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Key facts
- Trading name
- Swinton
- Registered company
- Atlanta Insurance Intermediaries Limited
- Company number
- 00756681 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- swinton.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 00756681, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 00756681, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 5 April 1963. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2025, filed on 5 August 2026. Nature of business, as the company describes it to Companies House: 65120 - Non-life insurance. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Swinton
Swinton is scored on Whito's UK Insurance Brokers marketing leaderboard, ranked 2 of 10 with 6.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Swinton is scored on the Whito Insurance Brokers leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 2 of 10
Overall 6.0/10 against an industry average of 4.8 on the Insurance Brokers marketing leaderboard. Read 12 October 2026.
- Social6 avg 4.1Social: 6 out of 10, industry average 4.1
- Website10 avg 6.7Website: 10 out of 10, industry average 6.7
- Email6 avg 2.8Email: 6 out of 10, industry average 2.8
- SEO2 avg 4.7SEO: 2 out of 10, industry average 4.7
- Paid8 avg 6.2Paid: 8 out of 10, industry average 6.2
- Reviews8 avg 5.3Reviews: 8 out of 10, industry average 5.3
- Brand2 avg 4.0Brand: 2 out of 10, industry average 4.0
Marketing strengths
- Website 10/10 (industry 6.7). Online quotes for car, home, van and more, saved-quote retrieval, 'Car Insurance from as little as £190' with its basis stated, FRN and company number in the footer.
- Email 6/10 (industry 2.8). 'In The Know' signup for deals and tips, My Account for policy documents and renewals, and saved quotes.
- Reviews 8/10 (industry 5.3). Trustpilot 4.3 from 49,445 reviews; 16 of the latest 20 have a company reply (2+4+2).
Marketing weaknesses
- SEO 2/10 (industry 4.7). 0 of 10 UK web searches returned swinton.co.uk in the top ten.
- Brand 2/10 (industry 4.0). Same name everywhere; the homepage line is generic ('a wide range of insurance products') and no long-running asset, named people or three recent independent news mentions were found.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- SEO: Howden (Howden Insurance, formerly A-Plan) scores 7/10 here. 3 of 10 UK web searches returned howdeninsurance.co.uk in the top ten, plus 1 point for its small business guides.
- Brand: Everywhen (formerly Towergate) scores 6/10 here. Same name everywhere, a clear positioning line ('Protection that matters') and three or more independent news mentions in the 90 days to 12 October 2026; no long-running asset or named people found.
Whito’s verdict
Swinton scores 6.0. Website scores 10: online quotes for car, home, van and more, saved-quote retrieval, 'Car Insurance from as little as £190' with its basis stated, FRN and company number in the footer. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain swinton.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 3. Read 12 October 2026. SEO scores 2: 0 of 10 UK web searches returned swinton.co.uk in the top ten. Brand scores 2: same name everywhere; the homepage line is generic ('a wide range of insurance products') and no long-running asset, named people or three recent independent news mentions were found.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, LinkedIn and Instagram from the site footer; no X, TikTok or YouTube link found.
- Website 10: Online quotes for car, home, van and more, saved-quote retrieval, 'Car Insurance from as little as £190' with its basis stated, FRN and company number in the footer.
- Email 6: 'In The Know' signup for deals and tips, My Account for policy documents and renewals, and saved quotes.
- SEO 2: 0 of 10 UK web searches returned swinton.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain swinton.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): 3. Read 12 October 2026.
- Reviews 8: Trustpilot 4.3 from 49,445 reviews; 16 of the latest 20 have a company reply (2+4+2).
- Brand 2: Same name everywhere; the homepage line is generic ('a wide range of insurance products') and no long-running asset, named people or three recent independent news mentions were found.
See Swinton on the Insurance Brokers leaderboard · Listed above: Simply Business (6.9) · Listed below: Everywhen (formerly Towergate) (5.0) · Compare with rivals
History and method
Score history. Swinton was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Swinton cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim SwintonThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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