Last Updated on November 4, 2026
Travelodge scores highest of the ten UK hotel and guest house brands compared, at 6.4 out of 10 on the Whito leaderboard.
Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: the first five on 12 October 2026 and the five added to make this a top ten on 22 October 2026, against the same fixed anchors and the same ten searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the stay. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.
Most small hotel owners assume the chains win because they outspend everyone on ads. On this board, every brand takes bookings online and nine of the ten run Google ads, so neither separates them. What separates them is the unglamorous work.
No brand on the board holds a Trustpilot rating above 3.5, and none of the nine with a profile replied to any of its latest 20 reviews. Across 10 UK searches, only one top-ten result belonged to any of the ten brand websites, and it was Travelodge’s.
Greene King Inns scores lowest at 3.1. It shows a £50 stay offer and takes bookings online, but ran no Google or Meta ads, has 17 Trustpilot reviews and appeared in none of 10 UK searches.
What can your business learn?
Who’s leading? Travelodge, with 6.4 out of 10 across seven channels.
Why are they leading? Its highest-scoring channels are Paid (10/10) and Website (9/10).
Where’s the opportunity? Reviews is the weakest channel on this board. The ten brands average 1.8 out of 10 on it, and 10 of them score 3 or less.
What can you copy? Three of the lessons further down this page:
- Reply to every review
- Show a price before the dates
- Give guests a reason to book direct
Read all four lessons · Scores measure visible marketing, not sales, profit or market share.
The leaderboard
| Rank | Brand | Social | Website | SEO | Paid | Reviews | Brand | Average | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Travelodge | 6 | 9 | 6 | 5 | 10 | 3 | 6 | 6.4 |
| 2 | Premier Inn | 6 | 10 | 6 | 3 | 10 | 3 | 6 | 6.3 |
| 3 | Leonardo Hotels | 6 | 10 | 8 | 2 | 10 | 1 | 4 | 5.9 |
| 3 | Malmaison | 6 | 9 | 8 | 2 | 10 | 2 | 4 | 5.9 |
| 3 | Village Hotels | 6 | 9 | 8 | 2 | 10 | 2 | 4 | 5.9 |
| 6 | Hotel du Vin | 4 | 9 | 8 | 2 | 10 | 2 | 4 | 5.6 |
| 7 | Best Western GB | 6 | 9 | 8 | 2 | 8 | 3 | 2 | 5.4 |
| 8 | Britannia Hotels | 4 | 9 | 8 | 2 | 6 | 2 | 2 | 4.7 |
| 9 | Innkeeper’s Collection | 0 | 9 | 4 | 2 | 10 | 0 | 2 | 3.9 |
| 10 | Greene King Inns | 4 | 10 | 2 | 2 | 2 | 0 | 2 | 3.1 |
Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Travelodge, Premier Inn, Village Hotels, Hotel du Vin and Innkeeper’s Collection read 12 October 2026; Leonardo Hotels, Malmaison, Best Western GB, Britannia Hotels and Greene King Inns read 22 October 2026. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
Company verdicts
Travelodge, 6.4
Travelodge scores 6.4, the highest of the ten. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain travelodge.co.uk: about 8,000+ ads. Meta Ad Library, UK: 14 active ads naming the brand. Website scores 9: online search and booking with a Best Price Finder and Klarna or Clearpay at checkout; no room price shown on the homepage. Reviews score 3: Trustpilot 2.0 from 5,446 reviews; 0 of the latest 20 have a company reply. SEO scores 5: 1 of 10 UK web searches returned travelodge.co.uk in the top ten, plus 1 for an advice or guides library.
Premier Inn, 6.3
Premier Inn scores 6.3. Website scores 10: Book-direct engine with dates on the homepage, ZIP by Premier Inn priced ‘from £25 a night’ and business rates stated. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain premierinn.com: about 4,000+ ads. Meta Ad Library, UK: 17 active ads naming the brand. SEO scores 3: 0 of 10 UK web searches returned premierinn.com in the top ten, plus 1 for an advice or guides library. Reviews score 3: Trustpilot 2.1 from 8,480 reviews; 0 of the latest 20 have a company reply.
Leonardo Hotels, 5.9
Leonardo Hotels scores 5.9, level third with Malmaison and Village Hotels. Website scores 10: a booking engine on the homepage with prices by city (London, 12 hotels from £76; Brighton, 3 hotels from £56) and a price match guarantee. Paid scores 10: about 2,000 Google ads and 16 Meta ads. Email scores 8: a newsletter for special offers plus a free loyalty programme giving 10% off every online booking. Reviews score 1: Trustpilot 2.5 from 24 reviews, with no company reply on the latest 20. SEO scores 2: 0 of 10 UK web searches returned leonardohotels.co.uk in the top ten.
