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Reviewed by Jacob Whitmore, Whito · Fact-checked for accuracy

Last Updated on November 4, 2026

Treatwell scores highest of the ten UK beauty and hair salon brands compared, at 7.4 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Most salon owners think the booking button is the finish line. On this board every one of the ten brands lets you book online, so the button no longer separates anyone. What separates them is search, reviews and whether they keep a client once the appointment is over.

Treatwell scores 7.4, ahead of fellow booking platform Fresha on 7.0. The two platforms are the only brands here that show up in search at scale, each appearing in 5 of 10 UK searches. Rush Hair & Beauty and Townhouse share third on 6.6, both with active ads on Google and Meta and replies to almost every recent review.

Headmasters and sk:n share the lowest score, 5.3. Neither appeared in any of 10 UK searches. Headmasters holds 3.3 from 788 Trustpilot reviews; sk:n holds 4.7 from 9,928 but replied to none of the latest 20 and ran no Meta ads that we could find.

What can your business learn?

Who’s leading? Treatwell, with 7.4 out of 10 across seven channels.

Why are they leading? Its highest-scoring channels are Website (10/10) and Paid (10/10).

Where’s the opportunity? SEO is the weakest channel on this board. The ten brands average 3.8 out of 10 on it, and 7 of them score 3 or less.

What can you copy? Three of the lessons further down this page:

  1. Book online, then show the price
  2. Build a page for your own town
  3. Reply to every review

Read all five lessons · Scores measure visible marketing, not sales, profit or market share.

The leaderboard

RankBrandSocialWebsiteEmailSEOPaidReviewsBrandAverage
1Treatwell4107910847.4
2Fresha4106810747.0
3Rush Hair & Beauty4108310746.6
3Townhouse4107210766.6
5Thérapie Clinic6100510846.1
6BBB London610838526.0
7TONI&GUY610526485.9
8Saks Hair & Beauty610826245.4
9Headmasters610328445.3
9sk:n410226765.3

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts for Fresha, Saks Hair & Beauty and sk:n were read on 23 October 2026, after the library was unavailable for part of 22 October.

Company verdicts

Treatwell, 7.4

Treatwell scores 7.4, the highest of the ten. Search is the difference: treatwell.co.uk appeared in 5 of 10 UK searches, every one of the five city searches, and a treatment guide and glossary add a point, so SEO scores 9. Paid scores 10, with about 2,000 Google ads in 30 days and 47 active Meta ads from its main page. Reviews score 8 from 4.7 on 18,892 Trustpilot reviews, held back by no replies on the latest 20. Email scores 7 for a newsletter sign-up plus its app. Its weakest channels are social, with three platforms linked, and brand, where we found no named people on the site.

Fresha, 7.0

Fresha scores 7.0, second on the board. Like Treatwell, it is a booking platform rather than a salon chain, and it shares the search lead: fresha.com appeared in 5 of 10 UK searches, including four of the five city searches, so SEO scores 8. Reviews score 7 from 4.8 on 7,487 Trustpilot reviews, the highest rating on the board, but none of the latest 20 has a reply. Email scores 6 for its app and customer log in. Paid scores 10, with about 500 Google ads and 13 active Meta ads from its own page. Social links cover three platforms.

Rush Hair & Beauty, 6.6

Rush Hair & Beauty scores 6.6, level third with Townhouse. Email scores 8, the joint highest here, for a newsletter that enters new sign-ups into a quarterly £200 voucher draw, plus a points scheme worth £12.50 off for every 250 points. Paid scores 10, with about 200 Google ads and 49 active Meta ads from its own page. Reviews score 7 from 4.4 on 3,241 Trustpilot reviews, with replies to 19 of the latest 20. Booking runs online. It appeared in none of 10 UK searches, so SEO scores 3, with a point for its blog of colour and cutting advice.

