Market Opportunity Report
Before you enter a market, expand into a region or launch a service, see what the market actually looks like. Dated figures from official sources, who leads, what customers pay and where the gaps are.
The problem
Market reports from the big research firms are expensive, broad and often a year old. Free statistics are scattered across government sites and hard to read.
So most decisions to expand get made on gut feel and a few Google searches. That is fine until the money is spent.
Who it is for
- UK businesses planning to expand to a new region or service
- Founders testing whether a market is worth entering
- Investors and lenders who want an independent read before a decision
- Trade bodies and suppliers who need a picture of a sector
What Whito delivers
Market overview. What the market is, how it works and how it is changing, in plain English.
Industry statistics. Business counts, sizes and trends from official sources such as the ONS, Companies House and the relevant regulator’s register, each with its date.
Market make-up. How many firms, how big, and where they are.
Competitor landscape. The firms Google and AI tools name most often in the towns that matter to you.
Geographic opportunities. Areas where there are fewer firms for the number of businesses or people, where the data allows that comparison.
Prices and trends. Published price ranges and changes we can find, with sources.
Gaps and recommendations. Where the opportunity looks real, where it does not, and what we would check next.
What you receive
- A PDF report with charts drawn only from real, dated data
- The raw spreadsheet file (CSV) behind every chart and table
- A one-page summary for a board, partner or lender
- Written answers to your follow-up questions for 30 days
Every finding carries its source and the date we collected it. If we could not confirm something, the report says so.
Report contents
- Summary: is the opportunity real?
- Market overview and how it works
- Industry statistics, with sources and dates
- Market make-up: size, type and location of firms
- Competitor landscape: who gets named and found
- Geographic opportunities
- Customer and price trends
- Gaps, risks and recommendations
- Method, dates and limits
The layout of every Market Opportunity Report. Section headings only; your findings are written for your business.
was the cost of a brand-name marketing tool stack for a one-person UK business on 1 October 2026. Tools doing the same five jobs cost £1,319.73. Every figure in a Whito report is dated and sourced like this one.
Source: Whito study: the real cost of a UK marketing stack, free to read.
Price and what happens next
£1,280, one-off. Report within 15 working days of agreeing the scope.
- Pay online. Stripe emails you a receipt.
- Within one working day we email you to agree the market, the area and the questions the report must answer, in writing.
- We collect official figures, prices and search and AI results.
- Your report and raw file arrive within 15 working days of the agreed scope.
After your report: keep watching
You never need a subscription to buy this service. If you want to know what changes after your report, this is the plan that carries on from it.
Your report gives you a snapshot of your market today. Whito can help you understand what is changing tomorrow.
Markets do not stand still after a report is written. Prices move, new firms register and the businesses customers are pointed to change.
Monthly Market Intelligence is Whito Insight Professional: one page a month on the industry you choose, dated and sourced.
Monthly Market Intelligence (Whito Insight Professional)
£128 a month
Cancel any time from your Stripe receipt.
- One UK industry, chosen by you
- A one-page report (PDF) every month
- Who AI tools name for five set questions, with the tools, date and wording listed
- Price and register changes we can find on published pages
- One opportunity with evidence and a confidence level, or we say none was found
What paying Whito cannot buy
- A better score, a higher place in any list, or a listing that looks better than another firm’s.
- A softer, kinder or more favourable research finding, in a report you buy or on the public site.
- A promise that ChatGPT, Gemini, Google or anyone else will recommend you. Nobody can honestly promise that.
- Any change to Whito’s independent research. Paid work is kept separate from what we publish, and you are treated exactly like a business that pays nothing.
The full rules are on How we make money. Whito works with UK businesses only.
Questions
Can you cover any industry?
Any UK industry where there is enough public data to say something true. If we think the data is too thin, we tell you before you pay, or we refund you.
Do you run surveys?
No. We use official statistics, public registers, published prices and what search engines and AI tools show. That keeps every figure checkable.
How is this different from a Whito Data file?
A Whito Data file is the data behind a study we have already published. A Market Opportunity Report is new research on the market and question you choose, with a written analysis.
Will it be published on Whito?
No. Your report is yours. It never appears in Whito’s research section, and it never changes what Whito publishes.
Is VAT added?
No. Whito Ltd is not VAT registered, so £1,280 is the total you pay.
What if we cannot agree the scope?
If we cannot agree the scope in writing, we refund you in full.
Ready when you are
Before you enter a market, expand into a region or launch a service, see what the market actually looks like.
Whito Ltd, company number 10918465. Payments are handled by Stripe. UK businesses only.