Malmaison, 5.9
Malmaison scores 5.9, level third with Leonardo Hotels and Village Hotels. Website scores 9: online room search and booking; no room price shown on the homepage. Email scores 8: the Club Mal members’ scheme with exclusive savings, a newsletter sign-up and a customer account. Paid scores 10: about 300 Google ads and 25 Meta ads. SEO scores 2: 0 of 10 UK web searches returned malmaison.com in the top ten. Reviews score 2: Trustpilot 3.3 from 153 reviews, with no company reply on the latest 20.
Village Hotels, 5.9
Village Hotels scores 5.9, level third with Leonardo Hotels and Malmaison. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain village-hotels.co.uk: about 400 ads. Meta Ad Library, UK: 19 active ads naming the brand. Website scores 9: Rooms, meetings, day-let rooms and Pub & Grill tables bookable online, with instant prices for meetings; no room price on the homepage. SEO scores 2: 0 of 10 UK web searches returned village-hotels.co.uk in the top ten. Reviews score 2: Trustpilot 2.4 from 764 reviews; 0 of the latest 20 have a company reply.
Hotel du Vin, 5.6
Hotel du Vin scores 5.6. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain hotelduvin.com: about 200 ads. Meta Ad Library, UK: 13 active ads naming the brand. Website scores 9: book a Room and Book a Table online, with the Taste du Vin menu priced ‘From £79.95pp’; no room prices on the homepage. SEO scores 2: 0 of 10 UK web searches returned hotelduvin.com in the top ten. Reviews score 2: Trustpilot 3.5 from 95 reviews; 0 of the latest 20 have a company reply.
Best Western GB, 5.4
Best Western GB scores 5.4. Website scores 9: online hotel search and booking with offers and breaks pages; no room price shown on the homepage. Email scores 8: the Best Western Rewards loyalty scheme (with a double points offer) and a bookings account. Paid scores 8: about 2,000 Google ads and 5 Meta ads from the Best Western Hotels GB page. SEO scores 2: 0 of 10 UK web searches returned bestwestern.co.uk in the top ten. Brand scores 2: same name everywhere; no clear positioning line beyond ‘UK Weekend Breaks’, and no long-running asset, named people or three recent news mentions found.
Britannia Hotels, 4.7
Britannia Hotels scores 4.7. Website scores 9: an availability search on the homepage with breaks and seaside offers; no room price shown. Email scores 8: a newsletter (‘Never miss a deal again’) plus the Grand Rewards scheme. Paid scores 6: about 300 Google ads and no Meta ads found. SEO scores 2: 0 of 10 UK web searches returned britanniahotels.com in the top ten. Reviews score 2: Trustpilot 1.7 from 673 reviews, with no company reply on the latest 20.
Innkeeper’s Collection, 3.9
Innkeeper’s Collection scores 3.9. Paid scores 10: Google Ads Transparency Centre, UK, last 30 days, by domain innkeeperscollection.co.uk: about 300 ads. Meta Ad Library, UK: 30 active ads naming the brand. Website scores 9: online booking with a lowest-price-direct guarantee, free cancellation before 1pm, wine add-ons and a phone number; no prices on the homepage. Social scores 0: no social links found on the innkeeperscollection.co.uk homepage, so guests have no route to follow the brand. Reviews score 0: no Trustpilot profile found for innkeeperscollection.co.uk when checked on 12 October 2026. It says its rebrand cost £24m across 55 hotels.
Greene King Inns, 3.1
Greene King Inns scores 3.1, the lowest of the ten. Website scores 10: book Now on the homepage with a priced offer (a stay from £50) and food, drink and functions pages. Social scores 4: links to Facebook, Instagram and TikTok, three platforms in all. Reviews score 0: Trustpilot 3.4 from 17 reviews, with no company reply on the 17 reviews shown. Email scores 2: a sign-up link for offers; no account, app or loyalty scheme seen.
What the channels show
Booking engines are table stakes
All ten brands take bookings online, so website scores sit between 9 and 10. Premier Inn (‘from £25 a night’), Leonardo Hotels (London from £76) and Greene King Inns (a stay from £50) show a price on the homepage and score 10. The other seven ask for dates before showing a rate.