Townhouse, 6.6

Townhouse scores 6.6, level third with Rush. Paid scores 10, with about 300 Google ads and at least 10 active Meta ads from its own page. Reviews score 7 from 4.2 on 1,832 Trustpilot reviews, and it replied to all of the latest 20, the best reply habit on the board. Email scores 7 for an email sign-up plus its own app. Brand scores 6: its About page names founder Juanita Huber-Millet, who started the business in 2018, under the line ‘Founded to raise the standard’. Booking and a priced shop run online. Its gap is search: townhouse.co.uk appeared in none of 10 UK searches.

Thérapie Clinic, 6.1

Thérapie Clinic scores 6.1. It is a laser hair removal and aesthetics chain, and it is the heaviest advertiser among the salon groups: about 700 Google ads and 85 active Meta ads from its UK page, so paid scores 10. Reviews score 8 from 4.5 on 19,518 Trustpilot reviews, the most on the board, with replies to 9 of the latest 20. Its website scores 10 for online consultation booking with treatment prices on the homepage. It appeared in 1 of 10 UK searches, for ‘laser hair removal cost UK’. Email scores 0: no sign-up, account or app was seen. Its homepage headline claims ‘Over 100,000+ 5 Star Reviews’ without saying where they sit.

BBB London, 6.0

BBB London scores 6.0. It is the brow and lash bar chain formerly called Blink Brow Bar. Email scores 8 for a newsletter, a loyalty points scheme and a customer account. Treatments book online and the shop shows prices, so the website scores 10. Paid scores 8, with 48 Google ads and 19 active Meta ads. Reviews score 5: replies to 14 of the latest 20, but only 20 Trustpilot reviews in all, at 4.3. Brand scores 2, the lowest here, because the site says BBB London while its social profiles and advertiser page still say Blink Brow Bar.

TONI&GUY, 5.9

TONI&GUY scores 5.9. Brand scores 8, the highest on the board: its About page dates the name to 1963, when Toni Mascolo and his brother Guy opened a single salon in Clapham, and names its CEO, Sacha Mascolo-Tarbuck. A salon finder leads to online booking for each salon, so the website scores 10. Reviews score 4 from 3.8 on 2,153 Trustpilot reviews, with no replies on the latest 20. Paid scores 6: 94 Google ads, but no active Meta ads from a main TONI&GUY page, only 3 from one franchise salon. It appeared in none of 10 UK searches.

Saks Hair & Beauty, 5.4

Saks Hair & Beauty scores 5.4. Its email is strong at 8, with a newsletter sign-up and the Love Saks booking and loyalty app, and booking runs online. The rest is thin. Reviews score 2, from 2.8 on 49 Trustpilot reviews with replies to 5 of the latest 20. No Google ads were found, but Saks pages ran 14 active Meta ads, 5 from the main page and 9 from three salon pages, so paid scores 6. It appeared in none of 10 UK searches; a Saks salon in Leeds showed up only through a third-party listing site. Its line, ‘adding the wow-factor since 1974’, is the clearest thing it has.

Headmasters, 5.3

Headmasters scores 5.3, level lowest with sk:n. It publishes a price list and books online for each salon, so the website scores 10. Paid scores 8, with 75 Google ads and 6 active Meta ads promoting colour bookings. Reviews score 4: it replied to 13 of the latest 20, but the rating is 3.3 from 788 Trustpilot reviews. Email scores 3 for a free VIP Club sign-up offering up to 25% off. Its About page dates the first salon to Wimbledon Village in 1982 and lists 54 salons. It appeared in none of 10 UK searches.

sk:n, 5.3

sk:n scores 5.3, level lowest with Headmasters. It is a dermatology, laser and skin clinic chain that dates itself to 1990. Online booking and a treatments and pricing section give it a website score of 10. Reviews score 7 from 4.7 on 9,928 Trustpilot reviews, with no replies on the latest 20. Brand scores 6 for one name, the line ‘Discover better skin.’ and a named medical team, including Dr Sumeeta Dhir. Paid scores 6 from 94 Google ads; no active Meta ads were found from an sk:n page. It appeared in none of 10 UK searches, and email is a single offers sign-up.

