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Key facts
- Trading name
- Helping Hands
- Registered company
- Midshires Care Limited
- Company number
- 03959933 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- helpinghandshomecare.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 03959933, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 03959933, read on 6 November 2026. See the register entry
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Run the free Visibility Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
How home care agencies compare
7,078 of 14,509 home care agencies had no website recorded on the CQC register (48.8%).
CQC file dated 26 August 2026, analysed 30 August 2026. Read the study and its method.
This is a figure about the sector from Whito research. It says nothing about Helping Hands itself.
Run a CQC-registered service? Check that your entry on the CQC register holds your website address. It is a short admin job with the CQC, and the register is one of the sources AI assistants and comparison sites read. Run the free Visibility Check.
About Helping Hands
Helping Hands is scored on Whito's UK Care Homes and Home Care marketing leaderboard, ranked 3 of 10 with 5.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you choose
This listing is compiled from the CQC register and public sources, so confirm these directly with the provider before arranging care. To correct or remove this listing, email hello@whito.co.uk and we will action it within two working days.
- Check the provider’s registration and latest inspection rating on the Care Quality Commission website. Whito links each provider’s CQC page and does not display ratings.
- Ask for a written care plan, and a clear breakdown of hourly rates, visit lengths and any minimum hours, before care starts.
- Ask how carers are recruited, trained and DBS checked, and who covers when a regular carer is away.
- Ask for the complaints procedure. If something cannot be resolved, the Local Government and Social Care Ombudsman handles complaints about adult social care.
Marketing scorecard
Helping Hands is scored on the Whito Care Homes & Home Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 3 of 10
Overall 5.3/10 against an industry average of 4.8 on the Care Homes & Home Care marketing leaderboard. Read 22 October 2026.
- Social4 avg 4.6Social: 4 out of 10, industry average 4.6
- Website7 avg 6.3Website: 7 out of 10, industry average 6.3
- Email0 avg 0.6Email: 0 out of 10, industry average 0.6
- SEO5 avg 5.2SEO: 5 out of 10, industry average 5.2
- Paid6 avg 9.0Paid: 6 out of 10, industry average 9.0
- Reviews9 avg 3.3Reviews: 9 out of 10, industry average 3.3
- Brand6 avg 4.4Brand: 6 out of 10, industry average 4.4
Marketing strengths
- Reviews 9/10 (industry 3.3). Trustpilot 4.7 from 5,336 reviews, with a company reply on 16 of the latest 20.
- Brand 6/10 (industry 4.4). Same name everywhere, a clear positioning line ('Live well in the home you love') and a named leadership team; no long-running asset or three recent news mentions found.
- Website 7/10 (industry 6.3). Cost pages for each type of care, with visiting care from £32.40 an hour plus a £4.50 travel charge per visit, and a book-a-call route; no registration number shown.
Marketing weaknesses
- Paid 6/10 (industry 9.0). Google Ads Transparency Centre, UK, last 30 days, by domain helpinghandshomecare.co.uk: about 200 ads. Meta Ad Library, UK: no active ads from a Helping Hands home care page found.
- Email 0/10 (industry 0.6). No newsletter, account or app found on the homepage.
- Social 4/10 (industry 4.6). Links to Facebook, LinkedIn and Instagram, three platforms in all.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Paid: Anchor scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain anchor.org.uk: about 500 ads. Meta Ad Library, UK, active ads linking to anchor.org.uk from Anchor's own pages (Anchor, Anchor Jobs, Life in Place from Anchor): 107 loaded.
- Email: Anchor scores 2/10 here. A newsletter form ('Keep updated on Anchor news, events and exclusive offers'); no app seen.
- Social: Anchor scores 6/10 here. Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
Whito’s verdict
Helping Hands scores 5.3, level third with Care UK. Reviews score 9, the highest on the board, from 4.7 on 5,336 Trustpilot reviews, with replies to 16 of the latest 20. Its website scores 7: visiting care is priced from £32.40 an hour, plus a £4.50 travel charge per visit. Brand scores 6 for one name, a clear line ('Live well in the home you love') and a named leadership team. helpinghandshomecare.co.uk appeared in 1 of 10 UK searches, and its care advice library adds a point. Paid scores 6, with about 200 Google ads and no Meta ads found from its page. No email capture was found.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook, LinkedIn and Instagram, three platforms in all.
- Website 7: Cost pages for each type of care, with visiting care from £32.40 an hour plus a £4.50 travel charge per visit, and a book-a-call route; no registration number shown.
- Email 0: No newsletter, account or app found on the homepage.
- SEO 5: 1 of 10 UK web searches returned helpinghandshomecare.co.uk in the top ten ('dementia care at home UK'), plus credit for a care advice library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain helpinghandshomecare.co.uk: about 200 ads. Meta Ad Library, UK: no active ads from a Helping Hands home care page found.
- Reviews 9: Trustpilot 4.7 from 5,336 reviews, with a company reply on 16 of the latest 20.
- Brand 6: Same name everywhere, a clear positioning line ('Live well in the home you love') and a named leadership team; no long-running asset or three recent news mentions found.
See Helping Hands on the Care Homes & Home Care leaderboard · Listed above: Care UK (5.3) · Listed below: Home Instead (5.1) · Compare with rivals
History and method
Score history. Helping Hands was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Helping Hands cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Helping HandsThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before arranging care. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
Contains Care Quality Commission information licensed under the Open Government Licence v3.0. The CQC website is the source of truth for current registration and inspection ratings; Whito checks register data periodically and does not display ratings.
