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Key facts
- Trading name
- TUI
- Registered company
- Tui UK Limited
- Company number
- 02830117 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- tui.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 02830117, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 02830117, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 24 June 1993. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 30 September 2025, filed on 13 March 2026. Nature of business, as the company describes it to Companies House: 79110 - Travel agency activities; 79120 - Tour operator activities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About TUI
TUI is scored on Whito's UK Travel Agents marketing leaderboard, ranked 2 of 10 with 7.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
TUI is scored on the Whito Travel Agents & Tour Operators leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 2 of 10
Overall 7.0/10 against an industry average of 6.2 on the Travel Agents & Tour Operators marketing leaderboard. Read 23 October 2026.
- Social6 avg 5.6Social: 6 out of 10, industry average 5.6
- Website10 avg 8.8Website: 10 out of 10, industry average 8.8
- Email7 avg 4.8Email: 7 out of 10, industry average 4.8
- SEO3 avg 3.1SEO: 3 out of 10, industry average 3.1
- Paid10 avg 10.0Paid: 10 out of 10, industry average 10.0
- Reviews9 avg 7.6Reviews: 9 out of 10, industry average 7.6
- Brand4 avg 3.6Brand: 4 out of 10, industry average 3.6
Marketing strengths
- Email 7/10 (industry 4.8). An offers sign-up ('Sign up for holiday offers') plus the MyTUI app on the App Store and Google Play.
- Reviews 9/10 (industry 7.6). Trustpilot 4.5 from 207,847 reviews, with a company reply on 12 of the latest 20.
- Website 10/10 (industry 8.8). Holidays searched and booked online, with deals grouped by price (under £600, under £1,000, under £2,000), a price-match promise and ABTA and ATOL protection stated.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
TUI scores 7.0, second on the board. Its website scores 10: holidays are searched and booked online, with deals grouped under £600, £1,000 and £2,000. Paid scores 10, with about 3,000 Google ads and 26 active Meta ads from its main page. Reviews score 9 from 4.5 on 207,847 Trustpilot reviews, with replies to 12 of the latest 20. Email scores 7 for an offers sign-up plus the MyTUI app. tui.co.uk appeared in none of 10 UK searches, with an inspiration hub adding a point.
The evidence behind the scores
Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube, Instagram and Pinterest, five platforms in all.
- Website 10: Holidays searched and booked online, with deals grouped by price (under £600, under £1,000, under £2,000), a price-match promise and ABTA and ATOL protection stated.
- Email 7: An offers sign-up ('Sign up for holiday offers') plus the MyTUI app on the App Store and Google Play.
- SEO 3: 0 of 10 UK web searches returned tui.co.uk in the top ten, plus credit for a Holiday Inspiration hub and first-time cruise guides.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain tui.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from the TUI page, read 23 October 2026: 26.
- Reviews 9: Trustpilot 4.5 from 207,847 reviews, with a company reply on 12 of the latest 20.
- Brand 4: Same name everywhere and the TUI smile logo used for years; no single positioning line on the homepage and no named people confirmed; three recent news mentions not checked.
See TUI on the Travel Agents & Tour Operators leaderboard · Listed above: Hays Travel (7.4) · Listed below: Jet2holidays (6.9) · Compare with rivals
History and method
Score history. TUI was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does TUI cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim TUIThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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