What the channels show

Online booking no longer separates anyone

All ten brands score 10 for website because every one lets a client book online, whether through its own system, a salon finder or a booking platform. Thérapie Clinic, Townhouse, BBB London and Headmasters also show prices or a price list. When the booking button is standard, the brands pull apart on the channels that bring clients in and bring them back.

Search belongs to the booking platforms

Treatwell and Fresha each appeared in 5 of 10 UK searches, filling the city results for London, Manchester, Birmingham, Leeds and Bristol. Thérapie Clinic appeared once. The other seven salon brands appeared in none, and the near-me searches were held by listing pages and directories. A salon’s own page for its town competes against platforms that list the same salon.

Reply habits split the board

Townhouse replied to all of its latest 20 Trustpilot reviews and Rush to 19. Treatwell, Fresha, sk:n and TONI&GUY replied to none of their latest 20. Ratings run from 2.8 for Saks Hair & Beauty to 4.8 for Fresha. Replying costs nothing but time, and it is the review habit an independent salon can match from its first review.

Retention is where salons out-score the platforms

Rush, BBB London and Saks Hair & Beauty score 8 for email, the joint highest here, by pairing a newsletter with a points scheme or loyalty app. Thérapie Clinic captures no email on its homepage at all. A salon that knows when a client is due back can bring them back without paying for the booking again.

Key lessons for any beauty or hair salon

Book online, then show the price

Every brand here books online, so it is the minimum. Show a price list next to the booking button, as Headmasters and Thérapie Clinic do, so a new client knows what they will pay before they choose a time.

Build a page for your own town

Treatwell and Fresha took every city search we ran, while seven salon brands appeared in none. A page for your salon’s town, with your services, prices, photos and booking link, is how a single salon competes with the platforms that list it.

Reply to every review

Townhouse replied to all of its latest 20 reviews and Rush to 19. Six brands on the board replied to some or none. A short reply in your own words, especially to a complaint, shows the next client how you handle problems.

Give clients a reason to come back

Rush gives £12.50 off every 250 points, and BBB London and Saks run loyalty schemes. A simple stamp card or points scheme, with the email address behind it, turns a one-off booking into a regular.

Use one name everywhere

BBB London’s site, social profiles and advertiser page use two different names. If you rename, change every profile, listing and handle on the same day so clients can still find and trust you.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

  1. Reply to every review you have. Townhouse replies to all of its latest 20 and Rush to 19; both share third place on 6.6.
  2. Put prices next to your booking button. All ten brands book online; the ones that also show prices give a new client one less reason to leave.
  3. Build one page for each town you serve. Seven of the ten salon brands appeared in none of 10 UK searches, while the booking platforms took the city results.
  4. Start a simple loyalty scheme with an email sign-up. Rush, BBB London and Saks Hair & Beauty score 8 for email by pairing a newsletter with points or an app.
  5. Keep one name across your site and profiles. BBB London loses brand points because its social profiles still use the Blink Brow Bar name.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Treatwell

Read 22 October 2026.

  • Social 4: Links to Facebook, Instagram and YouTube from treatwell.co.uk, three platforms in all.
  • Website 10: Online booking by treatment and location across partner salons, with customer log in and gift cards; its About page says it works with over 75,000 salon partners in 15 countries.
  • Email 7: A newsletter sign-up in the footer plus a Treatwell app download link and customer log in.
  • SEO 9: 5 of 10 UK web searches returned treatwell.co.uk in the top ten (all five city searches), plus credit for its treatment guide and glossary library.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain treatwell.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Treatwell page: 47, plus 21 from Treatwell Business.
  • Reviews 8: Trustpilot 4.7 from 18,892 reviews, with no company reply on the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘Europe’s leading booking platform’, on its About page); no long-running asset, named people or three recent news mentions found.

