys

Read 12 October 2026.

• Social 6: Links to LinkedIn, Facebook and Instagram from countrywidehomesurveys.co.uk; no X, TikTok or YouTube link found.
• Website 7: Free instant quote calculator with buy-direct, a page per survey level and a phone number; no published prices or RICS firm number.
• Email 0: No newsletter, guide download or account capture found on the countrywidehomesurveys.co.uk homepage.
• SEO 2: 0 of 10 UK web searches returned countrywidehomesurveys.co.uk in the top ten.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain countrywidehomesurveys.co.uk: 20 ads. Meta Ad Library, UK, active ads naming the brand: 10.
• Reviews 2: Trustpilot 1.3 from 137 reviews; 0 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and a named RICS Responsible Principal (Andrew Peters); no clear positioning line, long-running asset or three recent news mentions found.

Allied Surveyors Scotland

Read 12 October 2026.

• Social 6: Links to Facebook, LinkedIn, X and Instagram from alliedsurveyorsscotland.com; no TikTok or YouTube link found.
• Website 6: Service pages, a Home Report quotation request form, and head office and per-office phone numbers and emails; no Home Report prices.
• Email 0: No newsletter, guide download or account capture found on alliedsurveyorsscotland.com.
• SEO 2: 0 of 10 UK web searches returned alliedsurveyorsscotland.com in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain alliedsurveyorsscotland.com: no ads found. Meta Ad Library, UK, active ads naming the brand: none found.
• Reviews 7: Trustpilot 4.6 from 229 reviews; 17 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and named staff in its news section; no distinctive positioning line, long-running asset or three recent news mentions found.

Local Surveyors Direct

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook and X, two platforms in all.
• Website 6: A surveyor-finding quote route and pages per survey type; no prices on the homepage.
• Email 2: A newsletter sign-up; no account or app seen.
• SEO 3: 0 of 10 UK web searches returned localsurveyorsdirect.co.uk in the top ten, plus credit for survey advice pages.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain localsurveyorsdirect.co.uk: about 500 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Local Surveyors Direct.
• Reviews 4: Trustpilot 4.0 from 843 reviews, with no company reply on the latest 20.
• Brand 2: Same name everywhere; no positioning line beyond ‘Find Surveyors near me’, long-running asset or named people confirmed, and three recent news mentions not checked.

PA Surveyors

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to LinkedIn, YouTube, Facebook, X and Instagram, five platforms in all.
• Website 6: A phone number (01273 732209), a page per survey type, a quote request and its RICS regulation stated; no prices.
• Email 0: No newsletter or account seen.
• SEO 3: 0 of 10 UK web searches returned pa-surveyors.co.uk in the top ten, plus credit for a blog and free advice guides.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain pa-surveyors.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for PA Surveyors.
• Reviews 6: Trustpilot 4.9 from 181 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Award Winning RICS Chartered Surveyors in Brighton, Hove & Sussex’); no long-running asset or named people confirmed, and three recent news mentions not checked.

SDL Surveying

Read 12 October 2026.

• Social 4: Links to LinkedIn and Vimeo; no Facebook, Instagram, X, TikTok or YouTube.
• Website 6: A page per survey and valuation type, phone and a book-a-survey quote request; no prices.
• Email 0: No newsletter, account or guide capture found on sdlsurveying.co.uk, despite a large advice library.
• SEO 3: 0 of 10 UK web searches returned sdlsurveying.co.uk in the top ten; plus 1 for an advice or guides library.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain sdlsurveying.co.uk: no ads found. Meta Ad Library, UK, active ads naming the brand: none found.
• Reviews 8: Trustpilot 4.5 from 1,628 reviews; 19 of the latest 20 have a company reply.
• Brand 4: Same name everywhere and a clear positioning line (‘Local expertise, at a national level.’); no long-running asset, named people or three recent news mentions found.

Pinnacle Surveyors

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social platforms linked from pinnaclesurveyors.co.uk, including at the foot of the page.
• Website 10: Prices on the homepage (from £210) with a Book now route, and a phone number (01332 830202).
• Email 0: A downloadable guide; no newsletter or email capture confirmed.
• SEO 3: 0 of 10 UK web searches returned pinnaclesurveyors.co.uk in the top ten, plus credit for survey advice and guides.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain pinnaclesurveyors.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Pinnacle Surveyors.
• Reviews 6: Trustpilot 4.2 from 323 reviews, with a company reply on 10 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Award-winning Chartered Residential Surveyors’); no long-running asset or named people confirmed, and three recent news mentions not checked.

