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CQC-registered home care in Leeds
Badges show what the business or its website states. Whito has not checked them on the scheme’s own register unless the checks below say so.
Key facts
- Trading name
- Anchor Trust (The Laureates)
- Registered company
- Anchor Hanover Group
- Company number
- RS007843 (Companies House, status Active)
- Registered office
- Shakespeare Road, Leeds, LS20 9BJ
- Areas covered
- Leeds
- Registration
- CQC-registered home care provider since 2012
- Services
- Home care (domiciliary care), Care for older people
- Phone
- 01943876228
- Website
- anchor.org.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 30 August 2026
- Companies House matched: yes. Company RS007843 recorded, no dated read yet
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Company number RS007843 is on this listing. Whito has not yet recorded a dated register read for it.
- Regulator register
- Not checked by Whito. The registrations and memberships on this listing are as the business or its website states them. Check each one on the scheme’s own register before you book.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Checked on 25 October 2026 with the Whito Visibility Check. Whito shows a website’s score here only when the business asks for it. Anyone can run the same check on anchor.org.uk free. Run the check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
How home care agencies compare
7,078 of 14,509 home care agencies had no website recorded on the CQC register (48.8%).
CQC file dated 26 August 2026, analysed 30 August 2026. Read the study and its method.
This is a figure about the sector from Whito research. It says nothing about Anchor Trust (The Laureates) itself.
Run a CQC-registered service? Check that your entry on the CQC register holds your website address. It is a short admin job with the CQC, and the register is one of the sources AI assistants and comparison sites read. Run the free Visibility Check.
About Anchor Trust (The Laureates)
Anchor Trust (The Laureates) is a CQC-registered home care provider based in Leeds. It has been registered with the Care Quality Commission since 2012.
What to check before you choose
This listing is compiled from the CQC register and public sources, so confirm these directly with the provider before arranging care. To correct or remove this listing, email hello@whito.co.uk and we will action it within two working days.
- Check the provider’s registration and latest inspection rating on the Care Quality Commission website. Whito links each provider’s CQC page and does not display ratings.
- Ask for a written care plan, and a clear breakdown of hourly rates, visit lengths and any minimum hours, before care starts.
- Ask how carers are recruited, trained and DBS checked, and who covers when a regular carer is away.
- Ask for the complaints procedure. If something cannot be resolved, the Local Government and Social Care Ombudsman handles complaints about adult social care.
Marketing scorecard
Anchor is scored on the Whito Care Homes & Home Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 1 of 10
Overall 6.1/10 against an industry average of 4.8 on the Care Homes & Home Care marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.6Social: 6 out of 10, industry average 4.6
- Website7 avg 6.3Website: 7 out of 10, industry average 6.3
- Email2 avg 0.6Email: 2 out of 10, industry average 0.6
- SEO7 avg 5.2SEO: 7 out of 10, industry average 5.2
- Paid10 avg 9.0Paid: 10 out of 10, industry average 9.0
- Reviews7 avg 3.3Reviews: 7 out of 10, industry average 3.3
- Brand4 avg 4.4Brand: 4 out of 10, industry average 4.4
Marketing strengths
- Reviews 7/10 (industry 3.3). Trustpilot 4.2 from 1,913 reviews, with a company reply on 13 of the latest 20.
- SEO 7/10 (industry 5.2). 3 of 10 UK web searches returned anchor.org.uk in the top ten (care homes London, Manchester and Leeds), plus credit for a guides and support library.
- Social 6/10 (industry 4.6). Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
Anchor scores 6.1, the highest of the ten. It is one of only three brands here to publish a price: its care home fees page gives private fees from £1,022 to £2,190 a week, which earns a website score of 7. SEO scores 7, level second with Barchester behind Avery Healthcare: anchor.org.uk appeared in 3 of 10 UK searches, for care homes in London, Manchester and Leeds, and a guides and support section adds a point. Paid scores 10, with about 500 Google ads and 107 Meta ads loaded from Anchor's own pages. Reviews score 7 from 4.2 on 1,913 Trustpilot reviews, with replies to 13 of the latest 20. Email scores 2 for a newsletter form. Brand scores 4: no named leadership was verified on the pages we read.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
- Website 7: Care homes, retirement housing and villages with a home finder, and a care home fees page giving private fees from £1,022 to £2,190 a week (2026 to 2027); no registration number shown.
- Email 2: A newsletter form ('Keep updated on Anchor news, events and exclusive offers'); no app seen.
- SEO 7: 3 of 10 UK web searches returned anchor.org.uk in the top ten (care homes London, Manchester and Leeds), plus credit for a guides and support library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain anchor.org.uk: about 500 ads. Meta Ad Library, UK, active ads linking to anchor.org.uk from Anchor's own pages (Anchor, Anchor Jobs, Life in Place from Anchor): 107 loaded.
- Reviews 7: Trustpilot 4.2 from 1,913 reviews, with a company reply on 13 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('England's largest provider of specialist housing and care for people in later life'); no long-running asset, named people or three recent news mentions found.
See Anchor on the Care Homes & Home Care leaderboard · Listed below: Bluebird Care (5.4) · Compare with rivals
History and method
Score history. Anchor was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Anchor Trust (The Laureates) cover?
Anchor Trust (The Laureates) covers Leeds.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Anchor Trust (The Laureates)This listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before arranging care. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
Contains Care Quality Commission information licensed under the Open Government Licence v3.0. The CQC website is the source of truth for current registration and inspection ratings; Whito checks register data periodically and does not display ratings.