Fresha

Read 22 October 2026 (Meta read 23 October 2026).

  • Social 4: Links to Facebook, LinkedIn and Instagram, three platforms in all.
  • Website 10: Online booking for salons, barbers and spas by location, with gift cards and customer log in.
  • Email 6: The Fresha app, with download links on the homepage, and a customer log in; no newsletter seen.
  • SEO 8: 5 of 10 UK web searches returned fresha.com in the top ten (‘eyebrow and lash treatments near me’ and the Manchester, Birmingham, Leeds and Bristol searches); no advice library credit given.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain fresha.com: about 500 ads. Meta Ad Library, UK, active ads from the Fresha page, read 23 October 2026: 13 among the first 177 results loaded.
  • Reviews 7: Trustpilot 4.8 from 7,487 reviews, with no company reply on the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘Book local selfcare services’); no long-running asset, named people or three recent news mentions found.

Rush Hair & Beauty

Read 22 October 2026.

  • Social 4: Links to Facebook, X and Instagram, three platforms in all.
  • Website 10: ‘Book online’ leads to an online booking system with services listed (booking.rush.co.uk); an autumn offer of 50% off colour is shown on the homepage.
  • Email 8: A newsletter sign-up (new sign-ups entered into a quarterly £200 voucher draw), a rewards scheme (1 point for every £1, £12.50 off every 250 points) and a log in.
  • SEO 3: 0 of 10 UK web searches returned rush.co.uk in the top ten, plus credit for a blog of hair advice, such as colour and highlights guides.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain rush.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Rush Hair & Beauty page: 49.
  • Reviews 7: Trustpilot 4.4 from 3,241 reviews, with a company reply on 19 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘Award-Winning Hair Salons’); an Artistic Team page exists, but no named people were checked, and no long-running asset or three recent news mentions found.

Townhouse

Read 22 October 2026.

  • Social 4: Links to Instagram, Facebook and TikTok, three platforms in all.
  • Website 10: ‘Book now’ leads to online booking by location (booking.townhouse.co.uk), and an online shop shows prices, such as nail polish at £12.00.
  • Email 7: An email sign-up form on the homepage plus the Townhouse app on the App Store and Google Play.
  • SEO 2: 0 of 10 UK web searches returned townhouse.co.uk in the top ten.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain townhouse.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Townhouse page: 10 among the first 110 results loaded.
  • Reviews 7: Trustpilot 4.2 from 1,832 reviews, with a company reply on 20 of the latest 20.
  • Brand 6: Same name everywhere, a clear positioning line (‘Founded to raise the standard’) and a named founder, Juanita Huber-Millet, on its About page; no long-running asset or three recent news mentions found.

Thérapie Clinic

Read 22 October 2026.

  • Social 6: Links to Facebook, Instagram, TikTok, YouTube and LinkedIn, five platforms in all.
  • Website 10: A free consultation booked online, treatment prices on the homepage (for example £139.95, was £149.95) and a pricing page.
  • Email 0: No newsletter, customer account or app sign-up seen on the homepage.
  • SEO 5: 1 of 10 UK web searches returned therapieclinic.com in the top ten (‘laser hair removal cost UK’), plus credit for its library of laser hair removal articles.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain therapieclinic.com: about 700 ads. Meta Ad Library, UK, active ads from the Thérapie Clinic UK page: 85.
  • Reviews 8: Trustpilot 4.5 from 19,518 reviews, with a company reply on 9 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘The UK’s leading aesthetic clinic’); no long-running asset, named people or three recent news mentions found.

BBB London

Read 22 October 2026.

