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Key facts

Trading name
Safestore
Registered company
Safestore Limited
Company number
05512707 (Companies House, status Active, checked 6 November 2026)
Phone
Not published on Whito. Use the website link below to get in touch
Website
safestore.co.uk
Listing status
Unclaimed. Compiled from public information and not yet verified by the business
Listing last updated
6 November 2026

What Whito has checked

  1. Listed: yes. Public entry since 6 November 2026
  2. Companies House matched: yes. Company 05512707, Active, read 6 November 2026
  3. Claimed: no. Not claimed by the business
  4. Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
  5. Regulator checked: no. No regulator register read by Whito
Company record
Companies House shows Active for company 05512707, read on 6 November 2026. See the register entry
Company filings
Incorporated on 19 July 2005. Company type: Private limited Company. Latest accounts on the register: Audit exemption subsidiary accounts made up to 31 October 2025, filed on 3 August 2026. Nature of business, as the company describes it to Companies House: 68209 - Other letting and operating of own or leased real estate. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
Regulator register
No regulator or scheme registration is recorded on this listing.
Listing ownership
Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
Website check
Not yet checked. Free Website Check
AI answers
No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.

Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data

About Safestore

Safestore is scored on Whito's UK Removals and Storage marketing leaderboard, ranked 1 of 10 with 6.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.

What to check before you book

This listing is compiled from public sources, so confirm these directly with the business before any work starts.

  • Confirm the business holds the right registration or accreditation for the work, and that it is current.
  • Get the quote in writing, and ask whether it includes parts, certification and VAT.
  • Ask for proof of public liability insurance before work begins.
  • Ask for any certificates relevant to the work once it is done.

Marketing scorecard

6.3/10Overall, Removals & Storage
1 of 10Industry ranking

Safestore is scored on the Whito Removals & Storage leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.

Marketing scores, ranked 1 of 10

Overall 6.3/10 against an industry average of 5.7 on the Removals & Storage marketing leaderboard. Read 22 October 2026.

  • Social6 avg 5.8Social: 6 out of 10, industry average 5.8
  • Website10 avg 8.4Website: 10 out of 10, industry average 8.4
  • Email0 avg 0.8Email: 0 out of 10, industry average 0.8
  • SEO5 avg 4.5SEO: 5 out of 10, industry average 4.5
  • Paid10 avg 7.8Paid: 10 out of 10, industry average 7.8
  • Reviews9 avg 8.4Reviews: 9 out of 10, industry average 8.4
  • Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8

Marketing strengths

  • Paid 10/10 (industry 7.8). Google Ads Transparency Centre, UK, last 30 days, by domain safestore.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from the Safestore Self Storage page, read 23 October 2026: 12.
  • Website 10/10 (industry 8.4). Online booking and reservation with an offer on the homepage (£1 for the first month or 50% off for up to 8 weeks).
  • Reviews 9/10 (industry 8.4). Trustpilot 4.6 from 12,044 reviews, with a company reply on 14 of the latest 20.

Marketing weaknesses

  • Email 0/10 (industry 0.8). No newsletter, account or app seen on the homepage.

Improvement opportunities

For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.

  • Email: Big Yellow scores 4/10 here. A My Account login; no newsletter or app seen.

Whito’s verdict

Safestore scores 6.3, level highest with Big Yellow, with paid at 10 for about 3,000 Google ads and 12 Meta ads. Reviews score 9 from 4.6 on 12,044 Trustpilot reviews, with replies to 14 of the latest 20. Its website scores 10 for online booking with a £1 first month offer. SEO scores 5: safestore.co.uk appeared for 'self storage cost UK', with its own prices page, and 'self storage near me UK', and a blog adds a point. Brand scores 4 for the line 'The UK's largest self storage company'. Email scores 0, with no sign-up seen.

The evidence behind the scores

Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.

  • Social 6: Links to LinkedIn, Facebook, X, Pinterest, YouTube and Instagram, six platforms in all; recent posting and video not checked.
  • Website 10: Online booking and reservation with an offer on the homepage (£1 for the first month or 50% off for up to 8 weeks).
  • Email 0: No newsletter, account or app seen on the homepage.
  • SEO 5: 2 of 10 UK web searches returned safestore.co.uk in the top ten ('self storage cost UK' and 'self storage near me UK'), plus credit for a blog.
  • Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain safestore.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from the Safestore Self Storage page, read 23 October 2026: 12.
  • Reviews 9: Trustpilot 4.6 from 12,044 reviews, with a company reply on 14 of the latest 20.
  • Brand 4: Same name everywhere and a clear positioning line ('The UK's largest self storage company'); no long-running asset or named people confirmed, and three recent news mentions not checked.

See Safestore on the Removals & Storage leaderboard · Listed above: Big Yellow (6.3) · Listed below: AnyVan (6.1) · Compare with rivals

History and method

Score history. Safestore was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.

How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.

Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.

Comparing options? See more removals on Whito → Whito does not pass on enquiries or sell your details. Contact the business directly.

Common questions

What areas does Safestore cover?

Confirm the coverage area directly with the business.

Is this listing verified by Whito?

Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.

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Claim Safestore

This listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.

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Is this your business?If anything here is wrong, or you would rather not be listed at all, email hello@whito.co.uk and we will correct it or take it down. No charge, and we will not ask you to justify it. More detail: Corrections, right of reply and removals.

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