Reviews are the shared weakness
Every brand with a Trustpilot profile holds 3.5 or lower. Britannia Hotels holds 1.7 from 673 and Best Western GB 1.9 from 1,027. None of the nine with a profile replied to any of its latest 20 reviews. Innkeeper’s Collection has no profile under its new name.
Loyalty schemes carry email
Six of the ten score 8 on email, through members’ clubs and rewards schemes: Village Rewards, Société du Vin, Club Mal, Best Western Rewards, Grand Rewards and Leonardo’s 10% loyalty discount. Greene King Inns and Innkeeper’s Collection rely on a newsletter.
Search belongs to the aggregators
Across ten UK hotel searches, only Travelodge’s own site appeared, once. The rest went to booking sites, travel guides and newspaper round-ups. For a small hotel, the listing on those sites and its own Google profile matter more than out-ranking them.
Key lessons for any hotel or guest house
Reply to every review
None of the nine brands with a Trustpilot profile replied to any of its latest 20 reviews. A small hotel that answers every review on Google, Tripadvisor and Trustpilot stands out against all of them.
Show a price before the dates
Premier Inn, Leonardo Hotels and Greene King Inns show a starting price on the homepage. A ‘from’ rate answers the first question before a guest decides whether to search.
Give guests a reason to book direct
Leonardo offers 10% off every online booking to loyalty members, and Innkeeper’s Collection a lowest-price-direct guarantee. A direct-booking perk is how a small hotel keeps the commission it would pay an aggregator.
Link your social profiles
Innkeeper’s Collection links none from its homepage. Guests check a hotel’s Instagram before they book; make it easy to find.
Steal this playbook
Five moves from this leaderboard, ranked by return on effort.
- Reply to every review. None of the nine brands with a Trustpilot profile replied to any of its latest 20.
- Put a ‘from’ price on your homepage. The three brands that do all score 10 on website.
- Offer a book-direct perk. A discount or extra for direct bookings gives guests a reason to skip the aggregator.
- Collect emails with a members’ list. Six of the ten score 8 on email through a loyalty scheme.
- Keep your booking-site listings complete. Aggregators took almost every result in our ten searches.
The evidence behind the scores
One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.
Travelodge
Read 12 October 2026.
- Social 6: Links to Facebook, Instagram and YouTube from travelodge.co.uk; no X, TikTok or LinkedIn link found.
- Website 9: Online search and booking with a Best Price Finder and Klarna or Clearpay at checkout; no room price shown on the homepage.
- Email 6: Newsletter promising news, offers, competitions and birthday gifts, plus My Travelodge accounts and a Travelodge Business signup.
- SEO 5: 1 of 10 UK web searches returned travelodge.co.uk in the top ten, plus 1 for an advice or guides library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain travelodge.co.uk: about 8,000+ ads. Meta Ad Library, UK: 14 active ads naming the brand.
- Reviews 3: Trustpilot 2.0 from 5,446 reviews; 0 of the latest 20 have a company reply.
- Brand 6: Same name everywhere, a clear positioning line (‘Great value hotels throughout the UK, Ireland & Spain’) and three or more news mentions in 90 days; no long-running asset or named people found.
Premier Inn
Read 12 October 2026.
- Social 6: Links to TikTok, Instagram, X, Facebook and LinkedIn from premierinn.com.
- Website 10: Book-direct engine with dates on the homepage, ZIP by Premier Inn priced ‘from £25 a night’ and business rates stated.
- Email 6: Signup for short break ideas and a free Premier Inn Business account with up to 15% off the Flex rate; no consumer loyalty scheme found.
- SEO 3: 0 of 10 UK web searches returned premierinn.com in the top ten, plus 1 for an advice or guides library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain premierinn.com: about 4,000+ ads. Meta Ad Library, UK: 17 active ads naming the brand.
- Reviews 3: Trustpilot 2.1 from 8,480 reviews; 0 of the latest 20 have a company reply.
- Brand 6: Same name everywhere, a clear positioning line (‘Get a great night’s sleep’) and three or more news mentions in 90 days; no long-running asset or named people found.
Leonardo Hotels
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, YouTube, TikTok and LinkedIn, five platforms in all.
- Website 10: A booking engine on the homepage with prices by city (London, 12 hotels from £76; Brighton, 3 hotels from £56) and a price match guarantee.
- Email 8: A newsletter for special offers plus a free loyalty programme giving 10% off every online booking.