  • Social 6: Links to Instagram, TikTok, Facebook, YouTube and Pinterest, five platforms in all, each under the Blink Brow Bar name.
  • Website 10: Treatments booked online from the homepage and an online shop with prices (for example £28.00), with free UK shipping on orders over £30.
  • Email 8: A newsletter subscribe form, a loyalty points scheme (‘Start earning loyalty points’) and a customer account.
  • SEO 3: 0 of 10 UK web searches returned bbb-london.com in the top ten, plus credit for a blog of brow and lash advice.
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain bbb-london.com: 48 ads. Meta Ad Library, UK, active ads from the Blink Brow Bar page: 19.
  • Reviews 5: Trustpilot 4.3 from 20 reviews, with a company reply on 14 of the latest 20.
  • Brand 2: A clear positioning line (‘the very best in brow and lash treatments’); the site uses BBB London while social profiles and the advertiser page use Blink Brow Bar, and no long-running asset, named people or three recent news mentions found.

TONI&GUY

Read 22 October 2026.

  • Social 6: Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
  • Website 10: A salon finder leading to online booking for each salon (through Phorest or Zenoti booking pages), plus an online shop and service prices such as a gloss from £50.
  • Email 5: A newsletter sign-up in the footer plus an account log in; a ‘Gift Cards & Rewards’ link was seen but the scheme was not checked.
  • SEO 2: 0 of 10 UK web searches returned toniandguy.com in the top ten; its blog is a news and pro journal, so no advice library credit.
  • Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: 94 ads. Meta Ad Library, UK: no active ads from a main TONI&GUY page found; one franchise salon page (Toni&Guy Banbury) had 3.
  • Reviews 4: Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
  • Brand 8: Same name everywhere, a clear positioning line (‘Where heritage meets the future of hair’), a name in use since 1963 and named leadership on its About page; three recent news mentions not found.

Saks Hair & Beauty

Read 22 October 2026 (Meta read 23 October 2026).

  • Social 6: Links to Instagram (two accounts), Facebook, TikTok and YouTube, four platforms in all.
  • Website 10: ‘Book online’ through a salon finder and an online booking portal.
  • Email 8: A newsletter sign-up form plus the Love Saks booking and loyalty app.
  • SEO 2: 0 of 10 UK web searches returned saks.co.uk in the top ten; a Saks salon appeared once only through a third-party listing site.
  • Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain saks.co.uk: 0 ads. Meta Ad Library, UK, active ads from Saks pages, read 23 October 2026: 14 (5 from the Saks Hair & Beauty page and 9 from three salon pages: Perth, Guisborough and York).
  • Reviews 2: Trustpilot 2.8 from 49 reviews, with a company reply on 5 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘adding the wow-factor since 1974’); no long-running asset, named people or three recent news mentions found.

Headmasters

Read 22 October 2026.

  • Social 6: Links to Instagram, Facebook, TikTok and Pinterest, four platforms in all.
  • Website 10: A price list page and a salon finder leading to online booking for each salon (through Phorest).
  • Email 3: A VIP Club sign-up form offering up to 25% off; no newsletter, app or account seen.
  • SEO 2: 0 of 10 UK web searches returned headmasters.com in the top ten; its news page is not an advice library.
  • Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain headmasters.com: 75 ads. Meta Ad Library, UK, active ads from the Headmasters page: 6.
  • Reviews 4: Trustpilot 3.3 from 788 reviews, with a company reply on 13 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line (‘Your journey to gorgeous hair starts with us’); no long-running asset, named people or three recent news mentions found.

sk:n

Read 22 October 2026 (Meta read 23 October 2026).

  • Social 4: Links to Facebook, Instagram and TikTok, three platforms in all.
  • Website 10: Online booking through its booking system and a treatments and pricing section with a page per treatment.
  • Email 2: An email and SMS sign-up form for offers and product information; no account or app seen.
  • SEO 2: 0 of 10 UK web searches returned sknclinics.co.uk in the top ten.
  • Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain sknclinics.co.uk: 94 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from an sk:n page found.
  • Reviews 7: Trustpilot 4.7 from 9,928 reviews, with no company reply on the latest 20.
  • Brand 6: Same name everywhere, a clear positioning line (‘Discover better skin.’) and a named medical team, including Dr Sumeeta Dhir; no long-running asset or three recent news mentions found.

