Data last verified: 4 November 2026. Figures re-checked against their primary sources under the Whito rolling re-verification programme.
Finding
On 4 November 2026, 16 of 46 heating firms on the first page of Google for "boiler installation" in eight UK cities published their own price for a new boiler on their website.
Source: Whito, whito.co.uk/plumbers/research/boiler-replacement-prices-published, 2026-11-04. Free to quote with a link to this page.
Last Updated on November 4, 2026
On 4 November 2026, 16 of 46 heating firms on the first page of Google for “boiler installation” in eight UK cities published their own price for a new boiler on their website. The other 30 asked people to call, fill in a form or book a survey before giving any figure.
A new boiler is one of the biggest jobs a heating firm does. It is also the job where a homeowner is most likely to compare three or four firms before calling anyone. We wanted to know how many firms let that homeowner see a starting price.
Key findings
- 16 of 46 firms (35%) showed their own price for a supplied and fitted boiler. Two more showed only a general “typically costs” range for any installer, which we did not count.
- The lowest published prices ran from £1,050 to £2,499. The middle figure was £1,970. Most were “from” prices for a standard combi swap.
- Only 7 of the 16 said whether the price included VAT.
- 14 of 46 sold an annual servicing or boiler cover plan. Where a price was shown, the cheapest plan each firm offered ran from £6.99 to £28.05 a month.
- 3 of 46 had an online tool that showed a price on screen. More firms had “instant quote” buttons, but most led to a contact form.
Who published a boiler price, city by city
| City | Heating firms on page 1 | Published their own price |
|---|---|---|
| Manchester | 6 | 2 |
| Birmingham | 4 | 2 |
| Leeds | 7 | 1 |
| Bristol | 6 | 2 |
| Cardiff | 6 | 3 |
| Glasgow | 4 | 3 |
| Belfast | 8 | 2 |
| Norwich | 5 | 1 |
| Total | 46 | 16 |
What this means if you run a heating business
Most of your competitors on page one hide the price. That is an opening. A homeowner who sees “from £1,950, fitted, VAT included” on your site already knows you are in their range before they pick up the phone.
You do not have to publish every job. A clear starting price for a standard combi swap, with what it includes and whether VAT is in it, does the work.
Then sell the service plan at the same time. The firms in this check that sold plans turned a one-off install into a monthly payment and a reason for the customer to call them first next time.
How we did it
- Sample: the organic results on the first page of Google UK for “boiler installation” plus the city name, in Manchester, Birmingham, Leeds, Bristol, Cardiff, Glasgow, Belfast and Norwich, read on 4 November 2026. Adverts, the map pack, directories (such as Checkatrade, TrustATrader, Yell and MyBuilder), manufacturer installer finders and forums were removed. One parts retailer was also removed. That left 46 heating firms, including one national online installer.
- Checks: each firm’s own website, including its boiler or installation page. A price counted only if it was the firm’s own £ figure for a supplied and fitted boiler. A general “boilers typically cost” range did not count. Every price was re-read in a browser on the same day.
- Limits: page one of Google is not every heating firm in a city. Results change by location and day. A “from” price is a starting point, not a quote. We record what each site says, not what a firm would charge for a given home.
Download the data: whito-boiler-replacement-prices-2026-11-04.csv (46 rows, one per firm, no firm names).
Cite this research
Whito (2026). Do heating firms publish a boiler replacement price? Checked 4 November 2026. https://whito.co.uk/plumbers/research/boiler-replacement-prices-published/
Common questions
How much does a new boiler cost in the UK?
On 4 November 2026, the heating firms in our check that published a price started from £1,050 to £2,499 for a supplied and fitted boiler. The middle figure was £1,970. Your price depends on the boiler, the home and any extra work.
Do heating engineers publish their boiler prices?
Most do not. 16 of 46 firms on page one of Google in eight UK cities showed their own price. The rest asked for a call, a form or a survey first.
Does the price include VAT?
Often it does not say. Only 7 of the 16 firms with a published price said whether VAT was included. Ask before you agree to anything.
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