Gateway Surveyors

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to X and LinkedIn, two platforms in all.
• Website 6: A phone number (01293 820233), service pages and its RICS regulation referenced; no prices.
• Email 0: No newsletter or account seen.
• SEO 2: 0 of 10 UK web searches returned gatewaysurveyors.co.uk in the top ten; no advice library found.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain gatewaysurveyors.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for Gateway Surveyors.
• Reviews 8: Trustpilot 4.7 from 256 reviews, with a company reply on 19 of the latest 20.
• Brand 2: Same name everywhere; no positioning line, long-running asset or named people confirmed, and three recent news mentions not checked.

RightSurvey

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social platforms linked from rightsurvey.co.uk, including at the foot of the page.
• Website 10: Instant quotes from local RICS surveyors, compared online.
• Email 0: No newsletter or account seen.
• SEO 3: 0 of 10 UK web searches returned rightsurvey.co.uk in the top ten, plus credit for survey guides and a blog.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain rightsurvey.co.uk: 4 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for RightSurvey.
• Reviews 0: No Trustpilot profile found for rightsurvey.co.uk.
• Brand 4: Same name everywhere and a clear positioning line (‘Compare instant quotes from local RICS Surveyors’); no long-running asset or named people confirmed, and three recent news mentions not checked.

FindMySurveyor

Read 12 October 2026.

• Social 0: No social links on findmysurveyor.com, only a link to its Trustpilot profile.
• Website 6: 60-second quote form that matches and books a surveyor, survey-type pages, a survey quiz and calculators; no prices or phone number.
• Email 0: No newsletter, guide download or account capture found on findmysurveyor.com.
• SEO 3: 0 of 10 UK web searches returned findmysurveyor.com in the top ten; plus 1 for an advice or guides library.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain findmysurveyor.com: 4 ads. Meta Ad Library, UK, active ads naming the brand: none found.
• Reviews 4: Trustpilot 4.1 from 5 reviews; 3 of the latest 5 have a company reply.
• Brand 2: A clear positioning line (‘The right RICS surveyor, found once and matched properly.’); no social profiles, long-running asset, named people or three recent news mentions found.

How we scored

Who is on the board. Ten RICS-regulated (or RICS-panel) home survey brands a UK homebuyer is likely to meet when booking a Level 2 or Level 3 survey. Models: e.surv (national corporate, part of LSL Property Services), Countrywide Home Surveys (national corporate), SDL Surveying (national firm), Allied Surveyors Scotland (regional multi-site, 30 offices across Scotland), FindMySurveyor (online matching platform), Local Surveyors Direct (national surveyor-finding service), PA Surveyors (Sussex chartered surveyors), Pinnacle Surveyors (residential surveyors in England and Wales), Gateway Surveyors (South East chartered surveyors) and RightSurvey (online survey quote comparison). The five added on 22 October were chosen before the searches were run; Connells Survey & Valuation was a first pick but its site could not be reached, so RightSurvey was added. Survey Merchant was rejected because it shows no legal entity. Chosen for relevance and size, not marketing strength.

When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October. The first five keep the Paid scores read with both libraries on 12 October 2026.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking, an online checkout or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, 4 for a customer account, 6 for an app, 7 for a newsletter plus an app, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this sector, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: homebuyer survey; RICS level 2 survey cost; level 3 building survey; house survey before buying; chartered surveyor homebuyer report; home survey London; RICS surveyor Manchester; building survey Bristol; home survey Glasgow; level 2 survey Leeds.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1). Where Trustpilot sends a brand’s address to a parent company profile, we used that profile and say so.
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site. We award only what we could verify on the day.

These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the days between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which property survey brand scores highest on the Whito leaderboard?

e.surv scores highest of the ten, at 6.0 out of 10, ahead of Countrywide Home Surveys on 4.1. It holds 4.8 from 15,112 Trustpilot reviews, ran about 200 Google ads and lets buyers book and pay online for a HomePlus survey.

Which brand scores lowest?

FindMySurveyor scores 2.7. Its quote form matches and books a surveyor, but it linked no social profiles, captured no email and had 5 Trustpilot reviews when read on 12 October.

Do surveyors publish survey prices?

Rarely. Of the ten, only Pinnacle Surveyors shows a survey price on its homepage, from £210. Countrywide and e.surv give a price after a quote, and RightSurvey and FindMySurveyor compare quotes.

How do surveyors compare on reviews?

e.surv has 15,112 Trustpilot reviews at 4.8, SDL 1,628 at 4.5 and Local Surveyors Direct 843 at 4.0. PA Surveyors has the highest rating, 4.9 from 181. Countrywide holds 1.3 from 137.

What can a small surveying practice copy from these brands?

Publish a from price for a Level 2 survey, reply to every review, add online booking, build a page for each town you cover and offer a buyer checklist in exchange for an email.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Surveyors on Whito

Whito

Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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