How we scored

Who is on the board. Ten UK brands a client is likely to meet when booking a hair or beauty treatment, spanning models: Treatwell (national booking platform for salons), Fresha (booking platform used by salons, barbers and spas), Townhouse (luxury nail salon chain), TONI&GUY (hairdressing brand founded in 1963, run through salons and franchises), Rush Hair & Beauty (London and South East salon group), Headmasters (London and South East salon group with 54 salons), Saks Hair & Beauty (national hair and beauty salon group), BBB London (brow and lash bar chain, formerly Blink Brow Bar), Thérapie Clinic (laser hair removal and aesthetics chain) and sk:n (dermatology, laser and skin clinic chain). Chosen for relevance and size, not marketing strength. The two booking platforms are kept because clients meet them first when they search for a salon.

When we looked. All ten brands were read on 22 October 2026. This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition. Meta Ad Library counts for Fresha, Saks Hair & Beauty and sk:n were read on 23 October 2026, after the library was unavailable for part of 22 October; their other channels are as read on 22 October.

  • Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
  • Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
  • Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
  • SEO: ten UK searches for this trade, run through a standard web search API (22 October 2026; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: beauty salon near me open today; how much do gel nails cost UK; laser hair removal cost UK; beauty salon facial treatments UK; eyebrow and lash treatments near me; beauty salon London; beauty salon Manchester; beauty salon Birmingham; beauty salon Leeds; beauty salon Bristol.
  • Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
  • Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
  • Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which beauty salon brand scores highest on the Whito leaderboard?

Treatwell scores highest at 7.4 out of 10. It appeared in 5 of 10 UK searches, ran about 2,000 Google ads and 47 Meta ads, and holds 4.7 from 18,892 Trustpilot reviews. It replied to none of its latest 20 reviews. Fresha is second on 7.0, and Rush Hair & Beauty and Townhouse share third on 6.6.

Which beauty salon brand scores lowest, and why?

Headmasters and sk:n share the lowest score, 5.3. Neither appeared in any of 10 UK searches. Headmasters holds 3.3 from 788 Trustpilot reviews and captures email only through a VIP Club sign-up. sk:n holds 4.7 from 9,928 reviews but replied to none of the latest 20, and no active Meta ads were found from an sk:n page.

How do these salon brands compare on reviews?

Ratings run from 2.8 for Saks Hair & Beauty to 4.8 for Fresha. Thérapie Clinic has the most reviews, 19,518, followed by Treatwell on 18,892. Townhouse replied to all of its latest 20 and Rush to 19, while Treatwell, Fresha, sk:n and TONI&GUY replied to none.

What can an independent salon copy from these brands?

Show prices next to your online booking. Reply to every review. Build a page for your own town, since seven of the ten salon brands appeared in none of 10 UK searches. Add a simple loyalty scheme with an email sign-up, as Rush, BBB London and Saks Hair & Beauty do.

Why are Treatwell and Fresha on a salon leaderboard?

They are booking platforms, not salons, but they are often the first name a client meets when searching for a treatment. Between them they took every city search we ran. Both are scored on the same anchors as the salon brands.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Beauty Salons on Whito

Corrections and right of replyThe scores here are Whito’s editorial assessment, based on information anyone can see. Every board uses the same fixed scoring rules, and the scores measure visible marketing, not sales or profit. Where we quote a financial figure, published results or regulator action, it comes from filed accounts, a company announcement or the regulator’s own notice.

If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
author avatar
Jacob Whitmore Founder and Lead Analyst
Jacob Whitmore founded Whito. He works on what UK businesses are actually charged for marketing, and on getting those numbers published with the date they were checked. His research on where search is heading is at jacobwhitmore.com.