Whito subscriptions
A one-off report shows where you stand on the day it was written. A subscription shows what changes after that. Every plan is monthly or quarterly, priced in pounds, and you can cancel any time.
Whito Insight plans
Whito Insight is our name for ongoing intelligence. Choose the plan that matches what you want to keep watching: an industry, or a named business and its rivals.
Whito Insight Professional
Available now
£128 a month
Also called Monthly Market Intelligence and Professional Insight.
- One UK industry, chosen by you
- A one-page report (PDF) every month
- Who AI tools name for five set questions, with the tools, date and wording listed
- Price and register changes we can find on published pages
- One opportunity with evidence and a confidence level, or we say none was found
AI Visibility Monitor
Available now
£280 a month
Also used for Competitor Monitoring. £2,800 a year if you pay annually.
- One named business, with up to ten customer questions agreed in writing
- Asked of ChatGPT, Gemini, Google AI Mode and Perplexity: 40 AI answers a month
- The same questions searched on Google, page one and the map
- Every rival named, checked at Companies House
- A PDF plus the raw spreadsheet file (CSV) each month
Two businesses
Set up by email
£480 a month
Two Visibility Monitors together: your business and one more, or two clients.
- Everything in the Visibility Monitor, for two named businesses
- Both reports on the same collection day
- Three or more businesses are priced in writing
Whito Enterprise
For organisations that need several markets, several businesses or custom data kept current. From £1,280 a month, with the scope and price agreed in writing before you pay. Each line below says plainly what is ready today.
| What is included | What it means | Status |
|---|---|---|
| Bespoke industry intelligence | Several industries in the Professional format, or a deeper monthly report on one | Available, agreed in writing |
| Multi-market monitoring | Visibility Monitors across several businesses, brands or towns | Available, agreed in writing |
| Custom datasets | Built-to-order data files, refreshed on a schedule | Available, agreed in writing |
| Agency reporting | Monthly reports for each of your clients | Available, agreed in writing |
| Research subscriptions | Whito Data files kept current each quarter | Available now |
| Enterprise reporting dashboard | Customer logins and a shared dashboard | In development |
Which plan follows which service
Every Whito service has a natural next step. We mention it when your report arrives. There is no pressure and no automatic sign-up.
| One-off service | Price | Monthly continuation | Price |
|---|---|---|---|
| AI Visibility Audit | £280 once | AI Visibility Monitor | £280 a month |
| Competitor Intelligence Report | £680 once | Competitor Monitoring (Visibility Monitor) | £280 a month |
| Market Opportunity Report | £1,280 once | Monthly Market Intelligence (Whito Insight Professional) | £128 a month |
| Data-led PR Campaign | £2,800 once | Campaign Performance Reporting | From £990 a quarter |
| Business Intelligence Consultancy | £880 once | Professional Insight (Whito Insight Professional) | £128 a month |
| Bespoke Data Research | Fixed quote | Ongoing Data Intelligence | From £990 a quarter |
Managing your plan
Change or cancel
Use the link in your Stripe receipt, or email hello@whito.co.uk. No notice period.
Reports
Each report arrives by email as a PDF plus the raw spreadsheet file, with the collection date inside.
Questions
Everything happens in writing, through the contact page. We reply within two working days.
What paying Whito cannot buy
- A better score, a higher place in any list, or a listing that looks better than another firm’s.
- A softer, kinder or more favourable research finding, in a report you buy or on the public site.
- A promise that ChatGPT, Gemini, Google or anyone else will recommend you. Nobody can honestly promise that.
- Any change to Whito’s independent research. Paid work is kept separate from what we publish, and you are treated exactly like a business that pays nothing.
The full rules are on How we make money. Whito works with UK businesses only.
Questions
Do I need a subscription to buy a service?
No. Every service can be bought once, on its own. Subscriptions are only for people who want to keep watching afterwards.
Can I cancel?
Yes, any time, from the link in your Stripe receipt or by emailing hello@whito.co.uk. There is no notice period. Your plan runs to the end of the period already paid for.
Is VAT added?
No. Whito Ltd is not VAT registered, so the prices shown are the total you pay.
Is there a login or dashboard?
Not yet. Reports arrive by email as a PDF and a spreadsheet file. Customer logins and a dashboard are being planned and are not part of any plan today.
Does subscribing change what Whito publishes?
No. A subscriber is checked exactly like a business that pays nothing, and nothing a subscriber pays changes a score, a list or a research finding.
Start with a one-off service
Not sure a subscription is for you? Buy one report first, then decide.