- SEO 2: 0 of 10 UK web searches returned leonardohotels.co.uk in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain leonardohotels.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Leonardo Hotels UK and Ireland page, read 23 October 2026: 16.
- Reviews 1: Trustpilot 2.5 from 24 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘Find your place with us’); no long-running asset, named people or three recent news mentions found.
Malmaison
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, TikTok and X, four platforms in all.
- Website 9: Online room search and booking; no room price shown on the homepage.
- Email 8: The Club Mal members’ scheme with exclusive savings, a newsletter sign-up and a customer account.
- SEO 2: 0 of 10 UK web searches returned malmaison.com in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain malmaison.com: about 300 ads. Meta Ad Library, UK, active ads from Malmaison pages (Malmaison Hotels 7, individual hotel pages 18), read 23 October 2026: 25.
- Reviews 2: Trustpilot 3.3 from 153 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line (‘TASTE MAL LIFE’); no long-running asset, named people or three recent news mentions found.
Village Hotels
Read 12 October 2026.
- Social 6: Links to Facebook, Instagram, X and TikTok from village-hotels.co.uk; no YouTube or LinkedIn link found.
- Website 9: Rooms, meetings, day-let rooms and Pub & Grill tables bookable online, with instant prices for meetings; no room price on the homepage.
- Email 8: Offers signup, the free Booking Revolution members’ club, Village Rewards and a separate gym membership.
- SEO 2: 0 of 10 UK web searches returned village-hotels.co.uk in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain village-hotels.co.uk: about 400 ads. Meta Ad Library, UK: 19 active ads naming the brand.
- Reviews 2: Trustpilot 2.4 from 764 reviews; 0 of the latest 20 have a company reply.
- Brand 4: Same name everywhere and a positioning line (‘For business or leisure… at Village you can have it all’); no long-running asset, named people or three recent news mentions found.
Hotel du Vin
Read 12 October 2026.
- Social 4: Links to Facebook and Instagram only from hotelduvin.com; no X, TikTok, YouTube or LinkedIn link found.
- Website 9: Book a Room and Book a Table online, with the Taste du Vin menu priced ‘From £79.95pp’; no room prices on the homepage.
- Email 8: Société du Vin loyalty scheme with privileges on stays, wine and dining, plus a signup for early access to offers.
- SEO 2: 0 of 10 UK web searches returned hotelduvin.com in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain hotelduvin.com: about 200 ads. Meta Ad Library, UK: 13 active ads naming the brand.
- Reviews 2: Trustpilot 3.5 from 95 reviews; 0 of the latest 20 have a company reply.
- Brand 4: Same name everywhere and a clear positioning (boutique hotels with ‘traditional charm with modern luxury’); no long-running asset, named people or three recent news mentions found.
Best Western GB
Read 22 October 2026 (Meta read 23 October 2026).
- Social 6: Links to Facebook, Instagram, YouTube and X, four platforms in all.
- Website 9: Online hotel search and booking with offers and breaks pages; no room price shown on the homepage.
- Email 8: The Best Western Rewards loyalty scheme (with a double points offer) and a bookings account.
- SEO 2: 0 of 10 UK web searches returned bestwestern.co.uk in the top ten.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain bestwestern.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Best Western Hotels GB page, read 23 October 2026: 5.
- Reviews 3: Trustpilot 1.9 from 1,027 reviews, with no company reply on the latest 20.
- Brand 2: Same name everywhere; no clear positioning line beyond ‘UK Weekend Breaks’, and no long-running asset, named people or three recent news mentions found.
Britannia Hotels
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook and YouTube, two platforms in all.
- Website 9: An availability search on the homepage with breaks and seaside offers; no room price shown.
- Email 8: A newsletter (‘Never miss a deal again’) plus the Grand Rewards scheme.
- SEO 2: 0 of 10 UK web searches returned britanniahotels.com in the top ten.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain britanniahotels.com: about 300 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Britannia Hotels.
- Reviews 2: Trustpilot 1.7 from 673 reviews, with no company reply on the latest 20.
- Brand 2: Same name everywhere; no clear positioning line beyond ‘UK Hotel Breaks, Short Stays & Deals’, and no long-running asset, named people or three recent news mentions found.
Innkeeper’s Collection
Read 12 October 2026.
- Social 0: No social links found on the innkeeperscollection.co.uk homepage, so guests have no route to follow the brand.
- Website 9: Online booking with a lowest-price-direct guarantee, free cancellation before 1pm, wine add-ons and a phone number; no prices on the homepage.
