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Key facts
- Trading name
- Right at Home
- Registered company
- Senior Care At Home Ltd
- Company number
- 07064895 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- rightathome.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 07064895, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 07064895, read on 6 November 2026. See the register entry
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Run the free Visibility Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
How home care agencies compare
7,078 of 14,509 home care agencies had no website recorded on the CQC register (48.8%).
CQC file dated 26 August 2026, analysed 30 August 2026. Read the study and its method.
This is a figure about the sector from Whito research. It says nothing about Right at Home itself.
Run a CQC-registered service? Check that your entry on the CQC register holds your website address. It is a short admin job with the CQC, and the register is one of the sources AI assistants and comparison sites read. Run the free Visibility Check.
About Right at Home
Right at Home is scored on Whito's UK Care Homes and Home Care marketing leaderboard, ranked 8 of 10 with 4.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you choose
This listing is compiled from the CQC register and public sources, so confirm these directly with the provider before arranging care. To correct or remove this listing, email hello@whito.co.uk and we will action it within two working days.
- Check the provider’s registration and latest inspection rating on the Care Quality Commission website. Whito links each provider’s CQC page and does not display ratings.
- Ask for a written care plan, and a clear breakdown of hourly rates, visit lengths and any minimum hours, before care starts.
- Ask how carers are recruited, trained and DBS checked, and who covers when a regular carer is away.
- Ask for the complaints procedure. If something cannot be resolved, the Local Government and Social Care Ombudsman handles complaints about adult social care.
Marketing scorecard
Right at Home is scored on the Whito Care Homes & Home Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 8 of 10
Overall 4.0/10 against an industry average of 4.8 on the Care Homes & Home Care marketing leaderboard. Read 22 October 2026.
- Social4 avg 4.6Social: 4 out of 10, industry average 4.6
- Website6 avg 6.3Website: 6 out of 10, industry average 6.3
- Email0 avg 0.6Email: 0 out of 10, industry average 0.6
- SEO4 avg 5.2SEO: 4 out of 10, industry average 5.2
- Paid8 avg 9.0Paid: 8 out of 10, industry average 9.0
- Reviews0 avg 3.3Reviews: 0 out of 10, industry average 3.3
- Brand6 avg 4.4Brand: 6 out of 10, industry average 4.4
Marketing strengths
- Brand 6/10 (industry 4.4). Same name everywhere, a clear positioning line ('Home Care That Empowers You to Live Well') and a named national team, including owner and chairman Ken Deary and chief executive Lucy Campbell; no long-running asset or three recent news mentions found.
Marketing weaknesses
- Reviews 0/10 (industry 3.3). The Trustpilot profile shows no reviews; the site displays a 9.8 score from 4,886 reviews on homecare.co.uk, which this formula does not count.
- SEO 4/10 (industry 5.2). 1 of 10 UK web searches returned rightathome.co.uk in the top ten ('home care cost per hour UK', a local office page).
- Paid 8/10 (industry 9.0). Google Ads Transparency Centre, UK, last 30 days, by domain rightathome.co.uk: about 400 ads. Meta Ad Library, UK, active ads from Right at Home office pages: 2 loaded.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Helping Hands scores 9/10 here. Trustpilot 4.7 from 5,336 reviews, with a company reply on 16 of the latest 20.
- SEO: Avery Healthcare scores 8/10 here. 5 of 10 UK web searches returned averyhealthcare.co.uk in the top ten (residential care homes for elderly, and care homes London, Manchester, Birmingham and Bristol); company news only, so no advice library credit.
- Paid: Anchor scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain anchor.org.uk: about 500 ads. Meta Ad Library, UK, active ads linking to anchor.org.uk from Anchor's own pages (Anchor, Anchor Jobs, Life in Place from Anchor): 107 loaded.
Whito’s verdict
Right at Home scores 4.0. Brand scores 6 for one name, a clear line ('Home Care That Empowers You to Live Well') and a national team named on its site, including owner and chairman Ken Deary and chief executive Lucy Campbell. Paid scores 8, with about 400 Google ads and 2 Meta ads from local office pages. Its Trustpilot profile shows no reviews, so reviews score 0, although its site displays a 9.8 score from 4,886 reviews on homecare.co.uk. rightathome.co.uk appeared in 1 of 10 UK searches. No prices or email capture were found.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook, Instagram and YouTube, three platforms in all.
- Website 6: Service pages, a local office finder and enquiry routes; no prices or registration numbers shown on the national site.
- Email 0: No newsletter, account or app found on the homepage.
- SEO 4: 1 of 10 UK web searches returned rightathome.co.uk in the top ten ('home care cost per hour UK', a local office page).
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain rightathome.co.uk: about 400 ads. Meta Ad Library, UK, active ads from Right at Home office pages: 2 loaded.
- Reviews 0: The Trustpilot profile shows no reviews; the site displays a 9.8 score from 4,886 reviews on homecare.co.uk, which this formula does not count.
- Brand 6: Same name everywhere, a clear positioning line ('Home Care That Empowers You to Live Well') and a named national team, including owner and chairman Ken Deary and chief executive Lucy Campbell; no long-running asset or three recent news mentions found.
See Right at Home on the Care Homes & Home Care leaderboard · Listed above: Sanctuary Care (4.4) · Listed below: Avery Healthcare (3.7) · Compare with rivals
History and method
Score history. Right at Home was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Right at Home cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim Right at HomeThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before arranging care. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
Contains Care Quality Commission information licensed under the Open Government Licence v3.0. The CQC website is the source of truth for current registration and inspection ratings; Whito checks register data periodically and does not display ratings.
