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What changed in UK business and AI, whether it affects you, and a ten-minute job. A few short emails a week, in plain English.

Free, a few times a week.

What you get

What our emails cover, including the AI news that matters for UK businesses. Nothing padded.

What changed

The one story from the week that matters for how UK businesses are found, trusted and priced. Not a roundup of twelve links.

Whether it affects you

Most changes do not matter for most businesses. We say who should care and who can ignore it.

A ten-minute job

One practical task with clear steps. Something you can finish the same morning.

Our own numbers

We run original studies and check firms against Companies House. The figures are ours, not recycled stats.

The AI news that matters

New AI tools, price changes and rule changes, filtered for UK businesses. Every item says who it affects.

Tools priced in pounds

Where a vendor shows pounds, we use them. Where it shows dollars, we say so.

The kind of thing we find

Whito publishes independent research on UK firms. Studies are free to read. Nobody pays to appear.

19 of 39

UK agency pricing pages failed our leave-date test. You cannot tell from the page how long the contract runs. Read the study

18 of 100

We followed 100 listings on a UK business directory. 18 did not lead to an active company.

64 checked

We checked 64 UK tradespeople against Companies House. About 30 percent could not be verified.

Browse the research

Latest AI news

A sample of what goes out. Every item links to its source.

The first daily digest is on its way. Until then, here is our latest AI news.

Monday 9 November 2026Meta Paused the Terms That Would Have Read Your Website. Paused Is Not Cancelled.
Meta pulled a terms change due on 20 November that would have let it collect content from business websites. The CMA opened an investigation on 30 October. Paused is not cancelled, and the real lesson is about your foundations.
Friday 6 November 2026Google Now Books Tradespeople Inside Search. UK Firms Have A Head Start They Will Probably Waste.
Google added booking buttons to AI Mode on 4 November. It is United States only, and the lead time is the most useful thing a UK trade business will get this year.
Wednesday 4 November 2026Google Owes You Its AI Search Numbers on 3 December. Most UK Businesses Do Not Know They Count.
The UK regulator defines a publisher as any party that makes content available on the web. That includes your business website. Google has until 3 December to start reporting what its AI answers do with your pages, and it has nothing to announce yet.
Monday 2 November 2026The Google AI Opt-Out Takes Your Ordinary Search Snippet With It
A test last week found that opting a site out of Google's AI answers also cut its regular organic clicks. It was written up as a surprise. Google's own documentation says the control removes your snippet from web search too.
Friday 30 October 2026The New Subscription Rules Start in January 2027. They Will Not Protect Your Business
The UK's new subscription rules cover contracts between a trader and a consumer. If you buy software or services for your business, your renewals still run on the contract you signed.
Friday 30 October 2026Google Puts Ads Inside AI Mode in the UK This Quarter. There Is Nothing for You to Buy.
Google plans to bring ads in AI Mode to the UK in Q4 2026. There is no campaign type to set up and no placement to bid on. Your existing campaigns, feeds and pages are the raw material, and that is where the next nine weeks should go.
Wednesday 28 October 2026Budget 2026: Four of 11 Business Cost Lines Moved. Most Start in April 2027.
The Budget moved the wage floor, business rates, fuel duty timing and Making Tax Digital. Employer NI, VAT, Corporation Tax and dividend tax did not move.
Wednesday 28 October 2026The Nation Is Googling When Black Friday Is, Not Who Has the Deals
The top UK breakout search this morning is a question about a date, not a product. Sale-timing searches are up while branded sale queries have collapsed. What UK small businesses should do about it, four weeks out.
Monday 26 October 2026Companies House Paused the Filing Change Small Firms Feared. The One That Will Cost Them Is Still On.
Companies House paused profit and loss filing for small companies on 23 October. In the same announcement it confirmed software-only accounts filing from April 2028, when web and paper filing closes. Only one of those came with a date.
Friday 23 October 2026That small business visibility report did not survey a single UK business
A widely syndicated report says small businesses are backing social and AI over Google. It surveyed 1,002 American owners and no UK ones. The useful finding underneath it is about measurement, not channels.

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