- Email 4: Newsletter signup promising special offers and competitions; no loyalty scheme found.
- SEO 2: 0 of 10 UK web searches returned innkeeperscollection.co.uk in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain innkeeperscollection.co.uk: about 300 ads. Meta Ad Library, UK: 30 active ads naming the brand.
- Reviews 0: No Trustpilot profile found for innkeeperscollection.co.uk when checked on 12 October 2026.
- Brand 2: A clear positioning line (‘comfy, characterful hotels with a welcoming pub on the doorstep’); no social profiles to match, long-running asset, named people or three recent news mentions found.
Greene King Inns
Read 22 October 2026 (Meta read 23 October 2026).
- Social 4: Links to Facebook, Instagram and TikTok, three platforms in all.
- Website 10: Book Now on the homepage with a priced offer (a stay from £50) and food, drink and functions pages.
- Email 2: A sign-up link for offers; no account, app or loyalty scheme seen.
- SEO 2: 0 of 10 UK web searches returned greenekinginns.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain greenekinginns.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads from a Greene King Inns page (the wider Greene King pubs, trade and careers pages do advertise).
- Reviews 0: Trustpilot 3.4 from 17 reviews, with no company reply on the 17 reviews shown.
- Brand 2: Same name everywhere; no clear positioning line beyond ‘Inns & Hotels Near You’, and no long-running asset, named people or three recent news mentions found.
How we scored
Who is on the board. Ten UK hotel brands a leisure or small-business traveller is likely to meet, spanning different models: the two national budget chains (Premier Inn, owned by Whitbread; Travelodge), a regional mid-market hotel-and-gym brand (Village Hotels, Blackstone-owned since 2024), two boutique groups (Hotel du Vin, 19 hotels; Malmaison), two inn and pub-with-rooms collections (Innkeeper’s Collection, 55 hotels next to pubs; Greene King Inns), a European hotel group with UK hotels (Leonardo Hotels), a hotel brand made up of independent hotels (Best Western GB) and a national leisure hotel group (Britannia Hotels). Chosen for relevance and size, not marketing strength.
When we looked. The board launched with five brands, read on 12 October 2026. Five more were added on 22 October 2026 to make a top ten, read against the same anchors below, with the same ten searches run again on that date. The first five were not re-read, so their figures are as of 12 October. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.
- Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
- Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
- Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
- SEO: ten UK searches for this trade, run through a standard web search API (12 October 2026 for the first five brands, 22 October 2026 for the five added; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: budget hotels UK; boutique hotels UK; hotels with gym and pool UK; pub with rooms UK; cheap hotel rooms UK business travel; hotels Manchester city centre; hotels Birmingham; hotels Leeds; hotels Brighton; hotels Glasgow.
- Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
- Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
- Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.
These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the ten days between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.
Common questions
Which hotel brand scores highest on the Whito leaderboard?
Travelodge scores highest at 6.4 out of 10, just ahead of Premier Inn on 6.3. It was the only brand on the board whose own site appeared in any of our 10 UK searches, it ran about 8,000+ Google ads and 14 Meta ads, but it holds 2.0 from 5,446 Trustpilot reviews with no replies on the latest 20.
Which hotel brand scores lowest, and why?
Greene King Inns scores 3.1. It takes bookings online with a priced offer, but links three social platforms, captures email only through a sign-up link, ran no Google or Meta ads, has 17 Trustpilot reviews at 3.4 and appeared in none of 10 UK searches.
How do these hotel brands compare on reviews?
Every brand with a Trustpilot profile holds 3.5 or lower, from 1.7 for Britannia Hotels to 3.5 for Hotel du Vin. Premier Inn has the most reviews, 8,480. None of the nine with a profile replied to any of its latest 20 reviews.
What can a small hotel or guest house copy from these brands?
Reply to every review, which none of these brands does. Show a ‘from’ price on your homepage. Offer a reason to book direct, such as a discount or an extra. Collect guest emails with a simple members’ list, and link your social profiles.
Do the hotel chains advertise on Meta?
Most do. The first five were checked in the Meta Ad Library on 12 October 2026 and the five added later on 23 October 2026, after the library was unavailable on 22 October. Innkeeper’s Collection ran 30 active Meta ads and Malmaison 25, while Britannia Hotels and Greene King Inns ran none. Paid describes visible activity, not quality.
Corrections and right of reply
If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.
Related: all UK marketing leaderboards · Hotels & Guest Houses on Whito
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
