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Key facts
- Trading name
- Howden
- Registered company
- A-Plan Holdings
- Company number
- 00750484 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- howdeninsurance.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 00750484, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 00750484, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 18 February 1963. Company type: Private unlimited company. Latest accounts on the register: Full accounts made up to 30 September 2025, filed on 28 June 2026. Nature of business, as the company describes it to Companies House: 66220 - Activities of insurance agents and brokers. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Howden
Howden (Howden Insurance, formerly A-Plan) is scored on Whito's UK Insurance Brokers marketing leaderboard, ranked 5 of 10 with 4.7 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Howden (Howden Insurance, formerly A-Plan) is scored on the Whito Insurance Brokers leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 5 of 10
Overall 4.7/10 against an industry average of 4.8 on the Insurance Brokers marketing leaderboard. Read 12 October 2026.
- Social0 avg 4.1Social: 0 out of 10, industry average 4.1
- Website6 avg 6.7Website: 6 out of 10, industry average 6.7
- Email2 avg 2.8Email: 2 out of 10, industry average 2.8
- SEO7 avg 4.7SEO: 7 out of 10, industry average 4.7
- Paid8 avg 6.2Paid: 8 out of 10, industry average 6.2
- Reviews8 avg 5.3Reviews: 8 out of 10, industry average 5.3
- Brand2 avg 4.0Brand: 2 out of 10, industry average 4.0
Marketing strengths
- Reviews 8/10 (industry 5.3). Trustpilot 4.8 from 76,738 reviews; 0 of the latest 20 have a company reply (4+4+0).
- SEO 7/10 (industry 4.7). 3 of 10 UK web searches returned howdeninsurance.co.uk in the top ten, plus 1 point for its small business guides.
- Paid 8/10 (industry 6.2). Google Ads Transparency Centre (UK, last 30 days, domain howdeninsurance.co.uk): about 500 ads. Meta Ad Library (UK, active ads naming the brand): 8. Read 12 October 2026.
Marketing weaknesses
- Social 0/10 (industry 4.1). No social links in the footer, which shows only a Trustpilot badge.
- Brand 2/10 (industry 4.0). A clear positioning line ('Car Insurance, Home Insurance and much more from your local insurance broker'); no social links to compare, long-running asset, named people or three recent independent news mentions found.
- Email 2/10 (industry 2.8). Client portal link only; no newsletter or marketing signup seen.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Social: Gallagher scores 7/10 here. Links to Instagram, LinkedIn, X and YouTube, plus a recurring video series ('Welcome to the New Cyber Reality') and a cyber podcast.
- Brand: Everywhen (formerly Towergate) scores 6/10 here. Same name everywhere, a clear positioning line ('Protection that matters') and three or more independent news mentions in the 90 days to 12 October 2026; no long-running asset or named people found.
- Email: Simply Business scores 8/10 here. Free monthly newsletter, renewal reminder signup with a £25 gift card, referral programme, customer account and free calculators.
Whito’s verdict
Howden (Howden Insurance, formerly A-Plan) scores 4.7, level with Marsh Commercial. Paid scores 8: Google Ads Transparency Centre (UK, last 30 days, domain howdeninsurance.co.uk): about 500 ads. Meta Ad Library (UK, active ads naming the brand): 8. Read 12 October 2026. Reviews score 8: Trustpilot 4.8 from 76,738 reviews; 0 of the latest 20 have a company reply (4+4+0). Social scores 0: no social links in the footer, which shows only a Trustpilot badge. Email scores 2: Client portal link only; no newsletter or marketing signup seen.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 0: No social links in the footer, which shows only a Trustpilot badge.
- Website 6: Product pages, a get-a-quote form, phone and branch routes; no prices or FRN, and two different phone numbers on the same page (01993 894 700 and 01527 879 777).
- Email 2: Client portal link only; no newsletter or marketing signup seen.
- SEO 7: 3 of 10 UK web searches returned howdeninsurance.co.uk in the top ten, plus 1 point for its small business guides.
- Paid 8: Google Ads Transparency Centre (UK, last 30 days, domain howdeninsurance.co.uk): about 500 ads. Meta Ad Library (UK, active ads naming the brand): 8. Read 12 October 2026.
- Reviews 8: Trustpilot 4.8 from 76,738 reviews; 0 of the latest 20 have a company reply (4+4+0).
- Brand 2: A clear positioning line ('Car Insurance, Home Insurance and much more from your local insurance broker'); no social links to compare, long-running asset, named people or three recent independent news mentions found.
See Howden (Howden Insurance, formerly A-Plan) on the Insurance Brokers leaderboard · Listed above: Gallagher (4.9) · Listed below: Marsh Commercial (4.7) · Compare with rivals
History and method
Score history. Howden (Howden Insurance, formerly A-Plan) was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Howden cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim HowdenThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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