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Key facts
- Trading name
- Kuoni
- Registered company
- Dertour UK Limited
- Company number
- 00395623 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- kuoni.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 00395623, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 00395623, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 25 May 1945. Company type: Private limited Company. Latest accounts on the register: Group of companies' accounts made up to 31 December 2025, filed on 15 September 2026. Nature of business, as the company describes it to Companies House: 79120 - Tour operator activities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Kuoni
Kuoni is scored on Whito's UK Travel Agents marketing leaderboard, ranked 10 of 10 with 5.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Kuoni is scored on the Whito Travel Agents & Tour Operators leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 10 of 10
Overall 5.3/10 against an industry average of 6.2 on the Travel Agents & Tour Operators marketing leaderboard. Read 22 October 2026.
- Social4 avg 5.6Social: 4 out of 10, industry average 5.6
- Website7 avg 8.8Website: 7 out of 10, industry average 8.8
- Email4 avg 4.8Email: 4 out of 10, industry average 4.8
- SEO3 avg 3.1SEO: 3 out of 10, industry average 3.1
- Paid10 avg 10.0Paid: 10 out of 10, industry average 10.0
- Reviews5 avg 7.6Reviews: 5 out of 10, industry average 7.6
- Brand4 avg 3.6Brand: 4 out of 10, industry average 3.6
Marketing strengths
No channel is clearly above the industry average.
Marketing weaknesses
- Reviews 5/10 (industry 7.6). Trustpilot 4.6 from 657 reviews, with no company reply on the latest 20.
- Website 7/10 (industry 8.8). Prices on the page (from £2,849pp), brochures and online appointment booking for stores, video or phone; ABTA and ATOL protection stated but no number seen, and no online holiday checkout found on the homepage.
- Social 4/10 (industry 5.6). Links to Facebook, Instagram and YouTube, three platforms in all.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: TUI scores 9/10 here. Trustpilot 4.5 from 207,847 reviews, with a company reply on 12 of the latest 20.
- Website: Hays Travel scores 10/10 here. Holidays searched and booked online with prices on the page (from £236pp), plus a branch finder.
- Social: Hays Travel scores 6/10 here. Links to Facebook, Instagram, TikTok, YouTube and X, five platforms in all.
Whito’s verdict
Kuoni scores 5.3, the lowest of the ten, though no channel scores below 3. Paid scores 10, with about 300 Google ads and 58 active Meta ads. Its website scores 7: prices from £2,849pp and online appointment booking with a specialist, but no online checkout found on the homepage. Reviews score 5 from 4.6 on 657 Trustpilot reviews, the fewest here, with no replies on the latest 20. Social scores 4 for three platforms, and kuoni.co.uk appeared in none of 10 UK searches, with an inspiration library adding a point.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook, Instagram and YouTube, three platforms in all.
- Website 7: Prices on the page (from £2,849pp), brochures and online appointment booking for stores, video or phone; ABTA and ATOL protection stated but no number seen, and no online holiday checkout found on the homepage.
- Email 4: A newsletter sign-up plus a My Kuoni customer account; no app seen.
- SEO 3: 0 of 10 UK web searches returned kuoni.co.uk in the top ten, plus credit for an inspiration library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain kuoni.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Kuoni (Travel Kuoni) page, read 23 October 2026: 58.
- Reviews 5: Trustpilot 4.6 from 657 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Holiday like you mean it'); no long-running asset or named people confirmed; three recent news mentions not checked.
See Kuoni on the Travel Agents & Tour Operators leaderboard · Listed above: loveholidays (5.4) · Compare with rivals
History and method
Score history. Kuoni was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Kuoni cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim KuoniThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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